Barcelona Open (tennis) Audience in United States

Barcelona Open (tennis) logo

Barcelona Open (tennis) has an estimated audience of 262,745 people in United States. 41.3% are female, 58.7% are male, average age 41.9. Top regions: California, Florida, New York. Top brand affinities: Steffi Graf, Caroline Wozniacki, Grigor Dimitrov, Enterprise Rent-A-Car, General Dynamics.

The average Barcelona Open (tennis) fan in United States is 41.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Steffi Graf, Caroline Wozniacki, Grigor Dimitrov, with strongest over-indexing on Steffi Graf (194.14× the country average). Demographically, the Barcelona Open (tennis) audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Tennis

Demographics of Barcelona Open (tennis) fans

Demographic split for Barcelona Open (tennis) audience in United States
MetricValue
Female41.3%
Male58.7%
Average age41.9
Estimated audience size262,745

Audience persona

The typical Barcelona Open (tennis) fan in United States is more male, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Steffi Graf.

Top regions in United States

Top regions ranked by reach for Barcelona Open (tennis) in United States
RegionReachAffinity
California40,5271.4×
Florida35,9112.02×
New York30,6072.08×
Texas23,9231.06×
New Jersey14,0352.1×
Illinois11,3011.29×
Georgia10,3471.28×
Pennsylvania9,8421.11×
Virginia9,4581.48×
Massachusetts9,0811.75×
North Carolina8,5351.08×
Maryland6,3031.4×
Washington5,9461.13×
Ohio5,6810.7×
Michigan5,6440.82×
Arizona4,4360.83×
Connecticut4,3981.67×
Tennessee3,4980.66×
South Carolina3,4610.88×
Indiana3,3880.71×
Minnesota3,3650.89×
Colorado3,2520.79×
Wisconsin3,0920.78×
Oregon2,8820.96×
Missouri2,6720.63×
Nevada2,3820.94×
Louisiana2,1530.64×
Alabama2,0050.55×
Utah1,9210.82×
Arkansas1,7080.79×
Kentucky1,7040.52×
Washington, District of Columbia1,5341.94×
Hawaii1,4561.29×
Oklahoma1,4010.48×
Kansas1,2340.6×
Mississippi1,1690.54×
New Hampshire1,1011.06×
Idaho1,0780.82×
New Mexico1,0690.81×
Rhode Island1,0631.27×
Iowa9740.45×
Maine8860.94×
Delaware7911.09×
Nebraska7790.59×
West Virginia7380.6×
Montana5030.69×
Vermont4881.06×
South Dakota4030.66×
Alaska2040.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barcelona Open (tennis) audience
BrandAffinityCategory
Steffi Graf194.14×Sports
Caroline Wozniacki257.16×Sports
Grigor Dimitrov138.53×Sports
Enterprise Rent-A-Car19.17×Cars & Mobility
General Dynamics122.17×Business & Career
Indeed.com9.92×Business & Career
Little Caesars12.6×Food & Beverages
Google Maps8.66×Internet & Social Media
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Tennis Channel42.36×Sports
QuikTrip11.33×Shopping
Richard Gere24.22×Movies & TV
Yard House15.26×Food & Beverages
Oscar Isaac20.41×Movies & TV
US Open (tennis)15.64×Sports
Carmen Electra28.25×Movies & TV
Microblogging12.67×Technology & Electronics
Google News8.26×News
Dominic Thiem156.48×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barcelona Open (tennis) audience
TraitClusterScore
PatriotismCONSERVATISM3.14
Quality AwarenessPREMIUM1.59
Luxury OrientationPREMIUM1.31
Early Adopter MentalityPOWER1.24
Career OrientationPOWER1.19
LGBTQ+ IdentityOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Barcelona Open (tennis)
CountryShare
United States17.2%
South Africa13.7%
Austria8.1%

See Barcelona Open (tennis) audiences in other countries

More Tennis audiences in United States

Frequently asked questions

How many fans does Barcelona Open (tennis) have in United States?

Barcelona Open (tennis) has an estimated audience of 262,745 people in United States, concentrated in California and Florida.

What is the gender split and age of Barcelona Open (tennis) fans?

41.3% of Barcelona Open (tennis) fans are female, 58.7% are male, with an average age of 41.9 years.

Which brands do Barcelona Open (tennis) fans like most?

Barcelona Open (tennis) fans show strongest brand affinity for Steffi Graf (194.14×), Caroline Wozniacki (257.16×), and Grigor Dimitrov (138.53×) over the country average.

Where do Barcelona Open (tennis) fans live in United States?

Barcelona Open (tennis) fans in United States are most concentrated in California (reach 40,527), Florida (reach 35,911), and New York (reach 30,607). These three regions account for the largest share of the active audience.

What other brands do Barcelona Open (tennis) fans also like?

Beyond Barcelona Open (tennis) itself, the audience over-indexes on Caroline Wozniacki (257.16×), Grigor Dimitrov (138.53×), Enterprise Rent-A-Car (19.17×), and General Dynamics (122.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Barcelona Open (tennis). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.