Four Roses Audience in United States

Four Roses has an estimated audience of 427,106 people in United States. 30.7% are female, 69.3% are male, average age 43.3. Top regions: Michigan, Kentucky, California. Top brand affinities: Hasan Minhaj, Birthday Gifts, Unique Gifts, Irrigation management, Sinaloa.
The average Four Roses fan in United States is 43.3 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, Kentucky, California. Top brand affinities include Hasan Minhaj, Birthday Gifts, Unique Gifts, with strongest over-indexing on Hasan Minhaj (31.69× the country average). Demographically, the Four Roses audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Spirits
Demographics of Four Roses fans
| Metric | Value |
|---|---|
| Female | 30.7% |
| Male | 69.3% |
| Average age | 43.3 |
| Estimated audience size | 427,106 |
Audience persona
The typical Four Roses fan in United States is more male, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Hasan Minhaj.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Michigan | 66,554 | 5.96× |
| Kentucky | 36,418 | 6.8× |
| California | 33,403 | 0.71× |
| Texas | 24,942 | 0.68× |
| Florida | 21,033 | 0.73× |
| Ohio | 17,629 | 1.34× |
| Illinois | 16,450 | 1.16× |
| New York | 14,493 | 0.61× |
| Georgia | 13,159 | 1× |
| Indiana | 12,273 | 1.57× |
| North Carolina | 11,853 | 0.92× |
| Tennessee | 11,823 | 1.38× |
| Virginia | 9,255 | 0.89× |
| Pennsylvania | 9,120 | 0.63× |
| Missouri | 7,948 | 1.15× |
| Wisconsin | 6,254 | 0.97× |
| New Jersey | 6,177 | 0.57× |
| Alabama | 6,061 | 1.02× |
| Washington | 5,925 | 0.69× |
| Arizona | 5,922 | 0.68× |
| Colorado | 5,654 | 0.84× |
| Louisiana | 5,537 | 1.01× |
| South Carolina | 5,343 | 0.83× |
| Massachusetts | 5,115 | 0.61× |
| Maryland | 5,059 | 0.69× |
| Minnesota | 4,747 | 0.78× |
| Oklahoma | 3,592 | 0.76× |
| Oregon | 3,443 | 0.7× |
| Iowa | 3,318 | 0.94× |
| Kansas | 3,153 | 0.94× |
| Mississippi | 3,113 | 0.88× |
| Arkansas | 2,899 | 0.82× |
| Connecticut | 2,700 | 0.63× |
| Nevada | 2,550 | 0.62× |
| Nebraska | 2,223 | 1.04× |
| Hawaii | 1,596 | 0.87× |
| Washington, District of Columbia | 1,449 | 1.13× |
| Utah | 1,421 | 0.37× |
| West Virginia | 1,419 | 0.71× |
| New Mexico | 1,172 | 0.55× |
| Idaho | 1,101 | 0.51× |
| Maine | 867 | 0.57× |
| New Hampshire | 779 | 0.46× |
| Montana | 733 | 0.62× |
| Rhode Island | 671 | 0.49× |
| South Dakota | 653 | 0.66× |
| Alaska | 554 | 0.61× |
| Delaware | 542 | 0.46× |
| North Dakota | 499 | 0.57× |
| Vermont | 338 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hasan Minhaj | 31.69× | Movies & TV |
| Birthday Gifts | 9.27× | Kids & Family |
| Unique Gifts | 6.04× | Shopping |
| Irrigation management | 37.37× | Home & Garden |
| Sinaloa | 4.68× | Travel & Leisure |
| Alaska | 1.89× | Travel & Leisure |
| Nebraska | 2.35× | Travel & Leisure |
| Israel | 1.61× | Travel & Leisure |
| Haberler | 7.76× | News |
| Keeper (password manager) | 3.63× | Technology & Electronics |
| Regional Municipality of Niagara | 6.66× | Travel & Leisure |
| edureka | 19.25× | Business & Career |
| Home staging | 2.65× | Home & Garden |
| MeatEater | 3.31× | Movies & TV |
| Noodle (Gorillaz) | 1.52× | Music & Radio |
| Urban horticulture | 1.53× | Home & Garden |
| Public speaking | 1.67× | Politics & Society |
| Hoosier | 5.87× | Politics & Society |
| Cacique | 4.58× | Food & Beverages |
| Google Analytics | 1.98× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.04 |
| Luxury Orientation | PREMIUM | 1.63 |
| Indulgence | JOY | 1.57 |
| Individualism | JOY | 1.42 |
| DIY Mentality | THRILL | 1.38 |
| Convenience Orientation | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 60.5% |
| Belgium | 10.4% |
| Germany | 3.9% |
See Four Roses audiences in other countries
More Spirits audiences in United States
- Hennessy (3,515,105)
- Don Julio (3,156,441)
- Johnnie Walker (3,048,968)
- Jameson Irish Whiskey (2,910,540)
- Smirnoff (2,447,110)
Frequently asked questions
How many fans does Four Roses have in United States?
Four Roses has an estimated audience of 427,106 people in United States, concentrated in Michigan and Kentucky.
What is the gender split and age of Four Roses fans?
30.7% of Four Roses fans are female, 69.3% are male, with an average age of 43.3 years.
Which brands do Four Roses fans like most?
Four Roses fans show strongest brand affinity for Hasan Minhaj (31.69×), Birthday Gifts (9.27×), and Unique Gifts (6.04×) over the country average.
Where do Four Roses fans live in United States?
Four Roses fans in United States are most concentrated in Michigan (reach 66,554), Kentucky (reach 36,418), and California (reach 33,403). These three regions account for the largest share of the active audience.
What other brands do Four Roses fans also like?
Beyond Four Roses itself, the audience over-indexes on Birthday Gifts (9.27×), Unique Gifts (6.04×), Irrigation management (37.37×), and Sinaloa (4.68×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Four Roses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.