Radio Bielefeld Audience in Germany

Radio Bielefeld has an estimated audience of 1,893,468 people in Germany. 52.7% are female, 47.3% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Niedersachsen, Schleswig-Holstein. Top brand affinities: Thomas Gottschalk, Tagesschau, Nordic walking, Vacations, Family.

The average Radio Bielefeld fan in Germany is 39.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Schleswig-Holstein. Top brand affinities include Thomas Gottschalk, Tagesschau, Nordic walking, with strongest over-indexing on Thomas Gottschalk (13.41× the country average). Demographically, the Radio Bielefeld audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: Radio Station

Demographics of Radio Bielefeld fans

Demographic split for Radio Bielefeld audience in Germany
MetricValue
Female52.7%
Male47.3%
Average age39.8
Estimated audience size1,893,468

Audience persona

The typical Radio Bielefeld fan in Germany is balanced, around 39.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Thomas Gottschalk.

Top regions in Germany

Top regions ranked by reach for Radio Bielefeld in Germany
RegionReachAffinity
Nordrhein-Westfalen1,420,10111.09×
Niedersachsen280,9141.53×
Schleswig-Holstein41,5090.61×
Hamburg41,1220.96×
Bayern37,3360.12×
Hessen36,2110.25×
Baden-Württemberg25,1020.1×
Berlin22,0500.26×
Sachsen8,5120.09×
Rheinland-Pfalz8,2200.09×
Mecklenburg-Vorpommern7,5890.21×
Sachsen-Anhalt6,5500.13×
Bremen6,0020.37×
Brandenburg4,9700.08×
Thüringen3,3820.07×
Saarland7950.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Radio Bielefeld audience
BrandAffinityCategory
Thomas Gottschalk13.41×Movies & TV
Tagesschau2.46×Movies & TV
Nordic walking9.57×Sports
Vacations2.33×Travel & Leisure
Family1.53×Kids & Family
Transfermarkt2.07×Sports
German language1.97×Politics & Society
North Rhine-Westphalia1.83×Travel & Leisure
Self care2.35×Health
Hygiene2.22×Beauty & Wellness
Satire2.84×Literature
Livemusic2.04×Music & Radio
StuttgartTravel & Leisure
Maine Coon2.71×Pets & Animals
Breaking news1.67×Movies & TV
Hairstyle1.75×Beauty & Wellness
Volunteering1.97×Politics & Society
Westdeutscher Rundfunk2.04×Movies & TV
House music1.57×Music & Radio
Radio broadcasting2.15×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Radio Bielefeld audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.3
Sports ActivityPOWER1.19
IndulgenceJOY1.16
Family OrientationCONSERVATISM1.12
Pet OwnershipJOY1.11
TraditionCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Radio Bielefeld
CountryShare
Germany98.5%
Spain0.2%
Netherlands0.1%

See Radio Bielefeld audiences in other countries

More Music & Radio audiences in Germany

Frequently asked questions

How many fans does Radio Bielefeld have in Germany?

Radio Bielefeld has an estimated audience of 1,893,468 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

What is the gender split and age of Radio Bielefeld fans?

52.7% of Radio Bielefeld fans are female, 47.3% are male, with an average age of 39.8 years.

Which brands do Radio Bielefeld fans like most?

Radio Bielefeld fans show strongest brand affinity for Thomas Gottschalk (13.41×), Tagesschau (2.46×), and Nordic walking (9.57×) over the country average.

Where do Radio Bielefeld fans live in Germany?

Radio Bielefeld fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,420,101), Niedersachsen (reach 280,914), and Schleswig-Holstein (reach 41,509). These three regions account for the largest share of the active audience.

What other brands do Radio Bielefeld fans also like?

Beyond Radio Bielefeld itself, the audience over-indexes on Tagesschau (2.46×), Nordic walking (9.57×), Vacations (2.33×), and Family (1.53×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Radio Bielefeld. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.