Shallow Hal Audience in United States

Shallow Hal has an estimated audience of 1,039,099 people in United States. 52.1% are female, 47.9% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Home staging, Nationality, Hog Hunting, Homie, Nebraska Cornhuskers football.
The average Shallow Hal fan in United States is 40.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home staging, Nationality, Hog Hunting, with strongest over-indexing on Home staging (5.25× the country average). Demographically, the Shallow Hal audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Social Media Usage, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance
Demographics of Shallow Hal fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 40.6 |
| Estimated audience size | 1,039,099 |
Audience persona
The typical Shallow Hal fan in United States is balanced, around 40.6 years old, with strong Social Media Usage tendencies and a notable affinity for Home staging.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 138,754 | 1.21× |
| Texas | 100,298 | 1.12× |
| Florida | 66,056 | 0.94× |
| New York | 53,902 | 0.93× |
| Illinois | 35,135 | 1.01× |
| Ohio | 33,133 | 1.04× |
| Arizona | 31,676 | 1.49× |
| Pennsylvania | 31,537 | 0.9× |
| North Carolina | 30,729 | 0.98× |
| Georgia | 28,464 | 0.89× |
| Michigan | 28,284 | 1.04× |
| New Jersey | 24,336 | 0.92× |
| Washington | 22,051 | 1.06× |
| Virginia | 21,598 | 0.85× |
| Tennessee | 20,798 | 1× |
| Indiana | 19,391 | 1.02× |
| Massachusetts | 18,825 | 0.92× |
| Missouri | 17,810 | 1.06× |
| Colorado | 17,319 | 1.06× |
| Alabama | 16,675 | 1.15× |
| Maryland | 14,668 | 0.82× |
| Wisconsin | 14,209 | 0.91× |
| South Carolina | 14,109 | 0.9× |
| Kentucky | 13,869 | 1.06× |
| Minnesota | 13,485 | 0.91× |
| Oklahoma | 13,076 | 1.13× |
| Oregon | 12,919 | 1.08× |
| Utah | 12,811 | 1.38× |
| Louisiana | 12,448 | 0.93× |
| Nevada | 11,052 | 1.1× |
| Connecticut | 9,351 | 0.9× |
| Arkansas | 9,119 | 1.07× |
| Kansas | 8,401 | 1.03× |
| Iowa | 7,923 | 0.93× |
| Mississippi | 7,484 | 0.87× |
| Idaho | 6,579 | 1.26× |
| New Mexico | 6,121 | 1.17× |
| Nebraska | 4,945 | 0.95× |
| West Virginia | 4,828 | 1× |
| Hawaii | 4,572 | 1.02× |
| New Hampshire | 4,011 | 0.98× |
| Maine | 3,236 | 0.87× |
| Montana | 2,983 | 1.03× |
| Rhode Island | 2,963 | 0.9× |
| Alaska | 2,606 | 1.17× |
| Washington, District of Columbia | 2,286 | 0.73× |
| Delaware | 2,134 | 0.74× |
| South Dakota | 2,107 | 0.88× |
| North Dakota | 1,919 | 0.9× |
| Vermont | 1,504 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home staging | 5.25× | Home & Garden |
| Nationality | 2.02× | Politics & Society |
| Hog Hunting | 3.2× | Sports |
| Homie | 14.03× | Politics & Society |
| Nebraska Cornhuskers football | 3.22× | Sports |
| Figure painting (hobby) | 4.47× | Arts & Culture |
| Stamp collecting | 3.79× | Home & Garden |
| Gofobo | 20× | Movies & TV |
| Gran Torino | 5.14× | Movies & TV |
| Macha | 8.17× | Food & Beverages |
| Elsword | 11.19× | Games |
| Kendra Scott | 1.96× | Fashion & Accessoires |
| TeachHUB | 2.55× | Business & Career |
| Horeca | 9.77× | Travel & Leisure |
| Personality | 3.59× | Business & Career |
| Kasik | 7.17× | Travel & Leisure |
| Information sensitivity | 4.86× | Technology & Electronics |
| Corona (band) | 3.07× | Music & Radio |
| Jordan Fisher | 4.49× | Movies & TV |
| Pediatric Hematology and Oncology | 6.46× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.63 |
| Indulgence | JOY | 1.19 |
| Urban Lifestyle | OPEN | 1.12 |
| Tradition | CONSERVATISM | 1.1 |
| Career Orientation | POWER | 1.07 |
| Travelling | THRILL | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.6% |
| United Kingdom | 8.3% |
| Australia | 5.3% |
See Shallow Hal audiences in other countries
More Romance audiences in United States
- Bridgerton (8,109,387)
- The Notebook (2004 film) (4,768,441)
- Cinderella (1950 film) (4,089,097)
- Pitch Perfect (3,985,031)
- Casablanca (film) (3,396,546)
Frequently asked questions
How many fans does Shallow Hal have in United States?
Shallow Hal has an estimated audience of 1,039,099 people in United States, concentrated in California and Texas.
What is the gender split and age of Shallow Hal fans?
52.1% of Shallow Hal fans are female, 47.9% are male, with an average age of 40.6 years.
Which brands do Shallow Hal fans like most?
Shallow Hal fans show strongest brand affinity for Home staging (5.25×), Nationality (2.02×), and Hog Hunting (3.2×) over the country average.
Where do Shallow Hal fans live in United States?
Shallow Hal fans in United States are most concentrated in California (reach 138,754), Texas (reach 100,298), and Florida (reach 66,056). These three regions account for the largest share of the active audience.
What other brands do Shallow Hal fans also like?
Beyond Shallow Hal itself, the audience over-indexes on Nationality (2.02×), Hog Hunting (3.2×), Homie (14.03×), and Nebraska Cornhuskers football (3.22×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Shallow Hal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.