Erin Burnett Audience in United States
Erin Burnett has an estimated audience of 978,165 people in United States. 31.0% are female, 69.0% are male, average age 53.2. Top regions: California, New York, Florida. Top brand affinities: Lulu 黃路梓茵, Urban Outfitters, Israel, Grace Slick, The Devil's Rejects.
The average Erin Burnett fan in United States is 53.2 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Lulu 黃路梓茵, Urban Outfitters, Israel, with strongest over-indexing on Lulu 黃路梓茵 (12.53× the country average). Demographically, the Erin Burnett audience skews more male with an average age of 53.2, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: News
Demographics of Erin Burnett fans
| Metric | Value |
|---|---|
| Female | 31.0% |
| Male | 69.0% |
| Average age | 53.2 |
| Estimated audience size | 978,165 |
Audience persona
The typical Erin Burnett fan in United States is more male, around 53.2 years old, with strong Patriotism tendencies and a notable affinity for Lulu 黃路梓茵.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 110,730 | 1.03× |
| New York | 74,698 | 1.37× |
| Florida | 67,844 | 1.02× |
| Texas | 64,673 | 0.77× |
| Pennsylvania | 42,104 | 1.28× |
| New Jersey | 38,057 | 1.53× |
| Illinois | 36,250 | 1.11× |
| Virginia | 31,337 | 1.32× |
| Massachusetts | 30,924 | 1.6× |
| North Carolina | 30,453 | 1.03× |
| Ohio | 29,790 | 0.99× |
| Georgia | 29,105 | 0.97× |
| Michigan | 25,335 | 0.99× |
| Maryland | 23,598 | 1.4× |
| Louisiana | 20,056 | 1.59× |
| Arizona | 19,384 | 0.97× |
| Washington | 19,218 | 0.98× |
| Tennessee | 17,229 | 0.88× |
| Missouri | 15,112 | 0.96× |
| Colorado | 14,971 | 0.97× |
| Minnesota | 14,823 | 1.06× |
| Connecticut | 14,773 | 1.51× |
| Indiana | 14,468 | 0.81× |
| Wisconsin | 14,175 | 0.96× |
| South Carolina | 14,028 | 0.95× |
| Oregon | 11,149 | 0.99× |
| Alabama | 10,803 | 0.79× |
| Kentucky | 10,035 | 0.82× |
| Nevada | 8,167 | 0.86× |
| Oklahoma | 7,411 | 0.68× |
| Iowa | 6,327 | 0.79× |
| Kansas | 6,068 | 0.79× |
| Mississippi | 5,649 | 0.7× |
| Utah | 5,195 | 0.59× |
| Arkansas | 5,120 | 0.64× |
| Washington, District of Columbia | 4,944 | 1.68× |
| New Hampshire | 4,803 | 1.25× |
| Maine | 4,560 | 1.3× |
| Nebraska | 4,462 | 0.91× |
| New Mexico | 4,337 | 0.88× |
| West Virginia | 3,970 | 0.87× |
| Delaware | 3,918 | 1.45× |
| Hawaii | 3,447 | 0.82× |
| Idaho | 3,302 | 0.67× |
| Rhode Island | 3,221 | 1.03× |
| Vermont | 1,849 | 1.08× |
| Montana | 1,754 | 0.65× |
| South Dakota | 1,447 | 0.64× |
| Wyoming | 1,389 | 0.96× |
| North Dakota | 1,238 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 12.53× | Movies & TV |
| Urban Outfitters | 3.09× | Shopping |
| Israel | 2.5× | Travel & Leisure |
| Grace Slick | 8.1× | Music & Radio |
| The Devil's Rejects | 9.1× | Movies & TV |
| Goop | 4.55× | Internet & Social Media |
| Keene, New Hampshire | 16.07× | Travel & Leisure |
| Wok | 4.99× | Food & Beverages |
| Final Fantasy VII (Famicom) | 10.06× | Games |
| 3D printing | 1.76× | Technology & Electronics |
| Home staging | 3.59× | Home & Garden |
| headspace | 6.11× | Health |
| Governor of Michigan | 4.63× | Politics & Society |
| Google Home | 4.05× | Technology & Electronics |
| Chromebook | 3.4× | Technology & Electronics |
| Regional styles of Mexican music | 1.69× | Music & Radio |
| Hibachi | 4.48× | Food & Beverages |
| Grinch | 2.22× | Movies & TV |
| Vocal harmony | 2.29× | Music & Radio |
| The Nice Guys | 4.08× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.58 |
| Sustainability | BALANCE | 1.72 |
| Tradition | CONSERVATISM | 1.6 |
| Spirituality | BALANCE | 1.5 |
| Individualism | JOY | 1.48 |
| Risk Appetite | THRILL | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 87.3% |
| United Kingdom | 2.6% |
| Germany | 2.4% |
See Erin Burnett audiences in other countries
More News audiences in United States
- The Huffington Post (11,303,402)
- David Muir (2,245,160)
- CBS Sunday Morning (1,980,973)
- Report (Italian news television show) (1,510,432)
- Dateline (1,067,587)
Frequently asked questions
How many fans does Erin Burnett have in United States?
Erin Burnett has an estimated audience of 978,165 people in United States, concentrated in California and New York.
What is the gender split and age of Erin Burnett fans?
31.0% of Erin Burnett fans are female, 69.0% are male, with an average age of 53.2 years.
Which brands do Erin Burnett fans like most?
Erin Burnett fans show strongest brand affinity for Lulu 黃路梓茵 (12.53×), Urban Outfitters (3.09×), and Israel (2.5×) over the country average.
Where do Erin Burnett fans live in United States?
Erin Burnett fans in United States are most concentrated in California (reach 110,730), New York (reach 74,698), and Florida (reach 67,844). These three regions account for the largest share of the active audience.
What other brands do Erin Burnett fans also like?
Beyond Erin Burnett itself, the audience over-indexes on Urban Outfitters (3.09×), Israel (2.5×), Grace Slick (8.1×), and The Devil's Rejects (9.1×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Erin Burnett. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.