David Muir Audience in United States
David Muir has an estimated audience of 2,245,160 people in United States. 68.8% are female, 31.2% are male, average age 41.0. Top regions: California, New York, Texas. Top brand affinities: True crime, Local news, Breaking news, Powerball, Bachelor of Business Administration.
The average David Muir fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include True crime, Local news, Breaking news, with strongest over-indexing on True crime (6.95× the country average). Demographically, the David Muir audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: News
Demographics of David Muir fans
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 41.0 |
| Estimated audience size | 2,245,160 |
Audience persona
The typical David Muir fan in United States is more female, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for True crime.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 241,420 | 0.98× |
| New York | 197,138 | 1.57× |
| Texas | 176,289 | 0.91× |
| Florida | 163,436 | 1.08× |
| Pennsylvania | 117,181 | 1.55× |
| Illinois | 90,865 | 1.21× |
| New Jersey | 85,286 | 1.49× |
| North Carolina | 75,155 | 1.11× |
| Georgia | 75,154 | 1.09× |
| Ohio | 73,705 | 1.07× |
| Massachusetts | 69,887 | 1.58× |
| Michigan | 61,283 | 1.04× |
| Virginia | 60,788 | 1.11× |
| Tennessee | 44,164 | 0.98× |
| Wisconsin | 41,898 | 1.24× |
| Washington | 41,064 | 0.91× |
| Arizona | 39,912 | 0.87× |
| Minnesota | 36,759 | 1.14× |
| Maryland | 36,095 | 0.94× |
| Indiana | 35,712 | 0.87× |
| Connecticut | 33,872 | 1.5× |
| Missouri | 32,589 | 0.9× |
| South Carolina | 32,335 | 0.96× |
| Colorado | 27,733 | 0.78× |
| Alabama | 25,756 | 0.82× |
| Kentucky | 24,815 | 0.88× |
| Oregon | 24,465 | 0.95× |
| Oklahoma | 22,753 | 0.91× |
| Louisiana | 22,565 | 0.78× |
| Arkansas | 19,577 | 1.06× |
| Iowa | 18,082 | 0.98× |
| Nevada | 16,519 | 0.76× |
| Mississippi | 16,393 | 0.89× |
| Kansas | 14,718 | 0.83× |
| New Hampshire | 14,093 | 1.59× |
| Utah | 12,510 | 0.62× |
| New Mexico | 11,464 | 1.02× |
| Nebraska | 10,940 | 0.97× |
| Washington, District of Columbia | 10,292 | 1.53× |
| Maine | 8,851 | 1.1× |
| Idaho | 8,680 | 0.77× |
| Delaware | 7,652 | 1.24× |
| West Virginia | 7,579 | 0.72× |
| Hawaii | 6,945 | 0.72× |
| Rhode Island | 6,612 | 0.93× |
| Montana | 4,193 | 0.67× |
| Vermont | 3,842 | 0.97× |
| South Dakota | 3,809 | 0.73× |
| North Dakota | 3,403 | 0.74× |
| Alaska | 1,915 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| True crime | 6.95× | Movies & TV |
| Local news | 2.22× | News |
| Breaking news | 1.9× | Movies & TV |
| Powerball | 2.04× | Games |
| Bachelor of Business Administration | 18.14× | Business & Career |
| CNN | 1.6× | Movies & TV |
| Non-fiction books | 3.52× | Literature |
| Singer-songwriter | 1.68× | Music & Radio |
| Real property | 2.23× | Home & Garden |
| Take-out | 1.95× | Food & Beverages |
| TMZ | 1.64× | Internet & Social Media |
| Dentistry | 1.96× | Business & Career |
| Musical theatre | 1.74× | Movies & TV |
| Black Friday (shopping) | 1.63× | Shopping |
| Cyber Monday | 1.89× | Shopping |
| Genetics | 1.61× | Kids & Family |
| Life insurance | 1.94× | Business & Career |
| Health insurance | 1.94× | Business & Career |
| Five Below | 1.71× | Shopping |
| Cancer awareness | 1.55× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.69 |
| Price Sensitivity | PREMIUM | 1.57 |
| Spirituality | BALANCE | 1.29 |
| Career Orientation | POWER | 1.27 |
| Need for Security | CONSERVATISM | 1.16 |
| Pet Ownership | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 86.0% |
| Canada | 3.0% |
| China | 1.7% |
See David Muir audiences in other countries
More News audiences in United States
- The Huffington Post (11,303,402)
- CBS Sunday Morning (1,980,973)
- Report (Italian news television show) (1,510,432)
- Dateline (1,067,587)
- Erin Burnett (978,166)
Frequently asked questions
How many fans does David Muir have in United States?
David Muir has an estimated audience of 2,245,160 people in United States, concentrated in California and New York.
What is the gender split and age of David Muir fans?
68.8% of David Muir fans are female, 31.2% are male, with an average age of 41.0 years.
Which brands do David Muir fans like most?
David Muir fans show strongest brand affinity for True crime (6.95×), Local news (2.22×), and Breaking news (1.9×) over the country average.
Where do David Muir fans live in United States?
David Muir fans in United States are most concentrated in California (reach 241,420), New York (reach 197,138), and Texas (reach 176,289). These three regions account for the largest share of the active audience.
What other brands do David Muir fans also like?
Beyond David Muir itself, the audience over-indexes on Local news (2.22×), Breaking news (1.9×), Powerball (2.04×), and Bachelor of Business Administration (18.14×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for David Muir. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.