Rascasse Audience Intelligence

Reverb Audience in United States

A data profile of the people who buy, follow and care about Reverb in United States — modelled from more than twelve digital signal sources. Reverb has an estimated audience of 3,362,787 people in United States.

#48among Video game in United States#257among Website / Newspaper / Magazine in United States#198in Shopping

The average Reverb fan in United States is 52.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Individualism, Renewable energy, with strongest over-indexing on Sustainable energy (7.55× the country average).

Demographically, the Reverb audience skews balanced with an average age of 52.7, and over-indexes on personality traits such as Individualism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Reverb fan in United States is balanced, around 52.7 years old, with strong Individualism tendencies and a notable affinity for Sustainable energy.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Reverb profile in United States.

Audience size
3.4M
in United States
Gender
52.3%♀
47.7% male
Age
52.7
average years
Country rank
#9342
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Reverb

52.3% are female, 47.7% are male, average age 52.7.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Reverb audience in United States
MetricValue
Female52.3%
Male47.7%
Average age52.7
Estimated audience size3,362,787
Fig. 03

Age distribution

Ø 52.7
average years
Age distribution of the Reverb audience in United States
Age bracketShare%
16-193%
20-295%
30-399%
40-4918%
50+65%
Fig. 04

Worldwide distribution

53.8%

of the worldwide Reverb audience comes from United States.

Worldwide audience distribution share by country for Reverb
CountryShare
United States53.8%
Italy10.3%
Brazil6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Reverb audience in United States is strongest.

Fig. 05

Top regions by affinity

Reverb fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~60K1.50×
02Maine~20K1.42×
03Vermont~8K1.38×
04New Hampshire~20K1.37×
05Rhode Island~10K1.31×
06Tennessee~90K1.29×
07Washington~80K1.28×
08Wisconsin~60K1.24×
09West Virginia~20K1.22×
10Connecticut~40K1.20×
11Colorado~60K1.16×
12New Mexico~20K1.16×
13Montana~10K1.15×
14Missouri~60K1.14×
15Ohio~100K1.12×
16Kentucky~50K1.12×
17Minnesota~50K1.09×
18Pennsylvania~100K1.08×
19Indiana~70K1.08×
20Massachusetts~70K1.07×
21Alabama~50K1.07×
22Arizona~70K1.00×
23Idaho~20K1.00×
24California~400K0.99×
25Kansas~30K0.99×
26North Carolina~100K0.98×
27Michigan~80K0.98×
28Illinois~100K0.97×
29Arkansas~30K0.96×
30Utah~30K0.94×
31Iowa~30K0.94×
32Virginia~70K0.91×
33New York~200K0.89×
34North Dakota~6K0.89×
35Nevada~30K0.88×
36South Carolina~40K0.87×
37New Jersey~70K0.86×
38Oklahoma~30K0.86×
39Maryland~50K0.85×
40South Dakota~7K0.85×
41Georgia~80K0.83×
42Louisiana~40K0.83×
43Florida~200K0.82×
44Nebraska~10K0.82×
45Mississippi~20K0.79×
46Texas~200K0.75×
47Delaware~7K0.74×
48Alaska~5K0.68×
49Washington, District of Columbia~6K0.64×
50Hawaii~5K0.38×
Fig. 06

Affinity by region

Affinity by region — Reverb, United States
0.38×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Reverb audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Reverb audience
#·InterestCategoryAffinity×
01Amnesty InternationalPolitics & Society15.79×
02IndividualismPolitics & Society11.91×
03Sustainable energyHome & Garden7.55×
04Freedom of speechPolitics & Society6.92×
05Bob DylanMusic & Radio5.20×
06Renewable energyBusiness & Career4.79×
07Arnold SchwarzeneggerMovies & TV4.55×
08Michelle ObamaPolitics & Society4.32×
09Emmy AwardMovies & TV3.99×
10Health insuranceBusiness & Career2.80×
11Charitable organizationPolitics & Society2.77×
12Online newspaperNews2.61×
13Card gamesGames2.52×
14Nonprofit organizationPolitics & Society2.50×
15American AirlinesTravel & Leisure2.23×
16CNNMovies & TV2.16×
17TraditionPolitics & Society2.13×
18TV talkshowsMovies & TV1.97×
19PodcastMusic & Radio1.60×
20Breaking newsMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Reverb audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Reverb audience · What stands out
TraitClusterDeviationScore
IndividualismJOY4.76×
SustainabilityBALANCE2.92×
Community OrientationOPEN2.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Reverb audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
ExtroversionTHRILL0.67×
Risk AppetiteTHRILL0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Reverb have in United States?

Reverb has an estimated audience of 3,362,787 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Reverb fans?

52.3% of Reverb fans are female, 47.7% are male, with an average age of 52.7 years.

03

Which brands do Reverb fans like most?

Reverb fans show strongest brand affinity for Sustainable energy (7.55×), Individualism (11.91×), and Renewable energy (4.79×) over the country average.

04

Where do Reverb fans live in United States?

Reverb fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Reverb fans also like?

Beyond Reverb itself, the audience over-indexes on Individualism (11.91×), Renewable energy (4.79×), Nonprofit organization (2.5×), and CNN (2.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Reverb audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Reverb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →