Crust (baking) Audience in United States

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Crust (baking) has an estimated audience of 4,572,051 people in United States. 71.4% are female, 28.6% are male, average age 43.2. Top regions: Texas, California, Georgia. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Pillow.

The average Crust (baking) fan in United States is 43.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Georgia. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Crust (baking) audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Crust (baking) fans

Demographic split for Crust (baking) audience in United States
MetricValue
Female71.4%
Male28.6%
Average age43.2
Estimated audience size4,572,051

Audience persona

The typical Crust (baking) fan in United States is more female, around 43.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Crust (baking) in United States
RegionReachAffinity
Texas825,4632.1×
California517,8451.03×
Georgia516,8673.67×
Arizona422,5694.53×
New York402,2321.57×
Florida396,5951.28×
Massachusetts390,6254.34×
Michigan346,3992.9×
Pennsylvania272,4761.77×
Ohio230,4921.64×
South Carolina138,4372.01×
North Carolina120,6430.88×
Louisiana115,6801.96×
Virginia107,3700.96×
Illinois100,6370.66×
New Jersey77,3720.67×
Kentucky77,2231.35×
Tennessee77,0210.84×
Maryland61,7780.79×
Washington53,7660.59×
Connecticut45,7851×
Indiana43,0340.52×
Alabama33,4540.52×
Colorado31,6880.44×
Missouri31,1020.42×
Minnesota30,9160.47×
Oklahoma27,8020.55×
Utah27,4260.67×
Oregon26,0810.5×
Wisconsin25,1790.37×
Mississippi24,8420.66×
Nevada20,9960.47×
Iowa16,9160.45×
Arkansas16,0840.43×
Kansas15,0900.42×
Hawaii11,8050.6×
New Mexico11,0200.48×
Idaho9,7900.43×
West Virginia9,7330.46×
Nebraska9,3950.41×
Washington, District of Columbia8,9410.65×
Maine7,8770.48×
New Hampshire7,7330.43×
Vermont6,8000.85×
Delaware6,3160.5×
Rhode Island6,0840.42×
Alaska5,0300.51×
Montana4,5360.36×
South Dakota3,5820.34×
North Dakota3,4870.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Crust (baking) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.62×Technology & Electronics
The Historian16.48×Literature
Pillow2.03×Home & Garden
Whataburger1.51×Food & Beverages
Eurail16.57×Cars & Mobility
Jingoism1.53×Politics & Society
Saving1.81×Business & Career
Parral, Chihuahua8.99×Travel & Leisure
Evan Tanner16.6×Sports
Glasgow, Kentucky11.42×Travel & Leisure
Mie goreng16.07×Food & Beverages
English literature2.91×Literature
Layne Staley2.58×Music & Radio
charvel guitars12.76×Music & Radio
El Hijo del Santo12.67×Sports
Étouffée9.85×Food & Beverages
Holly Hagan17.22×Movies & TV
Dan Hardy11.49×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Crust (baking) audience
TraitClusterScore
Convenience OrientationPREMIUM1.52
Price SensitivityPREMIUM1.38
Family OrientationCONSERVATISM1.37
IndulgenceJOY1.31
Healthy LifestyleBALANCE1.3
CreativityOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Crust (baking)
CountryShare
United States54.0%
United Kingdom7.9%
Canada4.7%

See Crust (baking) audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Crust (baking) have in United States?

Crust (baking) has an estimated audience of 4,572,051 people in United States, concentrated in Texas and California.

What is the gender split and age of Crust (baking) fans?

71.4% of Crust (baking) fans are female, 28.6% are male, with an average age of 43.2 years.

Which brands do Crust (baking) fans like most?

Crust (baking) fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.62×) over the country average.

Where do Crust (baking) fans live in United States?

Crust (baking) fans in United States are most concentrated in Texas (reach 825,463), California (reach 517,845), and Georgia (reach 516,867). These three regions account for the largest share of the active audience.

What other brands do Crust (baking) fans also like?

Beyond Crust (baking) itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.62×), The Historian (16.48×), and Pillow (2.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Crust (baking). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.