Rascasse Audience Intelligence

The Daily Audience in United States

A data profile of the people who buy, follow and care about The Daily in United States — modelled from more than twelve digital signal sources. The Daily has an estimated audience of 5,453,120 people in United States.

#6among Podcast in United States#525in Music & Radio

The average The Daily fan in United States is 41.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, North Carolina, Georgia.

Top brand affinities include New York Post, Politico, Trader Joe's, with strongest over-indexing on New York Post (4.03× the country average).

Demographically, the The Daily audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Quality Awareness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Daily fan in United States is balanced, around 41.2 years old, with strong Quality Awareness tendencies and a notable affinity for New York Post.

Category: Music & Radio · Type: Podcast

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Daily profile in United States.

Audience size
5.5M
in United States
Gender
52.3%♀
47.7% male
Age
41.2
average years
Country rank
#6185
Podcast in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Daily fans

52.3% are female, 47.7% are male, average age 41.2.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for The Daily audience in United States
MetricValue
Female52.3%
Male47.7%
Average age41.2
Estimated audience size5,453,120
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the The Daily audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3919%
40-4921%
50+26%
Fig. 04

Worldwide distribution

57.7%

of the worldwide The Daily audience comes from United States.

Worldwide audience distribution share by country for The Daily
CountryShare
United States57.7%
Japan11.4%
India6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Daily audience in United States is strongest.

Fig. 05

Top regions by affinity

The Daily fans by region: top regions in United States
#RegionReachAffinity×
01Montana~200K12.61×
02North Carolina~400K2.54×
03Washington, District of Columbia~40K2.38×
04South Carolina~200K2.22×
05Georgia~300K1.86×
06Massachusetts~200K1.66×
07Nebraska~40K1.65×
08Oregon~100K1.57×
09Vermont~10K1.56×
10Virginia~200K1.54×
11Washington~100K1.33×
12Hawaii~30K1.24×
13New Hampshire~30K1.22×
14Maine~20K1.20×
15Minnesota~80K1.06×
16Pennsylvania~200K1.04×
17Rhode Island~20K1.03×
18Maryland~90K0.96×
19Colorado~80K0.96×
20Alaska~10K0.94×
21New York~300K0.93×
22Utah~40K0.84×
23Iowa~30K0.80×
24California~400K0.77×
25Connecticut~40K0.75×
26Ohio~100K0.73×
27New Mexico~20K0.70×
28South Dakota~9K0.70×
29Illinois~100K0.68×
30North Dakota~7K0.67×
31Idaho~20K0.64×
32Wisconsin~50K0.60×
33Delaware~9K0.59×
34West Virginia~10K0.56×
35Michigan~70K0.51×
36Mississippi~20K0.49×
37Arkansas~20K0.48×
38New Jersey~60K0.47×
39Kansas~20K0.47×
40Missouri~40K0.46×
41Kentucky~30K0.44×
42Nevada~20K0.44×
43Florida~200K0.43×
44Tennessee~40K0.42×
45Louisiana~30K0.42×
46Oklahoma~20K0.42×
47Arizona~40K0.41×
48Indiana~40K0.41×
49Alabama~30K0.38×
50Texas~100K0.29×
Fig. 06

Affinity by region

Affinity by region — The Daily, United States
0.29×1.00×12.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Daily audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Daily audience
#·InterestCategoryAffinity×
01Crazy, Stupid, Love.Movies & TV6.28×
02Taron EgertonMovies & TV4.97×
03PoliticoPolitics & Society4.61×
04New York PostNews4.03×
05Sustainable energyHome & Garden2.79×
06NASDAQBusiness & Career2.70×
07Diane KeatonMovies & TV2.44×
08Drudge ReportSports2.19×
09The Washington PostNews2.18×
10Renewable energyBusiness & Career2.17×
11The New York TimesNews2.12×
12Trader Joe'sShopping1.86×
13InnovationBusiness & Career1.86×
14PhilanthropyArts & Culture1.75×
15Real propertyHome & Garden1.74×
16PodcastMusic & Radio1.72×
17Solar energyHome & Garden1.64×
18TicketmasterTravel & Leisure1.58×
19Online newspaperNews1.58×
20FedExBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Daily audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Daily audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.19×
SustainabilityBALANCE1.66×
Career OrientationPOWER1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Daily audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
Healthy LifestyleBALANCE0.96×
CreativityOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Daily have in United States?

The Daily has an estimated audience of 5,453,120 people in United States, concentrated in California and North Carolina.

02

What is the gender split and age of The Daily fans?

52.3% of The Daily fans are female, 47.7% are male, with an average age of 41.2 years.

03

Which brands do The Daily fans like most?

The Daily fans show strongest brand affinity for New York Post (4.03×), Politico (4.61×), and Trader Joe's (1.86×) over the country average.

04

Where do The Daily fans live in United States?

The Daily fans in United States are most concentrated in California (reach ~400K), North Carolina (reach ~400K), and Georgia (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do The Daily fans also like?

Beyond The Daily itself, the audience over-indexes on Politico (4.61×), Trader Joe's (1.86×), Podcast (1.72×), and NASDAQ (2.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See The Daily audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Daily. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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