EatOut Audience in United States

EatOut has an estimated audience of 290,080 people in United States. 59.8% are female, 40.2% are male, average age 35.9. Top regions: California, Texas, Florida. Top brand affinities: Yard House, Katie Holmes, Seasons 52, Pretzel, Google Maps.

The average EatOut fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Yard House, Katie Holmes, Seasons 52, with strongest over-indexing on Yard House (51.93× the country average). Demographically, the EatOut audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Website / Newspaper / Magazine

Demographics of EatOut fans

Demographic split for EatOut audience in United States
MetricValue
Female59.8%
Male40.2%
Average age35.9
Estimated audience size290,080

Audience persona

The typical EatOut fan in United States is more female, around 35.9 years old, with strong Indulgence tendencies and a notable affinity for Yard House.

Top regions in United States

Top regions ranked by reach for EatOut in United States
RegionReachAffinity
California35,9551.13×
Texas24,4240.98×
Florida18,6370.95×
New York16,8241.04×
Pennsylvania9,5970.98×
North Carolina9,3021.07×
Illinois9,2810.96×
Louisiana9,1412.44×
Georgia8,6400.97×
Ohio8,5580.96×
Michigan7,2690.96×
New Jersey7,2460.98×
Tennessee7,0771.22×
Virginia6,8000.96×
Washington6,1571.06×
Arizona5,8770.99×
Massachusetts5,7751.01×
Indiana5,6801.07×
Missouri4,8441.04×
Maryland4,4330.89×
Colorado4,3500.95×
Oklahoma3,9351.22×
Minnesota3,8380.92×
Alabama3,7950.94×
South Carolina3,7850.87×
Oregon3,6781.11×
Wisconsin3,6150.83×
Utah3,5481.37×
Kentucky3,5160.97×
Connecticut2,8280.97×
Mississippi2,7231.14×
Nevada2,6980.96×
Arkansas2,5181.05×
Kansas2,3731.04×
Iowa2,2530.94×
Idaho1,5681.08×
Nebraska1,5551.07×
New Mexico1,3990.96×
Hawaii1,3761.1×
West Virginia1,1470.85×
Washington, District of Columbia9801.12×
New Hampshire9070.79×
Maine8940.86×
Rhode Island7120.77×
Delaware6540.82×
Montana5990.74×
North Dakota5560.93×
South Dakota5120.76×
Alaska4580.74×
Vermont3770.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for EatOut audience
BrandAffinityCategory
Yard House51.93×Food & Beverages
Katie Holmes50.71×Movies & TV
Seasons 5239.59×Food & Beverages
Pretzel23.27×Food & Beverages
Google Maps6.26×Internet & Social Media
Indeed.com5.52×Business & Career
Capital One5.1×Business & Career
Anime and manga fandom7.59×Literature
Wyndham Rewards42.16×Shopping
Planet Fitness4.32×Sports
Malta25.98×Travel & Leisure
Enterprise Rent-A-Car6.19×Cars & Mobility
Group buying14.32×Shopping
Olive Garden5.21×Food & Beverages
Diaper bag5.83×Kids & Family
Discount Tire5.27×Shopping
Circle K5.97×Shopping
Google News4.95×News
OpenTable9.96×Food & Beverages
Jollibee8.37×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by EatOut audience
TraitClusterScore
IndulgenceJOY1.79
TravellingTHRILL1.48
Risk AppetiteTHRILL1.39
TraditionCONSERVATISM1.38
Design AffinityPREMIUM1.36
Quality AwarenessPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for EatOut
CountryShare
United Kingdom20.3%
United States13.3%
France11.0%

See EatOut audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does EatOut have in United States?

EatOut has an estimated audience of 290,080 people in United States, concentrated in California and Texas.

What is the gender split and age of EatOut fans?

59.8% of EatOut fans are female, 40.2% are male, with an average age of 35.9 years.

Which brands do EatOut fans like most?

EatOut fans show strongest brand affinity for Yard House (51.93×), Katie Holmes (50.71×), and Seasons 52 (39.59×) over the country average.

Where do EatOut fans live in United States?

EatOut fans in United States are most concentrated in California (reach 35,955), Texas (reach 24,424), and Florida (reach 18,637). These three regions account for the largest share of the active audience.

What other brands do EatOut fans also like?

Beyond EatOut itself, the audience over-indexes on Katie Holmes (50.71×), Seasons 52 (39.59×), Pretzel (23.27×), and Google Maps (6.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for EatOut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.