Rascasse Audience Intelligence

New Super Mario Bros. Wii Audience in United States

A data profile of the people who buy, follow and care about New Super Mario Bros. Wii in United States — modelled from more than twelve digital signal sources. New Super Mario Bros. Wii has an estimated audience of 301,396 people in United States.

#752among Video / Board Game in United States#1120in Games

The average New Super Mario Bros. Wii fan in United States is 31.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rio 2, Arrow, Freddy vs. Jason, with strongest over-indexing on Rio 2 (253.73× the country average).

Demographically, the New Super Mario Bros. Wii audience skews balanced with an average age of 31.2, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New Super Mario Bros. Wii fan in United States is balanced, around 31.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Rio 2.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New Super Mario Bros. Wii profile in United States.

Audience size
301K
in United States
Gender
45.6%♀
54.4% male
Age
31.2
average years
Country rank
#48273
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New Super Mario Bros. Wii fans

45.6% are female, 54.4% are male, average age 31.2.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for New Super Mario Bros. Wii audience in United States
MetricValue
Female45.6%
Male54.4%
Average age31.2
Estimated audience size301,396
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the New Super Mario Bros. Wii audience in United States
Age bracketShare%
16-1938%
20-2924%
30-3921%
40-4911%
50+6%
Fig. 04

Worldwide distribution

35.1%

of the worldwide New Super Mario Bros. Wii audience comes from United States.

Worldwide audience distribution share by country for New Super Mario Bros. Wii
CountryShare
United States35.1%
Japan7.8%
Italy7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New Super Mario Bros. Wii audience in United States is strongest.

Fig. 05

Top regions by affinity

New Super Mario Bros. Wii fans by region: top regions in United States
#RegionReachAffinity×
01Utah~3K1.26×
02Idaho~2K1.22×
03Oregon~4K1.21×
04Kentucky~5K1.20×
05West Virginia~2K1.16×
06Missouri~6K1.15×
07Oklahoma~4K1.15×
08Michigan~9K1.12×
09New Jersey~9K1.12×
10Arkansas~3K1.12×
11Maryland~6K1.09×
12New York~20K1.08×
13Ohio~10K1.08×
14Indiana~6K1.07×
15Connecticut~3K1.06×
16Arizona~6K1.05×
17Louisiana~4K1.05×
18Iowa~3K1.05×
19Texas~30K1.04×
20Pennsylvania~10K1.04×
21North Carolina~9K1.02×
22Alabama~4K1.02×
23Nebraska~2K1.02×
24Illinois~10K1.01×
25Tennessee~6K1.01×
26Kansas~2K1.01×
27Wisconsin~5K1.00×
28Virginia~7K0.99×
29Georgia~9K0.98×
30Washington~6K0.98×
31Florida~20K0.97×
32South Carolina~4K0.96×
33New Mexico~1K0.96×
34Washington, District of Columbia<1K0.96×
35Alaska<1K0.96×
36North Dakota<1K0.96×
37Vermont<1K0.96×
38Minnesota~4K0.95×
39New Hampshire~1K0.95×
40California~30K0.94×
41Nevada~3K0.94×
42Rhode Island<1K0.94×
43Delaware<1K0.94×
44South Dakota<1K0.94×
45Mississippi~2K0.93×
46Maine~1K0.93×
47Montana<1K0.90×
48Massachusetts~5K0.87×
49Colorado~4K0.80×
50Hawaii~1K0.79×
Fig. 06

Affinity by region

Affinity by region — New Super Mario Bros. Wii, United States
0.79×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New Super Mario Bros. Wii audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New Super Mario Bros. Wii audience
#·InterestCategoryAffinity×
01Rio 2Movies & TV253.73×
02Robin Hood (2010 film)Movies & TV100.03×
03Freddy vs. JasonMovies & TV95.56×
04Super Mario GalaxyGames90.29×
05Drain cleanerHome & Garden57.31×
06GameCubeGames54.18×
07Birds of Prey (TV series)Movies & TV53.59×
08Super Mario WorldGames39.66×
09Gotham (TV series)Movies & TV38.10×
10NBA League PassSports36.94×
11Man of Steel (film)Movies & TV35.19×
12The Lego MovieMovies & TV31.98×
13ArrowMovies & TV28.62×
14Diablo (series)Games22.66×
15Super Mario Bros.Games18.99×
16Super MarioGames18.18×
17Mortal KombatGames14.72×
18Toy Story (franchise)Movies & TV13.20×
19MonstersMovies & TV12.39×
20Collectible card gameGames9.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New Super Mario Bros. Wii audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New Super Mario Bros. Wii audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.82×
Urban LifestyleOPEN1.63×
PatriotismCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New Super Mario Bros. Wii audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.61×
Healthy LifestyleBALANCE0.76×
Sports ActivityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New Super Mario Bros. Wii have in United States?

New Super Mario Bros. Wii has an estimated audience of 301,396 people in United States, concentrated in California and Texas.

02

What is the gender split and age of New Super Mario Bros. Wii fans?

45.6% of New Super Mario Bros. Wii fans are female, 54.4% are male, with an average age of 31.2 years.

03

Which brands do New Super Mario Bros. Wii fans like most?

New Super Mario Bros. Wii fans show strongest brand affinity for Rio 2 (253.73×), Arrow (28.62×), and Freddy vs. Jason (95.56×) over the country average.

04

Where do New Super Mario Bros. Wii fans live in United States?

New Super Mario Bros. Wii fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do New Super Mario Bros. Wii fans also like?

Beyond New Super Mario Bros. Wii itself, the audience over-indexes on Arrow (28.62×), Freddy vs. Jason (95.56×), NBA League Pass (36.94×), and Super Mario Galaxy (90.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See New Super Mario Bros. Wii audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New Super Mario Bros. Wii. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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