Rascasse Audience Intelligence

Barcelona Open (tennis) Audience in United States

A data profile of the people who buy, follow and care about Barcelona Open (tennis) in United States — modelled from more than twelve digital signal sources. Barcelona Open (tennis) has an estimated audience of 253,003 people in United States.

#149among Tennis in United States#691among Event in United States#5323in Sports

The average Barcelona Open (tennis) fan in United States is 41.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include General Dynamics, Steffi Graf, Caroline Wozniacki, with strongest over-indexing on General Dynamics (335.08× the country average).

Demographically, the Barcelona Open (tennis) audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Barcelona Open (tennis) fan in United States is more male, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for General Dynamics.

Category: Sports · Type: Event · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barcelona Open (tennis) profile in United States.

Audience size
253K
in United States
Gender
41.3%♀
58.7% male
Age
41.9
average years
Country rank
#52537
Event in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Barcelona Open (tennis) fans

41.3% are female, 58.7% are male, average age 41.9.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for Barcelona Open (tennis) audience in United States
MetricValue
Female41.3%
Male58.7%
Average age41.9
Estimated audience size253,003
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Barcelona Open (tennis) audience in United States
Age bracketShare%
16-1925%
20-2913%
30-399%
40-4914%
50+39%
Fig. 04

Worldwide distribution

13.1%

of the worldwide Barcelona Open (tennis) audience comes from United States.

Worldwide audience distribution share by country for Barcelona Open (tennis)
CountryShare
United States13.1%
Canada11.6%
South Africa10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barcelona Open (tennis) audience in United States is strongest.

Fig. 05

Top regions by affinity

Barcelona Open (tennis) fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~10K2.01×
02Florida~30K1.97×
03New York~30K1.97×
04Washington, District of Columbia~2K1.92×
05Massachusetts~9K1.70×
06Connecticut~4K1.63×
07Virginia~9K1.42×
08Maryland~6K1.38×
09Georgia~10K1.36×
10California~40K1.34×
11Hawaii~1K1.26×
12Rhode Island<1K1.19×
13Illinois~10K1.14×
14Texas~20K1.10×
15Washington~6K1.09×
16Delaware<1K1.09×
17Pennsylvania~10K1.08×
18New Hampshire~1K1.08×
19Vermont<1K1.06×
20North Carolina~8K1.03×
21South Carolina~4K0.95×
22Oregon~3K0.95×
23Nevada~2K0.93×
24Maine<1K0.91×
25Minnesota~3K0.88×
26New Mexico~1K0.86×
27North Dakota<1K0.86×
28Colorado~4K0.85×
29Utah~2K0.83×
30West Virginia~1K0.83×
31Arizona~4K0.82×
32Michigan~6K0.81×
33Idaho~1K0.81×
34Wisconsin~3K0.79×
35Arkansas~2K0.79×
36Montana<1K0.78×
37Indiana~4K0.77×
38South Dakota<1K0.77×
39Ohio~6K0.76×
40Tennessee~4K0.74×
41Louisiana~2K0.74×
42Mississippi~2K0.73×
43Alabama~3K0.72×
44Alaska<1K0.72×
45Iowa~2K0.71×
46Nebraska<1K0.70×
47Kansas~1K0.66×
48Missouri~3K0.65×
49Kentucky~2K0.57×
50Oklahoma~2K0.56×
Fig. 06

Affinity by region

Affinity by region — Barcelona Open (tennis), United States
0.56×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Barcelona Open (tennis) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Barcelona Open (tennis) audience
#·InterestCategoryAffinity×
01General DynamicsBusiness & Career335.08×
02Caroline WozniackiSports274.49×
03Steffi GrafSports189.26×
04Dominic ThiemSports107.34×
05Grigor DimitrovSports76.66×
06Tennis ChannelSports36.40×
07Marco's PizzaFood & Beverages31.55×
08Alexander ZverevSports27.27×
09Yard HouseFood & Beverages21.77×
10US Open (tennis)Sports20.00×
11Roland GarrosSports20.00×
12Little CaesarsFood & Beverages19.63×
13QuikTripShopping16.55×
14The Championships, WimbledonSports16.19×
15California Pizza KitchenFood & Beverages16.00×
16Lindsey VonnSports9.17×
17GrubHubFood & Beverages8.76×
18WhataburgerFood & Beverages6.50×
19Olive GardenFood & Beverages5.39×
20Popeyes Louisiana KitchenFood & Beverages4.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barcelona Open (tennis) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Barcelona Open (tennis) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.45×
Quality AwarenessPREMIUM1.71×
Family OrientationCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Barcelona Open (tennis) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.48×
CreativityOPEN0.77×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Barcelona Open (tennis) have in United States?

Barcelona Open (tennis) has an estimated audience of 253,003 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Barcelona Open (tennis) fans?

41.3% of Barcelona Open (tennis) fans are female, 58.7% are male, with an average age of 41.9 years.

03

Which brands do Barcelona Open (tennis) fans like most?

Barcelona Open (tennis) fans show strongest brand affinity for General Dynamics (335.08×), Steffi Graf (189.26×), and Caroline Wozniacki (274.49×) over the country average.

04

Where do Barcelona Open (tennis) fans live in United States?

Barcelona Open (tennis) fans in United States are most concentrated in California (reach ~40K), Florida (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Barcelona Open (tennis) fans also like?

Beyond Barcelona Open (tennis) itself, the audience over-indexes on Steffi Graf (189.26×), Caroline Wozniacki (274.49×), Little Caesars (19.63×), and Marco's Pizza (31.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Barcelona Open (tennis). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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