Kontinental Hockey League Audience in United States

Kontinental Hockey League logo

Kontinental Hockey League has an estimated audience of 516,000 people in United States. 42.2% are female, 57.8% are male, average age 35.3. Top regions: New York, California, Pennsylvania. Top brand affinities: Bauer Hockey, Ottawa Senators, Detroit Tigers, Autism Awareness, Toronto Blue Jays.

The average Kontinental Hockey League fan in United States is 35.3 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Pennsylvania. Top brand affinities include Bauer Hockey, Ottawa Senators, Detroit Tigers, with strongest over-indexing on Bauer Hockey (110.44× the country average). Demographically, the Kontinental Hockey League audience skews more male with an average age of 35.3, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event

Demographics of Kontinental Hockey League fans

Demographic split for Kontinental Hockey League audience in United States
MetricValue
Female42.2%
Male57.8%
Average age35.3
Estimated audience size516,000

Audience persona

The typical Kontinental Hockey League fan in United States is more male, around 35.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Bauer Hockey.

Top regions in United States

Top regions ranked by reach for Kontinental Hockey League in United States
RegionReachAffinity
New York55,4011.92×
California38,9620.69×
Pennsylvania27,3421.57×
Florida24,0350.69×
North Carolina22,9501.48×
Texas19,3380.44×
New Jersey17,3731.32×
Massachusetts17,3451.71×
Michigan16,0791.19×
Illinois15,1970.88×
Virginia11,2520.9×
Ohio11,1230.7×
Minnesota10,5151.42×
Colorado8,5721.05×
Washington7,6840.74×
Georgia7,2840.46×
Maryland6,3580.72×
Tennessee5,2730.51×
Indiana5,2650.56×
Connecticut5,0220.97×
Missouri4,9400.59×
Wisconsin4,8280.62×
Arizona4,6500.44×
South Carolina4,3910.57×
Nevada3,9890.8×
Oregon3,9380.67×
Kentucky3,8730.6×
Hawaii3,4561.56×
Utah3,0760.67×
Oklahoma2,9990.52×
Iowa2,9670.7×
Alabama2,8570.4×
North Dakota2,8292.67×
Louisiana2,6850.4×
New Hampshire2,6411.3×
Mississippi2,5890.61×
Kansas2,4670.61×
Maine2,4071.3×
Arkansas2,3000.54×
Rhode Island2,2671.38×
West Virginia2,1370.89×
Alaska2,1331.93×
Idaho1,9730.76×
Montana1,8591.3×
South Dakota1,8351.54×
Vermont1,8122×
Delaware1,7761.25×
Wyoming1,7292.26×
Nebraska1,7240.67×
New Mexico1,7150.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kontinental Hockey League audience
BrandAffinityCategory
Bauer Hockey110.44×Sports
Ottawa Senators83.17×Sports
Detroit Tigers13.39×Sports
Autism Awareness19.03×Health
Toronto Blue Jays20.55×Sports
Detroit Lions12.22×Sports
Diabetes mellitus awareness12.48×Health
Milwaukee Brewers13.55×Sports
Detroit Red Wings19.09×Sports
Cleveland Guardians13.97×Sports
Houston Astros12.47×Sports
Los Angeles Angels of Anaheim25.68×Sports
Cincinnati Reds12.85×Sports
Minnesota Vikings10.78×Sports
Microblogging12.67×Technology & Electronics
Buffalo Bills8.25×Sports
Arizona Diamondbacks20.9×Sports
Singer-songwriter5.51×Music & Radio
St. Louis Cardinals10.89×Sports
Max Verstappen17.46×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kontinental Hockey League audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.34
TraditionCONSERVATISM1.3
Sports ActivityPOWER1.21
Community OrientationOPEN1.2
Risk AppetiteTHRILL1.16
Early Adopter MentalityPOWER1.14

Worldwide distribution

Worldwide audience distribution share by country for Kontinental Hockey League
CountryShare
United States69.4%
United Kingdom5.7%
India5.5%

See Kontinental Hockey League audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Kontinental Hockey League have in United States?

Kontinental Hockey League has an estimated audience of 516,000 people in United States, concentrated in New York and California.

What is the gender split and age of Kontinental Hockey League fans?

42.2% of Kontinental Hockey League fans are female, 57.8% are male, with an average age of 35.3 years.

Which brands do Kontinental Hockey League fans like most?

Kontinental Hockey League fans show strongest brand affinity for Bauer Hockey (110.44×), Ottawa Senators (83.17×), and Detroit Tigers (13.39×) over the country average.

Where do Kontinental Hockey League fans live in United States?

Kontinental Hockey League fans in United States are most concentrated in New York (reach 55,401), California (reach 38,962), and Pennsylvania (reach 27,342). These three regions account for the largest share of the active audience.

What other brands do Kontinental Hockey League fans also like?

Beyond Kontinental Hockey League itself, the audience over-indexes on Ottawa Senators (83.17×), Detroit Tigers (13.39×), Autism Awareness (19.03×), and Toronto Blue Jays (20.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kontinental Hockey League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.