Cocoa solids Audience in United States
Cocoa solids has an estimated audience of 1,115,758 people in United States. 70.9% are female, 29.1% are male, average age 42.2. Top brand affinities: Vegemite, Google Maps, Capital One, Indeed.com, Baking powder.
Top brand affinities include Vegemite, Google Maps, Capital One, with strongest over-indexing on Vegemite (103.68× the country average). Demographically, the Cocoa solids audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Design Affinity, Sustainability.
Category: Food & Beverages · Type: Topic · Subtype: Spice
Demographics of Cocoa solids fans
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 42.2 |
| Estimated audience size | 1,115,758 |
Audience persona
The typical Cocoa solids fan in United States is more female, around 42.2 years old, with strong Design Affinity tendencies and a notable affinity for Vegemite.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vegemite | 103.68× | Food & Beverages |
| Google Maps | 5.47× | Internet & Social Media |
| Capital One | 5.2× | Business & Career |
| Indeed.com | 5.25× | Business & Career |
| Baking powder | 19.62× | Food & Beverages |
| Enterprise Rent-A-Car | 5.18× | Cars & Mobility |
| Circle K | 5.94× | Shopping |
| Google News | 4.3× | News |
| CarGurus | 4.25× | Cars & Mobility |
| Khan Academy | 5.76× | Business & Career |
| Beetlejuice | 3.34× | Movies & TV |
| Chocolate brownie | 6.92× | Food & Beverages |
| DeviantArt | 4.86× | Internet & Social Media |
| Autism Awareness | 6.37× | Health |
| Diabetes mellitus awareness | 4.51× | Health |
| Smule | 20× | Music & Radio |
| Diane Keaton | 4.03× | Movies & TV |
| Superman | 1.74× | Movies & TV |
| AccuWeather | 4.1× | Home & Garden |
| Do it yourself (DIY) | 2.14× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.88 |
| Sustainability | BALANCE | 1.66 |
| Healthy Lifestyle | BALANCE | 1.61 |
| DIY Mentality | THRILL | 1.52 |
| Sports Activity | POWER | 1.49 |
| Indulgence | JOY | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Brazil | 7.7% |
| Taiwan | 6.3% |
See Cocoa solids audiences in other countries
More Spice audiences in United States
- Sugar (50,518,817)
- Herb (27,181,051)
- Honey (16,350,185)
- Chili pepper (8,826,210)
- Vanilla (8,641,025)
How to read this data
Audience size is the estimated number of people in United States who actively search for Cocoa solids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.