Rascasse Audience Intelligence

Shallow Hal Audience in United States

A data profile of the people who buy, follow and care about Shallow Hal in United States — modelled from more than twelve digital signal sources. Shallow Hal has an estimated audience of 925,083 people in United States.

#34among Romance in United States#2004among Movie / TV Show / Series in United States#4585in Movies & TV

The average Shallow Hal fan in United States is 40.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sacha Baron Cohen, Vanessa Kirby, Amanda Seyfried, with strongest over-indexing on Sacha Baron Cohen (116.48× the country average).

Demographically, the Shallow Hal audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Social Media Usage, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shallow Hal fan in United States is balanced, around 40.6 years old, with strong Social Media Usage tendencies and a notable affinity for Sacha Baron Cohen.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shallow Hal profile in United States.

Audience size
925K
in United States
Gender
52.1%♀
47.9% male
Age
40.6
average years
Country rank
#24956
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shallow Hal viewers

52.1% are female, 47.9% are male, average age 40.6.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Shallow Hal audience in United States
MetricValue
Female52.1%
Male47.9%
Average age40.6
Estimated audience size925,083
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Shallow Hal audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3920%
40-4922%
50+23%
Fig. 04

Worldwide distribution

32.6%

of the worldwide Shallow Hal audience comes from United States.

Worldwide audience distribution share by country for Shallow Hal
CountryShare
United States32.6%
United Kingdom7.3%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shallow Hal audience in United States is strongest.

Fig. 05

Top regions by affinity

Shallow Hal fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.35×
02Arizona~30K1.33×
03Idaho~7K1.27×
04California~100K1.18×
05New Mexico~6K1.18×
06Alaska~3K1.14×
07Oklahoma~10K1.12×
08Nevada~10K1.10×
09Texas~100K1.09×
10Oregon~10K1.07×
11Montana~3K1.07×
12Arkansas~9K1.05×
13Washington~20K1.04×
14Alabama~20K1.04×
15West Virginia~5K1.04×
16Michigan~30K1.03×
17Missouri~20K1.03×
18Colorado~20K1.03×
19Kentucky~10K1.03×
20Kansas~8K1.03×
21Hawaii~5K1.03×
22Indiana~20K1.01×
23Ohio~30K1.00×
24Vermont~2K1.00×
25Tennessee~20K0.99×
26New Hampshire~4K0.99×
27North Dakota~2K0.98×
28Illinois~30K0.97×
29Nebraska~5K0.97×
30Rhode Island~3K0.96×
31North Carolina~30K0.95×
32Iowa~8K0.95×
33Maine~4K0.95×
34South Dakota~2K0.95×
35Louisiana~10K0.93×
36Florida~60K0.92×
37Pennsylvania~30K0.92×
38New York~50K0.91×
39Massachusetts~20K0.91×
40Wisconsin~10K0.91×
41Minnesota~10K0.91×
42New Jersey~20K0.90×
43Connecticut~9K0.90×
44Mississippi~8K0.90×
45Georgia~30K0.88×
46Virginia~20K0.88×
47South Carolina~10K0.88×
48Maryland~10K0.84×
49Delaware~2K0.84×
50Washington, District of Columbia~2K0.79×
Fig. 06

Affinity by region

Affinity by region — Shallow Hal, United States
0.79×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shallow Hal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shallow Hal audience
#·InterestCategoryAffinity×
01Sacha Baron CohenMovies & TV116.48×
02Damon AlbarnMusic & Radio30.31×
03Punch-Drunk LoveMovies & TV26.28×
04Vanessa KirbyMovies & TV20.00×
05Isla FisherMovies & TV20.00×
06BoratMovies & TV20.00×
07Liam GallagherMusic & Radio20.00×
08DodgeballSports18.80×
09Domestic partnershipKids & Family17.97×
10Remember the TitansMovies & TV16.05×
11Amanda SeyfriedMovies & TV14.35×
12Pollo CamperoFood & Beverages12.08×
13Benny BlancoMusic & Radio10.16×
14Pedro PascalMovies & TV7.56×
15Bill MurrayMovies & TV7.17×
16Florida LotteryGames6.65×
17WhatsAppInternet & Social Media5.43×
18Facebook MessengerInternet & Social Media5.19×
19Zoom!Business & Career4.64×
20Planet FitnessSports2.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shallow Hal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shallow Hal audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.97×
Need for SecurityCONSERVATISM1.43×
Convenience OrientationPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shallow Hal audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
Pet OwnershipJOY0.81×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shallow Hal have in United States?

Shallow Hal has an estimated audience of 925,083 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shallow Hal viewers?

52.1% of Shallow Hal fans are female, 47.9% are male, with an average age of 40.6 years.

03

Which brands do Shallow Hal fans like most?

Shallow Hal fans show strongest brand affinity for Sacha Baron Cohen (116.48×), Vanessa Kirby (20×), and Amanda Seyfried (14.35×) over the country average.

04

Where do Shallow Hal fans live in United States?

Shallow Hal fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Shallow Hal fans also like?

Beyond Shallow Hal itself, the audience over-indexes on Vanessa Kirby (20×), Amanda Seyfried (14.35×), Isla Fisher (20×), and Facebook Messenger (5.19×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Shallow Hal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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