Rascasse Audience Intelligence

Northrop Grumman Target Market in United States

A data profile of the people who buy, follow and care about Northrop Grumman in United States — modelled from more than twelve digital signal sources. Northrop Grumman has an estimated audience of 1,799,655 people in United States.

#1among Aerospace and defense company in United States#1589among Brand in United States#1138in Business & Career

The average Northrop Grumman fan in United States is 43.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Maryland, Florida.

Top brand affinities include CNN, Online newspaper, Robotics, with strongest over-indexing on CNN (1.55× the country average).

Demographically, the Northrop Grumman audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Northrop Grumman fan in United States is more male, around 43.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for CNN.

Category: Business & Career · Type: Brand · Subtype: Aerospace and defense company

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Northrop Grumman profile in United States.

Audience size
1.8M
in United States
Gender
17.5%♀
82.5% male
Age
43.3
average years
Country rank
#15457
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Northrop Grumman

17.5% are female, 82.5% are male, average age 43.3.

Fig. 02

Gender split

17.5%
Female
82.5%
Male
Demographic split for Northrop Grumman audience in United States
MetricValue
Female17.5%
Male82.5%
Average age43.3
Estimated audience size1,799,655
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Northrop Grumman audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3916%
40-4922%
50+33%
Fig. 04

Worldwide distribution

89.1%

of the worldwide Northrop Grumman audience comes from United States.

Worldwide audience distribution share by country for Northrop Grumman
CountryShare
United States89.1%
Germany6.8%
Italy4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Northrop Grumman audience in United States is strongest.

Fig. 05

Top regions by affinity

Northrop Grumman customers by region in United States
#RegionReachAffinity×
01Utah~100K5.89×
02Maryland~100K4.59×
03Virginia~100K2.32×
04Arizona~80K2.17×
05Washington, District of Columbia~10K2.17×
06Alabama~60K2.15×
07California~400K2.07×
08Colorado~50K1.68×
09North Dakota~5K1.37×
10Minnesota~30K1.19×
11Illinois~70K1.16×
12Oklahoma~20K1.13×
13Mississippi~20K1.13×
14Florida~100K1.12×
15West Virginia~9K1.06×
16Delaware~5K1.05×
17New Mexico~8K0.80×
18Nebraska~7K0.80×
19Wyoming~2K0.71×
20Idaho~7K0.70×
21Ohio~40K0.68×
22Washington~30K0.67×
23Georgia~40K0.65×
24Kansas~9K0.64×
25Montana~3K0.64×
26Connecticut~10K0.63×
27Alaska~3K0.63×
28New York~60K0.62×
29New Hampshire~5K0.62×
30Hawaii~5K0.61×
31Pennsylvania~40K0.60×
32Missouri~20K0.60×
33Texas~90K0.58×
34Massachusetts~20K0.58×
35South Dakota~3K0.58×
36Nevada~10K0.57×
37North Carolina~30K0.56×
38Rhode Island~3K0.56×
39Tennessee~20K0.50×
40Iowa~8K0.49×
41New Jersey~20K0.47×
42South Carolina~10K0.47×
43Oregon~10K0.47×
44Louisiana~10K0.46×
45Indiana~20K0.45×
46Wisconsin~10K0.45×
47Michigan~20K0.44×
48Maine~3K0.44×
49Kentucky~9K0.40×
50Arkansas~6K0.39×
Fig. 06

Affinity by region

Affinity by region — Northrop Grumman, United States
0.39×1.00×5.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Northrop Grumman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Northrop Grumman audience
#·InterestCategoryAffinity×
01AutoCADTechnology & Electronics8.65×
02Model buildingKids & Family6.62×
03RoboticsTechnology & Electronics4.07×
04EngadgetTechnology & Electronics3.84×
05Baltimore OriolesSports3.71×
06MotorboatCars & Mobility3.23×
07Privacy policyTechnology & Electronics2.83×
08Career developmentBusiness & Career2.60×
09Online newspaperNews2.48×
10Discount TireShopping2.31×
11Lawn mowerHome & Garden2.30×
12CitibankBusiness & Career2.25×
13Rail transportTravel & Leisure2.24×
14Home insuranceBusiness & Career2.11×
15Public transportCars & Mobility1.93×
16Hardware storeHome & Garden1.92×
17Life insuranceBusiness & Career1.68×
18United Parcel ServiceBusiness & Career1.66×
19CNNMovies & TV1.55×
20Nonprofit organizationPolitics & Society1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Northrop Grumman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Northrop Grumman audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER3.84×
IndividualismJOY2.28×
Career OrientationPOWER2.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Northrop Grumman audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.46×
ExtroversionTHRILL0.55×
SustainabilityBALANCE0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Northrop Grumman's target market in United States?

Northrop Grumman's target market in United States covers an estimated 1,799,655 people, concentrated in California and Maryland.

02

What is the gender split and age of Northrop Grumman customers?

17.5% of the Northrop Grumman audience are female, 82.5% are male, with an average age of 43.3 years.

03

Which brands do Northrop Grumman fans like most?

Northrop Grumman fans show strongest brand affinity for CNN (1.55×), Online newspaper (2.48×), and Robotics (4.07×) over the country average.

04

Where do Northrop Grumman fans live in United States?

Northrop Grumman fans in United States are most concentrated in California (reach ~400K), Maryland (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Northrop Grumman fans also like?

Beyond Northrop Grumman itself, the audience over-indexes on Online newspaper (2.48×), Robotics (4.07×), Career development (2.6×), and Nonprofit organization (1.54×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Northrop Grumman audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Northrop Grumman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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