Werra-Rundschau Audience in Germany
Werra-Rundschau has an estimated audience of 1,158,660 people in Germany. 53.9% are female, 46.1% are male, average age 42.3. Top regions: Niedersachsen, Thüringen, Nordrhein-Westfalen. Top brand affinities: Progressive rock, Pillow, Stradivarius, Information sensitivity, Oliver Kahn.
The average Werra-Rundschau fan in Germany is 42.3 years old, balanced, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Thüringen, Nordrhein-Westfalen. Top brand affinities include Progressive rock, Pillow, Stradivarius, with strongest over-indexing on Progressive rock (2.22× the country average). Demographically, the Werra-Rundschau audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Werra-Rundschau fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 42.3 |
| Estimated audience size | 1,158,660 |
Audience persona
The typical Werra-Rundschau fan in Germany is balanced, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 293,873 | 2.61× |
| Thüringen | 183,663 | 6.22× |
| Nordrhein-Westfalen | 85,592 | 0.34× |
| Bayern | 65,650 | 0.35× |
| Sachsen | 33,808 | 0.59× |
| Schleswig-Holstein | 27,274 | 0.66× |
| Berlin | 21,811 | 0.42× |
| Rheinland-Pfalz | 20,341 | 0.35× |
| Mecklenburg-Vorpommern | 19,120 | 0.86× |
| Hamburg | 12,623 | 0.48× |
| Brandenburg | 8,414 | 0.23× |
| Bremen | 5,739 | 0.58× |
| Sachsen-Anhalt | 5,654 | 0.19× |
| Saarland | 1,532 | 0.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.22× | Music & Radio |
| Pillow | 1.88× | Home & Garden |
| Stradivarius | 1.97× | Shopping |
| Information sensitivity | 3.1× | Technology & Electronics |
| Oliver Kahn | 1.67× | Sports |
| Esra Erol | 2.33× | Movies & TV |
| Therme Erding | 1.76× | Travel & Leisure |
| Glashütte | 1.56× | Travel & Leisure |
| Eden Lake | 1.75× | Movies & TV |
| Viator | 2.22× | Travel & Leisure |
| Hakone, Kanagawa | 2.21× | Travel & Leisure |
| Jason Clarke (actor) | 1.62× | Movies & TV |
| Gender-neutral language | 1.88× | Politics & Society |
| Hachis Parmentier | 4.22× | Food & Beverages |
| Homesteading | 2.14× | Home & Garden |
| The Equalizer | 1.66× | Movies & TV |
| Huck (magazine) | 3.2× | Internet & Social Media |
| Phil Campbell (musician) | 1.72× | Music & Radio |
| Celtic mythology | 1.69× | Arts & Culture |
| Superior Hiking Trail | 3.55× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.38 |
| Sports Activity | POWER | 1.33 |
| LGBTQ+ Identity | OPEN | 1.32 |
| Community Orientation | OPEN | 1.24 |
| Pet Ownership | JOY | 1.22 |
| Family Orientation | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.7% |
| Italy | 0.2% |
| Austria | 0.2% |
See Werra-Rundschau audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does Werra-Rundschau have in Germany?
Werra-Rundschau has an estimated audience of 1,158,660 people in Germany, concentrated in Niedersachsen and Thüringen.
What is the gender split and age of Werra-Rundschau fans?
53.9% of Werra-Rundschau fans are female, 46.1% are male, with an average age of 42.3 years.
Which brands do Werra-Rundschau fans like most?
Werra-Rundschau fans show strongest brand affinity for Progressive rock (2.22×), Pillow (1.88×), and Stradivarius (1.97×) over the country average.
Where do Werra-Rundschau fans live in Germany?
Werra-Rundschau fans in Germany are most concentrated in Niedersachsen (reach 293,873), Thüringen (reach 183,663), and Nordrhein-Westfalen (reach 85,592). These three regions account for the largest share of the active audience.
What other brands do Werra-Rundschau fans also like?
Beyond Werra-Rundschau itself, the audience over-indexes on Pillow (1.88×), Stradivarius (1.97×), Information sensitivity (3.1×), and Oliver Kahn (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Werra-Rundschau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.