Textron Audience in United States

Textron has an estimated audience of 516,711 people in United States. 17.8% are female, 82.2% are male, average age 45.1. Top regions: Kansas, Texas, Georgia. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Sledding, Microblogging, Singer-songwriter.

The average Textron fan in United States is 45.1 years old, more male, and lives primarily in Kansas. The audience is concentrated in Kansas, Texas, Georgia. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Sledding, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Textron audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Consulting

Demographics of Textron fans

Demographic split for Textron audience in United States
MetricValue
Female17.8%
Male82.2%
Average age45.1
Estimated audience size516,711

Audience persona

The typical Textron fan in United States is more male, around 45.1 years old, with strong Quality Awareness tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Textron in United States
RegionReachAffinity
Kansas49,94012.26×
Texas45,9731.03×
Georgia24,2761.53×
Florida23,6630.68×
California21,7550.38×
New York14,2250.49×
Michigan12,0800.89×
Pennsylvania11,0610.64×
Maryland10,8771.22×
Massachusetts10,4541.03×
Louisiana9,7491.46×
Illinois9,4760.55×
Virginia8,6860.69×
Minnesota8,6261.17×
Rhode Island8,2014.99×
North Carolina7,9210.51×
South Carolina7,6690.99×
Ohio7,5750.48×
Indiana7,5570.8×
Oklahoma6,8991.2×
Arizona6,8230.65×
Missouri5,9620.72×
Tennessee5,6320.54×
New Jersey5,2410.4×
Wisconsin5,2170.67×
Colorado5,0040.61×
Washington4,9850.48×
Alabama4,4220.61×
Connecticut3,5410.68×
Iowa2,8200.66×
Mississippi2,6530.62×
Utah2,3330.5×
Oregon2,2500.38×
Arkansas2,2250.52×
Kentucky2,1730.34×
Washington, District of Columbia1,9381.25×
New Hampshire1,7040.84×
Nevada1,6050.32×
North Dakota1,4341.35×
Idaho1,3860.53×
Nebraska1,1620.45×
Maine1,0960.59×
Alaska9480.86×
Montana8260.58×
New Mexico7620.29×
South Dakota7100.59×
West Virginia6430.27×
Hawaii5950.27×
Vermont5630.62×
Delaware4580.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Textron audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Sledding26.27×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Booz Allen Hamilton44.69×Business & Career
Snowmobile11.2×Cars & Mobility
Mary Elizabeth Winstead20×Movies & TV
Income tax13.19×Business & Career
General Dynamics41.21×Business & Career
Staples (Canada)4.81×Business & Career
Chuck Norris5.67×Movies & TV
FlightAware9.09×Travel & Leisure
MSN3.47×News
Sean Payton19.98×Sports
Lawn mower5.89×Home & Garden
Charles, Prince of Wales18.87×Politics & Society
NASDAQ4.02×Business & Career
Ford Expedition12.36×Cars & Mobility
Steinway & Sons46.19×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Textron audience
TraitClusterScore
Quality AwarenessPREMIUM2.01
Need for SecurityCONSERVATISM1.4
DIY MentalityTHRILL1.34
Career OrientationPOWER1.3
PatriotismCONSERVATISM1.24
Risk AppetiteTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for Textron
CountryShare
United States73.3%
Canada6.0%
India2.6%

See Textron audiences in other countries

More Consulting audiences in United States

Frequently asked questions

How many fans does Textron have in United States?

Textron has an estimated audience of 516,711 people in United States, concentrated in Kansas and Texas.

What is the gender split and age of Textron fans?

17.8% of Textron fans are female, 82.2% are male, with an average age of 45.1 years.

Which brands do Textron fans like most?

Textron fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Sledding (26.27×) over the country average.

Where do Textron fans live in United States?

Textron fans in United States are most concentrated in Kansas (reach 49,940), Texas (reach 45,973), and Georgia (reach 24,276). These three regions account for the largest share of the active audience.

What other brands do Textron fans also like?

Beyond Textron itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Sledding (26.27×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Textron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.