Rascasse Audience Intelligence

Blue Origin Target Market in United States

A data profile of the people who buy, follow and care about Blue Origin in United States — modelled from more than twelve digital signal sources. Blue Origin has an estimated audience of 1,129,762 people in United States.

#2among Aerospace and defense company in United States#2229among Brand in United States#684in Cars & Mobility

The average Blue Origin fan in United States is 41.9 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Washington, California.

Top brand affinities include Booz Allen Hamilton, General Dynamics, Larry Page, with strongest over-indexing on Booz Allen Hamilton (97.22× the country average).

Demographically, the Blue Origin audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blue Origin fan in United States is more male, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Booz Allen Hamilton.

Category: Cars & Mobility · Type: Brand · Subtype: Aerospace and defense company

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blue Origin profile in United States.

Audience size
1.1M
in United States
Gender
27.2%♀
72.8% male
Age
41.9
average years
Country rank
#21776
Brand in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Blue Origin

27.2% are female, 72.8% are male, average age 41.9.

Fig. 02

Gender split

27.2%
Female
72.8%
Male
Demographic split for Blue Origin audience in United States
MetricValue
Female27.2%
Male72.8%
Average age41.9
Estimated audience size1,129,762
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Blue Origin audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3919%
40-4919%
50+29%
Fig. 04

Worldwide distribution

51.5%

of the worldwide Blue Origin audience comes from United States.

Worldwide audience distribution share by country for Blue Origin
CountryShare
United States51.5%
India5.9%
France4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blue Origin audience in United States is strongest.

Fig. 05

Top regions by affinity

Blue Origin customers by region in United States
#RegionReachAffinity×
01Washington~200K7.36×
02Alabama~50K3.29×
03Florida~200K2.27×
04Colorado~30K1.87×
05Washington, District of Columbia~5K1.48×
06Virginia~30K1.22×
07California~100K1.08×
08Oregon~10K1.04×
09New Mexico~6K0.99×
10Texas~90K0.96×
11Massachusetts~20K0.96×
12Arizona~20K0.94×
13New Hampshire~4K0.90×
14Maryland~20K0.88×
15Utah~9K0.85×
16Kansas~8K0.85×
17Vermont~2K0.85×
18Connecticut~10K0.83×
19Alaska~2K0.82×
20Tennessee~20K0.81×
21Michigan~20K0.80×
22Montana~3K0.80×
23Georgia~30K0.79×
24Idaho~5K0.79×
25Hawaii~4K0.75×
26Illinois~30K0.74×
27Indiana~20K0.74×
28New York~50K0.73×
29Missouri~10K0.73×
30Ohio~30K0.72×
31New Jersey~20K0.72×
32Maine~3K0.72×
33North Carolina~20K0.71×
34South Carolina~10K0.71×
35Wisconsin~10K0.71×
36Oklahoma~9K0.71×
37Minnesota~10K0.70×
38Rhode Island~3K0.70×
39Pennsylvania~30K0.69×
40North Dakota~2K0.69×
41Iowa~7K0.68×
42Mississippi~6K0.68×
43Nevada~8K0.67×
44West Virginia~4K0.67×
45South Dakota~2K0.67×
46Louisiana~10K0.65×
47Nebraska~4K0.65×
48Delaware~2K0.65×
49Kentucky~9K0.62×
50Arkansas~5K0.55×
Fig. 06

Affinity by region

Affinity by region — Blue Origin, United States
0.55×1.00×7.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blue Origin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blue Origin audience
#·InterestCategoryAffinity×
01Virgin GalacticCars & Mobility100.92×
02General DynamicsBusiness & Career97.46×
03Booz Allen HamiltonBusiness & Career97.22×
04Larry PagePolitics & Society55.75×
05Amazon Web ServicesTechnology & Electronics31.18×
06AstrophysicsPolitics & Society20.59×
07RÜFÜSMusic & Radio20.00×
08Alan TuringPolitics & Society20.00×
09Jeff BezosBusiness & Career15.76×
10Peter ThielBusiness & Career11.82×
11SpaceXCars & Mobility10.21×
12Wall StreetBusiness & Career10.18×
13Business softwareBusiness & Career9.07×
14Stephen HawkingBusiness & Career7.43×
15Public transportCars & Mobility4.91×
16InnovationBusiness & Career4.16×
17The Washington PostNews4.03×
18Tesla MotorsCars & Mobility4.00×
19Renewable energyBusiness & Career3.49×
20FedExBusiness & Career3.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blue Origin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blue Origin audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.44×
Risk AppetiteTHRILL1.99×
Need for SecurityCONSERVATISM1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blue Origin audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.71×
ExtroversionTHRILL0.74×
Luxury OrientationPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Blue Origin's target market in United States?

Blue Origin's target market in United States covers an estimated 1,129,762 people, concentrated in Florida and Washington.

02

What is the gender split and age of Blue Origin customers?

27.2% of the Blue Origin audience are female, 72.8% are male, with an average age of 41.9 years.

03

Which brands do Blue Origin fans like most?

Blue Origin fans show strongest brand affinity for Booz Allen Hamilton (97.22×), General Dynamics (97.46×), and Larry Page (55.75×) over the country average.

04

Where do Blue Origin fans live in United States?

Blue Origin fans in United States are most concentrated in Florida (reach ~200K), Washington (reach ~200K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Blue Origin fans also like?

Beyond Blue Origin itself, the audience over-indexes on General Dynamics (97.46×), Larry Page (55.75×), Virgin Galactic (100.92×), and Amazon Web Services (31.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Blue Origin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Blue Origin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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