A data profile of the people who buy, follow and care about EatOut in Italy — modelled from more than twelve digital signal sources. EatOut has an estimated audience of 53,861 people in Italy.
The average EatOut fan in Italy is 37.8 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Mongolia, Gremlins, Power Rangers, with strongest over-indexing on Mongolia (19.15× the country average).
Demographically, the EatOut audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical EatOut fan in Italy is more female, around 37.8 years old, with strong Career Orientation tendencies and a notable affinity for Mongolia.
The key figures that characterise the EatOut profile in Italy.
62.2% are female, 37.8% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 37.8 |
| Estimated audience size | 53,861 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 16% |
of the worldwide EatOut audience comes from Italy.
| Country | Share |
|---|---|
| United Kingdom | 22.3% |
| United States | 14.6% |
| Australia | 6.7% |
Where the EatOut audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aosta Valley | <1K | 1.31× | |
| 02 | Molise | <1K | 1.18× | |
| 03 | Basilicata | <1K | 1.07× | |
| 04 | Umbria | <1K | 0.99× | |
| 05 | Abruzzo | ~1K | 0.97× | |
| 06 | Friuli-Venezia Giulia | <1K | 0.97× | |
| 07 | Calabria | ~2K | 0.96× | |
| 08 | Sardinia | ~1K | 0.96× | |
| 09 | Marche | ~1K | 0.96× | |
| 10 | Trentino-Alto Adige/Südtirol | <1K | 0.96× | |
| 11 | Liguria | ~1K | 0.95× | |
| 12 | Lombardy | ~9K | 0.93× | |
| 13 | Puglia | ~3K | 0.91× | |
| 14 | Sicilia | ~4K | 0.90× | |
| 15 | Tuscany | ~3K | 0.90× | |
| 16 | Veneto | ~4K | 0.89× | |
| 17 | Lazio | ~6K | 0.88× | |
| 18 | Campania | ~5K | 0.88× | |
| 19 | Emilia-Romagna | ~4K | 0.88× | |
| 20 | Piedmont | ~4K | 0.88× |
The strongest cross-interests of the EatOut audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | San Miguel Brewery | Food & Beverages | 49.48× | ||
| 02 | Scone | Food & Beverages | 25.78× | ||
| 03 | Size? | Shopping | 20.87× | ||
| 04 | Mongolia | Travel & Leisure | 19.15× | ||
| 05 | Gremlins | Movies & TV | 16.73× | ||
| 06 | Power Rangers | Kids & Family | 13.61× | ||
| 07 | Barbour | Fashion & Accessoires | 10.29× | ||
| 08 | Jessica Chastain | Movies & TV | 9.81× | ||
| 09 | Ghostbusters (franchise) | Movies & TV | 9.50× | ||
| 10 | Online dating service | Internet & Social Media | 5.84× | ||
| 11 | Cheeseburger | Food & Beverages | 4.93× | ||
| 12 | Portugal national football team | Sports | 4.59× | ||
| 13 | Draught beer | Food & Beverages | 4.47× | ||
| 14 | Anime and manga fandom | Literature | 3.70× | ||
| 15 | Action-adventure game | Games | 3.46× | ||
| 16 | Bohemian style | Fashion & Accessoires | 3.16× | ||
| 17 | Wikipedia | Internet & Social Media | 2.75× | ||
| 18 | Superman | Movies & TV | 2.66× | ||
| 19 | Batman | Movies & TV | 1.89× | ||
| 20 | Harry Potter | Movies & TV | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.62× | |
| Risk Appetite | THRILL | 1.44× | |
| Early Adopter Mentality | POWER | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.66× | |
| Quality Awareness | PREMIUM | 0.70× | |
| Creativity | OPEN | 0.75× |
EatOut has an estimated audience of 53,861 people in Italy, concentrated in Lombardy and Lazio.
62.2% of EatOut fans are female, 37.8% are male, with an average age of 37.8 years.
EatOut fans show strongest brand affinity for Mongolia (19.15×), Gremlins (16.73×), and Power Rangers (13.61×) over the country average.
EatOut fans in Italy are most concentrated in Lombardy (reach ~9K), Lazio (reach ~6K), and Campania (reach ~5K). These three regions account for the largest share of the active audience.
Beyond EatOut itself, the audience over-indexes on Gremlins (16.73×), Power Rangers (13.61×), Barbour (10.29×), and Scone (25.78×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for EatOut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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