Rascasse Audience Intelligence

Four Roses Target Market in United States

A data profile of the people who buy, follow and care about Four Roses in United States — modelled from more than twelve digital signal sources. Four Roses has an estimated audience of 419,826 people in United States.

#53among Spirits in United States#4200among Brand in United States#2143in Food & Beverages

The average Four Roses fan in United States is 43.3 years old, more male, and lives primarily in Michigan.

The audience is concentrated in Michigan, Kentucky, California.

Top brand affinities include Single malt whisky, Seasons 52, Malt whisky, with strongest over-indexing on Single malt whisky (23.19× the country average).

Demographically, the Four Roses audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Four Roses fan in United States is more male, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Single malt whisky.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Four Roses profile in United States.

Audience size
420K
in United States
Gender
30.7%♀
69.3% male
Age
43.3
average years
Country rank
#40516
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Four Roses

30.7% are female, 69.3% are male, average age 43.3.

Fig. 02

Gender split

30.7%
Female
69.3%
Male
Demographic split for Four Roses audience in United States
MetricValue
Female30.7%
Male69.3%
Average age43.3
Estimated audience size419,826
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Four Roses audience in United States
Age bracketShare%
16-199%
20-2919%
30-3922%
40-4923%
50+28%
Fig. 04

Worldwide distribution

60.2%

of the worldwide Four Roses audience comes from United States.

Worldwide audience distribution share by country for Four Roses
CountryShare
United States60.2%
Belgium10.2%
Japan4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Four Roses audience in United States is strongest.

Fig. 05

Top regions by affinity

Four Roses customers by region in United States
#RegionReachAffinity×
01Kentucky~30K6.46×
02Michigan~70K5.87×
03Indiana~10K1.52×
04Tennessee~10K1.33×
05Ohio~20K1.27×
06Missouri~8K1.12×
07Illinois~20K1.08×
08Washington, District of Columbia~1K1.07×
09Alabama~6K1.00×
10Nebraska~2K1.00×
11Louisiana~5K0.99×
12Wisconsin~6K0.98×
13Kansas~3K0.98×
14Georgia~10K0.97×
15Mississippi~3K0.97×
16Iowa~3K0.95×
17North Carolina~10K0.91×
18Hawaii~2K0.90×
19Alaska<1K0.90×
20South Dakota<1K0.89×
21Arkansas~3K0.88×
22West Virginia~2K0.88×
23South Carolina~6K0.87×
24Montana~1K0.86×
25North Dakota<1K0.86×
26Virginia~9K0.85×
27Vermont<1K0.85×
28Colorado~6K0.83×
29Oklahoma~4K0.83×
30Minnesota~5K0.82×
31Maine~1K0.79×
32Rhode Island~1K0.79×
33Delaware<1K0.79×
34New Hampshire~1K0.77×
35Maryland~6K0.76×
36Idaho~2K0.76×
37New Mexico~2K0.75×
38Oregon~4K0.74×
39Connecticut~3K0.73×
40Florida~20K0.71×
41Washington~6K0.71×
42Nevada~3K0.71×
43California~30K0.70×
44Arizona~6K0.69×
45Pennsylvania~9K0.66×
46Massachusetts~6K0.66×
47Texas~20K0.65×
48New Jersey~7K0.61×
49New York~10K0.60×
50Utah~2K0.60×
Fig. 06

Affinity by region

Affinity by region — Four Roses, United States
0.60×1.00×6.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Four Roses audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Four Roses audience
#·InterestCategoryAffinity×
01Blanton'sFood & Beverages39.08×
02AbsintheFood & Beverages36.28×
03Seasons 52Food & Beverages27.63×
04Grand MarnierTravel & Leisure27.33×
05Single malt whiskyFood & Beverages23.19×
06Single malt scotchFood & Beverages19.98×
07Malt whiskyFood & Beverages19.90×
08Maker's MarkFood & Beverages17.46×
09Jim BeamFood & Beverages17.03×
10Kentucky DerbySports15.78×
11Weber GrillsHome & Garden15.45×
12Woodford ReserveFood & Beverages15.20×
13Tennessee whiskeyFood & Beverages9.73×
14Small batch whiskeyFood & Beverages8.88×
15Irish whiskeyFood & Beverages8.06×
16Circle KShopping7.68×
17Bourbon whiskeyFood & Beverages6.52×
18Sustainable energyHome & Garden4.80×
19WhiskyFood & Beverages4.48×
20FedExBusiness & Career4.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Four Roses audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Four Roses audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.81×
Convenience OrientationPREMIUM2.23×
SustainabilityBALANCE1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Four Roses audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.74×
CreativityOPEN0.76×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Four Roses's target market in United States?

Four Roses's target market in United States covers an estimated 419,826 people, concentrated in Michigan and Kentucky.

02

What is the gender split and age of Four Roses customers?

30.7% of the Four Roses audience are female, 69.3% are male, with an average age of 43.3 years.

03

Which brands do Four Roses fans like most?

Four Roses fans show strongest brand affinity for Single malt whisky (23.19×), Seasons 52 (27.63×), and Malt whisky (19.9×) over the country average.

04

Where do Four Roses fans live in United States?

Four Roses fans in United States are most concentrated in Michigan (reach ~70K), Kentucky (reach ~30K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Four Roses fans also like?

Beyond Four Roses itself, the audience over-indexes on Seasons 52 (27.63×), Malt whisky (19.9×), Circle K (7.68×), and Blanton's (39.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Four Roses audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Four Roses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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