A data profile of the people who buy, follow and care about Folk music of Ireland in United States — modelled from more than twelve digital signal sources. Folk music of Ireland has an estimated audience of 565,351 people in United States.
The average Folk music of Ireland fan in United States is 52.0 years old, more female, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Kelly Osbourne, Aer Lingus, Saoirse Ronan, with strongest over-indexing on Kelly Osbourne (20× the country average).
Demographically, the Folk music of Ireland audience skews more female with an average age of 52.0, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Folk music of Ireland fan in United States is more female, around 52.0 years old, with strong Patriotism tendencies and a notable affinity for Kelly Osbourne.
The key figures that characterise the Folk music of Ireland profile in United States.
59.7% are female, 40.3% are male, average age 52.0.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 52.0 |
| Estimated audience size | 565,351 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 5% | |
| 30-39 | 9% | |
| 40-49 | 20% | |
| 50+ | 62% |
of the worldwide Folk music of Ireland audience comes from United States.
| Country | Share |
|---|---|
| United States | 21.4% |
| United Kingdom | 16.8% |
| Italy | 11.5% |
Where the Folk music of Ireland audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Massachusetts | ~20K | 1.51× | |
| 02 | Vermont | ~1K | 1.39× | |
| 03 | South Dakota | ~2K | 1.20× | |
| 04 | Montana | ~2K | 1.18× | |
| 05 | Alaska | ~1K | 1.18× | |
| 06 | North Dakota | ~1K | 1.15× | |
| 07 | Maine | ~2K | 1.13× | |
| 08 | New Hampshire | ~2K | 1.11× | |
| 09 | Delaware | ~2K | 1.11× | |
| 10 | Rhode Island | ~2K | 1.08× | |
| 11 | New York | ~30K | 1.07× | |
| 12 | Connecticut | ~6K | 1.05× | |
| 13 | West Virginia | ~3K | 1.05× | |
| 14 | Pennsylvania | ~20K | 1.01× | |
| 15 | New Mexico | ~3K | 1.01× | |
| 16 | Hawaii | ~2K | 1.01× | |
| 17 | Idaho | ~3K | 0.99× | |
| 18 | Nebraska | ~3K | 0.99× | |
| 19 | Washington, District of Columbia | ~2K | 0.99× | |
| 20 | Wisconsin | ~8K | 0.98× | |
| 21 | New Jersey | ~10K | 0.97× | |
| 22 | Kentucky | ~7K | 0.95× | |
| 23 | Oregon | ~6K | 0.95× | |
| 24 | Iowa | ~4K | 0.95× | |
| 25 | Kansas | ~4K | 0.95× | |
| 26 | Mississippi | ~4K | 0.94× | |
| 27 | Illinois | ~20K | 0.93× | |
| 28 | Minnesota | ~8K | 0.93× | |
| 29 | Utah | ~5K | 0.92× | |
| 30 | Arkansas | ~4K | 0.92× | |
| 31 | Washington | ~10K | 0.91× | |
| 32 | Virginia | ~10K | 0.90× | |
| 33 | Missouri | ~8K | 0.90× | |
| 34 | Colorado | ~8K | 0.90× | |
| 35 | Oklahoma | ~6K | 0.90× | |
| 36 | Louisiana | ~6K | 0.88× | |
| 37 | Nevada | ~5K | 0.88× | |
| 38 | Indiana | ~9K | 0.87× | |
| 39 | Alabama | ~7K | 0.87× | |
| 40 | Ohio | ~10K | 0.86× | |
| 41 | Maryland | ~8K | 0.86× | |
| 42 | South Carolina | ~7K | 0.86× | |
| 43 | Michigan | ~10K | 0.83× | |
| 44 | Tennessee | ~9K | 0.83× | |
| 45 | North Carolina | ~10K | 0.82× | |
| 46 | Arizona | ~9K | 0.80× | |
| 47 | Georgia | ~10K | 0.75× | |
| 48 | Florida | ~30K | 0.69× | |
| 49 | California | ~40K | 0.64× | |
| 50 | Texas | ~30K | 0.60× |
The strongest cross-interests of the Folk music of Ireland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Enya | Music & Radio | 26.13× | ||
| 02 | Aer Lingus | Travel & Leisure | 24.74× | ||
| 03 | Saoirse Ronan | Movies & TV | 21.56× | ||
| 04 | Kelly Osbourne | Music & Radio | 20.00× | ||
| 05 | Michael Fassbender | Movies & TV | 20.00× | ||
| 06 | Chiwetel Ejiofor | Movies & TV | 12.57× | ||
| 07 | Bob Dylan | Music & Radio | 10.53× | ||
| 08 | Bruce Springsteen | Music & Radio | 9.58× | ||
| 09 | Phil Collins | Music & Radio | 8.16× | ||
| 10 | Obsessed (2009 film) | Movies & TV | 6.80× | ||
| 11 | Robert Redford | Movies & TV | 4.95× | ||
| 12 | Google News | News | 3.48× | ||
| 13 | FedEx | Business & Career | 3.22× | ||
| 14 | Tradition | Politics & Society | 2.59× | ||
| 15 | Nonprofit organization | Politics & Society | 2.42× | ||
| 16 | CNN | Movies & TV | 2.14× | ||
| 17 | Internet & Social Media | 2.13× | |||
| 18 | Donald Trump | Politics & Society | 1.87× | ||
| 19 | Recipes | Food & Beverages | 1.76× | ||
| 20 | X | Internet & Social Media | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.98× | |
| Tradition | CONSERVATISM | 2.48× | |
| Family Orientation | CONSERVATISM | 2.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.67× | |
| Extroversion | THRILL | 0.71× | |
| Quality Awareness | PREMIUM | 0.75× |
Folk music of Ireland has an estimated audience of 565,351 people in United States, concentrated in California and New York.
59.7% of Folk music of Ireland fans are female, 40.3% are male, with an average age of 52.0 years.
Folk music of Ireland fans show strongest brand affinity for Kelly Osbourne (20×), Aer Lingus (24.74×), and Saoirse Ronan (21.56×) over the country average.
Folk music of Ireland fans in United States are most concentrated in California (reach ~40K), New York (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Folk music of Ireland itself, the audience over-indexes on Aer Lingus (24.74×), Saoirse Ronan (21.56×), Michael Fassbender (20×), and Obsessed (2009 film) (6.8×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Folk music of Ireland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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