Rascasse Audience Intelligence

Textron Target Market in United States

A data profile of the people who buy, follow and care about Textron in United States — modelled from more than twelve digital signal sources. Textron has an estimated audience of 515,252 people in United States.

#28among Consulting in United States#3702among Brand in United States#2232in Business & Career

The average Textron fan in United States is 45.1 years old, more male, and lives primarily in Kansas.

The audience is concentrated in Kansas, Texas, Georgia.

Top brand affinities include NASDAQ, FedEx, Solar energy, with strongest over-indexing on NASDAQ (6.9× the country average).

Demographically, the Textron audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Textron fan in United States is more male, around 45.1 years old, with strong Quality Awareness tendencies and a notable affinity for NASDAQ.

Category: Business & Career · Type: Brand · Subtype: Consulting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Textron profile in United States.

Audience size
515K
in United States
Gender
17.8%♀
82.2% male
Age
45.1
average years
Country rank
#36000
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Textron

17.8% are female, 82.2% are male, average age 45.1.

Fig. 02

Gender split

17.8%
Female
82.2%
Male
Demographic split for Textron audience in United States
MetricValue
Female17.8%
Male82.2%
Average age45.1
Estimated audience size515,252
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Textron audience in United States
Age bracketShare%
16-1913%
20-299%
30-3917%
40-4923%
50+37%
Fig. 04

Worldwide distribution

73.2%

of the worldwide Textron audience comes from United States.

Worldwide audience distribution share by country for Textron
CountryShare
United States73.2%
Canada5.9%
India2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Textron audience in United States is strongest.

Fig. 05

Top regions by affinity

Textron customers by region in United States
#RegionReachAffinity×
01Kansas~50K12.21×
02Rhode Island~8K4.79×
03Louisiana~10K1.79×
04Georgia~20K1.45×
05Maryland~10K1.33×
06Oklahoma~7K1.26×
07Washington, District of Columbia~2K1.25×
08North Dakota~1K1.13×
09Massachusetts~10K1.07×
10Texas~50K1.02×
11South Carolina~8K1.02×
12Minnesota~7K0.97×
13New Hampshire~2K0.92×
14Alaska~1K0.91×
15Michigan~10K0.86×
16Mississippi~3K0.82×
17Vermont<1K0.82×
18Indiana~7K0.79×
19South Dakota<1K0.79×
20Montana~1K0.78×
21Connecticut~4K0.76×
22Missouri~6K0.75×
23Maine~1K0.75×
24Virginia~9K0.73×
25Delaware~1K0.71×
26Iowa~3K0.70×
27Idaho~2K0.69×
28Arizona~7K0.68×
29Alabama~5K0.68×
30West Virginia~2K0.68×
31Pennsylvania~10K0.67×
32Hawaii~1K0.67×
33Florida~20K0.66×
34Arkansas~3K0.66×
35Nebraska~2K0.65×
36Wisconsin~5K0.64×
37Colorado~5K0.63×
38Utah~3K0.63×
39New Mexico~2K0.62×
40Tennessee~6K0.61×
41North Carolina~9K0.56×
42Illinois~9K0.54×
43Kentucky~3K0.52×
44Nevada~3K0.52×
45Oregon~3K0.51×
46Ohio~8K0.50×
47Washington~5K0.50×
48New York~10K0.49×
49New Jersey~6K0.44×
50California~20K0.39×
Fig. 06

Affinity by region

Affinity by region — Textron, United States
0.39×1.00×12.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Textron audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Textron audience
#·InterestCategoryAffinity×
01Steinway & SonsMusic & Radio50.35×
02Booz Allen HamiltonBusiness & Career41.94×
03General DynamicsBusiness & Career40.90×
04Mary Elizabeth WinsteadMovies & TV14.24×
05FlightAwareTravel & Leisure11.49×
06SnowmobileCars & Mobility10.38×
07BuickCars & Mobility8.95×
08MotorboatCars & Mobility7.26×
09NASDAQBusiness & Career6.90×
10Lawn mowerHome & Garden6.45×
11Solar energyHome & Garden6.35×
12FedExBusiness & Career6.14×
13Home automationTechnology & Electronics5.80×
14Weather forecastingHome & Garden5.73×
15Renewable energyBusiness & Career5.69×
16Sustainable energyHome & Garden5.23×
17Discount TireShopping4.69×
18Masters TournamentSports4.56×
19Mortgage loansBusiness & Career4.04×
20Vehicle insuranceCars & Mobility3.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Textron audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Textron audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.79×
Convenience OrientationPREMIUM2.76×
PatriotismCONSERVATISM2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Textron audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.57×
Healthy LifestyleBALANCE0.64×
Design AffinityPREMIUM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Textron's target market in United States?

Textron's target market in United States covers an estimated 515,252 people, concentrated in Kansas and Texas.

02

What is the gender split and age of Textron customers?

17.8% of the Textron audience are female, 82.2% are male, with an average age of 45.1 years.

03

Which brands do Textron fans like most?

Textron fans show strongest brand affinity for NASDAQ (6.9×), FedEx (6.14×), and Solar energy (6.35×) over the country average.

04

Where do Textron fans live in United States?

Textron fans in United States are most concentrated in Kansas (reach ~50K), Texas (reach ~50K), and Georgia (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Textron fans also like?

Beyond Textron itself, the audience over-indexes on FedEx (6.14×), Solar energy (6.35×), FlightAware (11.49×), and Snowmobile (10.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Textron audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Textron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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