Rascasse Audience Intelligence

Southampton F.C. Fan Demographics in United Kingdom

Southampton F.C. has an estimated audience of 3.8M people in United Kingdom.

#36among Soccer in United Kingdom
#22among teams in United Kingdom
#124in Sports

The average Southampton F.C. fan in United Kingdom is 40.1 years old, more male, and lives primarily in South East.

By number of fans, Southampton F.C. ranks #1 among the 23 The Championship teams in United Kingdom — 3.0× the group median.

Its fans are 1.0 years younger than the group average of 41.1.

Compared with the other 22 The Championship teams, Southampton F.C. fans stand out for their interest in Business marketing and Erling Haaland.

In Q3/2026, search interest was +11.2% on the same quarter a year earlier; the median across the group was +15.2%.

Interest is seasonal: January, February and May account for 35% of the year's searches, June is the quietest month.

Most fans live in South East, South West, Greater London.

Top affinities include Eintracht Frankfurt, France Football, Bristol City F.C., with strongest over-indexing on Eintracht Frankfurt (39.88× the country average).

Demographically, the Southampton F.C. audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Price Sensitivity, Healthy Lifestyle.

The typical Southampton F.C. fan in United Kingdom is more male, around 40.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Eintracht Frankfurt.

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.8M
in United Kingdom
Gender
29.0%♀
71.0% male
Age
40.1
average years
Country rank
#1981
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Southampton F.C. fans

29.0% are female, 71.0% are male, average age 40.1.

Fig. 02

Gender split

29.0%
Female
71.0%
Male
Demographic split for Southampton F.C. audience in United Kingdom
MetricValue
Female29.0%
Male71.0%
Average age40.1
Estimated audience size3.8M
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Southampton F.C. audience in United Kingdom
Age bracketShare%
16-2419%
25-3420%
35-4420%
45-5420%
55+21%
Fig. 04

Worldwide distribution

39.9%

of the worldwide Southampton F.C. audience comes from United Kingdom.

Worldwide audience distribution share by country for Southampton F.C.
CountryShare
United Kingdom39.9%
Brazil7.3%
United States6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Southampton F.C. fans by region: top regions in United Kingdom
#RegionReachAffinity×
01South East~2M4.20×
02South West~600K1.96×
03Wales~100K0.82×
04Greater London~400K0.71×
05East Midlands~200K0.64×
06Northern Ireland~70K0.64×
07North West~300K0.61×
08East of England~200K0.59×
09Scotland~200K0.58×
10North East~70K0.48×
11West Midlands~100K0.41×
12Yorkshire and the Humber~100K0.40×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Southampton F.C. audience vs. the country average
#·InterestCategoryAffinity×
01Eintracht FrankfurtSports39.88×
02France FootballSports33.69×
03Bristol City F.C.Sports26.54×
04Watford F.C.Sports22.73×
05Brighton & Hove Albion F.C.Sports20.78×
06Fulham F.C.Sports19.43×
07Norwich City F.C.Sports16.48×
08Crystal Palace F.C.Sports16.19×
09AFC BournemouthSports13.99×
10Nottingham ForestSports12.17×
11Queens Park Rangers F.C.Sports10.65×
12Leicester City F.C.Sports8.46×
13Business marketingBusiness & Career8.32×
14BBC SportSports6.97×
15Erling HaalandSports6.19×
16Aston Villa F.C.Sports6.17×
17FIFA World Cup 2026Sports5.35×
18Melania TrumpPolitics & Society5.33×
19Newcastle United F.C.Sports4.96×
20Manchester United F.C.Sports2.61×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Southampton F.C. audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Southampton F.C. audience vs. the country average · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.95×
Healthy LifestyleBALANCE1.26×
MindfulnessBALANCE1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Southampton F.C. audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.70×
Design AffinityPREMIUM0.71×
Urban LifestyleOPEN0.77×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in United Kingdom

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Southampton F.C. over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/southampton-fc-6257” · Methodology