Rascasse Audience Intelligence

Pratt & Whitney Target Market in United States

A data profile of the people who buy, follow and care about Pratt & Whitney in United States — modelled from more than twelve digital signal sources. Pratt & Whitney has an estimated audience of 432,545 people in United States.

#4among Aerospace and defense company in United States#4119among Brand in United States#1103in Cars & Mobility

The average Pratt & Whitney fan in United States is 46.2 years old, more male, and lives primarily in Connecticut.

The audience is concentrated in Connecticut, Florida, Texas.

Top brand affinities include FedEx, Sustainable energy, Renewable energy, with strongest over-indexing on FedEx (8.15× the country average).

Demographically, the Pratt & Whitney audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pratt & Whitney fan in United States is more male, around 46.2 years old, with strong Sustainability tendencies and a notable affinity for FedEx.

Category: Cars & Mobility · Type: Brand · Subtype: Aerospace and defense company

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pratt & Whitney profile in United States.

Audience size
433K
in United States
Gender
10.5%♀
89.5% male
Age
46.2
average years
Country rank
#39816
Brand in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pratt & Whitney

10.5% are female, 89.5% are male, average age 46.2.

Fig. 02

Gender split

10.5%
Female
89.5%
Male
Demographic split for Pratt & Whitney audience in United States
MetricValue
Female10.5%
Male89.5%
Average age46.2
Estimated audience size432,545
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Pratt & Whitney audience in United States
Age bracketShare%
16-197%
20-2914%
30-3917%
40-4924%
50+38%
Fig. 04

Worldwide distribution

40.7%

of the worldwide Pratt & Whitney audience comes from United States.

Worldwide audience distribution share by country for Pratt & Whitney
CountryShare
United States40.7%
Canada13.0%
France7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pratt & Whitney audience in United States is strongest.

Fig. 05

Top regions by affinity

Pratt & Whitney customers by region in United States
#RegionReachAffinity×
01Connecticut~60K12.63×
02Maine~10K6.90×
03New Hampshire~7K3.92×
04West Virginia~4K2.04×
05Florida~40K1.48×
06Arkansas~5K1.45×
07Vermont~1K1.31×
08Massachusetts~10K1.26×
09Oklahoma~6K1.23×
10Georgia~10K1.08×
11Rhode Island~1K0.98×
12North Carolina~10K0.85×
13Alabama~5K0.85×
14Alaska<1K0.84×
15Iowa~3K0.82×
16South Dakota<1K0.79×
17North Dakota<1K0.78×
18Michigan~9K0.75×
19Montana<1K0.72×
20Washington, District of Columbia<1K0.70×
21Delaware<1K0.69×
22New York~20K0.66×
23Hawaii~1K0.64×
24Idaho~1K0.63×
25Pennsylvania~9K0.61×
26Nebraska~1K0.61×
27Mississippi~2K0.60×
28New Mexico~1K0.60×
29Texas~20K0.58×
30Kansas~2K0.56×
31Virginia~6K0.55×
32South Carolina~4K0.55×
33Indiana~4K0.49×
34Louisiana~3K0.49×
35Utah~2K0.49×
36Kentucky~3K0.48×
37Nevada~2K0.48×
38Arizona~4K0.47×
39Maryland~4K0.47×
40Wisconsin~3K0.47×
41Oregon~2K0.46×
42Colorado~3K0.45×
43Ohio~6K0.44×
44Tennessee~4K0.44×
45New Jersey~5K0.43×
46Missouri~3K0.43×
47Minnesota~3K0.43×
48Washington~4K0.40×
49Illinois~6K0.39×
50California~20K0.33×
Fig. 06

Affinity by region

Affinity by region — Pratt & Whitney, United States
0.33×1.00×12.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pratt & Whitney audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pratt & Whitney audience
#·InterestCategoryAffinity×
01Model buildingKids & Family19.51×
02Glade (brand)Home & Garden19.51×
03ExxonMobilCars & Mobility12.73×
04Sustainable energyHome & Garden9.90×
05FedExBusiness & Career8.15×
06Renewable energyBusiness & Career7.66×
07Hybrid electric vehicleCars & Mobility7.66×
08MotorboatCars & Mobility6.67×
09Weather forecastingHome & Garden4.77×
10First class travelTravel & Leisure4.45×
11Solar energyHome & Garden4.39×
12Home automationTechnology & Electronics3.83×
13Tesla MotorsCars & Mobility3.55×
14Discount TireShopping3.50×
15Rail transportTravel & Leisure3.39×
16InnovationBusiness & Career3.24×
17Masters TournamentSports3.17×
18Mortgage loansBusiness & Career2.73×
19United Parcel ServiceBusiness & Career2.48×
20United States Postal ServiceBusiness & Career1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pratt & Whitney audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pratt & Whitney audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.04×
PatriotismCONSERVATISM2.72×
Quality AwarenessPREMIUM2.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pratt & Whitney audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.63×
Healthy LifestyleBALANCE0.68×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pratt & Whitney's target market in United States?

Pratt & Whitney's target market in United States covers an estimated 432,545 people, concentrated in Connecticut and Florida.

02

What is the gender split and age of Pratt & Whitney customers?

10.5% of the Pratt & Whitney audience are female, 89.5% are male, with an average age of 46.2 years.

03

Which brands do Pratt & Whitney fans like most?

Pratt & Whitney fans show strongest brand affinity for FedEx (8.15×), Sustainable energy (9.9×), and Renewable energy (7.66×) over the country average.

04

Where do Pratt & Whitney fans live in United States?

Pratt & Whitney fans in United States are most concentrated in Connecticut (reach ~60K), Florida (reach ~40K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Pratt & Whitney fans also like?

Beyond Pratt & Whitney itself, the audience over-indexes on Sustainable energy (9.9×), Renewable energy (7.66×), Model building (19.51×), and Solar energy (4.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Aerospace and defense company audiences in United States

See Pratt & Whitney audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pratt & Whitney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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