CBS Sunday Morning Audience in United States

CBS Sunday Morning logo

CBS Sunday Morning has an estimated audience of 1,980,972 people in United States. 59.4% are female, 40.6% are male, average age 46.4. Top regions: California, New York, Florida. Top brand affinities: Keene, New Hampshire, headspace, Goop, Wok, Google Home.

The average CBS Sunday Morning fan in United States is 46.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Keene, New Hampshire, headspace, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the CBS Sunday Morning audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: News

Demographics of CBS Sunday Morning fans

Demographic split for CBS Sunday Morning audience in United States
MetricValue
Female59.4%
Male40.6%
Average age46.4
Estimated audience size1,980,972

Audience persona

The typical CBS Sunday Morning fan in United States is more female, around 46.4 years old, with strong Community Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for CBS Sunday Morning in United States
RegionReachAffinity
California146,4900.67×
New York122,7561.11×
Florida112,8770.84×
Texas101,1090.59×
Pennsylvania66,5891×
Illinois59,5030.9×
North Carolina58,2700.98×
Ohio58,0340.95×
Michigan51,8301×
Virginia45,9540.95×
New Jersey44,2620.88×
Massachusetts42,3951.09×
Georgia42,1100.69×
Minnesota41,0741.45×
Washington40,5341.02×
Wisconsin40,3891.36×
Missouri39,1891.23×
Tennessee37,3880.94×
Colorado36,1811.16×
Indiana32,9090.91×
Arizona32,5710.81×
Maryland32,4870.95×
South Carolina28,1160.94×
Connecticut27,7901.4×
Oregon26,2961.16×
Kentucky23,9250.96×
Iowa21,6831.33×
Kansas19,1171.22×
Oklahoma18,6410.85×
Louisiana18,2210.71×
Alabama16,1840.58×
Arkansas14,1390.87×
New Mexico13,7501.38×
Utah12,5980.71×
Mississippi12,2070.75×
Nevada12,0620.63×
Idaho10,3441.04×
Nebraska9,8981×
Maine9,8771.39×
Montana8,1761.49×
Rhode Island7,5861.2×
West Virginia7,0150.76×
Delaware6,7521.24×
New Hampshire6,7220.86×
Vermont6,5821.89×
South Dakota6,1241.34×
Washington, District of Columbia6,0921.02×
Hawaii5,4530.64×
North Dakota3,3860.83×
Wyoming2,6490.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CBS Sunday Morning audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
headspace17.11×Health
Goop9.78×Internet & Social Media
Wok11.56×Food & Beverages
Google Home8.43×Technology & Electronics
Governor of Michigan9.34×Politics & Society
Alaska2.08×Travel & Leisure
Grace Slick10.37×Music & Radio
Cherish (group)11.95×Music & Radio
Israel2.22×Travel & Leisure
Corona (band)5.87×Music & Radio
Electrolyte4.57×Health
Ira Glass16.43×Music & Radio
Pillow2.01×Home & Garden
Lulu 黃路梓茵2.47×Movies & TV
Cryptic crossword13.69×Technology & Electronics
TV Fanatic9.2×Movies & TV
Kikar HaShabbat13.94×News
Hitchcock (film)12.09×Movies & TV
Parral, Chihuahua11.66×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CBS Sunday Morning audience
TraitClusterScore
Community OrientationOPEN1.48
PatriotismCONSERVATISM1.44
SpiritualityBALANCE1.29
TraditionCONSERVATISM1.28
Family OrientationCONSERVATISM1.27
Risk AppetiteTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for CBS Sunday Morning
CountryShare
United States81.6%
Canada2.9%
United Kingdom2.0%

See CBS Sunday Morning audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does CBS Sunday Morning have in United States?

CBS Sunday Morning has an estimated audience of 1,980,972 people in United States, concentrated in California and New York.

What is the gender split and age of CBS Sunday Morning fans?

59.4% of CBS Sunday Morning fans are female, 40.6% are male, with an average age of 46.4 years.

Which brands do CBS Sunday Morning fans like most?

CBS Sunday Morning fans show strongest brand affinity for Keene, New Hampshire (675×), headspace (17.11×), and Goop (9.78×) over the country average.

Where do CBS Sunday Morning fans live in United States?

CBS Sunday Morning fans in United States are most concentrated in California (reach 146,490), New York (reach 122,756), and Florida (reach 112,877). These three regions account for the largest share of the active audience.

What other brands do CBS Sunday Morning fans also like?

Beyond CBS Sunday Morning itself, the audience over-indexes on headspace (17.11×), Goop (9.78×), Wok (11.56×), and Google Home (8.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CBS Sunday Morning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.