Rascasse Audience Intelligence

AbbVie Target Market in United States

A data profile of the people who buy, follow and care about AbbVie in United States — modelled from more than twelve digital signal sources. AbbVie has an estimated audience of 922,941 people in United States.

#1among Biotechnology company in United States#2559among Brand in United States#737in Health

The average AbbVie fan in United States is 49.6 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, Texas.

Top brand affinities include ER (TV series), Riz Ahmed, Private Practice (TV series), with strongest over-indexing on ER (TV series) (59.7× the country average).

Demographically, the AbbVie audience skews more female with an average age of 49.6, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical AbbVie fan in United States is more female, around 49.6 years old, with strong Quality Awareness tendencies and a notable affinity for ER (TV series).

Category: Health · Type: Brand · Subtype: Biotechnology company

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AbbVie profile in United States.

Audience size
923K
in United States
Gender
74.4%♀
25.6% male
Age
49.6
average years
Country rank
#24989
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of AbbVie

74.4% are female, 25.6% are male, average age 49.6.

Fig. 02

Gender split

74.4%
Female
25.6%
Male
Demographic split for AbbVie audience in United States
MetricValue
Female74.4%
Male25.6%
Average age49.6
Estimated audience size922,941
Fig. 03

Age distribution

Ø 49.6
average years
Age distribution of the AbbVie audience in United States
Age bracketShare%
16-194%
20-299%
30-3915%
40-4923%
50+50%
Fig. 04

Worldwide distribution

38.1%

of the worldwide AbbVie audience comes from United States.

Worldwide audience distribution share by country for AbbVie
CountryShare
United States38.1%
China7.4%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AbbVie audience in United States is strongest.

Fig. 05

Top regions by affinity

AbbVie customers by region in United States
#RegionReachAffinity×
01Illinois~200K6.52×
02Massachusetts~50K2.87×
03Wisconsin~30K1.86×
04Washington, District of Columbia~5K1.78×
05New Jersey~40K1.67×
06Indiana~20K1.19×
07Rhode Island~3K1.17×
08California~100K1.16×
09New Hampshire~4K1.14×
10North Carolina~30K1.09×
11New York~50K1.08×
12Pennsylvania~30K1.06×
13Connecticut~10K1.05×
14Maryland~20K1.01×
15Ohio~30K0.95×
16Iowa~7K0.94×
17Texas~70K0.92×
18Virginia~20K0.90×
19Missouri~10K0.90×
20Delaware~2K0.88×
21Georgia~20K0.87×
22Michigan~20K0.87×
23Tennessee~20K0.85×
24Florida~50K0.84×
25South Carolina~10K0.84×
26Colorado~10K0.82×
27Kansas~6K0.82×
28Maine~3K0.80×
29Kentucky~9K0.79×
30Vermont~1K0.78×
31Minnesota~10K0.77×
32Louisiana~9K0.76×
33Nebraska~3K0.76×
34Arizona~10K0.74×
35West Virginia~3K0.73×
36Arkansas~5K0.72×
37Washington~10K0.71×
38Mississippi~5K0.70×
39Montana~2K0.70×
40South Dakota~1K0.70×
41Alabama~9K0.69×
42Utah~6K0.69×
43North Dakota~1K0.67×
44Oregon~7K0.66×
45Idaho~3K0.64×
46Alaska~1K0.64×
47Oklahoma~6K0.62×
48Nevada~5K0.61×
49Hawaii~2K0.57×
50New Mexico~2K0.55×
Fig. 06

Affinity by region

Affinity by region — AbbVie, United States
0.55×1.00×6.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AbbVie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AbbVie audience
#·InterestCategoryAffinity×
01Orscheln Farm & HomeShopping69.78×
02ER (TV series)Movies & TV59.70×
03GEMS EducationBusiness & Career50.46×
04national trustPolitics & Society43.36×
05Nursing CollegeBusiness & Career42.92×
06Private Practice (TV series)Movies & TV42.41×
07Riz AhmedMovies & TV40.81×
08Rose McGowanMovies & TV29.69×
09Baby StuffTopic11.74×
10Shailene WoodleyMovies & TV10.83×
11Kelly OsbourneMusic & Radio5.81×
12HospitalHealth2.79×
13PregnancyKids & Family2.30×
14ChildbirthKids & Family2.29×
15ChristmasKids & Family2.02×
16SymptomHealth2.00×
17JesusPolitics & Society1.88×
18AldiShopping1.74×
19WalgreensShopping1.66×
20Best BuyShopping1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AbbVie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AbbVie audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.42×
Career OrientationPOWER1.40×
Healthy LifestyleBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AbbVie audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.90×
Social Media UsageJOY0.96×
Risk AppetiteTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is AbbVie's target market in United States?

AbbVie's target market in United States covers an estimated 922,941 people, concentrated in Illinois and California.

02

What is the gender split and age of AbbVie customers?

74.4% of the AbbVie audience are female, 25.6% are male, with an average age of 49.6 years.

03

Which brands do AbbVie fans like most?

AbbVie fans show strongest brand affinity for ER (TV series) (59.7×), Riz Ahmed (40.81×), and Private Practice (TV series) (42.41×) over the country average.

04

Where do AbbVie fans live in United States?

AbbVie fans in United States are most concentrated in Illinois (reach ~200K), California (reach ~100K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do AbbVie fans also like?

Beyond AbbVie itself, the audience over-indexes on Riz Ahmed (40.81×), Private Practice (TV series) (42.41×), Rose McGowan (29.69×), and national trust (43.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Biotechnology company audiences in United States

See AbbVie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for AbbVie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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