Rascasse Audience Intelligence

Cocoa solids Audience in United States

A data profile of the people who buy, follow and care about Cocoa solids in United States — modelled from more than twelve digital signal sources. Cocoa solids has an estimated audience of 1,115,758 people in United States.

#34among Spice in United States#8302among Topic in United States#1244in Food & Beverages

The average Cocoa solids fan in United States is 42.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Vegemite, Baking powder, Microwave oven, with strongest over-indexing on Vegemite (84.51× the country average).

Demographically, the Cocoa solids audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cocoa solids fan in United States is more female, around 42.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Vegemite.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cocoa solids profile in United States.

Audience size
1.1M
in United States
Gender
70.9%♀
29.1% male
Age
42.2
average years
Country rank
#21968
Topic in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cocoa solids fans

70.9% are female, 29.1% are male, average age 42.2.

Fig. 02

Gender split

70.9%
Female
29.1%
Male
Demographic split for Cocoa solids audience in United States
MetricValue
Female70.9%
Male29.1%
Average age42.2
Estimated audience size1,115,758
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Cocoa solids audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4923%
50+27%
Fig. 04

Worldwide distribution

22.0%

of the worldwide Cocoa solids audience comes from United States.

Worldwide audience distribution share by country for Cocoa solids
CountryShare
United States22.0%
Brazil7.7%
Taiwan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cocoa solids audience in United States is strongest.

Fig. 05

Top regions by affinity

Cocoa solids fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~3K1.13×
02Montana~3K1.09×
03Vermont~2K1.08×
04Hawaii~5K1.07×
05North Dakota~2K1.07×
06West Virginia~6K1.06×
07Maine~4K1.06×
08Rhode Island~4K1.06×
09New Hampshire~5K1.05×
10Idaho~6K1.04×
11Delaware~3K1.04×
12Washington, District of Columbia~3K1.03×
13New Mexico~6K1.02×
14Mississippi~9K1.01×
15Kansas~9K1.01×
16South Dakota~3K1.01×
17Oklahoma~10K1.00×
18Iowa~9K1.00×
19Arkansas~9K1.00×
20Louisiana~10K0.99×
21Connecticut~10K0.99×
22Utah~10K0.99×
23Nebraska~6K0.99×
24Kentucky~10K0.98×
25Nevada~10K0.98×
26Alabama~20K0.97×
27Oregon~10K0.97×
28Wisconsin~20K0.96×
29South Carolina~20K0.96×
30Tennessee~20K0.95×
31Indiana~20K0.95×
32Missouri~20K0.95×
33Minnesota~20K0.95×
34Arizona~20K0.94×
35Maryland~20K0.94×
36Colorado~20K0.94×
37Washington~20K0.93×
38Massachusetts~20K0.93×
39Georgia~30K0.92×
40Michigan~30K0.92×
41New Jersey~30K0.92×
42Virginia~30K0.92×
43Ohio~30K0.91×
44North Carolina~30K0.91×
45Pennsylvania~30K0.90×
46Illinois~30K0.89×
47Florida~60K0.84×
48New York~50K0.84×
49Texas~80K0.80×
50California~100K0.78×
Fig. 06

Affinity by region

Affinity by region — Cocoa solids, United States
0.78×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cocoa solids audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cocoa solids audience
#·InterestCategoryAffinity×
01VegemiteFood & Beverages84.51×
02Baking powderFood & Beverages34.30×
03ColumboMovies & TV20.00×
04AmarettoFood & Beverages20.00×
05Chocolate truffleFood & Beverages11.05×
06Coconut oilFood & Beverages10.74×
07Eva GreenMovies & TV9.53×
08Powdered milkKids & Family9.18×
09Kelly OsbourneMusic & Radio6.53×
10Chocolate brownieFood & Beverages5.68×
11Microwave ovenHome & Garden4.97×
12Potato chipFood & Beverages3.93×
13Non-alcoholic beverageFood & Beverages3.63×
14SmoothieFood & Beverages3.52×
15Discount storesShopping2.47×
16FedExBusiness & Career2.36×
17Organic foodFood & Beverages2.09×
18Pizza HutFood & Beverages1.95×
19SubwayFood & Beverages1.91×
20Trader Joe'sShopping1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cocoa solids audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cocoa solids audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.54×
Price SensitivityPREMIUM1.48×
SustainabilityBALANCE1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cocoa solids audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.85×
Early Adopter MentalityPOWER0.88×
Social Media UsageJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cocoa solids have in United States?

Cocoa solids has an estimated audience of 1,115,758 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cocoa solids fans?

70.9% of Cocoa solids fans are female, 29.1% are male, with an average age of 42.2 years.

03

Which brands do Cocoa solids fans like most?

Cocoa solids fans show strongest brand affinity for Vegemite (84.51×), Baking powder (34.3×), and Microwave oven (4.97×) over the country average.

04

Where do Cocoa solids fans live in United States?

Cocoa solids fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Cocoa solids fans also like?

Beyond Cocoa solids itself, the audience over-indexes on Baking powder (34.3×), Microwave oven (4.97×), Kelly Osbourne (6.53×), and Columbo (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spice audiences in United States

See Cocoa solids audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cocoa solids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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