A data profile of the people who buy, follow and care about NYX (comics) in United States — modelled from more than twelve digital signal sources. NYX (comics) has an estimated audience of 802,129 people in United States.
The average NYX (comics) fan in United States is 29.5 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Yard House, Eva Green, Ming-Na Wen, with strongest over-indexing on Yard House (26.8× the country average).
Demographically, the NYX (comics) audience skews more female with an average age of 29.5, and over-indexes on personality traits such as Indulgence, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical NYX (comics) fan in United States is more female, around 29.5 years old, with strong Indulgence tendencies and a notable affinity for Yard House.
The key figures that characterise the NYX (comics) profile in United States.
66.1% are female, 33.9% are male, average age 29.5.
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 29.5 |
| Estimated audience size | 802,129 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 49% | |
| 20-29 | 21% | |
| 30-39 | 12% | |
| 40-49 | 11% | |
| 50+ | 6% |
Where the NYX (comics) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New York | ~70K | 1.44× | |
| 02 | California | ~100K | 1.38× | |
| 03 | Louisiana | ~10K | 1.28× | |
| 04 | Texas | ~80K | 1.19× | |
| 05 | New Jersey | ~20K | 1.17× | |
| 06 | New Mexico | ~5K | 1.14× | |
| 07 | Michigan | ~20K | 1.11× | |
| 08 | Arizona | ~20K | 1.11× | |
| 09 | Maryland | ~20K | 1.10× | |
| 10 | Washington | ~20K | 1.09× | |
| 11 | Oklahoma | ~10K | 1.09× | |
| 12 | Nevada | ~9K | 1.08× | |
| 13 | Pennsylvania | ~30K | 1.05× | |
| 14 | West Virginia | ~4K | 1.05× | |
| 15 | Illinois | ~30K | 1.04× | |
| 16 | Georgia | ~30K | 1.04× | |
| 17 | Oregon | ~10K | 1.04× | |
| 18 | Arkansas | ~7K | 1.04× | |
| 19 | Virginia | ~20K | 1.03× | |
| 20 | Kentucky | ~10K | 1.03× | |
| 21 | Rhode Island | ~3K | 1.03× | |
| 22 | Mississippi | ~7K | 1.02× | |
| 23 | Florida | ~60K | 1.01× | |
| 24 | Tennessee | ~20K | 1.01× | |
| 25 | Indiana | ~20K | 1.00× | |
| 26 | Washington, District of Columbia | ~2K | 1.00× | |
| 27 | North Carolina | ~20K | 0.99× | |
| 28 | Utah | ~7K | 0.98× | |
| 29 | Kansas | ~6K | 0.98× | |
| 30 | Alaska | ~2K | 0.97× | |
| 31 | Alabama | ~10K | 0.96× | |
| 32 | Connecticut | ~8K | 0.96× | |
| 33 | Massachusetts | ~20K | 0.95× | |
| 34 | Missouri | ~10K | 0.94× | |
| 35 | Ohio | ~20K | 0.93× | |
| 36 | Idaho | ~4K | 0.93× | |
| 37 | Delaware | ~2K | 0.92× | |
| 38 | North Dakota | ~2K | 0.92× | |
| 39 | Maine | ~3K | 0.91× | |
| 40 | Hawaii | ~3K | 0.90× | |
| 41 | Colorado | ~10K | 0.89× | |
| 42 | Nebraska | ~4K | 0.89× | |
| 43 | Minnesota | ~10K | 0.88× | |
| 44 | South Carolina | ~10K | 0.87× | |
| 45 | Iowa | ~6K | 0.87× | |
| 46 | New Hampshire | ~3K | 0.87× | |
| 47 | Montana | ~2K | 0.87× | |
| 48 | South Dakota | ~2K | 0.85× | |
| 49 | Vermont | ~1K | 0.85× | |
| 50 | Wisconsin | ~10K | 0.83× |
The strongest cross-interests of the NYX (comics) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yard House | Food & Beverages | 26.80× | ||
| 02 | Hyun Bin | Movies & TV | 23.01× | ||
| 03 | Eva Green | Movies & TV | 20.00× | ||
| 04 | Ming-Na Wen | Movies & TV | 20.00× | ||
| 05 | Park Bo-gum | Movies & TV | 20.00× | ||
| 06 | Gangs of New York | Movies & TV | 14.53× | ||
| 07 | Jerry Lee Lewis | Music & Radio | 14.41× | ||
| 08 | Group buying | Shopping | 11.77× | ||
| 09 | Katie Holmes | Movies & TV | 11.28× | ||
| 10 | Fight Club | Movies & TV | 10.62× | ||
| 11 | Artificial nails | Beauty & Wellness | 5.02× | ||
| 12 | Web server | Technology & Electronics | 4.52× | ||
| 13 | Permanent makeup | Beauty & Wellness | 4.03× | ||
| 14 | Diaper bag | Kids & Family | 4.01× | ||
| 15 | Whataburger | Food & Beverages | 3.89× | ||
| 16 | Spirit Halloween | Kids & Family | 3.19× | ||
| 17 | Planet Fitness | Sports | 2.95× | ||
| 18 | Britney Spears | Music & Radio | 2.95× | ||
| 19 | Horror movies | Movies & TV | 2.05× | ||
| 20 | Beauty salons | Beauty & Wellness | 2.01× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.91× | |
| Patriotism | CONSERVATISM | 1.77× | |
| Family Orientation | CONSERVATISM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.72× | |
| Risk Appetite | THRILL | 0.83× | |
| Quality Awareness | PREMIUM | 0.87× |
NYX (comics) has an estimated audience of 802,129 people in United States, concentrated in California and Texas.
66.1% of NYX (comics) fans are female, 33.9% are male, with an average age of 29.5 years.
NYX (comics) fans show strongest brand affinity for Yard House (26.8×), Eva Green (20×), and Ming-Na Wen (20×) over the country average.
NYX (comics) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and New York (reach ~70K). These three regions account for the largest share of the active audience.
Beyond NYX (comics) itself, the audience over-indexes on Eva Green (20×), Ming-Na Wen (20×), Katie Holmes (11.28×), and Group buying (11.77×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for NYX (comics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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