Rascasse Audience Intelligence

Duane Reade Target Market in United States

A data profile of the people who buy, follow and care about Duane Reade in United States — modelled from more than twelve digital signal sources. Duane Reade has an estimated audience of 2,140,053 people in United States.

#1383among Brand in United States#246in Shopping

The average Duane Reade fan in United States is 40.9 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include CVS Pharmacy, Walgreens, Macy's, with strongest over-indexing on CVS Pharmacy (8.33× the country average).

Demographically, the Duane Reade audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Extroversion, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Duane Reade fan in United States is more female, around 40.9 years old, with strong Extroversion tendencies and a notable affinity for CVS Pharmacy.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Duane Reade profile in United States.

Audience size
2.1M
in United States
Gender
84.0%♀
16.0% male
Age
40.9
average years
Country rank
#13520
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Duane Reade

84.0% are female, 16.0% are male, average age 40.9.

Fig. 02

Gender split

84.0%
Female
16.0%
Male
Demographic split for Duane Reade audience in United States
MetricValue
Female84.0%
Male16.0%
Average age40.9
Estimated audience size2,140,053
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Duane Reade audience in United States
Age bracketShare%
16-1912%
20-2920%
30-3922%
40-4926%
50+19%
Fig. 04

Worldwide distribution

92.0%

of the worldwide Duane Reade audience comes from United States.

Worldwide audience distribution share by country for Duane Reade
CountryShare
United States92.0%
China1.1%
United Kingdom1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Duane Reade audience in United States is strongest.

Fig. 05

Top regions by affinity

Duane Reade customers by region in United States
#RegionReachAffinity×
01New York~1.5M37.40×
02New Jersey~200K3.95×
03Washington, District of Columbia~5K0.84×
04North Dakota~3K0.76×
05South Dakota~3K0.75×
06Alaska~3K0.75×
07Connecticut~10K0.72×
08Montana~4K0.67×
09Vermont~2K0.66×
10Idaho~6K0.57×
11Rhode Island~4K0.56×
12Delaware~3K0.56×
13West Virginia~5K0.55×
14Hawaii~5K0.54×
15Maine~4K0.54×
16Mississippi~9K0.53×
17New Mexico~5K0.52×
18Nebraska~5K0.52×
19New Hampshire~4K0.52×
20Arkansas~8K0.48×
21Massachusetts~20K0.47×
22Virginia~20K0.43×
23Iowa~7K0.43×
24Kansas~7K0.43×
25Oklahoma~9K0.40×
26Utah~7K0.39×
27Pennsylvania~30K0.38×
28Maryland~10K0.37×
29Louisiana~10K0.37×
30Kentucky~9K0.37×
31Oregon~8K0.37×
32Nevada~7K0.37×
33Alabama~10K0.36×
34South Carolina~10K0.33×
35Wisconsin~10K0.33×
36Tennessee~10K0.32×
37Missouri~10K0.32×
38Colorado~10K0.32×
39Minnesota~9K0.32×
40Illinois~20K0.31×
41Washington~10K0.31×
42Indiana~10K0.31×
43North Carolina~20K0.29×
44Florida~40K0.28×
45Georgia~20K0.28×
46Michigan~10K0.28×
47Arizona~10K0.28×
48Ohio~20K0.27×
49California~60K0.26×
50Texas~30K0.20×
Fig. 06

Affinity by region

Affinity by region — Duane Reade, United States
0.20×1.00×37.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Duane Reade audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Duane Reade audience
#·InterestCategoryAffinity×
01Sonia RykielFashion & Accessoires78.65×
02Don Quixote (ballet)Music & Radio44.39×
03Alexis BittarFashion & Accessoires38.19×
04AquaphorBeauty & Wellness17.21×
05Rite AidShopping9.48×
06CVS PharmacyShopping8.33×
07BJ's Wholesale ClubShopping6.24×
08WalgreensShopping5.79×
09MeijerShopping5.23×
10Macy'sShopping3.99×
11Dollar GeneralShopping3.63×
12ULTA BeautyBeauty & Wellness3.18×
13AgeingBeauty & Wellness3.13×
14GodPolitics & Society2.47×
15Nordstrom rackFashion & Accessoires2.47×
16Sam's ClubShopping2.27×
17Dollar TreeShopping2.25×
18Kohl'sShopping1.93×
19PhilosophyBusiness & Career1.77×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Duane Reade audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Duane Reade audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.46×
Price SensitivityPREMIUM1.43×
Quality AwarenessPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Duane Reade audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.88×
DIY MentalityTHRILL0.99×
Need for SecurityCONSERVATISM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Duane Reade's target market in United States?

Duane Reade's target market in United States covers an estimated 2,140,053 people, concentrated in New York and New Jersey.

02

What is the gender split and age of Duane Reade customers?

84.0% of the Duane Reade audience are female, 16.0% are male, with an average age of 40.9 years.

03

Which brands do Duane Reade fans like most?

Duane Reade fans show strongest brand affinity for CVS Pharmacy (8.33×), Walgreens (5.79×), and Macy's (3.99×) over the country average.

04

Where do Duane Reade fans live in United States?

Duane Reade fans in United States are most concentrated in New York (reach ~1.5M), New Jersey (reach ~200K), and California (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Duane Reade fans also like?

Beyond Duane Reade itself, the audience over-indexes on Walgreens (5.79×), Macy's (3.99×), Dollar General (3.63×), and Aquaphor (17.21×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Duane Reade audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Duane Reade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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