Krusteaz Audience in United States

Krusteaz logo

Krusteaz has an estimated audience of 316,617 people in United States. 53.5% are female, 46.5% are male, average age 45.7. Top regions: California, Texas, Florida. Top brand affinities: Mathcore, Saving, Fairy godmother, Nebraska Cornhuskers football, JDSU.

The average Krusteaz fan in United States is 45.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mathcore, Saving, Fairy godmother, with strongest over-indexing on Mathcore (13.41× the country average). Demographically, the Krusteaz audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Krusteaz fans

Demographic split for Krusteaz audience in United States
MetricValue
Female53.5%
Male46.5%
Average age45.7
Estimated audience size316,617

Audience persona

The typical Krusteaz fan in United States is balanced, around 45.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for Krusteaz in United States
RegionReachAffinity
California29,1690.84×
Texas21,3720.79×
Florida18,3070.85×
New York14,1060.8×
Washington13,9542.2×
Ohio11,8781.22×
Illinois11,7491.11×
Pennsylvania11,4161.07×
North Carolina10,0021.05×
Georgia9,9941.02×
Michigan9,2181.11×
Tennessee8,3111.31×
Virginia8,0821.05×
New Jersey7,3460.91×
Massachusetts6,8781.1×
Kentucky6,4451.62×
Indiana5,8761.02×
Arizona5,7190.88×
Maryland5,6791.04×
Oregon5,2261.44×
Missouri5,2011.02×
Colorado4,8630.97×
South Carolina4,6530.98×
Wisconsin4,4030.92×
Minnesota4,2840.94×
Alabama3,9590.9×
Connecticut3,3061.04×
Kansas3,1111.25×
Louisiana3,0010.74×
Oklahoma2,7170.77×
Utah2,4160.85×
Iowa2,3840.91×
Nevada2,3390.76×
Arkansas2,1340.82×
Mississippi1,9880.76×
Idaho1,8791.18×
New Hampshire1,7331.39×
Maine1,4411.27×
Nebraska1,3790.87×
West Virginia1,2140.82×
New Mexico1,0980.69×
Rhode Island1,0071×
Hawaii9800.72×
Montana9521.08×
Delaware9261.06×
Alaska7511.11×
Washington, District of Columbia5630.59×
Vermont5490.99×
South Dakota4990.68×
North Dakota4150.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Krusteaz audience
BrandAffinityCategory
Mathcore13.41×Music & Radio
Saving3.96×Business & Career
Fairy godmother9.93×Literature
Nebraska Cornhuskers football4.12×Sports
JDSU3.47×Business & Career
Product design1.77×Business & Career
Whataburger1.51×Food & Beverages
Keenan Allen5.45×Sports
Pillow1.66×Home & Garden
Google Photos1.74×Technology & Electronics
Historic site2.83×Arts & Culture
Christmas Gifts3.23×Kids & Family
Charlamagne Tha God5.68×Movies & TV
Nipsey Hussle3.46×Music & Radio
Mothercare1.83×Kids & Family
Home staging2.86×Home & Garden
Regional styles of Mexican music1.51×Music & Radio
Staycation1.73×Home & Garden
Goop2.75×Internet & Social Media
Jack White2.35×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Krusteaz audience
TraitClusterScore
Luxury OrientationPREMIUM2.75
Quality AwarenessPREMIUM2.18
ExtroversionTHRILL1.59
Convenience OrientationPREMIUM1.58
Career OrientationPOWER1.47
Risk AppetiteTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Krusteaz
CountryShare
United States91.3%
Japan2.4%
Germany1.7%

See Krusteaz audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Krusteaz have in United States?

Krusteaz has an estimated audience of 316,617 people in United States, concentrated in California and Texas.

What is the gender split and age of Krusteaz fans?

53.5% of Krusteaz fans are female, 46.5% are male, with an average age of 45.7 years.

Which brands do Krusteaz fans like most?

Krusteaz fans show strongest brand affinity for Mathcore (13.41×), Saving (3.96×), and Fairy godmother (9.93×) over the country average.

Where do Krusteaz fans live in United States?

Krusteaz fans in United States are most concentrated in California (reach 29,169), Texas (reach 21,372), and Florida (reach 18,307). These three regions account for the largest share of the active audience.

What other brands do Krusteaz fans also like?

Beyond Krusteaz itself, the audience over-indexes on Saving (3.96×), Fairy godmother (9.93×), Nebraska Cornhuskers football (4.12×), and JDSU (3.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Krusteaz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.