Pratt & Whitney Audience in United States
Pratt & Whitney has an estimated audience of 447,627 people in United States. 10.5% are female, 89.5% are male, average age 46.2. Top brand affinities: Stamp collecting, Urban Outfitters, Alaska, Tipsy Elves, Arrietty.
Top brand affinities include Stamp collecting, Urban Outfitters, Alaska, with strongest over-indexing on Stamp collecting (11.73× the country average). Demographically, the Pratt & Whitney audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Patriotism, Sustainability.
Category: Cars & Mobility · Type: Brand · Subtype: Aerospace and defense company
Demographics of Pratt & Whitney fans
| Metric | Value |
|---|---|
| Female | 10.5% |
| Male | 89.5% |
| Average age | 46.2 |
| Estimated audience size | 447,627 |
Audience persona
The typical Pratt & Whitney fan in United States is more male, around 46.2 years old, with strong Patriotism tendencies and a notable affinity for Stamp collecting.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stamp collecting | 11.73× | Home & Garden |
| Urban Outfitters | 3.59× | Shopping |
| Alaska | 2.97× | Travel & Leisure |
| Tipsy Elves | 13.42× | Shopping |
| Arrietty | 19.51× | Movies & TV |
| Elsword | 19.51× | Games |
| Hypertext | 6.26× | Technology & Electronics |
| Zoo Tycoon (series) | 19.51× | Games |
| N1 road (South Africa) | 3.16× | Travel & Leisure |
| Historic site | 3.23× | Arts & Culture |
| Natural rubber | 1.53× | Cars & Mobility |
| Voter registration | 3.53× | Politics & Society |
| Israel | 1.55× | Travel & Leisure |
| Pillow | 1.58× | Home & Garden |
| Life of Pi | 6.59× | Movies & TV |
| Academy Award for Best Original Score | 11.9× | Movies & TV |
| Electrolyte | 3.18× | Health |
| Wikia | 2.26× | Internet & Social Media |
| Kendra Scott | 1.79× | Fashion & Accessoires |
| Hoosier Lottery | 4.62× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.24 |
| Sustainability | BALANCE | 2.22 |
| Luxury Orientation | PREMIUM | 2.19 |
| Risk Appetite | THRILL | 1.86 |
| Quality Awareness | PREMIUM | 1.85 |
| Individualism | JOY | 1.73 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.7% |
| Canada | 13.4% |
| France | 7.6% |
See Pratt & Whitney audiences in other countries
More Aerospace and defense company audiences in United States
- Northrop Grumman (1,873,178)
- Blue Origin (1,156,001)
- General Dynamics (513,187)
- Lockheed Corporation (153,421)
- Grumman (89,052)
How to read this data
Audience size is the estimated number of people in United States who actively search for Pratt & Whitney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.