Rascasse Audience Intelligence

Hersfelder Zeitung Audience in Germany

A data profile of the people who buy, follow and care about Hersfelder Zeitung in Germany — modelled from more than twelve digital signal sources. Hersfelder Zeitung has an estimated audience of 1,204,689 people in Germany.

#28among Newspaper in Germany#186among Website / Newspaper / Magazine in Germany#62in News

The average Hersfelder Zeitung fan in Germany is 41.7 years old, balanced, and lives primarily in Hessen.

The audience is concentrated in Hessen, Thüringen, Niedersachsen.

Top brand affinities include Carbonated water, Breaking news, Fox News Channel, with strongest over-indexing on Carbonated water (14.4× the country average).

Demographically, the Hersfelder Zeitung audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Community Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hersfelder Zeitung fan in Germany is balanced, around 41.7 years old, with strong Community Orientation tendencies and a notable affinity for Carbonated water.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hersfelder Zeitung profile in Germany.

Audience size
1.2M
in Germany
Gender
51.6%♀
48.4% male
Age
41.7
average years
Country rank
#5481
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Hersfelder Zeitung

51.6% are female, 48.4% are male, average age 41.7.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for Hersfelder Zeitung audience in Germany
MetricValue
Female51.6%
Male48.4%
Average age41.7
Estimated audience size1,204,689
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Hersfelder Zeitung audience in Germany
Age bracketShare%
16-1913%
20-2917%
30-3921%
40-4925%
50+23%
Fig. 04

Worldwide distribution

98.2%

of the worldwide Hersfelder Zeitung audience comes from Germany.

Worldwide audience distribution share by country for Hersfelder Zeitung
CountryShare
Germany98.2%
Spain0.3%
United States0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hersfelder Zeitung audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hersfelder Zeitung fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~900K9.98×
02Thüringen~300K9.35×
03Niedersachsen~100K1.13×
04Bremen~9K0.88×
05Saarland~10K0.71×
06Sachsen-Anhalt~20K0.68×
07Mecklenburg-Vorpommern~10K0.62×
08Schleswig-Holstein~20K0.58×
09Brandenburg~20K0.54×
10Rheinland-Pfalz~30K0.51×
11Hamburg~10K0.50×
12Sachsen~30K0.47×
13Berlin~20K0.40×
14Bayern~70K0.37×
15Nordrhein-Westfalen~80K0.32×
16Baden-Württemberg~40K0.22×
Fig. 06

Affinity by region

Affinity by region — Hersfelder Zeitung, Germany
0.22×1.00×9.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hersfelder Zeitung audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hersfelder Zeitung audience
#·InterestCategoryAffinity×
01Carbonated waterFood & Beverages14.40×
02Fox News ChannelMovies & TV14.40×
03Four Hills TournamentSports10.45×
04BlanketHome & Garden5.02×
05Breaking newsMovies & TV3.42×
06SolidarityPolitics & Society3.37×
07VolunteeringPolitics & Society3.04×
08F.C. Hansa RostockSports2.47×
09Online newspaperNews2.37×
10Artificial intelligenceTechnology & Electronics2.26×
11Chihuahua (dog)Pets & Animals2.24×
12Local newsNews2.13×
13FocusNews1.99×
14House musicMusic & Radio1.87×
15TagesschauMovies & TV1.82×
16HugendubelShopping1.82×
17TransfermarktSports1.75×
18Solar energyHome & Garden1.75×
19Google MapsInternet & Social Media1.57×
20KitchenHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hersfelder Zeitung audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hersfelder Zeitung audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.48×
Risk AppetiteTHRILL1.42×
Quality AwarenessPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hersfelder Zeitung audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.84×
Design AffinityPREMIUM0.86×
CreativityOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hersfelder Zeitung have in Germany?

Hersfelder Zeitung has an estimated audience of 1,204,689 people in Germany, concentrated in Hessen and Thüringen.

02

What is the gender split and age of Hersfelder Zeitung fans?

51.6% of Hersfelder Zeitung fans are female, 48.4% are male, with an average age of 41.7 years.

03

Which brands do Hersfelder Zeitung fans like most?

Hersfelder Zeitung fans show strongest brand affinity for Carbonated water (14.4×), Breaking news (3.42×), and Fox News Channel (14.4×) over the country average.

04

Where do Hersfelder Zeitung fans live in Germany?

Hersfelder Zeitung fans in Germany are most concentrated in Hessen (reach ~900K), Thüringen (reach ~300K), and Niedersachsen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hersfelder Zeitung fans also like?

Beyond Hersfelder Zeitung itself, the audience over-indexes on Breaking news (3.42×), Fox News Channel (14.4×), Tagesschau (1.82×), and Volunteering (3.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in Germany

See Hersfelder Zeitung audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hersfelder Zeitung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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