Kosher salt Audience in United States

Kosher salt has an estimated audience of 361,463 people in United States. 71.8% are female, 28.2% are male, average age 48.5. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Baking powder, AccuWeather, StubHub, Clint Eastwood.

The average Kosher salt fan in United States is 48.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Baking powder, AccuWeather, with strongest over-indexing on Finnair (675× the country average). Demographically, the Kosher salt audience skews more female with an average age of 48.5, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Kosher salt fans

Demographic split for Kosher salt audience in United States
MetricValue
Female71.8%
Male28.2%
Average age48.5
Estimated audience size361,463

Audience persona

The typical Kosher salt fan in United States is more female, around 48.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Kosher salt in United States
RegionReachAffinity
California59,0461.49×
Texas37,7681.22×
Florida21,4830.88×
New York18,6540.92×
Illinois12,8171.06×
North Carolina11,2051.03×
Pennsylvania10,7480.88×
Georgia10,6840.96×
Ohio10,5660.95×
Washington9,1701.26×
Michigan8,9620.95×
Virginia8,3550.95×
Arizona7,5981.03×
New Jersey7,3170.8×
Tennessee7,0170.97×
Massachusetts6,7970.95×
Indiana6,5200.99×
Missouri6,1341.05×
Minnesota5,6761.1×
Colorado5,4220.95×
Maryland5,3790.87×
Wisconsin5,3270.98×
South Carolina5,1560.95×
Alabama4,8580.96×
Louisiana4,8251.04×
Oregon4,6281.12×
Oklahoma4,4821.12×
Kentucky4,2740.94×
Utah3,9821.23×
Nevada3,4530.99×
Iowa3,2981.11×
Connecticut3,2690.9×
Arkansas3,1601.06×
Kansas3,0151.06×
Mississippi2,7780.93×
Hawaii2,3071.48×
Nebraska1,9571.08×
Idaho1,9081.05×
New Mexico1,8101×
West Virginia1,4110.84×
New Hampshire1,1890.83×
Maine1,0920.84×
Rhode Island1,0030.87×
Montana9810.98×
Washington, District of Columbia9140.84×
South Dakota8761.05×
Alaska8111.05×
North Dakota7851.06×
Delaware7540.76×
Vermont5470.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kosher salt audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Baking powder56.67×Food & Beverages
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
Clint Eastwood12.71×Movies & TV
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.5×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Michelle Pfeiffer13.09×Movies & TV
Google Maps4.51×Internet & Social Media
Telegram14.57×Internet & Social Media
Liam Neeson11.19×Movies & TV
Choice Hotels18.11×Travel & Leisure
Aruba18.99×Travel & Leisure
Capital One4.43×Business & Career
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
PSV Eindhoven38.44×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kosher salt audience
TraitClusterScore
Healthy LifestyleBALANCE1.82
IndulgenceJOY1.64
Need for SecurityCONSERVATISM1.58
PatriotismCONSERVATISM1.44
Family OrientationCONSERVATISM1.43
Price SensitivityPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Kosher salt
CountryShare
United States45.2%
Germany8.7%
Sweden5.1%

See Kosher salt audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Kosher salt have in United States?

Kosher salt has an estimated audience of 361,463 people in United States, concentrated in California and Texas.

What is the gender split and age of Kosher salt fans?

71.8% of Kosher salt fans are female, 28.2% are male, with an average age of 48.5 years.

Which brands do Kosher salt fans like most?

Kosher salt fans show strongest brand affinity for Finnair (675×), Baking powder (56.67×), and AccuWeather (15.97×) over the country average.

Where do Kosher salt fans live in United States?

Kosher salt fans in United States are most concentrated in California (reach 59,046), Texas (reach 37,768), and Florida (reach 21,483). These three regions account for the largest share of the active audience.

What other brands do Kosher salt fans also like?

Beyond Kosher salt itself, the audience over-indexes on Baking powder (56.67×), AccuWeather (15.97×), StubHub (15.69×), and Clint Eastwood (12.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kosher salt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.