New Super Mario Bros. Wii Audience in United States

New Super Mario Bros. Wii logo

New Super Mario Bros. Wii has an estimated audience of 300,987 people in United States. 45.6% are female, 54.4% are male, average age 31.2. Top regions: California, Texas, Florida. Top brand affinities: Coba, Combat sport, JDSU, Home staging, Dog breed.

The average New Super Mario Bros. Wii fan in United States is 31.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Coba, Combat sport, JDSU, with strongest over-indexing on Coba (128.76× the country average). Demographically, the New Super Mario Bros. Wii audience skews balanced with an average age of 31.2, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of New Super Mario Bros. Wii fans

Demographic split for New Super Mario Bros. Wii audience in United States
MetricValue
Female45.6%
Male54.4%
Average age31.2
Estimated audience size300,987

Audience persona

The typical New Super Mario Bros. Wii fan in United States is balanced, around 31.2 years old, with strong Extroversion tendencies and a notable affinity for Coba.

Top regions in United States

Top regions ranked by reach for New Super Mario Bros. Wii in United States
RegionReachAffinity
California32,7450.99×
Texas27,5831.07×
Florida21,6551.06×
New York19,9861.19×
Pennsylvania11,2531.11×
Illinois10,7781.07×
Ohio10,7291.16×
North Carolina9,8141.08×
Georgia9,6641.04×
New Jersey9,3471.22×
Michigan9,1121.16×
Virginia7,3821.01×
Washington6,3421.05×
Tennessee6,2911.04×
Indiana6,2891.14×
Missouri6,0621.25×
Arizona6,0250.98×
Maryland5,7681.11×
Massachusetts5,4150.91×
Kentucky4,6881.24×
South Carolina4,4500.98×
Oklahoma4,3871.31×
Alabama4,2861.02×
Minnesota4,1520.96×
Wisconsin4,1370.91×
Oregon3,7771.09×
Colorado3,6750.77×
Louisiana3,6580.94×
Utah3,3521.24×
Connecticut3,3041.09×
Arkansas3,0371.22×
Nevada2,7890.96×
Iowa2,4460.99×
Kansas2,3761×
Mississippi2,0840.84×
West Virginia1,5661.12×
Idaho1,5631.04×
Nebraska1,5531.03×
New Mexico1,4200.94×
Washington, District of Columbia1,2381.37×
New Hampshire1,0400.88×
Maine9540.88×
Rhode Island8980.94×
Delaware6370.77×
Montana5930.71×
Hawaii5330.41×
North Dakota5230.85×
South Dakota5100.73×
Alaska4460.69×
Vermont4030.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Super Mario Bros. Wii audience
BrandAffinityCategory
Coba128.76×Travel & Leisure
Combat sport3.11×Sports
JDSU4.34×Business & Career
Home staging7.32×Home & Garden
Dog breed1.54×Pets & Animals
Find Me Guilty35.79×Movies & TV
Google Photos2.81×Technology & Electronics
Monogram4×Home & Garden
Harmony Korine10.64×Movies & TV
Georgia Southern Eagles football12.2×Sports
Racing2.38×Cars & Mobility
Nebraska Cornhuskers7.63×Sports
Gothic Lolita37.13×Fashion & Accessoires
Personalised Gifts3.29×Home & Garden
Captain America (1990 film)3.38×Movies & TV
Arnold Palmer4.65×Sports
Israel1.56×Travel & Leisure
Hog Hunting2.44×Sports
Wikia2.42×Internet & Social Media
Car Seat Headrest11.69×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Super Mario Bros. Wii audience
TraitClusterScore
ExtroversionTHRILL1.37
Urban LifestyleOPEN1.35
Early Adopter MentalityPOWER1.12
LGBTQ+ IdentityOPEN1.11
Luxury OrientationPREMIUM1.11
Pet OwnershipJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for New Super Mario Bros. Wii
CountryShare
United States35.1%
Japan7.9%
Italy7.1%

See New Super Mario Bros. Wii audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does New Super Mario Bros. Wii have in United States?

New Super Mario Bros. Wii has an estimated audience of 300,987 people in United States, concentrated in California and Texas.

What is the gender split and age of New Super Mario Bros. Wii fans?

45.6% of New Super Mario Bros. Wii fans are female, 54.4% are male, with an average age of 31.2 years.

Which brands do New Super Mario Bros. Wii fans like most?

New Super Mario Bros. Wii fans show strongest brand affinity for Coba (128.76×), Combat sport (3.11×), and JDSU (4.34×) over the country average.

Where do New Super Mario Bros. Wii fans live in United States?

New Super Mario Bros. Wii fans in United States are most concentrated in California (reach 32,745), Texas (reach 27,583), and Florida (reach 21,655). These three regions account for the largest share of the active audience.

What other brands do New Super Mario Bros. Wii fans also like?

Beyond New Super Mario Bros. Wii itself, the audience over-indexes on Combat sport (3.11×), JDSU (4.34×), Home staging (7.32×), and Dog breed (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Super Mario Bros. Wii. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.