AbbVie Audience in United States
AbbVie has an estimated audience of 905,261 people in United States. 74.4% are female, 25.6% are male, average age 49.6. Top regions: Illinois, California, Texas. Top brand affinities: ER (TV series), Private Practice (TV series), Rose McGowan, Riz Ahmed, national trust.
The average AbbVie fan in United States is 49.6 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Texas. Top brand affinities include ER (TV series), Private Practice (TV series), Rose McGowan, with strongest over-indexing on ER (TV series) (59.7× the country average). Demographically, the AbbVie audience skews more female with an average age of 49.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Health · Type: Brand · Subtype: Biotechnology company
Demographics of AbbVie fans
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 49.6 |
| Estimated audience size | 905,261 |
Audience persona
The typical AbbVie fan in United States is more female, around 49.6 years old, with strong Luxury Orientation tendencies and a notable affinity for ER (TV series).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Illinois | 164,673 | 5.46× |
| California | 123,589 | 1.24× |
| Texas | 74,304 | 0.95× |
| New York | 59,419 | 1.17× |
| Massachusetts | 55,272 | 3.1× |
| Florida | 51,667 | 0.84× |
| New Jersey | 42,639 | 1.85× |
| Pennsylvania | 34,776 | 1.14× |
| North Carolina | 29,905 | 1.1× |
| Ohio | 26,494 | 0.95× |
| Georgia | 25,501 | 0.91× |
| Wisconsin | 23,593 | 1.73× |
| Michigan | 21,418 | 0.9× |
| Virginia | 21,074 | 0.96× |
| Indiana | 20,641 | 1.25× |
| Maryland | 16,210 | 1.04× |
| Tennessee | 15,482 | 0.85× |
| Washington | 13,907 | 0.77× |
| Missouri | 13,277 | 0.91× |
| South Carolina | 12,553 | 0.92× |
| Arizona | 12,463 | 0.67× |
| Colorado | 12,277 | 0.86× |
| Minnesota | 10,760 | 0.83× |
| Connecticut | 10,096 | 1.11× |
| Louisiana | 8,405 | 0.72× |
| Alabama | 8,376 | 0.66× |
| Kentucky | 8,061 | 0.71× |
| Iowa | 7,544 | 1.01× |
| Oregon | 7,033 | 0.68× |
| Oklahoma | 5,807 | 0.58× |
| Kansas | 5,778 | 0.81× |
| Utah | 5,523 | 0.68× |
| Washington, District of Columbia | 5,228 | 1.92× |
| Nevada | 4,988 | 0.57× |
| Arkansas | 4,942 | 0.66× |
| Mississippi | 4,770 | 0.64× |
| New Hampshire | 4,041 | 1.13× |
| Rhode Island | 3,307 | 1.15× |
| Nebraska | 3,278 | 0.72× |
| Idaho | 2,504 | 0.55× |
| West Virginia | 2,494 | 0.59× |
| Maine | 2,470 | 0.76× |
| Delaware | 2,140 | 0.86× |
| New Mexico | 2,068 | 0.46× |
| Hawaii | 1,842 | 0.47× |
| Montana | 1,419 | 0.57× |
| South Dakota | 1,240 | 0.59× |
| Vermont | 1,073 | 0.68× |
| North Dakota | 869 | 0.47× |
| Alaska | 664 | 0.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ER (TV series) | 59.7× | Movies & TV |
| Private Practice (TV series) | 42.41× | Movies & TV |
| Rose McGowan | 29.69× | Movies & TV |
| Riz Ahmed | 40.81× | Movies & TV |
| national trust | 43.36× | Politics & Society |
| Nursing College | 42.92× | Business & Career |
| Orscheln Farm & Home | 69.78× | Shopping |
| Shailene Woodley | 10.83× | Movies & TV |
| Kelly Osbourne | 5.81× | Music & Radio |
| Hospital | 2.79× | Health |
| Christmas | 2.02× | Kids & Family |
| Pregnancy | 2.3× | Kids & Family |
| GEMS Education | 50.46× | Business & Career |
| Childbirth | 2.29× | Kids & Family |
| Jesus | 1.88× | Politics & Society |
| Aldi | 1.74× | Shopping |
| Symptom | 2× | Health |
| Walgreens | 1.66× | Shopping |
| Baby Stuff | 11.74× | |
| Best Buy | 1.66× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.55 |
| Risk Appetite | THRILL | 2.18 |
| Patriotism | CONSERVATISM | 2.02 |
| Career Orientation | POWER | 1.71 |
| Price Sensitivity | PREMIUM | 1.69 |
| Community Orientation | OPEN | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.0% |
| China | 7.5% |
| Germany | 5.8% |
See AbbVie audiences in other countries
More Biotechnology company audiences in United States
- Gilead (617,329)
- Genentech (602,251)
- Gilead Sciences (503,235)
- Moderna (382,084)
- BionTech (115,429)
Frequently asked questions
How many fans does AbbVie have in United States?
AbbVie has an estimated audience of 905,261 people in United States, concentrated in Illinois and California.
What is the gender split and age of AbbVie fans?
74.4% of AbbVie fans are female, 25.6% are male, with an average age of 49.6 years.
Which brands do AbbVie fans like most?
AbbVie fans show strongest brand affinity for ER (TV series) (59.7×), Private Practice (TV series) (42.41×), and Rose McGowan (29.69×) over the country average.
Where do AbbVie fans live in United States?
AbbVie fans in United States are most concentrated in Illinois (reach 164,673), California (reach 123,589), and Texas (reach 74,304). These three regions account for the largest share of the active audience.
What other brands do AbbVie fans also like?
Beyond AbbVie itself, the audience over-indexes on Private Practice (TV series) (42.41×), Rose McGowan (29.69×), Riz Ahmed (40.81×), and national trust (43.36×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for AbbVie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.