My Little Pony: Friendship Is Magic Audience in United States
My Little Pony: Friendship Is Magic has an estimated audience of 557,562 people in United States. 67.3% are female, 32.7% are male, average age 30.9. Top regions: California, Texas, Florida. Top brand affinities: Voter registration, Electrolyte, La Opinión, Bank account, Minnesota.
The average My Little Pony: Friendship Is Magic fan in United States is 30.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Voter registration, Electrolyte, La Opinión, with strongest over-indexing on Voter registration (12.81× the country average). Demographically, the My Little Pony: Friendship Is Magic audience skews more female with an average age of 30.9, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of My Little Pony: Friendship Is Magic fans
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 30.9 |
| Estimated audience size | 557,562 |
Audience persona
The typical My Little Pony: Friendship Is Magic fan in United States is more female, around 30.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Voter registration.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 74,956 | 1.22× |
| Texas | 56,126 | 1.17× |
| Florida | 36,090 | 0.96× |
| New York | 28,545 | 0.92× |
| Illinois | 20,096 | 1.08× |
| Georgia | 18,450 | 1.07× |
| North Carolina | 17,924 | 1.07× |
| Pennsylvania | 17,108 | 0.91× |
| Ohio | 16,589 | 0.97× |
| Michigan | 15,843 | 1.09× |
| Virginia | 14,432 | 1.06× |
| Indiana | 12,548 | 1.23× |
| Washington | 12,308 | 1.1× |
| Arizona | 11,707 | 1.03× |
| New Jersey | 11,430 | 0.81× |
| Tennessee | 11,186 | 1× |
| Maryland | 10,189 | 1.06× |
| Massachusetts | 9,792 | 0.89× |
| Missouri | 9,009 | 1× |
| South Carolina | 8,558 | 1.02× |
| Kentucky | 8,338 | 1.19× |
| Oregon | 8,247 | 1.29× |
| Oklahoma | 8,006 | 1.29× |
| Minnesota | 7,867 | 0.98× |
| Wisconsin | 7,571 | 0.9× |
| Alabama | 7,479 | 0.96× |
| Colorado | 6,962 | 0.79× |
| Louisiana | 6,943 | 0.97× |
| Utah | 6,112 | 1.22× |
| Nevada | 5,842 | 1.08× |
| Mississippi | 4,995 | 1.09× |
| Arkansas | 4,988 | 1.09× |
| Connecticut | 4,789 | 0.86× |
| Kansas | 4,527 | 1.03× |
| Iowa | 4,358 | 0.95× |
| Idaho | 3,617 | 1.29× |
| West Virginia | 2,795 | 1.08× |
| Delaware | 2,721 | 1.77× |
| New Mexico | 2,623 | 0.94× |
| Nebraska | 2,263 | 0.81× |
| Hawaii | 1,910 | 0.8× |
| Maine | 1,870 | 0.94× |
| New Hampshire | 1,638 | 0.75× |
| Rhode Island | 1,386 | 0.78× |
| Montana | 1,327 | 0.86× |
| South Dakota | 1,259 | 0.98× |
| Alaska | 1,120 | 0.94× |
| Washington, District of Columbia | 992 | 0.59× |
| North Dakota | 864 | 0.75× |
| Wyoming | 637 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Voter registration | 12.81× | Politics & Society |
| Electrolyte | 9.57× | Health |
| La Opinión | 12.03× | News |
| Bank account | 4.06× | Business & Career |
| Minnesota | 2.55× | Travel & Leisure |
| Combat sport | 2.11× | Sports |
| Dog breed | 1.53× | Pets & Animals |
| Product design | 2.46× | Business & Career |
| Collectable | 1.7× | Kids & Family |
| Elsword | 17.01× | Games |
| The Streets | 23.71× | Music & Radio |
| Natural rubber | 1.97× | Cars & Mobility |
| UK garage | 4.32× | Music & Radio |
| Stamp collecting | 3.1× | Home & Garden |
| Home staging | 3.37× | Home & Garden |
| JDSU | 1.86× | Business & Career |
| Pro-Ject | 2.33× | Music & Radio |
| Monmouth County, New Jersey | 5.54× | Travel & Leisure |
| Eyelashes Regrow | 8.03× | Beauty & Wellness |
| Nebraska Cornhuskers football | 1.75× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.39 |
| Pet Ownership | JOY | 1.78 |
| Urban Lifestyle | OPEN | 1.63 |
| Risk Appetite | THRILL | 1.6 |
| Luxury Orientation | PREMIUM | 1.58 |
| Indulgence | JOY | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.8% |
| United Kingdom | 7.4% |
| Brazil | 6.1% |
See My Little Pony: Friendship Is Magic audiences in other countries
- My Little Pony: Friendship Is Magic — Germany
- My Little Pony: Friendship Is Magic — United Kingdom
- My Little Pony: Friendship Is Magic — France
- My Little Pony: Friendship Is Magic — Italy
- My Little Pony: Friendship Is Magic — Spain
- My Little Pony: Friendship Is Magic — Brazil
- My Little Pony: Friendship Is Magic — Japan
- My Little Pony: Friendship Is Magic — South Korea
- My Little Pony: Friendship Is Magic — India
More TV series audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Peacemaker (68,050,277)
- The Gilded Age (36,792,318)
Frequently asked questions
How many fans does My Little Pony: Friendship Is Magic have in United States?
My Little Pony: Friendship Is Magic has an estimated audience of 557,562 people in United States, concentrated in California and Texas.
What is the gender split and age of My Little Pony: Friendship Is Magic fans?
67.3% of My Little Pony: Friendship Is Magic fans are female, 32.7% are male, with an average age of 30.9 years.
Which brands do My Little Pony: Friendship Is Magic fans like most?
My Little Pony: Friendship Is Magic fans show strongest brand affinity for Voter registration (12.81×), Electrolyte (9.57×), and La Opinión (12.03×) over the country average.
Where do My Little Pony: Friendship Is Magic fans live in United States?
My Little Pony: Friendship Is Magic fans in United States are most concentrated in California (reach 74,956), Texas (reach 56,126), and Florida (reach 36,090). These three regions account for the largest share of the active audience.
What other brands do My Little Pony: Friendship Is Magic fans also like?
Beyond My Little Pony: Friendship Is Magic itself, the audience over-indexes on Electrolyte (9.57×), La Opinión (12.03×), Bank account (4.06×), and Minnesota (2.55×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for My Little Pony: Friendship Is Magic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.