The Daily Audience in United States

The Daily logo

The Daily has an estimated audience of 5,366,963 people in United States. 51.3% are female, 48.7% are male, average age 41.4. Top regions: California, New York, Georgia. Top brand affinities: Historic site, Vocal harmony, Grinch, Elsword, Goop.

The average The Daily fan in United States is 41.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Georgia. Top brand affinities include Historic site, Vocal harmony, Grinch, with strongest over-indexing on Historic site (7.16× the country average). Demographically, the The Daily audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Podcast

Demographics of The Daily fans

Demographic split for The Daily audience in United States
MetricValue
Female51.3%
Male48.7%
Average age41.4
Estimated audience size5,366,963

Audience persona

The typical The Daily fan in United States is balanced, around 41.4 years old, with strong Quality Awareness tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for The Daily in United States
RegionReachAffinity
California577,5900.98×
New York354,2061.18×
Georgia326,8211.98×
Virginia249,0601.91×
North Carolina218,3091.35×
South Carolina205,1342.54×
Massachusetts189,6721.79×
Florida181,1750.5×
Washington177,5531.65×
Pennsylvania156,5420.87×
Illinois148,9860.83×
Texas145,1090.31×
Ohio128,5140.78×
Oregon120,8701.96×
Maryland109,0941.18×
Colorado100,4471.19×
Minnesota99,9661.3×
Michigan82,3130.59×
New Jersey74,3090.54×
Montana72,2354.85×
Wisconsin54,5030.68×
Utah48,7271.01×
Connecticut48,4780.9×
Washington, District of Columbia46,8012.9×
Arizona45,3970.41×
Tennessee44,4800.41×
Missouri42,3480.49×
Iowa41,3350.93×
Indiana39,7990.41×
Hawaii33,4171.45×
New Hampshire31,6801.5×
Maine27,1921.41×
Kentucky26,2210.39×
Louisiana21,8740.32×
New Mexico20,3200.75×
Rhode Island20,2931.19×
Nevada20,1030.39×
Vermont17,9641.91×
Oklahoma17,6960.3×
Idaho17,0110.63×
Kansas15,0080.35×
Alabama14,2060.19×
Alaska12,0671.05×
Nebraska9,9080.37×
Arkansas9,5560.22×
Mississippi9,1540.21×
South Dakota6,6510.54×
West Virginia5,6680.23×
Delaware5,2500.35×
Wyoming4,5090.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Daily audience
BrandAffinityCategory
Historic site7.16×Arts & Culture
Vocal harmony6.69×Music & Radio
Grinch5.65×Movies & TV
Elsword22.69×Games
Goop6.07×Internet & Social Media
TV Fanatic10.51×Movies & TV
Cherish (group)10.64×Music & Radio
Grace Slick8.32×Music & Radio
Governor of Michigan6.99×Politics & Society
Israel1.94×Travel & Leisure
Fairy godmother6.08×Literature
Mathcore6.02×Music & Radio
Wok4.87×Food & Beverages
Hipster6.6×Politics & Society
Hibachi5.38×Food & Beverages
Google Home4.33×Technology & Electronics
headspace5.68×Health
No Escape (1994 film)6.49×Movies & TV
Harlow6.66×Travel & Leisure
Iowa Lottery5.91×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Daily audience
TraitClusterScore
Quality AwarenessPREMIUM2.2
Design AffinityPREMIUM1.72
Risk AppetiteTHRILL1.55
SustainabilityBALANCE1.54
Luxury OrientationPREMIUM1.36
Early Adopter MentalityPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for The Daily
CountryShare
United States58.9%
Japan10.5%
India6.0%

See The Daily audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does The Daily have in United States?

The Daily has an estimated audience of 5,366,963 people in United States, concentrated in California and New York.

What is the gender split and age of The Daily fans?

51.3% of The Daily fans are female, 48.7% are male, with an average age of 41.4 years.

Which brands do The Daily fans like most?

The Daily fans show strongest brand affinity for Historic site (7.16×), Vocal harmony (6.69×), and Grinch (5.65×) over the country average.

Where do The Daily fans live in United States?

The Daily fans in United States are most concentrated in California (reach 577,590), New York (reach 354,206), and Georgia (reach 326,821). These three regions account for the largest share of the active audience.

What other brands do The Daily fans also like?

Beyond The Daily itself, the audience over-indexes on Vocal harmony (6.69×), Grinch (5.65×), Elsword (22.69×), and Goop (6.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Daily. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.