Reverb Audience in United States

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Reverb has an estimated audience of 3,297,755 people in United States. 52.3% are female, 47.7% are male, average age 52.7. Top regions: California, Texas, Florida. Top brand affinities: Sustainable energy, Individualism, CNN, Renewable energy, American Airlines.

The average Reverb fan in United States is 52.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sustainable energy, Individualism, CNN, with strongest over-indexing on Sustainable energy (5.28× the country average). Demographically, the Reverb audience skews balanced with an average age of 52.7, and over-indexes on personality traits such as Individualism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Video game

Demographics of Reverb fans

Demographic split for Reverb audience in United States
MetricValue
Female52.3%
Male47.7%
Average age52.7
Estimated audience size3,297,755

Audience persona

The typical Reverb fan in United States is balanced, around 52.7 years old, with strong Individualism tendencies and a notable affinity for Sustainable energy.

Top regions in United States

Top regions ranked by reach for Reverb in United States
RegionReachAffinity
California383,7741.06×
Texas226,6790.8×
Florida183,6250.82×
New York168,6150.91×
Pennsylvania123,1361.11×
Ohio115,6251.14×
Illinois113,3531.03×
North Carolina101,1491.02×
Tennessee88,1061.33×
Washington87,2411.32×
Georgia86,9240.86×
Michigan86,3461×
Virginia74,1490.92×
New Jersey74,0870.88×
Massachusetts70,4431.08×
Arizona69,5871.03×
Indiana67,3231.12×
Colorado63,1291.21×
Missouri62,1181.17×
Wisconsin61,3681.24×
Oregon57,8911.53×
Minnesota51,2441.08×
Alabama48,8421.06×
Maryland48,3330.85×
Kentucky46,7521.13×
South Carolina43,0700.87×
Connecticut39,3661.19×
Louisiana35,2260.83×
Oklahoma32,5110.89×
Nevada28,3890.89×
Utah26,8030.91×
Iowa25,8580.95×
Arkansas25,5500.94×
Kansas25,4720.98×
Mississippi20,9720.77×
New Mexico18,2561.1×
West Virginia17,9191.17×
New Hampshire17,2141.32×
Maine16,7131.41×
Idaho15,9080.96×
Rhode Island13,5231.29×
Nebraska12,9300.78×
Montana9,9651.09×
Vermont7,6351.32×
Washington, District of Columbia6,3370.64×
South Dakota6,0920.8×
Delaware5,9820.66×
North Dakota5,7930.86×
Hawaii4,8080.34×
Alaska4,2540.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Reverb audience
BrandAffinityCategory
Sustainable energy5.28×Home & Garden
Individualism6.86×Politics & Society
CNN1.9×Movies & TV
Renewable energy3.31×Business & Career
American Airlines1.99×Travel & Leisure
Arnold Schwarzenegger4.51×Movies & TV
Breaking news1.55×Movies & TV
Nonprofit organization1.66×Politics & Society
Card games2.28×Games
Health insurance2.28×Business & Career
TV talkshows1.56×Movies & TV
Emmy Award2.53×Movies & TV
The New York Times2.07×News
Amnesty International11.85×Politics & Society
Charitable organization1.69×Politics & Society
Bob Dylan3.2×Music & Radio
Médecins Sans Frontières9.21×Politics & Society
Solar energy1.6×Home & Garden
True Detective1.94×Movies & TV
Home insurance1.88×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Reverb audience
TraitClusterScore
IndividualismJOY2.4
SustainabilityBALANCE2.06
Family OrientationCONSERVATISM2
Community OrientationOPEN1.69
TraditionCONSERVATISM1.46
Quality AwarenessPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Reverb
CountryShare
United States53.6%
Italy10.5%
Brazil6.7%

See Reverb audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Reverb have in United States?

Reverb has an estimated audience of 3,297,755 people in United States, concentrated in California and Texas.

What is the gender split and age of Reverb fans?

52.3% of Reverb fans are female, 47.7% are male, with an average age of 52.7 years.

Which brands do Reverb fans like most?

Reverb fans show strongest brand affinity for Sustainable energy (5.28×), Individualism (6.86×), and CNN (1.9×) over the country average.

Where do Reverb fans live in United States?

Reverb fans in United States are most concentrated in California (reach 383,774), Texas (reach 226,679), and Florida (reach 183,625). These three regions account for the largest share of the active audience.

What other brands do Reverb fans also like?

Beyond Reverb itself, the audience over-indexes on Individualism (6.86×), CNN (1.9×), Renewable energy (3.31×), and American Airlines (1.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Reverb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.