DeAndre Hopkins Audience in United States

DeAndre Hopkins logo

DeAndre Hopkins has an estimated audience of 1,512,945 people in United States. 30.7% are female, 69.3% are male, average age 34.1. Top regions: Texas, California, Florida. Top brand affinities: Alaska, Wikia, Nebraska, Elsword, Jezebel (film).

The average DeAndre Hopkins fan in United States is 34.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Alaska, Wikia, Nebraska, with strongest over-indexing on Alaska (3.64× the country average). Demographically, the DeAndre Hopkins audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of DeAndre Hopkins fans

Demographic split for DeAndre Hopkins audience in United States
MetricValue
Female30.7%
Male69.3%
Average age34.1
Estimated audience size1,512,945

Audience persona

The typical DeAndre Hopkins fan in United States is more male, around 34.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for DeAndre Hopkins in United States
RegionReachAffinity
Texas146,9751.13×
California115,8350.7×
Florida89,4130.87×
Missouri77,2683.17×
New York75,4200.89×
Pennsylvania58,7411.15×
Illinois54,5601.08×
Tennessee49,7671.64×
Ohio47,8711.03×
Kansas45,8283.84×
North Carolina44,6580.98×
Georgia41,2680.89×
Maryland40,2161.55×
New Jersey39,1591.02×
Virginia37,9051.03×
Michigan36,1110.91×
Arizona32,0961.04×
South Carolina31,8561.4×
Massachusetts28,3570.95×
Indiana24,5480.89×
Colorado23,4700.98×
Louisiana22,8221.17×
Washington21,0330.69×
Wisconsin19,6330.86×
Kentucky18,0740.95×
Minnesota17,8790.82×
Iowa15,0881.21×
Oklahoma14,7550.88×
Alabama13,7040.65×
Connecticut13,3560.88×
Nevada11,9140.81×
Mississippi11,7330.94×
Arkansas10,9120.88×
Oregon10,3950.6×
Nebraska8,7021.15×
Utah7,8380.58×
West Virginia5,6860.81×
New Mexico4,6960.62×
Hawaii4,6690.72×
Washington, District of Columbia4,4830.99×
Idaho4,3540.57×
New Hampshire4,2010.7×
Delaware3,8600.92×
Rhode Island3,8400.8×
Maine3,7790.7×
South Dakota3,0020.86×
Montana2,9580.7×
North Dakota2,4560.79×
Vermont1,4580.55×
Wyoming1,4310.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DeAndre Hopkins audience
BrandAffinityCategory
Alaska3.64×Travel & Leisure
Wikia5.65×Internet & Social Media
Nebraska3.72×Travel & Leisure
Elsword20×Games
Jezebel (film)8.08×Movies & TV
Monogram4.1×Home & Garden
Minnesota1.81×Travel & Leisure
Graham Greene5.89×Literature
Nationality1.96×Politics & Society
Litter box1.6×Pets & Animals
Kerala4.93×Travel & Leisure
Chili con carne5.83×Food & Beverages
Google Photos1.72×Technology & Electronics
Noodle (Gorillaz)2.44×Music & Radio
Captain America (1990 film)2.85×Movies & TV
Sinaloa2.3×Travel & Leisure
Graham Greene (actor)3.82×
edureka21.85×Business & Career
Nick Jr. (Australia)5.32×Kids & Family
Grammarly2.77×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DeAndre Hopkins audience
TraitClusterScore
Early Adopter MentalityPOWER1.29
Social Media UsageJOY1.16
Luxury OrientationPREMIUM1.13
ExtroversionTHRILL1.12
Career OrientationPOWER1.11
Risk AppetiteTHRILL1.04

Worldwide distribution

Worldwide audience distribution share by country for DeAndre Hopkins
CountryShare
United States84.0%
Canada4.2%
Germany2.3%

See DeAndre Hopkins audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does DeAndre Hopkins have in United States?

DeAndre Hopkins has an estimated audience of 1,512,945 people in United States, concentrated in Texas and California.

What is the gender split and age of DeAndre Hopkins fans?

30.7% of DeAndre Hopkins fans are female, 69.3% are male, with an average age of 34.1 years.

Which brands do DeAndre Hopkins fans like most?

DeAndre Hopkins fans show strongest brand affinity for Alaska (3.64×), Wikia (5.65×), and Nebraska (3.72×) over the country average.

Where do DeAndre Hopkins fans live in United States?

DeAndre Hopkins fans in United States are most concentrated in Texas (reach 146,975), California (reach 115,835), and Florida (reach 89,413). These three regions account for the largest share of the active audience.

What other brands do DeAndre Hopkins fans also like?

Beyond DeAndre Hopkins itself, the audience over-indexes on Wikia (5.65×), Nebraska (3.72×), Elsword (20×), and Jezebel (film) (8.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DeAndre Hopkins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.