Rascasse Audience Intelligence

Bionicle Target Market in United States

A data profile of the people who buy, follow and care about Bionicle in United States — modelled from more than twelve digital signal sources. Bionicle has an estimated audience of 333,775 people in United States.

#4733among Brand in United States#648in Kids & Family

The average Bionicle fan in United States is 21.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lego, Lego Duplo, Superman, with strongest over-indexing on Lego (27.44× the country average).

Demographically, the Bionicle audience skews more male with an average age of 21.4, and over-indexes on personality traits such as Indulgence, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bionicle fan in United States is more male, around 21.4 years old, with strong Indulgence tendencies and a notable affinity for Lego.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bionicle profile in United States.

Audience size
334K
in United States
Gender
0.0%♀
100.0% male
Age
21.4
average years
Country rank
#45754
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bionicle

0.0% are female, 100.0% are male, average age 21.4.

Fig. 02

Gender split

0.0%
Female
100.0%
Male
Demographic split for Bionicle audience in United States
MetricValue
Female0.0%
Male100.0%
Average age21.4
Estimated audience size333,775
Fig. 03

Age distribution

Ø 21.4
average years
Age distribution of the Bionicle audience in United States
Age bracketShare%
16-1976%
20-2924%
30-390%
40-490%
50+0%
Fig. 04

Worldwide distribution

40.4%

of the worldwide Bionicle audience comes from United States.

Worldwide audience distribution share by country for Bionicle
CountryShare
United States40.4%
Germany15.3%
Italy7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bionicle audience in United States is strongest.

Fig. 05

Top regions by affinity

Bionicle customers by region in United States
#RegionReachAffinity×
01Utah~5K1.70×
02Oregon~6K1.67×
03Idaho~2K1.52×
04Alaska<1K1.50×
05Washington~8K1.34×
06Montana~1K1.22×
07Colorado~6K1.15×
08Iowa~3K1.14×
09Oklahoma~4K1.12×
10North Dakota<1K1.12×
11Arizona~7K1.11×
12New Mexico~2K1.10×
13South Dakota<1K1.09×
14Maine~1K1.07×
15California~40K1.06×
16Hawaii~1K1.06×
17Minnesota~5K1.03×
18Kansas~3K1.03×
19Nebraska~2K1.03×
20New Hampshire~1K1.02×
21Vermont<1K1.02×
22Michigan~8K1.00×
23Indiana~6K0.99×
24Nevada~3K0.99×
25Missouri~5K0.98×
26Arkansas~2K0.97×
27Ohio~9K0.95×
28Kentucky~4K0.95×
29Tennessee~6K0.93×
30Texas~20K0.92×
31Wisconsin~4K0.92×
32West Virginia~1K0.90×
33Illinois~9K0.88×
34Massachusetts~5K0.88×
35North Carolina~8K0.87×
36Virginia~7K0.87×
37Rhode Island<1K0.87×
38Pennsylvania~9K0.86×
39Connecticut~3K0.86×
40Alabama~4K0.82×
41Georgia~8K0.80×
42Florida~20K0.78×
43New York~10K0.77×
44Louisiana~3K0.76×
45Washington, District of Columbia<1K0.76×
46South Carolina~3K0.74×
47Maryland~4K0.73×
48Mississippi~2K0.73×
49Delaware<1K0.72×
50New Jersey~5K0.67×
Fig. 06

Affinity by region

Affinity by region — Bionicle, United States
0.67×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bionicle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bionicle audience
#·InterestCategoryAffinity×
01Lego DuploKids & Family107.80×
02LegoKids & Family27.44×
03The Legend of ZeldaGames4.89×
043D printingTechnology & Electronics4.22×
05MinecraftGames3.77×
06NickelodeonMovies & TV3.36×
07Virtual realityTechnology & Electronics3.25×
08GameStopGames2.79×
09Card gamesGames2.72×
10EtsyFashion & Accessoires2.63×
11RedditInternet & Social Media2.24×
12IKEAHome & Garden2.23×
13Burger KingFood & Beverages2.14×
14Horror moviesMovies & TV1.98×
15EBayShopping1.80×
16SupermanMovies & TV1.65×
17SmartphonesTechnology & Electronics1.62×
18Home improvementHome & Garden1.59×
19WalmartShopping1.59×
20FurnitureHome & Garden1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bionicle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bionicle audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.66×
IndividualismJOY1.53×
Career OrientationPOWER1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bionicle audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.41×
TravellingTHRILL0.55×
Family OrientationCONSERVATISM0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bionicle's target market in United States?

Bionicle's target market in United States covers an estimated 333,775 people, concentrated in California and Texas.

02

What is the gender split and age of Bionicle customers?

0.0% of the Bionicle audience are female, 100.0% are male, with an average age of 21.4 years.

03

Which brands do Bionicle fans like most?

Bionicle fans show strongest brand affinity for Lego (27.44×), Lego Duplo (107.8×), and Superman (1.65×) over the country average.

04

Where do Bionicle fans live in United States?

Bionicle fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Bionicle fans also like?

Beyond Bionicle itself, the audience over-indexes on Lego Duplo (107.8×), Superman (1.65×), Etsy (2.63×), and Reddit (2.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Bionicle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bionicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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