The Huffington Post Audience in United States

The Huffington Post logo

The Huffington Post has an estimated audience of 11,303,402 people in United States. 60.6% are female, 39.4% are male, average age 38.0. Top regions: California, Florida, New York. Top brand affinities: Keene, New Hampshire, The Gruffalo (film), Hibachi, Elsword, Wok.

The average The Huffington Post fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Keene, New Hampshire, The Gruffalo (film), Hibachi, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the The Huffington Post audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Community Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: News

Demographics of The Huffington Post fans

Demographic split for The Huffington Post audience in United States
MetricValue
Female60.6%
Male39.4%
Average age38.0
Estimated audience size11,303,402

Audience persona

The typical The Huffington Post fan in United States is more female, around 38.0 years old, with strong Community Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for The Huffington Post in United States
RegionReachAffinity
California1,130,2500.91×
Florida646,8660.85×
New York578,9730.92×
Texas519,1630.53×
Pennsylvania461,5121.21×
Illinois432,8701.15×
Michigan347,5671.18×
Ohio332,0850.95×
North Carolina329,8050.97×
Washington328,9131.45×
Virginia279,2351.01×
Arizona276,7971.2×
Minnesota267,7751.65×
Wisconsin259,5821.53×
Georgia254,1890.73×
New Jersey250,0350.87×
Maryland246,4211.27×
Massachusetts230,2701.03×
Oregon229,8761.77×
Colorado206,3571.16×
Missouri199,8321.1×
Indiana166,1540.8×
Tennessee147,9900.65×
Connecticut124,8281.1×
Iowa114,1531.23×
South Carolina106,8330.63×
Kentucky106,8010.75×
Alabama93,6890.59×
New Mexico89,8921.59×
Nevada84,6240.77×
Oklahoma83,3460.66×
Kansas78,1160.88×
Maine77,2871.91×
Louisiana73,0640.5×
Utah60,2800.6×
Montana51,3951.64×
Idaho46,1340.81×
Nebraska44,8900.79×
Arkansas43,1650.46×
West Virginia41,4400.79×
Mississippi40,1000.43×
Washington, District of Columbia39,7491.17×
New Hampshire39,2720.88×
Vermont38,5271.94×
Rhode Island33,8850.94×
Alaska33,2761.38×
Delaware31,8511.02×
Hawaii31,4410.65×
South Dakota15,7170.6×
North Dakota14,2930.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Huffington Post audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
The Gruffalo (film)66.5×Movies & TV
Hibachi16.57×Food & Beverages
Elsword33.62×Games
Wok10.11×Food & Beverages
Governor of Michigan11.43×Politics & Society
headspace13.29×Health
Grace Slick11.33×Music & Radio
Goop6.85×Internet & Social Media
Google Home7.48×Technology & Electronics
Cherish (group)12.59×Music & Radio
Grinch4.44×Movies & TV
Goma19.04×Travel & Leisure
Whataburger1.73×Food & Beverages
Cryptic crossword15.06×Technology & Electronics
Guitarist (magazine)11.15×Music & Radio
Vocal harmony4.41×Music & Radio
El Paso County, Colorado12.25×Travel & Leisure
Ira Glass16.25×Music & Radio
TV Fanatic9.73×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Huffington Post audience
TraitClusterScore
Community OrientationOPEN1.45
SustainabilityBALANCE1.37
LGBTQ+ IdentityOPEN1.36
IndividualismJOY1.35
Early Adopter MentalityPOWER1.32
IndulgenceJOY1.29

Worldwide distribution

Worldwide audience distribution share by country for The Huffington Post
CountryShare
United States51.8%
France10.0%
Italy6.4%

See The Huffington Post audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does The Huffington Post have in United States?

The Huffington Post has an estimated audience of 11,303,402 people in United States, concentrated in California and Florida.

What is the gender split and age of The Huffington Post fans?

60.6% of The Huffington Post fans are female, 39.4% are male, with an average age of 38.0 years.

Which brands do The Huffington Post fans like most?

The Huffington Post fans show strongest brand affinity for Keene, New Hampshire (675×), The Gruffalo (film) (66.5×), and Hibachi (16.57×) over the country average.

Where do The Huffington Post fans live in United States?

The Huffington Post fans in United States are most concentrated in California (reach 1,130,250), Florida (reach 646,866), and New York (reach 578,973). These three regions account for the largest share of the active audience.

What other brands do The Huffington Post fans also like?

Beyond The Huffington Post itself, the audience over-indexes on The Gruffalo (film) (66.5×), Hibachi (16.57×), Elsword (33.62×), and Wok (10.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Huffington Post. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.