Rascasse Audience Intelligence

Kontinental Hockey League Audience in United States

A data profile of the people who buy, follow and care about Kontinental Hockey League in United States — modelled from more than twelve digital signal sources. Kontinental Hockey League has an estimated audience of 515,975 people in United States.

#436among Event in United States#3496in Sports

The average Kontinental Hockey League fan in United States is 35.3 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Ice Hockey World Championships, Montreal Canadiens, Ottawa Senators, with strongest over-indexing on Ice Hockey World Championships (65.05× the country average).

Demographically, the Kontinental Hockey League audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kontinental Hockey League fan in United States is more male, around 35.3 years old, with strong Patriotism tendencies and a notable affinity for Ice Hockey World Championships.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kontinental Hockey League profile in United States.

Audience size
516K
in United States
Gender
42.2%♀
57.8% male
Age
35.3
average years
Country rank
#35971
Event in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kontinental Hockey League fans

42.2% are female, 57.8% are male, average age 35.3.

Fig. 02

Gender split

42.2%
Female
57.8%
Male
Demographic split for Kontinental Hockey League audience in United States
MetricValue
Female42.2%
Male57.8%
Average age35.3
Estimated audience size515,975
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Kontinental Hockey League audience in United States
Age bracketShare%
16-1925%
20-2926%
30-3920%
40-4917%
50+11%
Fig. 04

Worldwide distribution

49.6%

of the worldwide Kontinental Hockey League audience comes from United States.

Worldwide audience distribution share by country for Kontinental Hockey League
CountryShare
United States49.6%
Canada26.9%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kontinental Hockey League audience in United States is strongest.

Fig. 05

Top regions by affinity

Kontinental Hockey League fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~2K1.72×
02New York~50K1.61×
03Massachusetts~20K1.54×
04Pennsylvania~20K1.31×
05Minnesota~10K1.31×
06Alaska~1K1.29×
07Vermont~1K1.21×
08North Carolina~20K1.13×
09New Jersey~10K1.08×
10New Hampshire~2K1.08×
11Rhode Island~2K1.08×
12Montana~2K1.08×
13Hawaii~2K1.07×
14South Dakota~1K1.07×
15Washington, District of Columbia~2K1.05×
16Michigan~10K1.04×
17Maine~2K1.03×
18Delaware~1K1.03×
19Washington~10K1.02×
20Colorado~8K1.01×
21Illinois~20K1.00×
22Nevada~5K1.00×
23Connecticut~5K0.99×
24West Virginia~2K0.98×
25Nebraska~2K0.96×
26Idaho~2K0.96×
27Mississippi~4K0.94×
28New Mexico~2K0.93×
29Utah~4K0.92×
30Iowa~4K0.91×
31Kansas~4K0.91×
32Arkansas~4K0.90×
33Wisconsin~7K0.89×
34Virginia~10K0.88×
35Missouri~7K0.88×
36Kentucky~6K0.87×
37Oklahoma~5K0.87×
38Ohio~10K0.86×
39Alabama~6K0.86×
40Louisiana~6K0.86×
41Maryland~8K0.85×
42Oregon~5K0.85×
43Indiana~8K0.83×
44South Carolina~6K0.83×
45Tennessee~8K0.81×
46California~50K0.80×
47Florida~30K0.78×
48Arizona~8K0.78×
49Georgia~10K0.73×
50Texas~30K0.59×
Fig. 06

Affinity by region

Affinity by region — Kontinental Hockey League, United States
0.59×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kontinental Hockey League audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kontinental Hockey League audience
#·InterestCategoryAffinity×
01Swedish Hockey LeagueSports164.36×
02Ottawa SenatorsSports73.91×
03Bauer HockeySports65.43×
04Ice Hockey World ChampionshipsSports65.05×
05Montreal CanadiensSports52.78×
06Los Angeles Angels of AnaheimSports28.85×
07Arizona DiamondbacksSports25.40×
08Cincinnati RedsSports23.61×
09Detroit Red WingsSports19.79×
10Max VerstappenSports19.61×
11Toronto Blue JaysSports18.82×
12Philadelphia PhilliesSports15.45×
13Milwaukee BrewersSports14.55×
14Jacksonville JaguarsSports14.55×
15Cleveland GuardiansSports14.17×
16Pittsburgh PiratesSports14.17×
17Detroit TigersSports14.12×
18Houston AstrosSports12.31×
19Detroit LionsSports10.38×
20Buffalo BillsSports7.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kontinental Hockey League audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kontinental Hockey League audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.19×
Convenience OrientationPREMIUM1.40×
TraditionCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kontinental Hockey League audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.67×
CreativityOPEN0.70×
SustainabilityBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kontinental Hockey League have in United States?

Kontinental Hockey League has an estimated audience of 515,975 people in United States, concentrated in New York and California.

02

What is the gender split and age of Kontinental Hockey League fans?

42.2% of Kontinental Hockey League fans are female, 57.8% are male, with an average age of 35.3 years.

03

Which brands do Kontinental Hockey League fans like most?

Kontinental Hockey League fans show strongest brand affinity for Ice Hockey World Championships (65.05×), Montreal Canadiens (52.78×), and Ottawa Senators (73.91×) over the country average.

04

Where do Kontinental Hockey League fans live in United States?

Kontinental Hockey League fans in United States are most concentrated in New York (reach ~50K), California (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Kontinental Hockey League fans also like?

Beyond Kontinental Hockey League itself, the audience over-indexes on Montreal Canadiens (52.78×), Ottawa Senators (73.91×), Cincinnati Reds (23.61×), and Bauer Hockey (65.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Kontinental Hockey League audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kontinental Hockey League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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