Shallow Hal Audience in United States

Shallow Hal logo

Shallow Hal has an estimated audience of 1,039,099 people in United States. 52.1% are female, 47.9% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Napoleon Dynamite, Sacha Baron Cohen, Autism Awareness, Diabetes mellitus awareness, Vanessa Kirby.

The average Shallow Hal fan in United States is 40.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Napoleon Dynamite, Sacha Baron Cohen, Autism Awareness, with strongest over-indexing on Napoleon Dynamite (32.43× the country average). Demographically, the Shallow Hal audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Social Media Usage, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

Demographics of Shallow Hal fans

Demographic split for Shallow Hal audience in United States
MetricValue
Female52.1%
Male47.9%
Average age40.6
Estimated audience size1,039,099

Audience persona

The typical Shallow Hal fan in United States is balanced, around 40.6 years old, with strong Social Media Usage tendencies and a notable affinity for Napoleon Dynamite.

Top regions in United States

Top regions ranked by reach for Shallow Hal in United States
RegionReachAffinity
California138,7541.21×
Texas100,2981.12×
Florida66,0560.94×
New York53,9020.93×
Illinois35,1351.01×
Ohio33,1331.04×
Arizona31,6761.49×
Pennsylvania31,5370.9×
North Carolina30,7290.98×
Georgia28,4640.89×
Michigan28,2841.04×
New Jersey24,3360.92×
Washington22,0511.06×
Virginia21,5980.85×
Tennessee20,798
Indiana19,3911.02×
Massachusetts18,8250.92×
Missouri17,8101.06×
Colorado17,3191.06×
Alabama16,6751.15×
Maryland14,6680.82×
Wisconsin14,2090.91×
South Carolina14,1090.9×
Kentucky13,8691.06×
Minnesota13,4850.91×
Oklahoma13,0761.13×
Oregon12,9191.08×
Utah12,8111.38×
Louisiana12,4480.93×
Nevada11,0521.1×
Connecticut9,3510.9×
Arkansas9,1191.07×
Kansas8,4011.03×
Iowa7,9230.93×
Mississippi7,4840.87×
Idaho6,5791.26×
New Mexico6,1211.17×
Nebraska4,9450.95×
West Virginia4,828
Hawaii4,5721.02×
New Hampshire4,0110.98×
Maine3,2360.87×
Montana2,9831.03×
Rhode Island2,9630.9×
Alaska2,6061.17×
Washington, District of Columbia2,2860.73×
Delaware2,1340.74×
South Dakota2,1070.88×
North Dakota1,9190.9×
Vermont1,5040.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shallow Hal audience
BrandAffinityCategory
Napoleon Dynamite32.43×Movies & TV
Sacha Baron Cohen37.54×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Vanessa Kirby20×Movies & TV
Damon Albarn51.36×Music & Radio
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Amanda Seyfried14.12×Movies & TV
Isla Fisher20×Movies & TV
Planet Fitness4.46×Sports
Daniel Day-Lewis18.21×Movies & TV
Income tax13.19×Business & Career
Pollo Campero15.31×Food & Beverages
Diaper bag5.98×Kids & Family
Remember the Titans16.69×Movies & TV
Borat20×Movies & TV
Punch-Drunk Love28.8×Movies & TV
WhatsApp4.65×Internet & Social Media
Metaphysics4.49×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shallow Hal audience
TraitClusterScore
Social Media UsageJOY1.63
IndulgenceJOY1.19
Urban LifestyleOPEN1.12
TraditionCONSERVATISM1.1
Career OrientationPOWER1.07
TravellingTHRILL1.06

Worldwide distribution

Worldwide audience distribution share by country for Shallow Hal
CountryShare
United States39.6%
United Kingdom8.3%
Australia5.3%

See Shallow Hal audiences in other countries

More Romance audiences in United States

Frequently asked questions

How many fans does Shallow Hal have in United States?

Shallow Hal has an estimated audience of 1,039,099 people in United States, concentrated in California and Texas.

What is the gender split and age of Shallow Hal fans?

52.1% of Shallow Hal fans are female, 47.9% are male, with an average age of 40.6 years.

Which brands do Shallow Hal fans like most?

Shallow Hal fans show strongest brand affinity for Napoleon Dynamite (32.43×), Sacha Baron Cohen (37.54×), and Autism Awareness (19.03×) over the country average.

Where do Shallow Hal fans live in United States?

Shallow Hal fans in United States are most concentrated in California (reach 138,754), Texas (reach 100,298), and Florida (reach 66,056). These three regions account for the largest share of the active audience.

What other brands do Shallow Hal fans also like?

Beyond Shallow Hal itself, the audience over-indexes on Sacha Baron Cohen (37.54×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Vanessa Kirby (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shallow Hal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.