Crust (baking) Audience in Germany
Crust (baking) has an estimated audience of 365,867 people in Germany. 75.2% are female, 24.8% are male, average age 46.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Jotex, QVC, Dr. Oetker, Western Union, Deichmann.
The average Crust (baking) fan in Germany is 46.2 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Jotex, QVC, Dr. Oetker, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Crust (baking) audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Crust (baking) fans
| Metric | Value |
|---|---|
| Female | 75.2% |
| Male | 24.8% |
| Average age | 46.2 |
| Estimated audience size | 365,867 |
Audience persona
The typical Crust (baking) fan in Germany is more female, around 46.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 115,924 | 1.97× |
| Nordrhein-Westfalen | 72,186 | 0.9× |
| Baden-Württemberg | 40,057 | 0.8× |
| Hessen | 36,219 | 1.3× |
| Berlin | 29,268 | 1.79× |
| Niedersachsen | 26,280 | 0.74× |
| Sachsen | 14,652 | 0.82× |
| Schleswig-Holstein | 11,728 | 0.89× |
| Rheinland-Pfalz | 11,473 | 0.63× |
| Brandenburg | 9,680 | 0.85× |
| Hamburg | 9,073 | 1.1× |
| Thüringen | 7,369 | 0.79× |
| Sachsen-Anhalt | 7,350 | 0.78× |
| Mecklenburg-Vorpommern | 3,913 | 0.56× |
| Saarland | 3,889 | 0.87× |
| Bremen | 3,817 | 1.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| QVC | 5.82× | Movies & TV |
| Dr. Oetker | 12.42× | Food & Beverages |
| Western Union | 6.68× | Business & Career |
| Deichmann | 4.07× | Shopping |
| Ernsting's family | 5.54× | Shopping |
| Thermomix | 5.7× | Home & Garden |
| Tchibo | 4.17× | Shopping |
| Wetter.com | 3.24× | Home & Garden |
| Italo disco | 11.25× | Music & Radio |
| Tagesschau | 2.48× | Movies & TV |
| Cupcake | 6.09× | Food & Beverages |
| Vorwerk (company) | 8.64× | Home & Garden |
| Real property | 5.46× | Home & Garden |
| Gute Zeiten, schlechte Zeiten | 3.8× | Movies & TV |
| Rossmann | 2.9× | Shopping |
| C&A | 3.54× | Shopping |
| Kitchenware | 4.49× | Home & Garden |
| TK Maxx | 2.94× | Shopping |
| Pastry | 4.4× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.27 |
| Indulgence | JOY | 1.93 |
| Healthy Lifestyle | BALANCE | 1.84 |
| Creativity | OPEN | 1.84 |
| Family Orientation | CONSERVATISM | 1.83 |
| Pet Ownership | JOY | 1.81 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.0% |
| United Kingdom | 7.9% |
| Canada | 4.7% |
See Crust (baking) audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Crust (baking) have in Germany?
Crust (baking) has an estimated audience of 365,867 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Crust (baking) fans?
75.2% of Crust (baking) fans are female, 24.8% are male, with an average age of 46.2 years.
Which brands do Crust (baking) fans like most?
Crust (baking) fans show strongest brand affinity for Jotex (78.71×), QVC (5.82×), and Dr. Oetker (12.42×) over the country average.
Where do Crust (baking) fans live in Germany?
Crust (baking) fans in Germany are most concentrated in Bayern (reach 115,924), Nordrhein-Westfalen (reach 72,186), and Baden-Württemberg (reach 40,057). These three regions account for the largest share of the active audience.
What other brands do Crust (baking) fans also like?
Beyond Crust (baking) itself, the audience over-indexes on QVC (5.82×), Dr. Oetker (12.42×), Western Union (6.68×), and Deichmann (4.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Crust (baking). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.