Rascasse Audience Intelligence

Crust (baking) Audience in Germany

A data profile of the people who buy, follow and care about Crust (baking) in Germany — modelled from more than twelve digital signal sources. Crust (baking) has an estimated audience of 365,867 people in Germany.

#5549among Topic in Germany#746in Food & Beverages

The average Crust (baking) fan in Germany is 46.2 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Dr. Oetker, Müller (company), Michael Patrick Kelly, with strongest over-indexing on Dr. Oetker (11.37× the country average).

Demographically, the Crust (baking) audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Crust (baking) fan in Germany is more female, around 46.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Dr. Oetker.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crust (baking) profile in Germany.

Audience size
366K
in Germany
Gender
75.2%♀
24.8% male
Age
46.2
average years
Country rank
#15040
Topic in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Crust (baking) fans

75.2% are female, 24.8% are male, average age 46.2.

Fig. 02

Gender split

75.2%
Female
24.8%
Male
Demographic split for Crust (baking) audience in Germany
MetricValue
Female75.2%
Male24.8%
Average age46.2
Estimated audience size365,867
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Crust (baking) audience in Germany
Age bracketShare%
16-196%
20-2912%
30-3921%
40-4927%
50+34%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Crust (baking) audience comes from Germany.

Worldwide audience distribution share by country for Crust (baking)
CountryShare
United States54.0%
United Kingdom7.9%
Canada4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crust (baking) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Crust (baking) fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.82×
02Berlin~30K1.68×
03Hessen~30K1.22×
04Hamburg~9K1.07×
05Bremen~3K1.06×
06Saarland~4K0.97×
07Schleswig-Holstein~10K0.94×
08Brandenburg~10K0.93×
09Thüringen~9K0.92×
10Sachsen-Anhalt~9K0.91×
11Mecklenburg-Vorpommern~6K0.90×
12Sachsen~20K0.89×
13Nordrhein-Westfalen~70K0.87×
14Rheinland-Pfalz~20K0.83×
15Baden-Württemberg~40K0.82×
16Niedersachsen~30K0.82×
Fig. 06

Affinity by region

Affinity by region — Crust (baking), Germany
0.82×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crust (baking) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crust (baking) audience
#·InterestCategoryAffinity×
01Slow cookerFood & Beverages16.31×
02Frozen foodFood & Beverages11.82×
03Dr. OetkerFood & Beverages11.37×
04TefalHome & Garden9.98×
05Michael Patrick KellyMusic & Radio8.44×
06Mineral waterFood & Beverages8.04×
07Non-alcoholic beverageFood & Beverages7.63×
08Vorwerk (company)Home & Garden7.49×
09ZDF-FernsehgartenMovies & TV6.51×
10NordseeFood & Beverages6.42×
11CupcakeFood & Beverages4.74×
12QVCMovies & TV4.07×
13ConfectioneryFood & Beverages4.00×
14Ernsting's familyShopping3.52×
15Müller (company)Food & Beverages3.28×
16DeichmannShopping3.17×
17TchiboShopping2.88×
18TK MaxxShopping2.48×
19Netto Marken-DiscountShopping2.20×
20TagesschauMovies & TV2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crust (baking) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crust (baking) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.44×
IndulgenceJOY2.21×
Community OrientationOPEN1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crust (baking) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.51×
PatriotismCONSERVATISM0.63×
Sports ActivityPOWER0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Crust (baking) have in Germany?

Crust (baking) has an estimated audience of 365,867 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Crust (baking) fans?

75.2% of Crust (baking) fans are female, 24.8% are male, with an average age of 46.2 years.

03

Which brands do Crust (baking) fans like most?

Crust (baking) fans show strongest brand affinity for Dr. Oetker (11.37×), Müller (company) (3.28×), and Michael Patrick Kelly (8.44×) over the country average.

04

Where do Crust (baking) fans live in Germany?

Crust (baking) fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~70K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Crust (baking) fans also like?

Beyond Crust (baking) itself, the audience over-indexes on Müller (company) (3.28×), Michael Patrick Kelly (8.44×), Deichmann (3.17×), and Non-alcoholic beverage (7.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Crust (baking) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Crust (baking). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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