New Super Mario Bros. Wii Audience in United States

New Super Mario Bros. Wii logo

New Super Mario Bros. Wii has an estimated audience of 300,987 people in United States. 45.6% are female, 54.4% are male, average age 31.2. Top regions: California, Texas, Florida. Top brand affinities: Rio 2, Arrow, Robin Hood (2010 film), Man of Steel (film), Birds of Prey (TV series).

The average New Super Mario Bros. Wii fan in United States is 31.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rio 2, Arrow, Robin Hood (2010 film), with strongest over-indexing on Rio 2 (170.39× the country average). Demographically, the New Super Mario Bros. Wii audience skews balanced with an average age of 31.2, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of New Super Mario Bros. Wii fans

Demographic split for New Super Mario Bros. Wii audience in United States
MetricValue
Female45.6%
Male54.4%
Average age31.2
Estimated audience size300,987

Audience persona

The typical New Super Mario Bros. Wii fan in United States is balanced, around 31.2 years old, with strong Extroversion tendencies and a notable affinity for Rio 2.

Top regions in United States

Top regions ranked by reach for New Super Mario Bros. Wii in United States
RegionReachAffinity
California32,7450.99×
Texas27,5831.07×
Florida21,6551.06×
New York19,9861.19×
Pennsylvania11,2531.11×
Illinois10,7781.07×
Ohio10,7291.16×
North Carolina9,8141.08×
Georgia9,6641.04×
New Jersey9,3471.22×
Michigan9,1121.16×
Virginia7,3821.01×
Washington6,3421.05×
Tennessee6,2911.04×
Indiana6,2891.14×
Missouri6,0621.25×
Arizona6,0250.98×
Maryland5,7681.11×
Massachusetts5,4150.91×
Kentucky4,6881.24×
South Carolina4,4500.98×
Oklahoma4,3871.31×
Alabama4,2861.02×
Minnesota4,1520.96×
Wisconsin4,1370.91×
Oregon3,7771.09×
Colorado3,6750.77×
Louisiana3,6580.94×
Utah3,3521.24×
Connecticut3,3041.09×
Arkansas3,0371.22×
Nevada2,7890.96×
Iowa2,4460.99×
Kansas2,3761×
Mississippi2,0840.84×
West Virginia1,5661.12×
Idaho1,5631.04×
Nebraska1,5531.03×
New Mexico1,4200.94×
Washington, District of Columbia1,2381.37×
New Hampshire1,0400.88×
Maine9540.88×
Rhode Island8980.94×
Delaware6370.77×
Montana5930.71×
Hawaii5330.41×
North Dakota5230.85×
South Dakota5100.73×
Alaska4460.69×
Vermont4030.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Super Mario Bros. Wii audience
BrandAffinityCategory
Rio 2170.39×Movies & TV
Arrow37.13×Movies & TV
Robin Hood (2010 film)128.76×Movies & TV
Man of Steel (film)48.17×Movies & TV
Birds of Prey (TV series)57.21×Movies & TV
NBA League Pass35.79×Sports
Diablo (series)25.86×Games
GameCube49.29×Games
Collectible card game13.21×Games
Freddy vs. Jason47.3×Movies & TV
Anime and manga fandom8.82×Literature
Super Mario World50.25×Games
Super Mario Galaxy64.85×Games
Gotham (TV series)33.24×Movies & TV
Super Mario19.23×Games
Super Mario Bros.16.86×Games
Mortal Kombat14.48×Games
Mobile game4.95×Games
Action role-playing game8.78×Games
Retrogaming9.71×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Super Mario Bros. Wii audience
TraitClusterScore
ExtroversionTHRILL1.37
Urban LifestyleOPEN1.35
Early Adopter MentalityPOWER1.12
LGBTQ+ IdentityOPEN1.11
Luxury OrientationPREMIUM1.11
Pet OwnershipJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for New Super Mario Bros. Wii
CountryShare
United States35.1%
Japan7.9%
Italy7.1%

See New Super Mario Bros. Wii audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does New Super Mario Bros. Wii have in United States?

New Super Mario Bros. Wii has an estimated audience of 300,987 people in United States, concentrated in California and Texas.

What is the gender split and age of New Super Mario Bros. Wii fans?

45.6% of New Super Mario Bros. Wii fans are female, 54.4% are male, with an average age of 31.2 years.

Which brands do New Super Mario Bros. Wii fans like most?

New Super Mario Bros. Wii fans show strongest brand affinity for Rio 2 (170.39×), Arrow (37.13×), and Robin Hood (2010 film) (128.76×) over the country average.

Where do New Super Mario Bros. Wii fans live in United States?

New Super Mario Bros. Wii fans in United States are most concentrated in California (reach 32,745), Texas (reach 27,583), and Florida (reach 21,655). These three regions account for the largest share of the active audience.

What other brands do New Super Mario Bros. Wii fans also like?

Beyond New Super Mario Bros. Wii itself, the audience over-indexes on Arrow (37.13×), Robin Hood (2010 film) (128.76×), Man of Steel (film) (48.17×), and Birds of Prey (TV series) (57.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Super Mario Bros. Wii. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.