Rascasse Audience Intelligence

My Little Pony: Friendship Is Magic Audience in United States

A data profile of the people who buy, follow and care about My Little Pony: Friendship Is Magic in United States — modelled from more than twelve digital signal sources. My Little Pony: Friendship Is Magic has an estimated audience of 608,844 people in United States.

#638among TV series in United States#2806among Movie / TV Show / Series in United States#6071in Movies & TV

The average My Little Pony: Friendship Is Magic fan in United States is 30.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Disneyland Paris, My Little Pony, Child development, with strongest over-indexing on Disneyland Paris (58.17× the country average).

Demographically, the My Little Pony: Friendship Is Magic audience skews more female with an average age of 30.9, and over-indexes on personality traits such as Pet Ownership, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical My Little Pony: Friendship Is Magic fan in United States is more female, around 30.9 years old, with strong Pet Ownership tendencies and a notable affinity for Disneyland Paris.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the My Little Pony: Friendship Is Magic profile in United States.

Audience size
609K
in United States
Gender
67.3%♀
32.7% male
Age
30.9
average years
Country rank
#32518
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of My Little Pony: Friendship Is Magic viewers

67.3% are female, 32.7% are male, average age 30.9.

Fig. 02

Gender split

67.3%
Female
32.7%
Male
Demographic split for My Little Pony: Friendship Is Magic audience in United States
MetricValue
Female67.3%
Male32.7%
Average age30.9
Estimated audience size608,844
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the My Little Pony: Friendship Is Magic audience in United States
Age bracketShare%
16-1945%
20-2920%
30-3915%
40-4912%
50+9%
Fig. 04

Worldwide distribution

56.5%

of the worldwide My Little Pony: Friendship Is Magic audience comes from United States.

Worldwide audience distribution share by country for My Little Pony: Friendship Is Magic
CountryShare
United States56.5%
United Kingdom7.4%
Brazil5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the My Little Pony: Friendship Is Magic audience in United States is strongest.

Fig. 05

Top regions by affinity

My Little Pony: Friendship Is Magic fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~10K1.43×
02Texas~60K1.28×
03Oklahoma~8K1.28×
04Washington~10K1.26×
05Utah~6K1.22×
06Idaho~3K1.19×
07Oregon~7K1.17×
08Arkansas~5K1.17×
09Indiana~10K1.15×
10New Mexico~3K1.13×
11West Virginia~3K1.13×
12South Carolina~9K1.11×
13Mississippi~5K1.11×
14Kentucky~8K1.10×
15California~70K1.08×
16North Carolina~20K1.08×
17Virginia~10K1.08×
18Georgia~20K1.07×
19Louisiana~8K1.06×
20Kansas~5K1.05×
21Tennessee~10K1.04×
22Maryland~10K1.03×
23Missouri~9K1.03×
24Alabama~8K1.03×
25Arizona~10K1.01×
26Illinois~20K1.00×
27Alaska~1K0.99×
28New York~30K0.97×
29Michigan~10K0.97×
30Florida~40K0.96×
31Nevada~5K0.95×
32South Dakota~1K0.94×
33Ohio~20K0.93×
34Connecticut~5K0.92×
35Hawaii~2K0.92×
36Maine~2K0.92×
37Pennsylvania~20K0.91×
38Montana~1K0.90×
39Delaware~1K0.90×
40Minnesota~7K0.89×
41Iowa~4K0.89×
42Nebraska~2K0.89×
43Vermont<1K0.89×
44Rhode Island~2K0.88×
45North Dakota~1K0.88×
46New Jersey~10K0.84×
47New Hampshire~2K0.84×
48Colorado~7K0.79×
49Massachusetts~8K0.75×
50Washington, District of Columbia~1K0.72×
Fig. 06

Affinity by region

Affinity by region — My Little Pony: Friendship Is Magic, United States
0.72×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the My Little Pony: Friendship Is Magic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for My Little Pony: Friendship Is Magic audience
#·InterestCategoryAffinity×
01My Little PonyKids & Family75.53×
02Disneyland ParisTravel & Leisure58.17×
03OPPOTechnology & Electronics36.85×
04Minnie MouseMovies & TV27.37×
05Nick Jr.Movies & TV24.55×
06FuturamaMovies & TV24.44×
07BodrumTravel & Leisure20.33×
08MonstersMovies & TV20.27×
09Child developmentBusiness & Career17.20×
10ZootopiaMovies & TV17.14×
11International educationBusiness & Career16.73×
12MothercareKids & Family15.63×
13Tyler PerryMovies & TV11.64×
14Graphic novelLiterature10.77×
15Portrait paintingArts & Culture10.66×
16Teyana TaylorMovies & TV9.28×
17Watercolor paintingArts & Culture7.11×
18Oil paintingArts & Culture6.76×
19DancehallsMusic & Radio6.64×
20Anime and manga fandomLiterature5.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the My Little Pony: Friendship Is Magic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by My Little Pony: Friendship Is Magic audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.79×
Urban LifestyleOPEN1.71×
IndulgenceJOY1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by My Little Pony: Friendship Is Magic audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.79×
Quality AwarenessPREMIUM0.86×
Career OrientationPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does My Little Pony: Friendship Is Magic have in United States?

My Little Pony: Friendship Is Magic has an estimated audience of 608,844 people in United States, concentrated in California and Texas.

02

What is the gender split and age of My Little Pony: Friendship Is Magic viewers?

67.3% of My Little Pony: Friendship Is Magic fans are female, 32.7% are male, with an average age of 30.9 years.

03

Which brands do My Little Pony: Friendship Is Magic fans like most?

My Little Pony: Friendship Is Magic fans show strongest brand affinity for Disneyland Paris (58.17×), My Little Pony (75.53×), and Child development (17.2×) over the country average.

04

Where do My Little Pony: Friendship Is Magic fans live in United States?

My Little Pony: Friendship Is Magic fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do My Little Pony: Friendship Is Magic fans also like?

Beyond My Little Pony: Friendship Is Magic itself, the audience over-indexes on My Little Pony (75.53×), Child development (17.2×), Nick Jr. (24.55×), and Monsters (20.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See My Little Pony: Friendship Is Magic audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for My Little Pony: Friendship Is Magic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →