Blue Origin Audience in United States

Blue Origin has an estimated audience of 1,156,000 people in United States. 27.2% are female, 72.8% are male, average age 41.9. Top regions: Florida, Washington, California. Top brand affinities: Booz Allen Hamilton, General Dynamics, Larry Page, Virgin Galactic, Jeff Bezos.

The average Blue Origin fan in United States is 41.9 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Washington, California. Top brand affinities include Booz Allen Hamilton, General Dynamics, Larry Page, with strongest over-indexing on Booz Allen Hamilton (117.42× the country average). Demographically, the Blue Origin audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Aerospace and defense company

Demographics of Blue Origin fans

Demographic split for Blue Origin audience in United States
MetricValue
Female27.2%
Male72.8%
Average age41.9
Estimated audience size1,156,000

Audience persona

The typical Blue Origin fan in United States is more male, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Booz Allen Hamilton.

Top regions in United States

Top regions ranked by reach for Blue Origin in United States
RegionReachAffinity
Florida165,5972.12×
Washington163,5827.05×
California149,8251.18×
Texas107,5201.08×
Alabama59,6713.69×
New York47,8280.74×
Colorado37,6152.06×
Virginia35,3571.26×
Illinois31,0660.81×
Georgia28,7890.81×
Pennsylvania25,8090.66×
North Carolina24,2930.7×
Ohio24,1940.68×
Michigan23,9050.79×
Arizona23,3300.99×
Massachusetts23,0891.01×
New Jersey20,9090.71×
Tennessee19,0160.82×
Maryland17,9020.9×
Indiana15,8710.75×
Oregon15,1901.15×
Missouri13,1820.71×
Minnesota11,8250.71×
South Carolina11,7400.68×
Wisconsin11,7000.67×
Connecticut9,8200.85×
Louisiana9,3990.63×
Utah8,9300.86×
Oklahoma8,8500.69×
Kentucky8,0180.55×
Kansas7,4930.82×
Nevada7,2530.65×
New Mexico6,2821.08×
Mississippi6,1190.64×
Iowa5,8880.62×
Washington, District of Columbia5,3501.54×
Idaho4,2450.73×
New Hampshire4,0230.88×
Hawaii3,6340.73×
Arkansas3,5330.37×
West Virginia3,3470.62×
Nebraska3,3070.57×
Maine2,7370.66×
Montana2,3490.73×
Rhode Island2,2500.61×
Delaware1,8260.57×
South Dakota1,4820.55×
Vermont1,4090.69×
Alaska1,3320.54×
North Dakota1,2310.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blue Origin audience
BrandAffinityCategory
Booz Allen Hamilton117.42×Business & Career
General Dynamics122.17×Business & Career
Larry Page64.58×Politics & Society
Virgin Galactic112.12×Cars & Mobility
Jeff Bezos23.37×Business & Career
Astrophysics19.41×Politics & Society
RÜFÜS20×Music & Radio
Amazon Web Services13.09×Technology & Electronics
Alan Tudyk13.25×Movies & TV
Wall Street12.43×Business & Career
SpaceX10.2×Cars & Mobility
Peter Thiel8.2×Business & Career
European Space Agency22.83×Cars & Mobility
Alan Turing20×Politics & Society
Kia Sportage13.47×Cars & Mobility
Aerospace engineering8.31×Business & Career
Business software9.25×Business & Career
Fox News Channel1.73×Movies & TV
AmazonFresh7.12×Shopping
The Washington Post4.07×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blue Origin audience
TraitClusterScore
PatriotismCONSERVATISM3.02
Risk AppetiteTHRILL2.25
Early Adopter MentalityPOWER1.9
Need for SecurityCONSERVATISM1.71
Career OrientationPOWER1.61
SustainabilityBALANCE1.34

Worldwide distribution

Worldwide audience distribution share by country for Blue Origin
CountryShare
United States51.6%
India5.6%
France3.8%

See Blue Origin audiences in other countries

More Aerospace and defense company audiences in United States

Frequently asked questions

How many fans does Blue Origin have in United States?

Blue Origin has an estimated audience of 1,156,000 people in United States, concentrated in Florida and Washington.

What is the gender split and age of Blue Origin fans?

27.2% of Blue Origin fans are female, 72.8% are male, with an average age of 41.9 years.

Which brands do Blue Origin fans like most?

Blue Origin fans show strongest brand affinity for Booz Allen Hamilton (117.42×), General Dynamics (122.17×), and Larry Page (64.58×) over the country average.

Where do Blue Origin fans live in United States?

Blue Origin fans in United States are most concentrated in Florida (reach 165,597), Washington (reach 163,582), and California (reach 149,825). These three regions account for the largest share of the active audience.

What other brands do Blue Origin fans also like?

Beyond Blue Origin itself, the audience over-indexes on General Dynamics (122.17×), Larry Page (64.58×), Virgin Galactic (112.12×), and Jeff Bezos (23.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blue Origin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.