Rascasse Audience Intelligence

Crust (baking) Audience in United States

A data profile of the people who buy, follow and care about Crust (baking) in United States — modelled from more than twelve digital signal sources. Crust (baking) has an estimated audience of 4,572,051 people in United States.

#3997among Topic in United States#479in Food & Beverages

The average Crust (baking) fan in United States is 43.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Georgia.

Top brand affinities include Microwave oven, Baking powder, Pizza Hut, with strongest over-indexing on Microwave oven (6.2× the country average).

Demographically, the Crust (baking) audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Crust (baking) fan in United States is more female, around 43.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Microwave oven.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crust (baking) profile in United States.

Audience size
4.6M
in United States
Gender
71.4%♀
28.6% male
Age
43.2
average years
Country rank
#7218
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Crust (baking) fans

71.4% are female, 28.6% are male, average age 43.2.

Fig. 02

Gender split

71.4%
Female
28.6%
Male
Demographic split for Crust (baking) audience in United States
MetricValue
Female71.4%
Male28.6%
Average age43.2
Estimated audience size4,572,051
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Crust (baking) audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3918%
40-4923%
50+31%
Fig. 04

Worldwide distribution

54.0%

of the worldwide Crust (baking) audience comes from United States.

Worldwide audience distribution share by country for Crust (baking)
CountryShare
United States54.0%
United Kingdom7.9%
Canada4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crust (baking) audience in United States is strongest.

Fig. 05

Top regions by affinity

Crust (baking) fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~300K4.97×
02Massachusetts~400K4.36×
03Arizona~400K3.77×
04Georgia~400K3.03×
05West Virginia~60K2.80×
06Michigan~300K2.30×
07Louisiana~100K1.91×
08Texas~700K1.82×
09South Carolina~100K1.67×
10Pennsylvania~200K1.58×
11New York~400K1.49×
12Ohio~200K1.35×
13Vermont~9K1.10×
14Florida~300K1.00×
15North Carolina~100K0.90×
16California~400K0.88×
17Connecticut~40K0.85×
18Virginia~90K0.80×
19Alaska~8K0.80×
20Mississippi~30K0.76×
21North Dakota~7K0.76×
22South Dakota~8K0.75×
23Tennessee~70K0.72×
24Montana~9K0.72×
25Delaware~9K0.71×
26Hawaii~10K0.70×
27Maryland~50K0.69×
28Rhode Island~10K0.69×
29Washington, District of Columbia~9K0.69×
30Maine~10K0.68×
31Utah~30K0.66×
32New Mexico~20K0.66×
33New Hampshire~10K0.66×
34Idaho~10K0.65×
35Alabama~40K0.64×
36New Jersey~70K0.62×
37Nebraska~10K0.62×
38Illinois~90K0.61×
39Indiana~50K0.61×
40Oklahoma~30K0.61×
41Kansas~20K0.60×
42Colorado~40K0.59×
43Arkansas~20K0.59×
44Iowa~20K0.59×
45Washington~50K0.55×
46Nevada~20K0.55×
47Oregon~30K0.54×
48Missouri~40K0.52×
49Minnesota~30K0.52×
50Wisconsin~30K0.47×
Fig. 06

Affinity by region

Affinity by region — Crust (baking), United States
0.47×1.00×4.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crust (baking) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crust (baking) audience
#·InterestCategoryAffinity×
01Baking powderFood & Beverages13.57×
02Microwave ovenHome & Garden6.20×
03Mineral waterFood & Beverages4.39×
04Potato chipFood & Beverages3.83×
05HypermarketShopping3.78×
06CappuccinoFood & Beverages3.57×
07Non-alcoholic beverageFood & Beverages3.51×
08QVCMovies & TV2.64×
09Discount storesShopping2.42×
10PastryFood & Beverages2.42×
11CupcakeFood & Beverages2.38×
12Fast casual restaurantsFood & Beverages2.35×
13Pizza HutFood & Beverages2.30×
14Organic foodFood & Beverages1.94×
15Trader Joe'sShopping1.81×
16SupermarketShopping1.73×
17SubwayFood & Beverages1.64×
18IKEAHome & Garden1.64×
19Texas RoadhouseFood & Beverages1.59×
20GrillingFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crust (baking) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crust (baking) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.72×
PatriotismCONSERVATISM1.70×
Community OrientationOPEN1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crust (baking) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.71×
Luxury OrientationPREMIUM0.75×
MindfulnessBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Crust (baking) have in United States?

Crust (baking) has an estimated audience of 4,572,051 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Crust (baking) fans?

71.4% of Crust (baking) fans are female, 28.6% are male, with an average age of 43.2 years.

03

Which brands do Crust (baking) fans like most?

Crust (baking) fans show strongest brand affinity for Microwave oven (6.2×), Baking powder (13.57×), and Pizza Hut (2.3×) over the country average.

04

Where do Crust (baking) fans live in United States?

Crust (baking) fans in United States are most concentrated in Texas (reach ~700K), California (reach ~400K), and Georgia (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Crust (baking) fans also like?

Beyond Crust (baking) itself, the audience over-indexes on Baking powder (13.57×), Pizza Hut (2.3×), Mineral water (4.39×), and Hypermarket (3.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Crust (baking) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Crust (baking). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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