A data profile of the people who buy, follow and care about Werra-Rundschau in Germany — modelled from more than twelve digital signal sources. Werra-Rundschau has an estimated audience of 1,161,399 people in Germany.
The average Werra-Rundschau fan in Germany is 41.6 years old, balanced, and lives primarily in Hessen.
The audience is concentrated in Hessen, Niedersachsen, Thüringen.
Top brand affinities include Carbonated water, Fox News Channel, Breaking news, with strongest over-indexing on Carbonated water (14.48× the country average).
Demographically, the Werra-Rundschau audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Community Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Werra-Rundschau fan in Germany is balanced, around 41.6 years old, with strong Community Orientation tendencies and a notable affinity for Carbonated water.
The key figures that characterise the Werra-Rundschau profile in Germany.
53.0% are female, 47.0% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 41.6 |
| Estimated audience size | 1,161,399 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 23% |
of the worldwide Werra-Rundschau audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 98.7% |
| Italy | 0.2% |
| Austria | 0.2% |
Where the Werra-Rundschau audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~900K | 10.72× | |
| 02 | Thüringen | ~200K | 6.05× | |
| 03 | Niedersachsen | ~300K | 2.53× | |
| 04 | Mecklenburg-Vorpommern | ~20K | 0.92× | |
| 05 | Saarland | ~10K | 0.84× | |
| 06 | Bremen | ~8K | 0.81× | |
| 07 | Schleswig-Holstein | ~30K | 0.72× | |
| 08 | Sachsen | ~40K | 0.66× | |
| 09 | Sachsen-Anhalt | ~20K | 0.66× | |
| 10 | Hamburg | ~20K | 0.61× | |
| 11 | Brandenburg | ~20K | 0.59× | |
| 12 | Rheinland-Pfalz | ~30K | 0.53× | |
| 13 | Berlin | ~30K | 0.51× | |
| 14 | Bayern | ~70K | 0.40× | |
| 15 | Nordrhein-Westfalen | ~90K | 0.38× | |
| 16 | Baden-Württemberg | ~30K | 0.23× |
The strongest cross-interests of the Werra-Rundschau audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carbonated water | Food & Beverages | 14.48× | ||
| 02 | Fox News Channel | Movies & TV | 14.48× | ||
| 03 | Blanket | Home & Garden | 5.04× | ||
| 04 | Solidarity | Politics & Society | 3.39× | ||
| 05 | Breaking news | Movies & TV | 3.26× | ||
| 06 | Volunteering | Politics & Society | 3.05× | ||
| 07 | F.C. Hansa Rostock | Sports | 2.48× | ||
| 08 | Activism | Politics & Society | 2.35× | ||
| 09 | Artificial intelligence | Technology & Electronics | 2.27× | ||
| 10 | Online newspaper | News | 2.26× | ||
| 11 | Chihuahua (dog) | Pets & Animals | 2.25× | ||
| 12 | Local news | News | 2.14× | ||
| 13 | Focus | News | 1.99× | ||
| 14 | House music | Music & Radio | 1.88× | ||
| 15 | Tagesschau | Movies & TV | 1.82× | ||
| 16 | Hugendubel | Shopping | 1.82× | ||
| 17 | Transfermarkt | Sports | 1.75× | ||
| 18 | Solar energy | Home & Garden | 1.74× | ||
| 19 | Google Maps | Internet & Social Media | 1.57× | ||
| 20 | Kitchen | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.48× | |
| Risk Appetite | THRILL | 1.42× | |
| Quality Awareness | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.85× | |
| Design Affinity | PREMIUM | 0.86× | |
| Creativity | OPEN | 0.87× |
Werra-Rundschau has an estimated audience of 1,161,399 people in Germany, concentrated in Hessen and Niedersachsen.
53.0% of Werra-Rundschau fans are female, 47.0% are male, with an average age of 41.6 years.
Werra-Rundschau fans show strongest brand affinity for Carbonated water (14.48×), Fox News Channel (14.48×), and Breaking news (3.26×) over the country average.
Werra-Rundschau fans in Germany are most concentrated in Hessen (reach ~900K), Niedersachsen (reach ~300K), and Thüringen (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Werra-Rundschau itself, the audience over-indexes on Fox News Channel (14.48×), Breaking news (3.26×), Tagesschau (1.82×), and Volunteering (3.05×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Werra-Rundschau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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