The Daily Audience in United States

The Daily has an estimated audience of 5,366,963 people in United States. 51.3% are female, 48.7% are male, average age 41.4. Top regions: California, New York, Georgia. Top brand affinities: Capital One, Google Maps, Indeed.com, Apple Store, Kia Sportage.

The average The Daily fan in United States is 41.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Georgia. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (7.23× the country average). Demographically, the The Daily audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Podcast

Demographics of The Daily fans

Demographic split for The Daily audience in United States
MetricValue
Female51.3%
Male48.7%
Average age41.4
Estimated audience size5,366,963

Audience persona

The typical The Daily fan in United States is balanced, around 41.4 years old, with strong Quality Awareness tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for The Daily in United States
RegionReachAffinity
California577,5900.98×
New York354,2061.18×
Georgia326,8211.98×
Virginia249,0601.91×
North Carolina218,3091.35×
South Carolina205,1342.54×
Massachusetts189,6721.79×
Florida181,1750.5×
Washington177,5531.65×
Pennsylvania156,5420.87×
Illinois148,9860.83×
Texas145,1090.31×
Ohio128,5140.78×
Oregon120,8701.96×
Maryland109,0941.18×
Colorado100,4471.19×
Minnesota99,9661.3×
Michigan82,3130.59×
New Jersey74,3090.54×
Montana72,2354.85×
Wisconsin54,5030.68×
Utah48,7271.01×
Connecticut48,4780.9×
Washington, District of Columbia46,8012.9×
Arizona45,3970.41×
Tennessee44,4800.41×
Missouri42,3480.49×
Iowa41,3350.93×
Indiana39,7990.41×
Hawaii33,4171.45×
New Hampshire31,6801.5×
Maine27,1921.41×
Kentucky26,2210.39×
Louisiana21,8740.32×
New Mexico20,3200.75×
Rhode Island20,2931.19×
Nevada20,1030.39×
Vermont17,9641.91×
Oklahoma17,6960.3×
Idaho17,0110.63×
Kansas15,0080.35×
Alabama14,2060.19×
Alaska12,0671.05×
Nebraska9,9080.37×
Arkansas9,5560.22×
Mississippi9,1540.21×
South Dakota6,6510.54×
West Virginia5,6680.23×
Delaware5,2500.35×
Wyoming4,5090.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Daily audience
BrandAffinityCategory
Capital One7.23×Business & Career
Google Maps6.97×Internet & Social Media
Indeed.com6.33×Business & Career
Apple Store9.16×Shopping
Kia Sportage22.69×Cars & Mobility
CarGurus6.16×Cars & Mobility
Enterprise Rent-A-Car6.2×Cars & Mobility
Alexandra Daddario10.48×Movies & TV
Google News5.67×News
Beetlejuice4.51×Movies & TV
Dakota Johnson8.96×Movies & TV
Diane Keaton5.7×Movies & TV
Circle K6.26×Shopping
DeviantArt6.29×Internet & Social Media
Khan Academy7.37×Business & Career
Aaron Rodgers5.63×Sports
AccuWeather5.47×Home & Garden
Sarah Jessica Parker11.37×Movies & TV
ICloud7.46×Technology & Electronics
Eddie Bauer10.64×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Daily audience
TraitClusterScore
Quality AwarenessPREMIUM2.2
Design AffinityPREMIUM1.72
Risk AppetiteTHRILL1.55
SustainabilityBALANCE1.54
Luxury OrientationPREMIUM1.36
Early Adopter MentalityPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for The Daily
CountryShare
United States58.9%
Japan10.5%
India6.0%

See The Daily audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does The Daily have in United States?

The Daily has an estimated audience of 5,366,963 people in United States, concentrated in California and New York.

What is the gender split and age of The Daily fans?

51.3% of The Daily fans are female, 48.7% are male, with an average age of 41.4 years.

Which brands do The Daily fans like most?

The Daily fans show strongest brand affinity for Capital One (7.23×), Google Maps (6.97×), and Indeed.com (6.33×) over the country average.

Where do The Daily fans live in United States?

The Daily fans in United States are most concentrated in California (reach 577,590), New York (reach 354,206), and Georgia (reach 326,821). These three regions account for the largest share of the active audience.

What other brands do The Daily fans also like?

Beyond The Daily itself, the audience over-indexes on Google Maps (6.97×), Indeed.com (6.33×), Apple Store (9.16×), and Kia Sportage (22.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Daily. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.