Textron Audience in United States
Textron has an estimated audience of 516,711 people in United States. 17.8% are female, 82.2% are male, average age 45.1. Top regions: Kansas, Texas, Georgia. Top brand affinities: Israel, Home equity, Jennifer Meyer, N1 road (South Africa), Urban Outfitters.
The average Textron fan in United States is 45.1 years old, more male, and lives primarily in Kansas. The audience is concentrated in Kansas, Texas, Georgia. Top brand affinities include Israel, Home equity, Jennifer Meyer, with strongest over-indexing on Israel (5.6× the country average). Demographically, the Textron audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Consulting
Demographics of Textron fans
| Metric | Value |
|---|---|
| Female | 17.8% |
| Male | 82.2% |
| Average age | 45.1 |
| Estimated audience size | 516,711 |
Audience persona
The typical Textron fan in United States is more male, around 45.1 years old, with strong Quality Awareness tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Kansas | 49,940 | 12.26× |
| Texas | 45,973 | 1.03× |
| Georgia | 24,276 | 1.53× |
| Florida | 23,663 | 0.68× |
| California | 21,755 | 0.38× |
| New York | 14,225 | 0.49× |
| Michigan | 12,080 | 0.89× |
| Pennsylvania | 11,061 | 0.64× |
| Maryland | 10,877 | 1.22× |
| Massachusetts | 10,454 | 1.03× |
| Louisiana | 9,749 | 1.46× |
| Illinois | 9,476 | 0.55× |
| Virginia | 8,686 | 0.69× |
| Minnesota | 8,626 | 1.17× |
| Rhode Island | 8,201 | 4.99× |
| North Carolina | 7,921 | 0.51× |
| South Carolina | 7,669 | 0.99× |
| Ohio | 7,575 | 0.48× |
| Indiana | 7,557 | 0.8× |
| Oklahoma | 6,899 | 1.2× |
| Arizona | 6,823 | 0.65× |
| Missouri | 5,962 | 0.72× |
| Tennessee | 5,632 | 0.54× |
| New Jersey | 5,241 | 0.4× |
| Wisconsin | 5,217 | 0.67× |
| Colorado | 5,004 | 0.61× |
| Washington | 4,985 | 0.48× |
| Alabama | 4,422 | 0.61× |
| Connecticut | 3,541 | 0.68× |
| Iowa | 2,820 | 0.66× |
| Mississippi | 2,653 | 0.62× |
| Utah | 2,333 | 0.5× |
| Oregon | 2,250 | 0.38× |
| Arkansas | 2,225 | 0.52× |
| Kentucky | 2,173 | 0.34× |
| Washington, District of Columbia | 1,938 | 1.25× |
| New Hampshire | 1,704 | 0.84× |
| Nevada | 1,605 | 0.32× |
| North Dakota | 1,434 | 1.35× |
| Idaho | 1,386 | 0.53× |
| Nebraska | 1,162 | 0.45× |
| Maine | 1,096 | 0.59× |
| Alaska | 948 | 0.86× |
| Montana | 826 | 0.58× |
| New Mexico | 762 | 0.29× |
| South Dakota | 710 | 0.59× |
| West Virginia | 643 | 0.27× |
| Hawaii | 595 | 0.27× |
| Vermont | 563 | 0.62× |
| Delaware | 458 | 0.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 5.6× | Travel & Leisure |
| Home equity | 3.83× | Home & Garden |
| Jennifer Meyer | 26.27× | Fashion & Accessoires |
| N1 road (South Africa) | 4.07× | Travel & Leisure |
| Urban Outfitters | 1.54× | Shopping |
| Keith Stanfield | 4.96× | Movies & TV |
| Wikia | 2.56× | Internet & Social Media |
| Quick Hit Slots | 12.5× | Games |
| Home staging | 3.15× | Home & Garden |
| Glossier | 3.11× | Beauty & Wellness |
| Jeep Wagoneer | 3.28× | Cars & Mobility |
| MK | 2.37× | Music & Radio |
| Jeep Grand Cherokee (WJ) | 3.48× | Cars & Mobility |
| Jennifer Fisher Jewelry | 13.27× | Fashion & Accessoires |
| JDSU | 1.69× | Business & Career |
| Urban horticulture | 1.74× | Home & Garden |
| Irrigation sprinkler | 4.73× | Home & Garden |
| Mangaka | 2.05× | Literature |
| WKRN-TV | 3.03× | Movies & TV |
| Jesse Plemons | 1.58× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.01 |
| Need for Security | CONSERVATISM | 1.4 |
| DIY Mentality | THRILL | 1.34 |
| Career Orientation | POWER | 1.3 |
| Patriotism | CONSERVATISM | 1.24 |
| Risk Appetite | THRILL | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 73.3% |
| Canada | 6.0% |
| India | 2.6% |
See Textron audiences in other countries
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Frequently asked questions
How many fans does Textron have in United States?
Textron has an estimated audience of 516,711 people in United States, concentrated in Kansas and Texas.
What is the gender split and age of Textron fans?
17.8% of Textron fans are female, 82.2% are male, with an average age of 45.1 years.
Which brands do Textron fans like most?
Textron fans show strongest brand affinity for Israel (5.6×), Home equity (3.83×), and Jennifer Meyer (26.27×) over the country average.
Where do Textron fans live in United States?
Textron fans in United States are most concentrated in Kansas (reach 49,940), Texas (reach 45,973), and Georgia (reach 24,276). These three regions account for the largest share of the active audience.
What other brands do Textron fans also like?
Beyond Textron itself, the audience over-indexes on Home equity (3.83×), Jennifer Meyer (26.27×), N1 road (South Africa) (4.07×), and Urban Outfitters (1.54×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Textron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.