Pratt & Whitney Audience in United States
Pratt & Whitney has an estimated audience of 447,627 people in United States. 10.5% are female, 89.5% are male, average age 46.2. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Kia Sportage, Singer-songwriter, Microblogging.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Kia Sportage, with strongest over-indexing on Autism Awareness (9.9× the country average). Demographically, the Pratt & Whitney audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Patriotism, Sustainability.
Category: Cars & Mobility · Type: Brand · Subtype: Aerospace and defense company
Demographics of Pratt & Whitney fans
| Metric | Value |
|---|---|
| Female | 10.5% |
| Male | 89.5% |
| Average age | 46.2 |
| Estimated audience size | 447,627 |
Audience persona
The typical Pratt & Whitney fan in United States is more male, around 46.2 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 9.9× | Health |
| Diabetes mellitus awareness | 6.76× | Health |
| Kia Sportage | 19.51× | Cars & Mobility |
| Singer-songwriter | 3.24× | Music & Radio |
| Microblogging | 6.86× | Technology & Electronics |
| Indeed.com | 2.81× | Business & Career |
| Motorboat | 6.29× | Cars & Mobility |
| Google Maps | 2.36× | Internet & Social Media |
| Income tax | 7.23× | Business & Career |
| Honda HR-V | 15.12× | Cars & Mobility |
| Orange Julius | 19.51× | Food & Beverages |
| Tesla Motors | 3.52× | Cars & Mobility |
| United States Postal Service | 2.15× | Business & Career |
| Discount Tire | 3.17× | Shopping |
| FedEx | 2.73× | Business & Career |
| Model building | 9.24× | Kids & Family |
| Glade (brand) | 19.51× | Home & Garden |
| Pre-school playgroup | 16.09× | Kids & Family |
| El Corte Inglés | 11.73× | Shopping |
| Sustainable energy | 3.15× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.24 |
| Sustainability | BALANCE | 2.22 |
| Luxury Orientation | PREMIUM | 2.19 |
| Risk Appetite | THRILL | 1.86 |
| Quality Awareness | PREMIUM | 1.85 |
| Individualism | JOY | 1.73 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.7% |
| Canada | 13.4% |
| France | 7.6% |
See Pratt & Whitney audiences in other countries
More Aerospace and defense company audiences in United States
- Northrop Grumman (1,873,178)
- Blue Origin (1,156,001)
- General Dynamics (513,187)
- Lockheed Corporation (153,421)
- Grumman (89,052)
How to read this data
Audience size is the estimated number of people in United States who actively search for Pratt & Whitney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.