Rascasse Audience Intelligence

My Little Pony: Friendship Is Magic Viewer Demographics in United States

My Little Pony: Friendship Is Magic has an estimated audience of 703K people in United States.

#762among TV series in United States
#2814among movies & series in United States#5875in Movies & TV

The average My Little Pony: Friendship Is Magic fan in United States is 31.6 years old, more female, and lives primarily in California.

Its fans are 7.2 years younger than the group average of 38.8.

Women make up 67.3% of the fan base, 11.6 percentage points more than the group average.

Compared with the other 4357 objects in TV series, My Little Pony: Friendship Is Magic fans stand out for their interest in My Little Pony, Disneyland Paris and Peppa Pig.

Most fans live in California, Texas, Florida.

Top affinities include My Little Pony, Disneyland Paris, Peppa Pig, with strongest over-indexing on My Little Pony (75.53× the country average).

Demographically, the My Little Pony: Friendship Is Magic audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Pet Ownership, Urban Lifestyle.

The typical My Little Pony: Friendship Is Magic fan in United States is more female, around 31.6 years old, with strong Pet Ownership tendencies and a notable affinity for My Little Pony.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
703K
in United States
Gender
67.3%♀
32.7% male
Age
31.6
average years
Country rank
#30948
among all objects in United States
Fig. 01

Search interest · 12-month trend

+69%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of My Little Pony: Friendship Is Magic viewers

67.3% are female, 32.7% are male, average age 31.6.

Fig. 02

Gender split

67.3%
Female
32.7%
Male
Demographic split for My Little Pony: Friendship Is Magic audience in United States
MetricValue
Female67.3%
Male32.7%
Average age31.6
Estimated audience size703K
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the My Little Pony: Friendship Is Magic audience in United States
Age bracketShare%
16-2445%
25-3420%
35-4415%
45-5412%
55+9%
Fig. 04

Worldwide distribution

55.7%

of the worldwide My Little Pony: Friendship Is Magic audience comes from United States.

Worldwide audience distribution share by country for My Little Pony: Friendship Is Magic
CountryShare
United States55.7%
United Kingdom7.4%
Brazil5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

My Little Pony: Friendship Is Magic fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~20K1.43×
02Texas~60K1.28×
03Oklahoma~10K1.28×
04Washington~20K1.26×
05Utah~8K1.22×
06Idaho~5K1.19×
07Oregon~10K1.17×
08Arkansas~7K1.17×
09Indiana~20K1.15×
10New Mexico~5K1.13×
11West Virginia~4K1.13×
12South Carolina~10K1.11×
13Mississippi~7K1.11×
14Kentucky~10K1.10×
15California~90K1.08×
16North Carolina~30K1.08×
17Virginia~20K1.08×
18Georgia~30K1.07×
19Louisiana~10K1.06×
20Kansas~6K1.05×
21Tennessee~20K1.04×
22Maryland~10K1.03×
23Missouri~10K1.03×
24Alabama~10K1.03×
25Arizona~20K1.01×
26Illinois~30K1.00×
27Alaska~1K0.99×
28New York~40K0.97×
29Michigan~20K0.97×
30Florida~40K0.96×
31Nevada~6K0.95×
32South Dakota~2K0.94×
33Ohio~20K0.93×
34Connecticut~7K0.92×
35Hawaii~3K0.92×
36Maine~3K0.92×
37Pennsylvania~20K0.91×
38Montana~2K0.90×
39Delaware~2K0.90×
40Minnesota~10K0.89×
41Iowa~6K0.89×
42Nebraska~4K0.89×
43Vermont~1K0.89×
44Rhode Island~2K0.88×
45North Dakota~1K0.88×
46Wyoming~1K0.88×
47New Jersey~20K0.84×
48New Hampshire~2K0.84×
49Colorado~10K0.79×
50Massachusetts~10K0.75×
Fig. 06

Affinity by region

Affinity by region — My Little Pony: Friendship Is Magic, United States
0.75×1.00×1.43×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the My Little Pony: Friendship Is Magic audience vs. the country average
#·InterestCategoryAffinity×
01My Little PonyKids & Family75.53×
02Disneyland ParisTravel & Leisure58.17×
03Peppa PigKids & Family49.09×
04OPPOTechnology & Electronics36.85×
05Minnie MouseMovies & TV27.37×
06Nick Jr.Kids & Family24.55×
07FuturamaMovies & TV24.44×
08BodrumTravel & Leisure20.33×
09MonstersMovies & TV20.27×
10Child developmentBusiness & Career17.20×
11ZootopiaMovies & TV17.14×
12International educationBusiness & Career16.73×
13MothercareKids & Family15.63×
14Tyler PerryMovies & TV11.64×
15Graphic novelLiterature10.77×
16Portrait paintingArts & Culture10.66×
17Teyana TaylorMovies & TV9.28×
18Watercolor paintingArts & Culture7.11×
19DancehallsMusic & Radio6.64×
20Anime and manga fandomLiterature5.36×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the My Little Pony: Friendship Is Magic audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the My Little Pony: Friendship Is Magic audience vs. the country average · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.79×
Urban LifestyleOPEN1.71×
IndulgenceJOY1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the My Little Pony: Friendship Is Magic audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.79×
Quality AwarenessPREMIUM0.86×
Career OrientationPOWER0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in My Little Pony: Friendship Is Magic over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/my-little-pony-friendship-is-magic-16892” · Methodology