Four Roses Audience in United States

Four Roses logo

Four Roses has an estimated audience of 427,106 people in United States. 30.7% are female, 69.3% are male, average age 43.3. Top regions: Michigan, Kentucky, California. Top brand affinities: Hasan Minhaj, Birthday Gifts, Unique Gifts, Irrigation management, Sinaloa.

The average Four Roses fan in United States is 43.3 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, Kentucky, California. Top brand affinities include Hasan Minhaj, Birthday Gifts, Unique Gifts, with strongest over-indexing on Hasan Minhaj (31.69× the country average). Demographically, the Four Roses audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Four Roses fans

Demographic split for Four Roses audience in United States
MetricValue
Female30.7%
Male69.3%
Average age43.3
Estimated audience size427,106

Audience persona

The typical Four Roses fan in United States is more male, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Hasan Minhaj.

Top regions in United States

Top regions ranked by reach for Four Roses in United States
RegionReachAffinity
Michigan66,5545.96×
Kentucky36,4186.8×
California33,4030.71×
Texas24,9420.68×
Florida21,0330.73×
Ohio17,6291.34×
Illinois16,4501.16×
New York14,4930.61×
Georgia13,159
Indiana12,2731.57×
North Carolina11,8530.92×
Tennessee11,8231.38×
Virginia9,2550.89×
Pennsylvania9,1200.63×
Missouri7,9481.15×
Wisconsin6,2540.97×
New Jersey6,1770.57×
Alabama6,0611.02×
Washington5,9250.69×
Arizona5,9220.68×
Colorado5,6540.84×
Louisiana5,5371.01×
South Carolina5,3430.83×
Massachusetts5,1150.61×
Maryland5,0590.69×
Minnesota4,7470.78×
Oklahoma3,5920.76×
Oregon3,4430.7×
Iowa3,3180.94×
Kansas3,1530.94×
Mississippi3,1130.88×
Arkansas2,8990.82×
Connecticut2,7000.63×
Nevada2,5500.62×
Nebraska2,2231.04×
Hawaii1,5960.87×
Washington, District of Columbia1,4491.13×
Utah1,4210.37×
West Virginia1,4190.71×
New Mexico1,1720.55×
Idaho1,1010.51×
Maine8670.57×
New Hampshire7790.46×
Montana7330.62×
Rhode Island6710.49×
South Dakota6530.66×
Alaska5540.61×
Delaware5420.46×
North Dakota4990.57×
Vermont3380.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Four Roses audience
BrandAffinityCategory
Hasan Minhaj31.69×Movies & TV
Birthday Gifts9.27×Kids & Family
Unique Gifts6.04×Shopping
Irrigation management37.37×Home & Garden
Sinaloa4.68×Travel & Leisure
Alaska1.89×Travel & Leisure
Nebraska2.35×Travel & Leisure
Israel1.61×Travel & Leisure
Haberler7.76×News
Keeper (password manager)3.63×Technology & Electronics
Regional Municipality of Niagara6.66×Travel & Leisure
edureka19.25×Business & Career
Home staging2.65×Home & Garden
MeatEater3.31×Movies & TV
Noodle (Gorillaz)1.52×Music & Radio
Urban horticulture1.53×Home & Garden
Public speaking1.67×Politics & Society
Hoosier5.87×Politics & Society
Cacique4.58×Food & Beverages
Google Analytics1.98×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Four Roses audience
TraitClusterScore
PatriotismCONSERVATISM2.04
Luxury OrientationPREMIUM1.63
IndulgenceJOY1.57
IndividualismJOY1.42
DIY MentalityTHRILL1.38
Convenience OrientationPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Four Roses
CountryShare
United States60.5%
Belgium10.4%
Germany3.9%

See Four Roses audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Four Roses have in United States?

Four Roses has an estimated audience of 427,106 people in United States, concentrated in Michigan and Kentucky.

What is the gender split and age of Four Roses fans?

30.7% of Four Roses fans are female, 69.3% are male, with an average age of 43.3 years.

Which brands do Four Roses fans like most?

Four Roses fans show strongest brand affinity for Hasan Minhaj (31.69×), Birthday Gifts (9.27×), and Unique Gifts (6.04×) over the country average.

Where do Four Roses fans live in United States?

Four Roses fans in United States are most concentrated in Michigan (reach 66,554), Kentucky (reach 36,418), and California (reach 33,403). These three regions account for the largest share of the active audience.

What other brands do Four Roses fans also like?

Beyond Four Roses itself, the audience over-indexes on Birthday Gifts (9.27×), Unique Gifts (6.04×), Irrigation management (37.37×), and Sinaloa (4.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Four Roses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.