Rascasse Audience Intelligence

Kosher salt Audience in United States

A data profile of the people who buy, follow and care about Kosher salt in United States — modelled from more than twelve digital signal sources. Kosher salt has an estimated audience of 361,463 people in United States.

#57among Spice in United States#12729among Topic in United States#2288in Food & Beverages

The average Kosher salt fan in United States is 48.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Baking powder, FedEx, QVC, with strongest over-indexing on Baking powder (126.17× the country average).

Demographically, the Kosher salt audience skews more female with an average age of 48.5, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kosher salt fan in United States is more female, around 48.5 years old, with strong Family Orientation tendencies and a notable affinity for Baking powder.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kosher salt profile in United States.

Audience size
361K
in United States
Gender
71.8%♀
28.2% male
Age
48.5
average years
Country rank
#43883
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kosher salt fans

71.8% are female, 28.2% are male, average age 48.5.

Fig. 02

Gender split

71.8%
Female
28.2%
Male
Demographic split for Kosher salt audience in United States
MetricValue
Female71.8%
Male28.2%
Average age48.5
Estimated audience size361,463
Fig. 03

Age distribution

Ø 48.5
average years
Age distribution of the Kosher salt audience in United States
Age bracketShare%
16-196%
20-298%
30-3914%
40-4930%
50+42%
Fig. 04

Worldwide distribution

44.5%

of the worldwide Kosher salt audience comes from United States.

Worldwide audience distribution share by country for Kosher salt
CountryShare
United States44.5%
Germany8.8%
Sweden5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kosher salt audience in United States is strongest.

Fig. 05

Top regions by affinity

Kosher salt fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~2K1.38×
02California~50K1.35×
03Washington~9K1.21×
04Utah~4K1.17×
05Alaska<1K1.13×
06Texas~30K1.12×
07Nebraska~2K1.12×
08Iowa~3K1.10×
09Idaho~2K1.10×
10Minnesota~6K1.09×
11Oregon~5K1.09×
12South Dakota<1K1.09×
13North Dakota<1K1.08×
14Oklahoma~4K1.06×
15Kansas~3K1.06×
16Missouri~6K1.03×
17Montana~1K1.03×
18Arkansas~3K1.02×
19Arizona~7K1.01×
20Wisconsin~5K1.01×
21Illinois~10K1.00×
22North Carolina~10K0.99×
23New Mexico~2K0.99×
24Louisiana~5K0.98×
25Nevada~3K0.98×
26Alabama~5K0.97×
27Michigan~9K0.96×
28South Carolina~5K0.96×
29Mississippi~3K0.96×
30Virginia~8K0.95×
31Tennessee~7K0.95×
32Indiana~6K0.95×
33Kentucky~4K0.95×
34Pennsylvania~10K0.94×
35Massachusetts~7K0.94×
36Georgia~10K0.93×
37Colorado~5K0.93×
38Connecticut~3K0.93×
39Ohio~10K0.92×
40West Virginia~2K0.92×
41Vermont<1K0.92×
42Maine~1K0.91×
43New Hampshire~1K0.90×
44Rhode Island~1K0.90×
45New York~20K0.89×
46Maryland~5K0.87×
47Washington, District of Columbia<1K0.87×
48Florida~20K0.86×
49Delaware<1K0.85×
50New Jersey~8K0.84×
Fig. 06

Affinity by region

Affinity by region — Kosher salt, United States
0.84×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kosher salt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kosher salt audience
#·InterestCategoryAffinity×
01Baking powderFood & Beverages126.17×
02QVCMovies & TV7.62×
03FedExBusiness & Career7.31×
04LotteryGames6.87×
05New York PostNews6.74×
06Potato chipFood & Beverages6.53×
07Sustainable energyHome & Garden6.37×
08Weather forecastingHome & Garden6.30×
09Drudge ReportSports5.36×
10Renewable energyBusiness & Career4.53×
11Vehicle insuranceCars & Mobility4.47×
12Discount storesShopping4.20×
13Mortgage loansBusiness & Career3.86×
14PinterestInternet & Social Media3.41×
15Shopping mallsShopping3.29×
16McDonald'sFood & Beverages3.27×
17SubwayFood & Beverages3.18×
18Organic foodFood & Beverages2.81×
19Pizza HutFood & Beverages2.80×
20FurnitureHome & Garden2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kosher salt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kosher salt audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.75×
Convenience OrientationPREMIUM2.20×
PatriotismCONSERVATISM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kosher salt audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.77×
Luxury OrientationPREMIUM0.78×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kosher salt have in United States?

Kosher salt has an estimated audience of 361,463 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kosher salt fans?

71.8% of Kosher salt fans are female, 28.2% are male, with an average age of 48.5 years.

03

Which brands do Kosher salt fans like most?

Kosher salt fans show strongest brand affinity for Baking powder (126.17×), FedEx (7.31×), and QVC (7.62×) over the country average.

04

Where do Kosher salt fans live in United States?

Kosher salt fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Kosher salt fans also like?

Beyond Kosher salt itself, the audience over-indexes on FedEx (7.31×), QVC (7.62×), New York Post (6.74×), and Pinterest (3.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spice audiences in United States

See Kosher salt audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kosher salt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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