Rascasse Audience Intelligence

CBS Sunday Morning Audience in United States

A data profile of the people who buy, follow and care about CBS Sunday Morning in United States — modelled from more than twelve digital signal sources. CBS Sunday Morning has an estimated audience of 1,987,527 people in United States.

#2among News in United States#442among Website / Newspaper / Magazine in United States#2234in Movies & TV

The average CBS Sunday Morning fan in United States is 46.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include MSN, CBS News, Nonprofit organization, with strongest over-indexing on MSN (5.98× the country average).

Demographically, the CBS Sunday Morning audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical CBS Sunday Morning fan in United States is more female, around 46.4 years old, with strong Patriotism tendencies and a notable affinity for MSN.

Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: News

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CBS Sunday Morning profile in United States.

Audience size
2M
in United States
Gender
59.4%♀
40.6% male
Age
46.4
average years
Country rank
#14300
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of CBS Sunday Morning

59.4% are female, 40.6% are male, average age 46.4.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for CBS Sunday Morning audience in United States
MetricValue
Female59.4%
Male40.6%
Average age46.4
Estimated audience size1,987,527
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the CBS Sunday Morning audience in United States
Age bracketShare%
16-198%
20-2911%
30-3917%
40-4926%
50+38%
Fig. 04

Worldwide distribution

81.4%

of the worldwide CBS Sunday Morning audience comes from United States.

Worldwide audience distribution share by country for CBS Sunday Morning
CountryShare
United States81.4%
Canada2.9%
United Kingdom2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CBS Sunday Morning audience in United States is strongest.

Fig. 05

Top regions by affinity

CBS Sunday Morning fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~7K1.98×
02Minnesota~40K1.49×
03Montana~8K1.45×
04South Dakota~7K1.43×
05Connecticut~30K1.39×
06Maine~10K1.39×
07Iowa~20K1.38×
08New Mexico~10K1.38×
09Wisconsin~40K1.33×
10Missouri~40K1.25×
11Kansas~20K1.24×
12Delaware~7K1.24×
13Rhode Island~8K1.20×
14Colorado~30K1.11×
15Oregon~30K1.11×
16New York~100K1.08×
17Washington, District of Columbia~6K1.07×
18Massachusetts~40K1.04×
19Nebraska~10K1.03×
20Idaho~10K1.02×
21Pennsylvania~70K0.98×
22Maryland~30K0.98×
23Wyoming~3K0.97×
24Michigan~50K0.94×
25Washington~40K0.94×
26Kentucky~20K0.94×
27Ohio~60K0.93×
28New Hampshire~7K0.93×
29North Dakota~4K0.93×
30North Carolina~50K0.91×
31New Jersey~50K0.91×
32Tennessee~40K0.91×
33Virginia~40K0.90×
34South Carolina~30K0.89×
35Oklahoma~20K0.88×
36Illinois~60K0.87×
37Indiana~30K0.87×
38Arizona~30K0.86×
39Arkansas~10K0.86×
40West Virginia~7K0.81×
41Florida~100K0.79×
42Louisiana~20K0.76×
43Utah~10K0.74×
44Mississippi~10K0.73×
45Hawaii~6K0.70×
46Georgia~40K0.66×
47California~100K0.65×
48Alabama~20K0.64×
49Nevada~10K0.64×
50Texas~90K0.55×
Fig. 06

Affinity by region

Affinity by region — CBS Sunday Morning, United States
0.55×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CBS Sunday Morning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CBS Sunday Morning audience
#·InterestCategoryAffinity×
01MSNNews5.98×
02Miranda CosgroveMovies & TV5.98×
03Late-night talk showMovies & TV5.33×
04CBS NewsMovies & TV4.41×
05Brittany SnowMovies & TV4.37×
06MSNBCMovies & TV3.45×
07Robert RedfordMovies & TV3.33×
08Non-alcoholic beverageFood & Beverages3.01×
09New York PostNews2.78×
10Chuck NorrisMovies & TV2.65×
11Sustainable energyHome & Garden2.65×
12Microwave ovenHome & Garden2.60×
13Rail transportTravel & Leisure2.44×
14Charitable organizationPolitics & Society2.33×
15Online newspaperNews2.29×
16NostalgiaHome & Garden2.12×
17GeneticsKids & Family1.96×
18Nonprofit organizationPolitics & Society1.89×
19Trader Joe'sShopping1.87×
20RadioTechnology & Electronics1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CBS Sunday Morning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CBS Sunday Morning audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.48×
Community OrientationOPEN1.78×
IndividualismJOY1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CBS Sunday Morning audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Healthy LifestyleBALANCE0.91×
Social Media UsageJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does CBS Sunday Morning have in United States?

CBS Sunday Morning has an estimated audience of 1,987,527 people in United States, concentrated in California and New York.

02

What is the gender split and age of CBS Sunday Morning fans?

59.4% of CBS Sunday Morning fans are female, 40.6% are male, with an average age of 46.4 years.

03

Which brands do CBS Sunday Morning fans like most?

CBS Sunday Morning fans show strongest brand affinity for MSN (5.98×), CBS News (4.41×), and Nonprofit organization (1.89×) over the country average.

04

Where do CBS Sunday Morning fans live in United States?

CBS Sunday Morning fans in United States are most concentrated in California (reach ~100K), New York (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do CBS Sunday Morning fans also like?

Beyond CBS Sunday Morning itself, the audience over-indexes on CBS News (4.41×), Nonprofit organization (1.89×), Trader Joe's (1.87×), and Brittany Snow (4.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See CBS Sunday Morning audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for CBS Sunday Morning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →