General Dynamics Audience in United States

General Dynamics logo

General Dynamics has an estimated audience of 513,186 people in United States. 30.9% are female, 69.1% are male, average age 43.6. Top regions: California, Texas, Virginia. Top brand affinities: Barcelona Open (tennis), Booz Allen Hamilton, Blue Origin, Los Planetas, Murree.

The average General Dynamics fan in United States is 43.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Virginia. Top brand affinities include Barcelona Open (tennis), Booz Allen Hamilton, Blue Origin, with strongest over-indexing on Barcelona Open (tennis) (335.08× the country average). Demographically, the General Dynamics audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Aerospace and defense company

Demographics of General Dynamics fans

Demographic split for General Dynamics audience in United States
MetricValue
Female30.9%
Male69.1%
Average age43.6
Estimated audience size513,186

Audience persona

The typical General Dynamics fan in United States is more male, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Barcelona Open (tennis).

Top regions in United States

Top regions ranked by reach for General Dynamics in United States
RegionReachAffinity
California47,7070.85×
Texas34,3960.78×
Virginia33,7062.7×
Florida28,7450.83×
New York22,6760.79×
Pennsylvania20,6581.2×
Michigan19,1871.43×
Arizona16,0681.53×
Massachusetts15,5501.54×
Maryland13,5801.54×
Illinois12,9530.76×
Connecticut12,8982.51×
North Carolina12,7800.83×
Ohio12,3650.78×
Georgia12,3140.78×
Washington9,9470.97×
Alabama9,6301.34×
New Jersey8,3910.64×
Arkansas7,1351.69×
Nebraska6,2412.43×
Minnesota6,0490.82×
Colorado5,9520.74×
Louisiana5,6380.85×
Missouri5,4320.66×
Tennessee5,4260.53×
Indiana5,4190.58×
Maine5,4072.94×
Rhode Island5,1573.16×
South Carolina4,9440.64×
Wisconsin3,8650.5×
Kentucky3,4630.54×
Oklahoma3,4290.6×
Washington, District of Columbia3,3782.19×
Oregon2,6130.44×
Kansas2,5710.64×
Utah2,5360.55×
Iowa2,4970.59×
Nevada2,3010.46×
Mississippi2,2310.53×
New Hampshire1,9670.97×
New Mexico1,9270.75×
Hawaii1,4370.65×
West Virginia1,3320.56×
Idaho1,1580.45×
Vermont1,1481.27×
Delaware6610.47×
Montana6160.43×
Alaska5730.52×
North Dakota4500.43×
South Dakota3770.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for General Dynamics audience
BrandAffinityCategory
Barcelona Open (tennis)335.08×Sports
Booz Allen Hamilton158.59×Business & Career
Blue Origin97.46×Cars & Mobility
Los Planetas456.52×Music & Radio
Murree239.28×Travel & Leisure
Exelon123.42×Home & Garden
Felicity Jones35.51×Movies & TV
USAJobs20×Business & Career
Australian rules football38.52×Sports
Dallas (1978 TV series)20×Movies & TV
NATO31.14×Politics & Society
Ragnarok Online51.4×Games
National College of Art and Design164.39×Business & Career
United Technologies Corporation152.47×Business & Career
AbbVie41.99×Health
Honeywell Aerospace74.94×Business & Career
Made in USA6.8×Business & Career
President of the United States5.18×Politics & Society
Textron40.9×Business & Career
Shailene Woodley14.5×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by General Dynamics audience
TraitClusterScore
PatriotismCONSERVATISM8.56
Quality AwarenessPREMIUM2.1
Career OrientationPOWER2.09
IndividualismJOY1.92
Risk AppetiteTHRILL1.87
Early Adopter MentalityPOWER1.65

Worldwide distribution

Worldwide audience distribution share by country for General Dynamics
CountryShare
United States52.9%
Canada7.2%
United Kingdom3.5%

See General Dynamics audiences in other countries

More Aerospace and defense company audiences in United States

Frequently asked questions

How many fans does General Dynamics have in United States?

General Dynamics has an estimated audience of 513,186 people in United States, concentrated in California and Texas.

What is the gender split and age of General Dynamics fans?

30.9% of General Dynamics fans are female, 69.1% are male, with an average age of 43.6 years.

Which brands do General Dynamics fans like most?

General Dynamics fans show strongest brand affinity for Barcelona Open (tennis) (335.08×), Booz Allen Hamilton (158.59×), and Blue Origin (97.46×) over the country average.

Where do General Dynamics fans live in United States?

General Dynamics fans in United States are most concentrated in California (reach 47,707), Texas (reach 34,396), and Virginia (reach 33,706). These three regions account for the largest share of the active audience.

What other brands do General Dynamics fans also like?

Beyond General Dynamics itself, the audience over-indexes on Booz Allen Hamilton (158.59×), Blue Origin (97.46×), Los Planetas (456.52×), and Murree (239.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for General Dynamics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.