David Muir Audience in United States

David Muir logo

David Muir has an estimated audience of 2,245,160 people in United States. 68.8% are female, 31.2% are male, average age 41.0. Top regions: California, New York, Texas. Top brand affinities: Tomb Raider: The Last Revelation, Whataburger, Pillow, Litter box, edureka.

The average David Muir fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Tomb Raider: The Last Revelation, Whataburger, Pillow, with strongest over-indexing on Tomb Raider: The Last Revelation (30.36× the country average). Demographically, the David Muir audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: News

Demographics of David Muir fans

Demographic split for David Muir audience in United States
MetricValue
Female68.8%
Male31.2%
Average age41.0
Estimated audience size2,245,160

Audience persona

The typical David Muir fan in United States is more female, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Tomb Raider: The Last Revelation.

Top regions in United States

Top regions ranked by reach for David Muir in United States
RegionReachAffinity
California241,4200.98×
New York197,1381.57×
Texas176,2890.91×
Florida163,4361.08×
Pennsylvania117,1811.55×
Illinois90,8651.21×
New Jersey85,2861.49×
North Carolina75,1551.11×
Georgia75,1541.09×
Ohio73,7051.07×
Massachusetts69,8871.58×
Michigan61,2831.04×
Virginia60,7881.11×
Tennessee44,1640.98×
Wisconsin41,8981.24×
Washington41,0640.91×
Arizona39,9120.87×
Minnesota36,7591.14×
Maryland36,0950.94×
Indiana35,7120.87×
Connecticut33,8721.5×
Missouri32,5890.9×
South Carolina32,3350.96×
Colorado27,7330.78×
Alabama25,7560.82×
Kentucky24,8150.88×
Oregon24,4650.95×
Oklahoma22,7530.91×
Louisiana22,5650.78×
Arkansas19,5771.06×
Iowa18,0820.98×
Nevada16,5190.76×
Mississippi16,3930.89×
Kansas14,7180.83×
New Hampshire14,0931.59×
Utah12,5100.62×
New Mexico11,4641.02×
Nebraska10,9400.97×
Washington, District of Columbia10,2921.53×
Maine8,8511.1×
Idaho8,6800.77×
Delaware7,6521.24×
West Virginia7,5790.72×
Hawaii6,9450.72×
Rhode Island6,6120.93×
Montana4,1930.67×
Vermont3,8420.97×
South Dakota3,8090.73×
North Dakota3,4030.74×
Alaska1,9150.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for David Muir audience
BrandAffinityCategory
Tomb Raider: The Last Revelation30.36×Games
Whataburger1.61×Food & Beverages
Pillow1.81×Home & Garden
Litter box1.55×Pets & Animals
edureka18.14×Business & Career
Birthday Gifts1.52×Kids & Family
San Gil2.07×Travel & Leisure
Certified diabetes educator3.63×Business & Career
Brunello Cucinelli2.01×Fashion & Accessoires
Lebanese cuisine1.92×Food & Beverages
Graham Elliot4.99×Food & Beverages
Roger Federer1.51×Sports
Software widget3.17×Technology & Electronics
Final Fantasy VII (Famicom)2.72×Games
Overboard (film)1.52×Movies & TV
Medieval fantasy2.14×Literature
Further education1.57×Kids & Family
Vacaville, California1.76×Travel & Leisure
Cultural studies1.88×Business & Career
Ironmongery1.53×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by David Muir audience
TraitClusterScore
PatriotismCONSERVATISM1.69
Price SensitivityPREMIUM1.57
SpiritualityBALANCE1.29
Career OrientationPOWER1.27
Need for SecurityCONSERVATISM1.16
Pet OwnershipJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for David Muir
CountryShare
United States86.0%
Canada3.0%
China1.7%

See David Muir audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does David Muir have in United States?

David Muir has an estimated audience of 2,245,160 people in United States, concentrated in California and New York.

What is the gender split and age of David Muir fans?

68.8% of David Muir fans are female, 31.2% are male, with an average age of 41.0 years.

Which brands do David Muir fans like most?

David Muir fans show strongest brand affinity for Tomb Raider: The Last Revelation (30.36×), Whataburger (1.61×), and Pillow (1.81×) over the country average.

Where do David Muir fans live in United States?

David Muir fans in United States are most concentrated in California (reach 241,420), New York (reach 197,138), and Texas (reach 176,289). These three regions account for the largest share of the active audience.

What other brands do David Muir fans also like?

Beyond David Muir itself, the audience over-indexes on Whataburger (1.61×), Pillow (1.81×), Litter box (1.55×), and edureka (18.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for David Muir. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.