Rascasse Audience Intelligence

Lego Ninjago: Masters of Spinjitzu Audience in United States

A data profile of the people who buy, follow and care about Lego Ninjago: Masters of Spinjitzu in United States — modelled from more than twelve digital signal sources. Lego Ninjago: Masters of Spinjitzu has an estimated audience of 126,445 people in United States.

#5902among Movie / TV Show / Series in United States#11519in Movies & TV

The average Lego Ninjago: Masters of Spinjitzu fan in United States is 39.6 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Rio 2, Lego City, The Lego Movie, with strongest over-indexing on Rio 2 (304.84× the country average).

Demographically, the Lego Ninjago: Masters of Spinjitzu audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Convenience Orientation, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lego Ninjago: Masters of Spinjitzu fan in United States is balanced, around 39.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Rio 2.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Lego Ninjago: Masters of Spinjitzu profile in United States.

Audience size
126K
in United States
Gender
47.9%♀
52.1% male
Age
39.6
average years
Country rank
#71394
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+99%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lego Ninjago: Masters of Spinjitzu viewers

47.9% are female, 52.1% are male, average age 39.6.

Fig. 02

Gender split

47.9%
Female
52.1%
Male
Demographic split for Lego Ninjago: Masters of Spinjitzu audience in United States
MetricValue
Female47.9%
Male52.1%
Average age39.6
Estimated audience size126,445
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Lego Ninjago: Masters of Spinjitzu audience in United States
Age bracketShare%
16-1911%
20-2922%
30-3932%
40-4920%
50+15%
Fig. 04

Worldwide distribution

28.9%

of the worldwide Lego Ninjago: Masters of Spinjitzu audience comes from United States.

Worldwide audience distribution share by country for Lego Ninjago: Masters of Spinjitzu
CountryShare
United States28.9%
Germany12.2%
Italy8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lego Ninjago: Masters of Spinjitzu audience in United States is strongest.

Fig. 05

Top regions by affinity

Lego Ninjago: Masters of Spinjitzu fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~3K1.39×
02Utah~2K1.33×
03Texas~10K1.18×
04Oklahoma~2K1.13×
05North Dakota<1K1.13×
06Idaho<1K1.11×
07Arkansas~1K1.10×
08Virginia~3K1.09×
09Alaska<1K1.09×
10Georgia~4K1.08×
11Connecticut~1K1.08×
12Vermont<1K1.08×
13South Dakota<1K1.07×
14Washington~3K1.05×
15Wisconsin~2K1.05×
16Missouri~2K1.04×
17North Carolina~4K1.03×
18Maryland~2K1.03×
19Oregon~1K1.03×
20Kansas~1K1.02×
21Kentucky~2K1.01×
22Iowa~1K1.01×
23South Carolina~2K1.00×
24Mississippi~1K0.99×
25Nebraska<1K0.99×
26Maine<1K0.99×
27Rhode Island<1K0.99×
28Montana<1K0.99×
29Florida~8K0.98×
30Tennessee~2K0.98×
31West Virginia<1K0.98×
32Hawaii<1K0.98×
33Delaware<1K0.98×
34Colorado~2K0.97×
35New Mexico<1K0.97×
36Ohio~4K0.96×
37Michigan~3K0.95×
38New Jersey~3K0.94×
39Alabama~2K0.94×
40Nevada~1K0.94×
41New Hampshire<1K0.94×
42New York~7K0.93×
43Pennsylvania~4K0.93×
44Louisiana~1K0.91×
45Washington, District of Columbia<1K0.91×
46Massachusetts~2K0.87×
47Illinois~3K0.82×
48Minnesota~1K0.82×
49California~10K0.75×
50Arizona~2K0.75×
Fig. 06

Affinity by region

Affinity by region — Lego Ninjago: Masters of Spinjitzu, United States
0.75×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lego Ninjago: Masters of Spinjitzu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lego Ninjago: Masters of Spinjitzu audience
#·InterestCategoryAffinity×
01Rio 2Movies & TV304.84×
02Lego CityKids & Family132.21×
03The Lego MovieMovies & TV65.59×
04Doodle JumpGames58.95×
05Super Mario GalaxyGames57.38×
06Lego Harry PotterMovies & TV29.97×
07Lego BatmanKids & Family27.41×
08Hotel TransylvaniaMovies & TV25.78×
09Alvin and the ChipmunksMusic & Radio20.00×
10LegolandTravel & Leisure20.00×
11Brooklyn Nine-NineMovies & TV20.00×
12Steven UniverseMovies & TV17.60×
13Channel 5 (UK)Movies & TV16.35×
14Mario KartGames15.83×
15Zachary LeviMovies & TV15.66×
16Angry BirdsGames11.87×
17Guardians of the Galaxy (film)Movies & TV11.85×
18Disneyland ParisTravel & Leisure11.01×
19LegoKids & Family9.74×
20Collectible card gameGames6.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lego Ninjago: Masters of Spinjitzu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lego Ninjago: Masters of Spinjitzu audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.28×
Social Media UsageJOY1.27×
Early Adopter MentalityPOWER1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lego Ninjago: Masters of Spinjitzu audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.86×
Pet OwnershipJOY0.86×
ExtroversionTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lego Ninjago: Masters of Spinjitzu have in United States?

Lego Ninjago: Masters of Spinjitzu has an estimated audience of 126,445 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Lego Ninjago: Masters of Spinjitzu viewers?

47.9% of Lego Ninjago: Masters of Spinjitzu fans are female, 52.1% are male, with an average age of 39.6 years.

03

Which brands do Lego Ninjago: Masters of Spinjitzu fans like most?

Lego Ninjago: Masters of Spinjitzu fans show strongest brand affinity for Rio 2 (304.84×), Lego City (132.21×), and The Lego Movie (65.59×) over the country average.

04

Where do Lego Ninjago: Masters of Spinjitzu fans live in United States?

Lego Ninjago: Masters of Spinjitzu fans in United States are most concentrated in Texas (reach ~10K), California (reach ~10K), and Florida (reach ~8K). These three regions account for the largest share of the active audience.

05

What other brands do Lego Ninjago: Masters of Spinjitzu fans also like?

Beyond Lego Ninjago: Masters of Spinjitzu itself, the audience over-indexes on Lego City (132.21×), The Lego Movie (65.59×), Hotel Transylvania (25.78×), and Lego (9.74×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lego Ninjago: Masters of Spinjitzu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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