Rascasse Audience Intelligence

General Dynamics Target Market in United States

A data profile of the people who buy, follow and care about General Dynamics in United States — modelled from more than twelve digital signal sources. General Dynamics has an estimated audience of 515,875 people in United States.

#3among Aerospace and defense company in United States#3700among Brand in United States#2231in Business & Career

The average General Dynamics fan in United States is 43.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Virginia, Texas.

Top brand affinities include Barcelona Open (tennis), Booz Allen Hamilton, Blue Origin, with strongest over-indexing on Barcelona Open (tennis) (335.08× the country average).

Demographically, the General Dynamics audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical General Dynamics fan in United States is more male, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Barcelona Open (tennis).

Category: Business & Career · Type: Brand · Subtype: Aerospace and defense company

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the General Dynamics profile in United States.

Audience size
516K
in United States
Gender
30.9%♀
69.1% male
Age
43.6
average years
Country rank
#35977
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of General Dynamics

30.9% are female, 69.1% are male, average age 43.6.

Fig. 02

Gender split

30.9%
Female
69.1%
Male
Demographic split for General Dynamics audience in United States
MetricValue
Female30.9%
Male69.1%
Average age43.6
Estimated audience size515,875
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the General Dynamics audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3916%
40-4920%
50+34%
Fig. 04

Worldwide distribution

53.1%

of the worldwide General Dynamics audience comes from United States.

Worldwide audience distribution share by country for General Dynamics
CountryShare
United States53.1%
Canada7.3%
United Kingdom3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the General Dynamics audience in United States is strongest.

Fig. 05

Top regions by affinity

General Dynamics customers by region in United States
#RegionReachAffinity×
01Rhode Island~5K3.37×
02Maine~5K2.87×
03Nebraska~7K2.76×
04Connecticut~10K2.71×
05Virginia~30K2.55×
06Washington, District of Columbia~3K2.12×
07Maryland~20K1.72×
08Massachusetts~20K1.54×
09Arizona~20K1.53×
10Arkansas~6K1.42×
11Alabama~10K1.41×
12Michigan~20K1.29×
13Vermont~1K1.27×
14Pennsylvania~20K1.14×
15New Hampshire~2K0.99×
16Washington~9K0.92×
17North Carolina~10K0.83×
18Minnesota~6K0.81×
19Louisiana~5K0.81×
20California~40K0.79×
21Florida~30K0.78×
22New Mexico~2K0.78×
23Alaska<1K0.78×
24Georgia~10K0.74×
25Ohio~10K0.73×
26New York~20K0.72×
27Colorado~6K0.72×
28Hawaii~2K0.72×
29Oklahoma~4K0.71×
30Texas~30K0.69×
31Illinois~10K0.68×
32North Dakota<1K0.68×
33West Virginia~2K0.66×
34New Jersey~8K0.65×
35Kansas~3K0.65×
36South Dakota<1K0.64×
37Missouri~5K0.63×
38Iowa~3K0.63×
39Montana<1K0.63×
40South Carolina~5K0.62×
41Delaware<1K0.62×
42Mississippi~3K0.61×
43Utah~3K0.60×
44Indiana~5K0.58×
45Kentucky~4K0.57×
46Idaho~1K0.57×
47Tennessee~5K0.52×
48Wisconsin~4K0.52×
49Nevada~3K0.50×
50Oregon~3K0.47×
Fig. 06

Affinity by region

Affinity by region — General Dynamics, United States
0.47×1.00×3.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the General Dynamics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for General Dynamics audience
#·InterestCategoryAffinity×
01Los PlanetasMusic & Radio456.52×
02Barcelona Open (tennis)Sports335.08×
03MurreeTravel & Leisure239.28×
04National College of Art and DesignBusiness & Career164.39×
05Booz Allen HamiltonBusiness & Career158.59×
06United Technologies CorporationBusiness & Career152.47×
07ExelonHome & Garden123.42×
08Blue OriginCars & Mobility97.46×
09Honeywell AerospaceBusiness & Career74.94×
10Ragnarok OnlineGames51.40×
11AbbVieHealth41.99×
12TextronBusiness & Career40.90×
13Australian rules footballSports38.52×
14Felicity JonesMovies & TV35.51×
15NATOPolitics & Society31.14×
16USAJobsBusiness & Career20.00×
17Dallas (1978 TV series)Movies & TV20.00×
18Made in USABusiness & Career6.80×
19Joe BidenPolitics & Society5.51×
20President of the United StatesPolitics & Society5.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the General Dynamics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by General Dynamics audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.19×
Need for SecurityCONSERVATISM1.48×
Healthy LifestyleBALANCE1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by General Dynamics audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
CreativityOPEN0.74×
Convenience OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is General Dynamics's target market in United States?

General Dynamics's target market in United States covers an estimated 515,875 people, concentrated in California and Virginia.

02

What is the gender split and age of General Dynamics customers?

30.9% of the General Dynamics audience are female, 69.1% are male, with an average age of 43.6 years.

03

Which brands do General Dynamics fans like most?

General Dynamics fans show strongest brand affinity for Barcelona Open (tennis) (335.08×), Booz Allen Hamilton (158.59×), and Blue Origin (97.46×) over the country average.

04

Where do General Dynamics fans live in United States?

General Dynamics fans in United States are most concentrated in California (reach ~40K), Virginia (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do General Dynamics fans also like?

Beyond General Dynamics itself, the audience over-indexes on Booz Allen Hamilton (158.59×), Blue Origin (97.46×), Los Planetas (456.52×), and Murree (239.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Aerospace and defense company audiences in United States

See General Dynamics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for General Dynamics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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