Teaspoon Audience in United States

Teaspoon logo

Teaspoon has an estimated audience of 1,995,977 people in United States. 77.7% are female, 22.3% are male, average age 44.9. Top regions: California, Texas, Florida. Top brand affinities: AccuWeather, StubHub, DocuSign, OpenTable, Flickr.

The average Teaspoon fan in United States is 44.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AccuWeather, StubHub, DocuSign, with strongest over-indexing on AccuWeather (15.97× the country average). Demographically, the Teaspoon audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Family Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Teaspoon fans

Demographic split for Teaspoon audience in United States
MetricValue
Female77.7%
Male22.3%
Average age44.9
Estimated audience size1,995,977

Audience persona

The typical Teaspoon fan in United States is more female, around 44.9 years old, with strong Family Orientation tendencies and a notable affinity for AccuWeather.

Top regions in United States

Top regions ranked by reach for Teaspoon in United States
RegionReachAffinity
California1,241,5695.66×
Texas221,2331.29×
Florida156,3421.16×
New York121,1091.09×
Arizona110,2922.71×
Nevada83,1904.31×
Georgia82,1101.34×
Illinois69,4541.04×
Pennsylvania51,5250.77×
North Carolina50,9190.85×
New Jersey50,7201×
Alabama45,4521.63×
Ohio41,8160.68×
Virginia38,9330.8×
Michigan37,3760.72×
Washington36,5030.91×
Tennessee34,1640.85×
Massachusetts33,0310.84×
Maryland30,3440.88×
Indiana28,3730.78×
South Carolina25,8340.86×
Missouri23,6330.73×
Louisiana23,5560.92×
Colorado21,3350.68×
Minnesota20,2810.71×
Wisconsin18,9110.63×
Kentucky18,8830.75×
Oregon17,6300.77×
Connecticut17,3130.86×
Oklahoma17,2900.78×
Mississippi15,4090.94×
Arkansas12,7560.78×
Iowa11,3980.69×
Utah11,0760.62×
Kansas10,4690.67×
West Virginia10,0861.09×
Hawaii8,4700.99×
New Mexico6,7320.67×
Nebraska6,6000.66×
Idaho5,6650.57×
New Hampshire4,7120.6×
Rhode Island4,6610.73×
Washington, District of Columbia4,5650.76×
Maine4,0240.56×
Delaware3,8030.69×
Montana2,7140.49×
South Dakota2,3510.51×
Alaska2,3170.54×
North Dakota2,2310.54×
Vermont1,6820.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Teaspoon audience
BrandAffinityCategory
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.61×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Baking powder17.69×Food & Beverages
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.04×Movies & TV
Forrest Gump14.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Teaspoon audience
TraitClusterScore
Family OrientationCONSERVATISM1.46
Healthy LifestyleBALANCE1.41
Price SensitivityPREMIUM1.32
CreativityOPEN1.24
Community OrientationOPEN1.2
IndulgenceJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Teaspoon
CountryShare
United States24.3%
Philippines7.6%
Ukraine7.2%

See Teaspoon audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Teaspoon have in United States?

Teaspoon has an estimated audience of 1,995,977 people in United States, concentrated in California and Texas.

What is the gender split and age of Teaspoon fans?

77.7% of Teaspoon fans are female, 22.3% are male, with an average age of 44.9 years.

Which brands do Teaspoon fans like most?

Teaspoon fans show strongest brand affinity for AccuWeather (15.97×), StubHub (15.69×), and DocuSign (15.07×) over the country average.

Where do Teaspoon fans live in United States?

Teaspoon fans in United States are most concentrated in California (reach 1,241,569), Texas (reach 221,233), and Florida (reach 156,342). These three regions account for the largest share of the active audience.

What other brands do Teaspoon fans also like?

Beyond Teaspoon itself, the audience over-indexes on StubHub (15.69×), DocuSign (15.07×), OpenTable (15.85×), and Flickr (12.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Teaspoon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.