Rascasse Audience Intelligence

The Huffington Post Audience in United States

A data profile of the people who buy, follow and care about The Huffington Post in United States — modelled from more than twelve digital signal sources. The Huffington Post has an estimated audience of 11,352,592 people in United States.

#1among News in United States#81among Website / Newspaper / Magazine in United States#17in News

The average The Huffington Post fan in United States is 38.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Politico, New York Post, Alison Brie, with strongest over-indexing on Politico (19.95× the country average).

Demographically, the The Huffington Post audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Community Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Huffington Post fan in United States is more female, around 38.0 years old, with strong Community Orientation tendencies and a notable affinity for Politico.

Category: News · Type: Website / Newspaper / Magazine · Subtype: News

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Huffington Post profile in United States.

Audience size
11.4M
in United States
Gender
60.6%♀
39.4% male
Age
38.0
average years
Country rank
#3157
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Huffington Post

60.6% are female, 39.4% are male, average age 38.0.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for The Huffington Post audience in United States
MetricValue
Female60.6%
Male39.4%
Average age38.0
Estimated audience size11,352,592
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the The Huffington Post audience in United States
Age bracketShare%
16-1921%
20-2922%
30-3921%
40-4918%
50+18%
Fig. 04

Worldwide distribution

51.7%

of the worldwide The Huffington Post audience comes from United States.

Worldwide audience distribution share by country for The Huffington Post
CountryShare
United States51.7%
France10.1%
Italy6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Huffington Post audience in United States is strongest.

Fig. 05

Top regions by affinity

The Huffington Post fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~40K2.21×
02Maine~80K1.96×
03Oregon~200K1.87×
04Montana~60K1.77×
05New Mexico~100K1.72×
06Wisconsin~300K1.56×
07Minnesota~300K1.56×
08Alaska~40K1.52×
09Washington~300K1.44×
10Maryland~200K1.25×
11Iowa~100K1.21×
12Arizona~300K1.15×
13Colorado~200K1.15×
14Pennsylvania~400K1.13×
15Washington, District of Columbia~40K1.13×
16Michigan~300K1.12×
17Connecticut~100K1.10×
18Illinois~400K1.07×
19New Hampshire~50K1.07×
20Massachusetts~200K1.04×
21Missouri~200K1.04×
22Delaware~30K1.03×
23Virginia~300K0.96×
24Rhode Island~30K0.96×
25Ohio~300K0.91×
26North Carolina~300K0.90×
27West Virginia~50K0.87×
28California~1M0.85×
29New York~500K0.85×
30Kansas~70K0.84×
31Florida~600K0.81×
32New Jersey~200K0.81×
33Idaho~40K0.79×
34Nebraska~40K0.78×
35Indiana~200K0.76×
36Nevada~80K0.75×
37Kentucky~100K0.73×
38Hawaii~30K0.69×
39South Dakota~20K0.69×
40Georgia~200K0.68×
41North Dakota~20K0.66×
42Oklahoma~80K0.65×
43Tennessee~100K0.63×
44South Carolina~100K0.61×
45Utah~60K0.58×
46Alabama~90K0.55×
47Louisiana~70K0.51×
48Texas~500K0.48×
49Arkansas~40K0.47×
50Mississippi~40K0.44×
Fig. 06

Affinity by region

Affinity by region — The Huffington Post, United States
0.44×1.00×2.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Huffington Post audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Huffington Post audience
#·InterestCategoryAffinity×
01PoliticoPolitics & Society19.95×
02Scandinavian AirlinesTravel & Leisure19.95×
03Rose LeslieMovies & TV19.84×
04ManowarMusic & Radio14.49×
05Miyamoto MusashiPolitics & Society14.02×
06Gangs of New YorkMovies & TV12.23×
07Alison BrieMovies & TV11.27×
08New York PostNews8.79×
09Michelle RodriguezMovies & TV7.64×
10Brittany SnowMovies & TV6.01×
11Bored PandaInternet & Social Media5.90×
12Pedro PascalMovies & TV4.73×
13The Washington PostNews4.66×
14LivemusicMusic & Radio3.27×
15Online newspaperNews2.28×
16Trader Joe'sShopping2.16×
17IKEAHome & Garden2.11×
18RedditInternet & Social Media1.97×
19TMZInternet & Social Media1.90×
20Nonprofit organizationPolitics & Society1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Huffington Post audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Huffington Post audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.74×
IndividualismJOY1.57×
IndulgenceJOY1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Huffington Post audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.90×
Pet OwnershipJOY0.95×
ExtroversionTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Huffington Post have in United States?

The Huffington Post has an estimated audience of 11,352,592 people in United States, concentrated in California and Florida.

02

What is the gender split and age of The Huffington Post fans?

60.6% of The Huffington Post fans are female, 39.4% are male, with an average age of 38.0 years.

03

Which brands do The Huffington Post fans like most?

The Huffington Post fans show strongest brand affinity for Politico (19.95×), New York Post (8.79×), and Alison Brie (11.27×) over the country average.

04

Where do The Huffington Post fans live in United States?

The Huffington Post fans in United States are most concentrated in California (reach ~1M), Florida (reach ~600K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do The Huffington Post fans also like?

Beyond The Huffington Post itself, the audience over-indexes on New York Post (8.79×), Alison Brie (11.27×), Rose Leslie (19.84×), and The Washington Post (4.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See The Huffington Post audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Huffington Post. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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