Rascasse Audience Intelligence

Genentech Target Market in United States

A data profile of the people who buy, follow and care about Genentech in United States — modelled from more than twelve digital signal sources. Genentech has an estimated audience of 604,416 people in United States.

#3among Biotechnology company in United States#3378among Brand in United States#889in Health

The average Genentech fan in United States is 48.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Asurion, Sustainable energy, FlightAware, with strongest over-indexing on Asurion (66.42× the country average).

Demographically, the Genentech audience skews more female with an average age of 48.5, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Genentech fan in United States is more female, around 48.5 years old, with strong Family Orientation tendencies and a notable affinity for Asurion.

Category: Health · Type: Brand · Subtype: Biotechnology company

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Genentech profile in United States.

Audience size
604K
in United States
Gender
69.1%♀
30.9% male
Age
48.5
average years
Country rank
#32666
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Genentech

69.1% are female, 30.9% are male, average age 48.5.

Fig. 02

Gender split

69.1%
Female
30.9%
Male
Demographic split for Genentech audience in United States
MetricValue
Female69.1%
Male30.9%
Average age48.5
Estimated audience size604,416
Fig. 03

Age distribution

Ø 48.5
average years
Age distribution of the Genentech audience in United States
Age bracketShare%
16-197%
20-2913%
30-3911%
40-4917%
50+53%
Fig. 04

Worldwide distribution

70.9%

of the worldwide Genentech audience comes from United States.

Worldwide audience distribution share by country for Genentech
CountryShare
United States70.9%
Brazil5.0%
Japan2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Genentech audience in United States is strongest.

Fig. 05

Top regions by affinity

Genentech customers by region in United States
#RegionReachAffinity×
01California~300K4.81×
02Oregon~30K3.77×
03Massachusetts~30K2.37×
04Washington, District of Columbia~4K2.36×
05New York~50K1.49×
06New Jersey~20K1.46×
07Washington~20K1.40×
08North Carolina~20K1.31×
09Pennsylvania~30K1.27×
10Wyoming~1K1.27×
11Maryland~10K1.21×
12Illinois~20K1.17×
13Rhode Island~2K1.08×
14Connecticut~6K1.06×
15Indiana~10K1.05×
16Virginia~10K0.98×
17Colorado~9K0.94×
18New Hampshire~2K0.94×
19Arizona~10K0.93×
20Montana~1K0.88×
21Nevada~5K0.85×
22Hawaii~2K0.84×
23Wisconsin~7K0.83×
24Delaware~1K0.83×
25Utah~4K0.81×
26Alaska~1K0.80×
27Georgia~10K0.79×
28Missouri~8K0.79×
29Minnesota~7K0.79×
30South Dakota~1K0.79×
31North Dakota<1K0.79×
32Iowa~4K0.78×
33Idaho~2K0.78×
34Maine~2K0.78×
35Michigan~10K0.75×
36Kentucky~6K0.74×
37Nebraska~2K0.72×
38Texas~40K0.71×
39Tennessee~8K0.70×
40New Mexico~2K0.70×
41Ohio~10K0.69×
42Kansas~3K0.69×
43West Virginia~2K0.69×
44Louisiana~5K0.63×
45South Carolina~6K0.62×
46Oklahoma~4K0.62×
47Mississippi~3K0.62×
48Arkansas~3K0.62×
49Florida~20K0.60×
50Alabama~5K0.56×
Fig. 06

Affinity by region

Affinity by region — Genentech, United States
0.56×1.00×4.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Genentech audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Genentech audience
#·InterestCategoryAffinity×
01AsurionBusiness & Career66.42×
02Nebraska LotteryGames34.25×
03Langston HughesLiterature27.21×
04Elderly careHealth21.56×
05Flightradar24Travel & Leisure20.00×
06LongchampFashion & Accessoires17.69×
07FlightAwareTravel & Leisure14.65×
08Evangeline LillyMovies & TV14.51×
09Sustainable energyHome & Garden10.44×
10Retail bankingBusiness & Career7.82×
11Renewable energyBusiness & Career7.23×
12Duke EnergyHome & Garden7.05×
13Online bankingBusiness & Career6.87×
14FedExBusiness & Career6.67×
15The Weather ChannelMovies & TV6.66×
16LinkedInInternet & Social Media6.02×
17QVCMovies & TV5.09×
18Mortgage loansBusiness & Career4.44×
19PinterestInternet & Social Media2.73×
20McDonald'sFood & Beverages2.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Genentech audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Genentech audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM5.07×
SustainabilityBALANCE2.81×
Career OrientationPOWER2.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Genentech audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.81×
Risk AppetiteTHRILL0.82×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Genentech's target market in United States?

Genentech's target market in United States covers an estimated 604,416 people, concentrated in California and New York.

02

What is the gender split and age of Genentech customers?

69.1% of the Genentech audience are female, 30.9% are male, with an average age of 48.5 years.

03

Which brands do Genentech fans like most?

Genentech fans show strongest brand affinity for Asurion (66.42×), Sustainable energy (10.44×), and FlightAware (14.65×) over the country average.

04

Where do Genentech fans live in United States?

Genentech fans in United States are most concentrated in California (reach ~300K), New York (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Genentech fans also like?

Beyond Genentech itself, the audience over-indexes on Sustainable energy (10.44×), FlightAware (14.65×), Elderly care (21.56×), and FedEx (6.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Biotechnology company audiences in United States

See Genentech audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Genentech. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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