Rascasse Audience Intelligence

DeAndre Hopkins Audience in United States

A data profile of the people who buy, follow and care about DeAndre Hopkins in United States — modelled from more than twelve digital signal sources. DeAndre Hopkins has an estimated audience of 1,458,049 people in United States.

#290among American football in United States#3666among Person in United States#1653in Sports

The average DeAndre Hopkins fan in United States is 34.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Baker Mayfield, Peyton Manning, Tim Duncan, with strongest over-indexing on Baker Mayfield (54.09× the country average).

Demographically, the DeAndre Hopkins audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DeAndre Hopkins fan in United States is more male, around 34.1 years old, with strong Patriotism tendencies and a notable affinity for Baker Mayfield.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DeAndre Hopkins profile in United States.

Audience size
1.5M
in United States
Gender
30.7%♀
69.3% male
Age
34.1
average years
Country rank
#18138
Person in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of DeAndre Hopkins fans

30.7% are female, 69.3% are male, average age 34.1.

Fig. 02

Gender split

30.7%
Female
69.3%
Male
Demographic split for DeAndre Hopkins audience in United States
MetricValue
Female30.7%
Male69.3%
Average age34.1
Estimated audience size1,458,049
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the DeAndre Hopkins audience in United States
Age bracketShare%
16-1933%
20-2921%
30-3919%
40-4915%
50+12%
Fig. 04

Worldwide distribution

84.0%

of the worldwide DeAndre Hopkins audience comes from United States.

Worldwide audience distribution share by country for DeAndre Hopkins
CountryShare
United States84.0%
Canada4.4%
United Kingdom1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DeAndre Hopkins audience in United States is strongest.

Fig. 05

Top regions by affinity

DeAndre Hopkins fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~40K3.51×
02Missouri~70K2.87×
03Maryland~50K2.02×
04Tennessee~50K1.52×
05South Carolina~30K1.46×
06Iowa~10K1.19×
07Louisiana~20K1.17×
08Texas~100K1.13×
09Pennsylvania~60K1.13×
10Minnesota~20K1.13×
11Nebraska~8K1.11×
12Arizona~30K1.09×
13Washington, District of Columbia~5K1.09×
14Delaware~4K1.07×
15Ohio~50K1.04×
16South Dakota~4K1.03×
17Virginia~40K1.01×
18North Dakota~3K1.01×
19Mississippi~10K1.00×
20Illinois~50K0.99×
21North Carolina~40K0.98×
22New Jersey~40K0.97×
23Kentucky~20K0.97×
24Colorado~20K0.94×
25Massachusetts~30K0.93×
26Georgia~40K0.88×
27Arkansas~10K0.88×
28Indiana~20K0.87×
29Connecticut~10K0.87×
30West Virginia~6K0.87×
31Michigan~30K0.86×
32Wisconsin~20K0.86×
33Florida~90K0.84×
34New York~70K0.84×
35Oklahoma~10K0.84×
36Rhode Island~4K0.84×
37Nevada~10K0.80×
38New Hampshire~5K0.77×
39Hawaii~5K0.75×
40Montana~3K0.75×
41Maine~4K0.73×
42Alabama~20K0.72×
43Washington~20K0.68×
44New Mexico~5K0.67×
45California~100K0.65×
46Vermont~2K0.65×
47Idaho~5K0.61×
48Oregon~10K0.59×
49Utah~8K0.58×
50Alaska~2K0.58×
Fig. 06

Affinity by region

Affinity by region — DeAndre Hopkins, United States
0.58×1.00×3.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DeAndre Hopkins audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DeAndre Hopkins audience
#·InterestCategoryAffinity×
01Tim DuncanSports64.86×
02Baker MayfieldSports54.09×
03Eli ManningSports47.63×
04Peyton ManningSports43.70×
05Devil May CryGames30.72×
06Metal Gear SolidGames30.44×
07Cam NewtonSports29.75×
08Freddie FreemanSports29.56×
09Tony RomoSports26.45×
10DeMar DeRozanSports25.47×
11StubHubTravel & Leisure21.01×
12Night at the MuseumMovies & TV20.00×
13Magic JohnsonSports15.51×
14Oklahoma Sooners footballSports15.15×
15Clemson Tigers footballSports12.09×
16Micro CenterShopping11.71×
17Dak PrescottSports10.73×
18LSU Tigers footballSports7.96×
19Aaron RodgersSports7.34×
20Capital OneBusiness & Career5.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DeAndre Hopkins audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DeAndre Hopkins audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.80×
Convenience OrientationPREMIUM1.76×
Career OrientationPOWER1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DeAndre Hopkins audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.55×
DIY MentalityTHRILL0.55×
Design AffinityPREMIUM0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does DeAndre Hopkins have in United States?

DeAndre Hopkins has an estimated audience of 1,458,049 people in United States, concentrated in Texas and California.

02

What is the gender split and age of DeAndre Hopkins fans?

30.7% of DeAndre Hopkins fans are female, 69.3% are male, with an average age of 34.1 years.

03

Which brands do DeAndre Hopkins fans like most?

DeAndre Hopkins fans show strongest brand affinity for Baker Mayfield (54.09×), Peyton Manning (43.7×), and Tim Duncan (64.86×) over the country average.

04

Where do DeAndre Hopkins fans live in United States?

DeAndre Hopkins fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do DeAndre Hopkins fans also like?

Beyond DeAndre Hopkins itself, the audience over-indexes on Peyton Manning (43.7×), Tim Duncan (64.86×), Eli Manning (47.63×), and StubHub (21.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See DeAndre Hopkins audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DeAndre Hopkins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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