Booz Allen Hamilton Audience in United States

Booz Allen Hamilton logo

Booz Allen Hamilton has an estimated audience of 663,560 people in United States. 48.5% are female, 51.5% are male, average age 39.8. Top regions: Virginia, California, Maryland. Top brand affinities: United Technologies Corporation, Blue Origin, General Dynamics, Dallas (1978 TV series), Oliver Wyman.

The average Booz Allen Hamilton fan in United States is 39.8 years old, balanced, and lives primarily in Virginia. The audience is concentrated in Virginia, California, Maryland. Top brand affinities include United Technologies Corporation, Blue Origin, General Dynamics, with strongest over-indexing on United Technologies Corporation (425.66× the country average). Demographically, the Booz Allen Hamilton audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Booz Allen Hamilton fans

Demographic split for Booz Allen Hamilton audience in United States
MetricValue
Female48.5%
Male51.5%
Average age39.8
Estimated audience size663,560

Audience persona

The typical Booz Allen Hamilton fan in United States is balanced, around 39.8 years old, with strong Need for Security tendencies and a notable affinity for United Technologies Corporation.

Top regions in United States

Top regions ranked by reach for Booz Allen Hamilton in United States
RegionReachAffinity
Virginia86,7135.36×
California63,0410.86×
Maryland48,2584.23×
Texas46,0370.81×
Florida37,3350.83×
New York35,4680.96×
North Carolina20,7771.04×
Georgia20,4331×
Pennsylvania15,7950.71×
Illinois15,7040.71×
Ohio13,8730.68×
Colorado13,6291.3×
Washington, District of Columbia13,1846.61×
South Carolina12,8351.29×
New Jersey12,3410.73×
Washington12,3110.92×
Massachusetts11,9420.91×
Michigan9,1290.53×
Alabama8,5140.92×
Tennessee8,1110.61×
Arizona7,3320.54×
Hawaii6,8852.41×
Missouri6,5900.62×
Indiana6,5320.54×
Oklahoma4,9890.68×
Connecticut4,7440.71×
Louisiana4,3880.51×
Minnesota4,1970.44×
Wisconsin4,1850.42×
Kentucky4,0770.49×
Oregon3,8800.51×
Utah3,7490.63×
Nevada3,6720.57×
Kansas3,3510.64×
Mississippi3,1040.57×
New Mexico2,6640.8×
West Virginia2,2330.72×
Iowa2,2290.41×
Arkansas2,1660.4×
Nebraska1,8520.56×
Rhode Island1,8090.86×
New Hampshire1,7890.68×
Idaho1,5610.47×
Delaware1,5470.84×
Alaska1,3300.94×
Maine1,2730.54×
Montana8550.46×
Vermont8010.69×
North Dakota6090.45×
South Dakota6080.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Booz Allen Hamilton audience
BrandAffinityCategory
United Technologies Corporation425.66×Business & Career
Blue Origin97.22×Cars & Mobility
General Dynamics124.37×Business & Career
Dallas (1978 TV series)26.8×Movies & TV
Oliver Wyman150.29×Business & Career
Honeywell Aerospace76.59×Business & Career
Astronomy (magazine)20.78×Politics & Society
Los Planetas165.39×Music & Radio
Textron41.94×Business & Career
University of Virginia Darden School of Business103.39×Business & Career
Bonito, Mato Grosso do Sul84.55×Travel & Leisure
Astrophysics16.24×Politics & Society
Retargeting75.8×Business & Career
Felicity Jones14.13×Movies & TV
Fox News Channel1.82×Movies & TV
Jet Propulsion Laboratory29.49×Business & Career
USAJobs7.4×Business & Career
CNN1.96×Movies & TV
El Al20×Travel & Leisure
Google Maps2.19×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Booz Allen Hamilton audience
TraitClusterScore
Need for SecurityCONSERVATISM3.27
Career OrientationPOWER3.09
PatriotismCONSERVATISM2.74
Risk AppetiteTHRILL1.59
Early Adopter MentalityPOWER1.46
Quality AwarenessPREMIUM1.44

Worldwide distribution

Worldwide audience distribution share by country for Booz Allen Hamilton
CountryShare
United States38.5%
India7.3%
Brazil5.2%

See Booz Allen Hamilton audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Booz Allen Hamilton have in United States?

Booz Allen Hamilton has an estimated audience of 663,560 people in United States, concentrated in Virginia and California.

What is the gender split and age of Booz Allen Hamilton fans?

48.5% of Booz Allen Hamilton fans are female, 51.5% are male, with an average age of 39.8 years.

Which brands do Booz Allen Hamilton fans like most?

Booz Allen Hamilton fans show strongest brand affinity for United Technologies Corporation (425.66×), Blue Origin (97.22×), and General Dynamics (124.37×) over the country average.

Where do Booz Allen Hamilton fans live in United States?

Booz Allen Hamilton fans in United States are most concentrated in Virginia (reach 86,713), California (reach 63,041), and Maryland (reach 48,258). These three regions account for the largest share of the active audience.

What other brands do Booz Allen Hamilton fans also like?

Beyond Booz Allen Hamilton itself, the audience over-indexes on Blue Origin (97.22×), General Dynamics (124.37×), Dallas (1978 TV series) (26.8×), and Oliver Wyman (150.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Booz Allen Hamilton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.