Duane Reade Audience in United States
Duane Reade has an estimated audience of 1,989,572 people in United States. 84.0% are female, 16.0% are male, average age 40.9. Top regions: New York, New Jersey, California. Top brand affinities: CVS Pharmacy, Walgreens, Macy's, Dollar General, Aquaphor.
The average Duane Reade fan in United States is 40.9 years old, more female, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include CVS Pharmacy, Walgreens, Macy's, with strongest over-indexing on CVS Pharmacy (8.33× the country average). Demographically, the Duane Reade audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Duane Reade fans
| Metric | Value |
|---|---|
| Female | 84.0% |
| Male | 16.0% |
| Average age | 40.9 |
| Estimated audience size | 1,989,572 |
Audience persona
The typical Duane Reade fan in United States is more female, around 40.9 years old, with strong Luxury Orientation tendencies and a notable affinity for CVS Pharmacy.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 1,492,180 | 32.69× |
| New Jersey | 195,039 | 3.85× |
| California | 70,105 | 0.32× |
| Florida | 44,622 | 0.33× |
| Texas | 39,199 | 0.23× |
| Pennsylvania | 31,057 | 0.46× |
| Virginia | 25,207 | 0.52× |
| Illinois | 24,646 | 0.37× |
| Massachusetts | 22,424 | 0.57× |
| North Carolina | 18,991 | 0.32× |
| Georgia | 18,512 | 0.3× |
| Connecticut | 17,681 | 0.89× |
| Ohio | 16,057 | 0.26× |
| Michigan | 13,681 | 0.26× |
| Maryland | 13,577 | 0.4× |
| Washington | 12,701 | 0.32× |
| Tennessee | 11,119 | 0.28× |
| Colorado | 9,163 | 0.29× |
| Indiana | 8,963 | 0.25× |
| Arizona | 8,460 | 0.21× |
| Missouri | 7,656 | 0.24× |
| Wisconsin | 7,384 | 0.25× |
| Minnesota | 7,343 | 0.26× |
| South Carolina | 7,209 | 0.24× |
| Oregon | 7,084 | 0.31× |
| Washington, District of Columbia | 6,136 | 1.03× |
| Kentucky | 5,666 | 0.23× |
| Louisiana | 5,618 | 0.22× |
| Alabama | 5,580 | 0.2× |
| Nevada | 4,275 | 0.22× |
| Utah | 3,521 | 0.2× |
| Oklahoma | 3,448 | 0.16× |
| Iowa | 3,319 | 0.2× |
| Arkansas | 2,909 | 0.18× |
| Maine | 2,858 | 0.4× |
| Kansas | 2,820 | 0.18× |
| Rhode Island | 2,733 | 0.43× |
| New Hampshire | 2,542 | 0.32× |
| Delaware | 2,153 | 0.39× |
| Mississippi | 2,119 | 0.13× |
| Nebraska | 1,925 | 0.19× |
| West Virginia | 1,908 | 0.21× |
| Hawaii | 1,908 | 0.22× |
| Vermont | 1,618 | 0.46× |
| New Mexico | 1,608 | 0.16× |
| Idaho | 1,586 | 0.16× |
| Montana | 913 | 0.17× |
| Alaska | 667 | 0.16× |
| South Dakota | 574 | 0.12× |
| North Dakota | 505 | 0.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CVS Pharmacy | 8.33× | Shopping |
| Walgreens | 5.79× | Shopping |
| Macy's | 3.99× | Shopping |
| Dollar General | 3.63× | Shopping |
| Aquaphor | 17.21× | Beauty & Wellness |
| Meijer | 5.23× | Shopping |
| Don Quixote (ballet) | 44.39× | Music & Radio |
| BJ's Wholesale Club | 6.24× | Shopping |
| Rite Aid | 9.48× | Shopping |
| Food | 1.65× | Food & Beverages |
| Alexis Bittar | 38.19× | Fashion & Accessoires |
| God | 2.47× | Politics & Society |
| ULTA Beauty | 3.18× | Beauty & Wellness |
| Euphoria | 1.58× | Movies & TV |
| Dollar Tree | 2.25× | Shopping |
| Ageing | 3.13× | Beauty & Wellness |
| Sonia Rykiel | 78.65× | Fashion & Accessoires |
| Philosophy | 1.77× | Business & Career |
| Nordstrom rack | 2.47× | Fashion & Accessoires |
| Kohl's | 1.93× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.53 |
| Extroversion | THRILL | 1.47 |
| Convenience Orientation | PREMIUM | 1.46 |
| Healthy Lifestyle | BALANCE | 1.44 |
| Patriotism | CONSERVATISM | 1.42 |
| Early Adopter Mentality | POWER | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 91.7% |
| China | 1.2% |
| United Kingdom | 1.0% |
See Duane Reade audiences in other countries
More Shopping audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Duane Reade have in United States?
Duane Reade has an estimated audience of 1,989,572 people in United States, concentrated in New York and New Jersey.
What is the gender split and age of Duane Reade fans?
84.0% of Duane Reade fans are female, 16.0% are male, with an average age of 40.9 years.
Which brands do Duane Reade fans like most?
Duane Reade fans show strongest brand affinity for CVS Pharmacy (8.33×), Walgreens (5.79×), and Macy's (3.99×) over the country average.
Where do Duane Reade fans live in United States?
Duane Reade fans in United States are most concentrated in New York (reach 1,492,180), New Jersey (reach 195,039), and California (reach 70,105). These three regions account for the largest share of the active audience.
What other brands do Duane Reade fans also like?
Beyond Duane Reade itself, the audience over-indexes on Walgreens (5.79×), Macy's (3.99×), Dollar General (3.63×), and Aquaphor (17.21×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Duane Reade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.