My Little Pony: Friendship Is Magic Audience in United States

My Little Pony: Friendship Is Magic has an estimated audience of 557,562 people in United States. 67.3% are female, 32.7% are male, average age 30.9. Top regions: California, Texas, Florida. Top brand affinities: My Little Pony, Disneyland Paris, Child development, Nick Jr., Mothercare.

The average My Little Pony: Friendship Is Magic fan in United States is 30.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include My Little Pony, Disneyland Paris, Child development, with strongest over-indexing on My Little Pony (119.99× the country average). Demographically, the My Little Pony: Friendship Is Magic audience skews more female with an average age of 30.9, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of My Little Pony: Friendship Is Magic fans

Demographic split for My Little Pony: Friendship Is Magic audience in United States
MetricValue
Female67.3%
Male32.7%
Average age30.9
Estimated audience size557,562

Audience persona

The typical My Little Pony: Friendship Is Magic fan in United States is more female, around 30.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for My Little Pony.

Top regions in United States

Top regions ranked by reach for My Little Pony: Friendship Is Magic in United States
RegionReachAffinity
California74,9561.22×
Texas56,1261.17×
Florida36,0900.96×
New York28,5450.92×
Illinois20,0961.08×
Georgia18,4501.07×
North Carolina17,9241.07×
Pennsylvania17,1080.91×
Ohio16,5890.97×
Michigan15,8431.09×
Virginia14,4321.06×
Indiana12,5481.23×
Washington12,3081.1×
Arizona11,7071.03×
New Jersey11,4300.81×
Tennessee11,1861×
Maryland10,1891.06×
Massachusetts9,7920.89×
Missouri9,0091×
South Carolina8,5581.02×
Kentucky8,3381.19×
Oregon8,2471.29×
Oklahoma8,0061.29×
Minnesota7,8670.98×
Wisconsin7,5710.9×
Alabama7,4790.96×
Colorado6,9620.79×
Louisiana6,9430.97×
Utah6,1121.22×
Nevada5,8421.08×
Mississippi4,9951.09×
Arkansas4,9881.09×
Connecticut4,7890.86×
Kansas4,5271.03×
Iowa4,3580.95×
Idaho3,6171.29×
West Virginia2,7951.08×
Delaware2,7211.77×
New Mexico2,6230.94×
Nebraska2,2630.81×
Hawaii1,9100.8×
Maine1,8700.94×
New Hampshire1,6380.75×
Rhode Island1,3860.78×
Montana1,3270.86×
South Dakota1,2590.98×
Alaska1,1200.94×
Washington, District of Columbia9920.59×
North Dakota8640.75×
Wyoming6370.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for My Little Pony: Friendship Is Magic audience
BrandAffinityCategory
My Little Pony119.99×Kids & Family
Disneyland Paris64.05×Travel & Leisure
Child development23.2×Business & Career
Nick Jr.28.3×Movies & TV
Mothercare27.71×Kids & Family
Minnie Mouse27.88×Movies & TV
Zootopia17.33×Movies & TV
Anime and manga fandom8.29×Literature
Monsters19.33×Movies & TV
Superman3.04×Movies & TV
Millie Bobby Brown7.21×Movies & TV
The Legend of Zelda10.31×Games
Collectible card game8.71×Games
Futurama18.46×Movies & TV
Tyler Perry10.11×Movies & TV
Digital art6.3×Arts & Culture
Portrait painting11.38×Arts & Culture
Kia Sportage17.01×Cars & Mobility
Teyana Taylor7.75×Movies & TV
Graphic novel8.31×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by My Little Pony: Friendship Is Magic audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.39
Pet OwnershipJOY1.78
Urban LifestyleOPEN1.63
Risk AppetiteTHRILL1.6
Luxury OrientationPREMIUM1.58
IndulgenceJOY1.42

Worldwide distribution

Worldwide audience distribution share by country for My Little Pony: Friendship Is Magic
CountryShare
United States54.8%
United Kingdom7.4%
Brazil6.1%

See My Little Pony: Friendship Is Magic audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does My Little Pony: Friendship Is Magic have in United States?

My Little Pony: Friendship Is Magic has an estimated audience of 557,562 people in United States, concentrated in California and Texas.

What is the gender split and age of My Little Pony: Friendship Is Magic fans?

67.3% of My Little Pony: Friendship Is Magic fans are female, 32.7% are male, with an average age of 30.9 years.

Which brands do My Little Pony: Friendship Is Magic fans like most?

My Little Pony: Friendship Is Magic fans show strongest brand affinity for My Little Pony (119.99×), Disneyland Paris (64.05×), and Child development (23.2×) over the country average.

Where do My Little Pony: Friendship Is Magic fans live in United States?

My Little Pony: Friendship Is Magic fans in United States are most concentrated in California (reach 74,956), Texas (reach 56,126), and Florida (reach 36,090). These three regions account for the largest share of the active audience.

What other brands do My Little Pony: Friendship Is Magic fans also like?

Beyond My Little Pony: Friendship Is Magic itself, the audience over-indexes on Disneyland Paris (64.05×), Child development (23.2×), Nick Jr. (28.3×), and Mothercare (27.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for My Little Pony: Friendship Is Magic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.