Four Roses Audience in United States

Four Roses has an estimated audience of 427,106 people in United States. 30.7% are female, 69.3% are male, average age 43.3. Top regions: Michigan, Kentucky, California. Top brand affinities: Seasons 52, Autism Awareness, Diabetes mellitus awareness, Single malt whisky, Microblogging.

The average Four Roses fan in United States is 43.3 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, Kentucky, California. Top brand affinities include Seasons 52, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Seasons 52 (37.37× the country average). Demographically, the Four Roses audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Four Roses fans

Demographic split for Four Roses audience in United States
MetricValue
Female30.7%
Male69.3%
Average age43.3
Estimated audience size427,106

Audience persona

The typical Four Roses fan in United States is more male, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Seasons 52.

Top regions in United States

Top regions ranked by reach for Four Roses in United States
RegionReachAffinity
Michigan66,5545.96×
Kentucky36,4186.8×
California33,4030.71×
Texas24,9420.68×
Florida21,0330.73×
Ohio17,6291.34×
Illinois16,4501.16×
New York14,4930.61×
Georgia13,1591×
Indiana12,2731.57×
North Carolina11,8530.92×
Tennessee11,8231.38×
Virginia9,2550.89×
Pennsylvania9,1200.63×
Missouri7,9481.15×
Wisconsin6,2540.97×
New Jersey6,1770.57×
Alabama6,0611.02×
Washington5,9250.69×
Arizona5,9220.68×
Colorado5,6540.84×
Louisiana5,5371.01×
South Carolina5,3430.83×
Massachusetts5,1150.61×
Maryland5,0590.69×
Minnesota4,7470.78×
Oklahoma3,5920.76×
Oregon3,4430.7×
Iowa3,3180.94×
Kansas3,1530.94×
Mississippi3,1130.88×
Arkansas2,8990.82×
Connecticut2,7000.63×
Nevada2,5500.62×
Nebraska2,2231.04×
Hawaii1,5960.87×
Washington, District of Columbia1,4491.13×
Utah1,4210.37×
West Virginia1,4190.71×
New Mexico1,1720.55×
Idaho1,1010.51×
Maine8670.57×
New Hampshire7790.46×
Montana7330.62×
Rhode Island6710.49×
South Dakota6530.66×
Alaska5540.61×
Delaware5420.46×
North Dakota4990.57×
Vermont3380.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Four Roses audience
BrandAffinityCategory
Seasons 5237.37×Food & Beverages
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Single malt whisky21.68×Food & Beverages
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Malt whisky16.72×Food & Beverages
Income tax13.19×Business & Career
Single malt scotch20.83×Food & Beverages
Bourbon whiskey6.04×Food & Beverages
Tennessee whiskey9.27×Food & Beverages
Charles, Prince of Wales18.87×Politics & Society
Circle K4.96×Shopping
Irish whiskey7.59×Food & Beverages
Jim Beam14.41×Food & Beverages
Grand Marnier26.81×Travel & Leisure
Absinthe31.69×Food & Beverages
Basil Hayden's23.96×Food & Beverages
Woodford Reserve13.02×Food & Beverages
Whisky3.63×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Four Roses audience
TraitClusterScore
PatriotismCONSERVATISM2.04
Luxury OrientationPREMIUM1.63
IndulgenceJOY1.57
IndividualismJOY1.42
DIY MentalityTHRILL1.38
Convenience OrientationPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Four Roses
CountryShare
United States60.5%
Belgium10.4%
Germany3.9%

See Four Roses audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Four Roses have in United States?

Four Roses has an estimated audience of 427,106 people in United States, concentrated in Michigan and Kentucky.

What is the gender split and age of Four Roses fans?

30.7% of Four Roses fans are female, 69.3% are male, with an average age of 43.3 years.

Which brands do Four Roses fans like most?

Four Roses fans show strongest brand affinity for Seasons 52 (37.37×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Four Roses fans live in United States?

Four Roses fans in United States are most concentrated in Michigan (reach 66,554), Kentucky (reach 36,418), and California (reach 33,403). These three regions account for the largest share of the active audience.

What other brands do Four Roses fans also like?

Beyond Four Roses itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Single malt whisky (21.68×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Four Roses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.