Northrop Grumman Audience in United States

Northrop Grumman logo

Northrop Grumman has an estimated audience of 1,873,177 people in United States. 17.5% are female, 82.5% are male, average age 43.3. Top regions: California, Florida, Maryland. Top brand affinities: nbc chicago, Atkins diet, WESH, WGN-TV, Jonathan Davis.

The average Northrop Grumman fan in United States is 43.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Maryland. Top brand affinities include nbc chicago, Atkins diet, WESH, with strongest over-indexing on nbc chicago (6.27× the country average). Demographically, the Northrop Grumman audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Aerospace and defense company

Demographics of Northrop Grumman fans

Demographic split for Northrop Grumman audience in United States
MetricValue
Female17.5%
Male82.5%
Average age43.3
Estimated audience size1,873,177

Audience persona

The typical Northrop Grumman fan in United States is more male, around 43.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for nbc chicago.

Top regions in United States

Top regions ranked by reach for Northrop Grumman in United States
RegionReachAffinity
California442,7022.15×
Florida148,0261.17×
Maryland144,6574.49×
Virginia110,3672.42×
Texas98,4870.61×
Utah90,9555.42×
New York72,1900.69×
Arizona71,7241.88×
Illinois68,4931.1×
Alabama47,9481.83×
Colorado47,5491.61×
Pennsylvania41,8260.66×
Ohio41,8160.72×
Georgia40,1300.7×
North Carolina33,8050.6×
Washington29,3140.78×
Minnesota26,0630.97×
Massachusetts24,3060.66×
Michigan23,8890.49×
New Jersey23,7410.5×
Oklahoma22,2481.07×
Missouri20,6010.68×
Tennessee19,7910.53×
Indiana16,5340.48×
Mississippi14,3000.93×
South Carolina13,6950.49×
Connecticut12,8990.69×
Wisconsin12,7680.45×
Washington, District of Columbia12,4372.21×
Louisiana11,4520.47×
Nevada11,1020.61×
Oregon10,8610.51×
Kansas10,6910.72×
Kentucky9,0290.38×
West Virginia8,5610.98×
New Mexico7,8200.83×
Iowa7,4790.48×
Nebraska6,8140.73×
Idaho6,6880.71×
Arkansas5,3830.35×
North Dakota5,3461.39×
Delaware5,2421.01×
Hawaii4,8560.6×
New Hampshire4,6740.63×
Montana3,2870.63×
Rhode Island3,2810.55×
Maine2,4960.37×
Alaska2,2560.56×
South Dakota2,1030.49×
Wyoming1,6930.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Northrop Grumman audience
BrandAffinityCategory
nbc chicago6.27×Movies & TV
Atkins diet3.21×Health
WESH2.08×Movies & TV
WGN-TV2.06×Movies & TV
Jonathan Davis3.21×Music & Radio
Business English1.61×Business & Career
Cadillac Ranch3.31×Cars & Mobility
Al Ahly SC2.31×Sports
Enfamil1.81×Kids & Family
Leverage (TV series)1.53×Movies & TV
Fox 13 News1.55×Movies & TV
Academy Award for Best Visual Effects2.58×Movies & TV
Life of Pi1.9×Movies & TV
The Godfather Part II2.77×Movies & TV
Harry Potter and the Goblet of Fire1.78×Movies & TV
Box lacrosse1.6×Sports
Intraocular lens2.81×Health
Coolhunting5.71×Business & Career
Title Nine1.66×Fashion & Accessoires
Better Off Dead (film)1.6×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Northrop Grumman audience
TraitClusterScore
Early Adopter MentalityPOWER3.21
Career OrientationPOWER1.63
Luxury OrientationPREMIUM1.57
IndividualismJOY1.44
DIY MentalityTHRILL1.32
Quality AwarenessPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Northrop Grumman
CountryShare
United States89.7%
Germany6.5%
Italy3.8%

See Northrop Grumman audiences in other countries

More Aerospace and defense company audiences in United States

Frequently asked questions

How many fans does Northrop Grumman have in United States?

Northrop Grumman has an estimated audience of 1,873,177 people in United States, concentrated in California and Florida.

What is the gender split and age of Northrop Grumman fans?

17.5% of Northrop Grumman fans are female, 82.5% are male, with an average age of 43.3 years.

Which brands do Northrop Grumman fans like most?

Northrop Grumman fans show strongest brand affinity for nbc chicago (6.27×), Atkins diet (3.21×), and WESH (2.08×) over the country average.

Where do Northrop Grumman fans live in United States?

Northrop Grumman fans in United States are most concentrated in California (reach 442,702), Florida (reach 148,026), and Maryland (reach 144,657). These three regions account for the largest share of the active audience.

What other brands do Northrop Grumman fans also like?

Beyond Northrop Grumman itself, the audience over-indexes on Atkins diet (3.21×), WESH (2.08×), WGN-TV (2.06×), and Jonathan Davis (3.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Northrop Grumman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.