A data profile of the people who buy, follow and care about Moderna in United States — modelled from more than twelve digital signal sources. Moderna has an estimated audience of 392,622 people in United States.
Moderna has an estimated audience of 392,622 people in United States. 48.9% are female, 51.1% are male, average age 22.6.
The key figures that characterise the Moderna profile in United States.
48.9% are female, 51.1% are male, average age 22.6.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 22.6 |
| Estimated audience size | 392,622 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 64% | |
| 20-29 | 36% | |
| 30-39 | 0% | |
| 40-49 | 0% | |
| 50+ | 0% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Moderna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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