Genentech Audience in United States

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Genentech has an estimated audience of 602,251 people in United States. 69.1% are female, 30.9% are male, average age 48.5. Top regions: California, New York, Texas. Top brand affinities: Brunello Cucinelli, Iron Man (film), Jingoism, Layne Staley, Krasnodar.

The average Genentech fan in United States is 48.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Brunello Cucinelli, Iron Man (film), Jingoism, with strongest over-indexing on Brunello Cucinelli (8.25× the country average). Demographically, the Genentech audience skews more female with an average age of 48.5, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand · Subtype: Biotechnology company

Demographics of Genentech fans

Demographic split for Genentech audience in United States
MetricValue
Female69.1%
Male30.9%
Average age48.5
Estimated audience size602,251

Audience persona

The typical Genentech fan in United States is more female, around 48.5 years old, with strong Career Orientation tendencies and a notable affinity for Brunello Cucinelli.

Top regions in United States

Top regions ranked by reach for Genentech in United States
RegionReachAffinity
California338,4565.11×
New York43,9321.31×
Texas37,8120.73×
Massachusetts31,2872.64×
Illinois26,9231.34×
Pennsylvania24,8421.23×
Oregon24,1543.5×
Florida23,0470.57×
New Jersey19,5991.28×
Washington18,6381.54×
North Carolina16,8340.93×
Virginia15,5521.06×
Georgia14,1980.77×
Ohio12,6430.68×
Indiana12,1881.11×
Maryland11,8671.15×
Michigan11,5470.73×
Arizona10,1690.83×
Colorado9,1210.96×
Tennessee8,2020.68×
Missouri7,6460.79×
Wisconsin7,4930.83×
Minnesota7,0360.82×
Connecticut6,5391.08×
Kentucky4,9460.66×
South Carolina4,7520.52×
Nevada4,6950.81×
Washington, District of Columbia4,5392.51×
Utah4,2710.79×
Iowa4,2070.85×
Louisiana3,8980.5×
Alabama3,4350.41×
Oklahoma2,9300.44×
Kansas2,5520.54×
Hawaii2,0970.81×
New Hampshire2,0820.88×
Idaho2,0170.67×
Arkansas1,9360.39×
Nebraska1,7970.59×
Rhode Island1,7380.91×
Mississippi1,6600.33×
Wyoming1,5071.69×
New Mexico1,4610.48×
Montana1,4350.86×
Maine1,3960.65×
West Virginia1,2640.45×
Delaware1,1440.69×
South Dakota7720.55×
Vermont6370.6×
North Dakota5010.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Genentech audience
BrandAffinityCategory
Brunello Cucinelli8.25×Fashion & Accessoires
Iron Man (film)4.71×Movies & TV
Jingoism1.98×Politics & Society
Layne Staley5.63×Music & Radio
Krasnodar25.27×Travel & Leisure
Lulu 黃路梓茵2.17×Movies & TV
Urban horticulture2.56×Home & Garden
Home staging3.71×Home & Garden
Ridder, Kazakhstan27.84×Travel & Leisure
Solo climbing3.66×Sports
Public speaking2.09×Politics & Society
Historic site2.21×Arts & Culture
Jeep Wagoneer2.76×Cars & Mobility
Noodle (Gorillaz)1.68×Music & Radio
Nebraska Cornhuskers football1.59×Sports
WCCO-TV3.44×Movies & TV
Keeper (password manager)2.79×Technology & Electronics
Cadillac Ranch5.15×Cars & Mobility
Academy Award for Best Visual Effects5.07×Movies & TV
WKRN-TV2.63×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Genentech audience
TraitClusterScore
Career OrientationPOWER2.09
Family OrientationCONSERVATISM1.98
Need for SecurityCONSERVATISM1.89
Price SensitivityPREMIUM1.69
IndulgenceJOY1.49
SustainabilityBALANCE1.39

Worldwide distribution

Worldwide audience distribution share by country for Genentech
CountryShare
United States71.4%
Brazil5.0%
Japan2.6%

See Genentech audiences in other countries

More Biotechnology company audiences in United States

Frequently asked questions

How many fans does Genentech have in United States?

Genentech has an estimated audience of 602,251 people in United States, concentrated in California and New York.

What is the gender split and age of Genentech fans?

69.1% of Genentech fans are female, 30.9% are male, with an average age of 48.5 years.

Which brands do Genentech fans like most?

Genentech fans show strongest brand affinity for Brunello Cucinelli (8.25×), Iron Man (film) (4.71×), and Jingoism (1.98×) over the country average.

Where do Genentech fans live in United States?

Genentech fans in United States are most concentrated in California (reach 338,456), New York (reach 43,932), and Texas (reach 37,812). These three regions account for the largest share of the active audience.

What other brands do Genentech fans also like?

Beyond Genentech itself, the audience over-indexes on Iron Man (film) (4.71×), Jingoism (1.98×), Layne Staley (5.63×), and Krasnodar (25.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Genentech. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.