Rascasse Audience Intelligence

Jet Propulsion Laboratory Target Market in United States

A data profile of the people who buy, follow and care about Jet Propulsion Laboratory in United States — modelled from more than twelve digital signal sources. Jet Propulsion Laboratory has an estimated audience of 400,426 people in United States.

#4305among Brand in United States#2559in Business & Career

The average Jet Propulsion Laboratory fan in United States is 43.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include LiveScience, American Museum of Natural History, Lavazza, with strongest over-indexing on LiveScience (62.03× the country average).

Demographically, the Jet Propulsion Laboratory audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jet Propulsion Laboratory fan in United States is balanced, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for LiveScience.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jet Propulsion Laboratory profile in United States.

Audience size
400K
in United States
Gender
47.5%♀
52.5% male
Age
43.6
average years
Country rank
#41604
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jet Propulsion Laboratory

47.5% are female, 52.5% are male, average age 43.6.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Jet Propulsion Laboratory audience in United States
MetricValue
Female47.5%
Male52.5%
Average age43.6
Estimated audience size400,426
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Jet Propulsion Laboratory audience in United States
Age bracketShare%
16-199%
20-2919%
30-3919%
40-4923%
50+30%
Fig. 04

Worldwide distribution

78.9%

of the worldwide Jet Propulsion Laboratory audience comes from United States.

Worldwide audience distribution share by country for Jet Propulsion Laboratory
CountryShare
United States78.9%
United Kingdom3.6%
Italy2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jet Propulsion Laboratory audience in United States is strongest.

Fig. 05

Top regions by affinity

Jet Propulsion Laboratory customers by region in United States
#RegionReachAffinity×
01California~300K11.70×
02Washington, District of Columbia~2K1.87×
03Colorado~9K1.44×
04Washington~10K1.32×
05Oregon~6K1.27×
06Maryland~8K1.25×
07Massachusetts~9K1.15×
08Virginia~10K1.14×
09Nevada~4K1.12×
10Utah~4K1.12×
11Arizona~9K1.09×
12New Mexico~2K1.06×
13Hawaii~2K1.01×
14Alaska<1K0.98×
15Vermont<1K0.97×
16Montana~1K0.95×
17Idaho~2K0.93×
18New Hampshire~1K0.93×
19North Dakota<1K0.93×
20South Dakota<1K0.92×
21Rhode Island~1K0.90×
22Alabama~5K0.88×
23Maine~1K0.88×
24Delaware<1K0.87×
25Wisconsin~5K0.85×
26Kansas~3K0.85×
27West Virginia~2K0.85×
28Connecticut~3K0.84×
29Iowa~3K0.84×
30Nebraska~2K0.83×
31New York~20K0.82×
32Illinois~10K0.82×
33Missouri~5K0.81×
34Minnesota~5K0.81×
35Mississippi~3K0.80×
36Arkansas~3K0.80×
37Texas~30K0.78×
38Oklahoma~3K0.78×
39Pennsylvania~10K0.77×
40Michigan~8K0.76×
41New Jersey~8K0.76×
42Indiana~5K0.74×
43Louisiana~4K0.74×
44Tennessee~6K0.72×
45Kentucky~4K0.72×
46Ohio~9K0.71×
47Georgia~8K0.70×
48South Carolina~4K0.69×
49North Carolina~8K0.66×
50Florida~20K0.63×
Fig. 06

Affinity by region

Affinity by region — Jet Propulsion Laboratory, United States
0.63×1.00×11.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jet Propulsion Laboratory audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jet Propulsion Laboratory audience
#·InterestCategoryAffinity×
01LiveScienceBusiness & Career62.03×
02LavazzaFood & Beverages46.15×
03American Museum of Natural HistoryArts & Culture43.20×
04Booz Allen HamiltonBusiness & Career29.49×
05Nebraska LotteryGames24.71×
06Model buildingKids & Family20.00×
07TradesyShopping20.00×
08Isaac AsimovLiterature19.99×
09George OrwellLiterature17.00×
10International Space StationCars & Mobility16.82×
11Charles DickensLiterature14.99×
12StargateMovies & TV14.51×
13AstrophysicsPolitics & Society12.57×
14Creative CommonsTechnology & Electronics6.06×
15NeuroscienceBusiness & Career5.61×
16Sustainable energyHome & Garden5.14×
17Renewable energyBusiness & Career4.36×
18FedExBusiness & Career3.27×
19InnovationBusiness & Career3.16×
20NatureHome & Garden2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jet Propulsion Laboratory audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jet Propulsion Laboratory audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.40×
SustainabilityBALANCE1.75×
Convenience OrientationPREMIUM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jet Propulsion Laboratory audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
CreativityOPEN0.81×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jet Propulsion Laboratory's target market in United States?

Jet Propulsion Laboratory's target market in United States covers an estimated 400,426 people, concentrated in California and Texas.

02

What is the gender split and age of Jet Propulsion Laboratory customers?

47.5% of the Jet Propulsion Laboratory audience are female, 52.5% are male, with an average age of 43.6 years.

03

Which brands do Jet Propulsion Laboratory fans like most?

Jet Propulsion Laboratory fans show strongest brand affinity for LiveScience (62.03×), American Museum of Natural History (43.2×), and Lavazza (46.15×) over the country average.

04

Where do Jet Propulsion Laboratory fans live in United States?

Jet Propulsion Laboratory fans in United States are most concentrated in California (reach ~300K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Jet Propulsion Laboratory fans also like?

Beyond Jet Propulsion Laboratory itself, the audience over-indexes on American Museum of Natural History (43.2×), Lavazza (46.15×), Model building (20×), and Creative Commons (6.06×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jet Propulsion Laboratory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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