Rascasse Audience Intelligence

Booz Allen Hamilton Target Market in United States

A data profile of the people who buy, follow and care about Booz Allen Hamilton in United States — modelled from more than twelve digital signal sources. Booz Allen Hamilton has an estimated audience of 592,569 people in United States.

#3424among Brand in United States#2060in Business & Career

The average Booz Allen Hamilton fan in United States is 39.8 years old, balanced, and lives primarily in Virginia.

The audience is concentrated in Virginia, California, Maryland.

Top brand affinities include United Technologies Corporation, Blue Origin, General Dynamics, with strongest over-indexing on United Technologies Corporation (425.66× the country average).

Demographically, the Booz Allen Hamilton audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Career Orientation, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Booz Allen Hamilton fan in United States is balanced, around 39.8 years old, with strong Career Orientation tendencies and a notable affinity for United Technologies Corporation.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Booz Allen Hamilton profile in United States.

Audience size
593K
in United States
Gender
48.5%♀
51.5% male
Age
39.8
average years
Country rank
#33062
Brand in United States
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Booz Allen Hamilton

48.5% are female, 51.5% are male, average age 39.8.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Booz Allen Hamilton audience in United States
MetricValue
Female48.5%
Male51.5%
Average age39.8
Estimated audience size592,569
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Booz Allen Hamilton audience in United States
Age bracketShare%
16-1922%
20-2917%
30-3919%
40-4919%
50+25%
Fig. 04

Worldwide distribution

35.6%

of the worldwide Booz Allen Hamilton audience comes from United States.

Worldwide audience distribution share by country for Booz Allen Hamilton
CountryShare
United States35.6%
India7.9%
Brazil5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Booz Allen Hamilton audience in United States is strongest.

Fig. 05

Top regions by affinity

Booz Allen Hamilton customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K6.58×
02Virginia~90K5.42×
03Maryland~50K4.22×
04Hawaii~7K2.47×
05Colorado~10K1.37×
06South Carolina~10K1.25×
07North Carolina~20K1.01×
08Alabama~9K1.01×
09Alaska~1K1.00×
10Georgia~20K0.98×
11New Mexico~3K0.98×
12Massachusetts~10K0.90×
13Rhode Island~2K0.88×
14Washington~10K0.86×
15New York~30K0.85×
16California~60K0.84×
17Florida~40K0.83×
18Delaware~2K0.82×
19West Virginia~2K0.78×
20Vermont<1K0.75×
21Texas~40K0.74×
22New Hampshire~2K0.74×
23New Jersey~10K0.71×
24Oklahoma~5K0.71×
25Ohio~10K0.69×
26Connecticut~5K0.69×
27Utah~4K0.68×
28Kansas~3K0.67×
29Pennsylvania~10K0.66×
30Illinois~10K0.66×
31North Dakota<1K0.66×
32Maine~2K0.65×
33Montana~1K0.64×
34Mississippi~3K0.63×
35Nebraska~2K0.63×
36Missouri~7K0.62×
37South Dakota<1K0.61×
38Tennessee~8K0.60×
39Nevada~4K0.58×
40Idaho~2K0.56×
41Arizona~7K0.55×
42Indiana~7K0.55×
43Louisiana~5K0.55×
44Oregon~4K0.53×
45Kentucky~4K0.52×
46Michigan~9K0.51×
47Arkansas~3K0.49×
48Iowa~3K0.48×
49Minnesota~4K0.46×
50Wisconsin~4K0.44×
Fig. 06

Affinity by region

Affinity by region — Booz Allen Hamilton, United States
0.44×1.00×6.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Booz Allen Hamilton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Booz Allen Hamilton audience
#·InterestCategoryAffinity×
01United Technologies CorporationBusiness & Career425.66×
02Los PlanetasMusic & Radio165.39×
03Oliver WymanBusiness & Career150.29×
04General DynamicsBusiness & Career124.37×
05University of Virginia Darden School of BusinessBusiness & Career103.39×
06Blue OriginCars & Mobility97.22×
07Bonito, Mato Grosso do SulTravel & Leisure84.55×
08Honeywell AerospaceBusiness & Career76.59×
09RetargetingBusiness & Career75.80×
10TextronBusiness & Career41.94×
11Jet Propulsion LaboratoryBusiness & Career29.49×
12Dallas (1978 TV series)Movies & TV26.80×
13Astronomy (magazine)Politics & Society20.78×
14AstrophysicsPolitics & Society16.24×
15Felicity JonesMovies & TV14.13×
16Famke JanssenFashion & Accessoires10.80×
17USAJobsBusiness & Career7.40×
18Google MapsInternet & Social Media2.19×
19CNNMovies & TV1.96×
20Donald TrumpPolitics & Society1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Booz Allen Hamilton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Booz Allen Hamilton audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.87×
Healthy LifestyleBALANCE1.94×
Need for SecurityCONSERVATISM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Booz Allen Hamilton audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.88×
ExtroversionTHRILL0.88×
IndulgenceJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Booz Allen Hamilton's target market in United States?

Booz Allen Hamilton's target market in United States covers an estimated 592,569 people, concentrated in Virginia and California.

02

What is the gender split and age of Booz Allen Hamilton customers?

48.5% of the Booz Allen Hamilton audience are female, 51.5% are male, with an average age of 39.8 years.

03

Which brands do Booz Allen Hamilton fans like most?

Booz Allen Hamilton fans show strongest brand affinity for United Technologies Corporation (425.66×), Blue Origin (97.22×), and General Dynamics (124.37×) over the country average.

04

Where do Booz Allen Hamilton fans live in United States?

Booz Allen Hamilton fans in United States are most concentrated in Virginia (reach ~90K), California (reach ~60K), and Maryland (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Booz Allen Hamilton fans also like?

Beyond Booz Allen Hamilton itself, the audience over-indexes on Blue Origin (97.22×), General Dynamics (124.37×), Dallas (1978 TV series) (26.8×), and Oliver Wyman (150.29×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Booz Allen Hamilton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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