Daiquiri Audience in United States

Daiquiri has an estimated audience of 1,088,169 people in United States. 70.5% are female, 29.5% are male, average age 36.6. Top regions: Texas, California, Louisiana. Top brand affinities: Edible Arrangements, Google Maps, Kia Sportage, Indeed.com, Autism Awareness.

The average Daiquiri fan in United States is 36.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Louisiana. Top brand affinities include Edible Arrangements, Google Maps, Kia Sportage, with strongest over-indexing on Edible Arrangements (72.77× the country average). Demographically, the Daiquiri audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Daiquiri fans

Demographic split for Daiquiri audience in United States
MetricValue
Female70.5%
Male29.5%
Average age36.6
Estimated audience size1,088,169

Audience persona

The typical Daiquiri fan in United States is more female, around 36.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Edible Arrangements.

Top regions in United States

Top regions ranked by reach for Daiquiri in United States
RegionReachAffinity
Texas208,0452.22×
California105,0570.88×
Louisiana96,6426.89×
Florida79,0911.07×
New York57,4310.94×
Georgia36,1561.08×
Illinois32,4700.9×
North Carolina25,6690.78×
Pennsylvania24,3470.66×
Ohio22,8400.68×
Washington22,4001.03×
Virginia21,1880.8×
Mississippi21,1032.35×
Michigan20,9020.73×
Tennessee18,6970.86×
Massachusetts17,8240.83×
New Jersey17,1870.62×
Alabama16,9021.11×
Missouri15,2530.87×
Arizona15,0550.68×
Maryland15,0480.8×
Colorado14,6180.85×
Wisconsin14,0460.86×
South Carolina13,9800.85×
Oklahoma13,5441.12×
Indiana13,2400.67×
Oregon12,6501.01×
Minnesota12,4780.8×
Nevada12,3641.17×
Connecticut9,1980.84×
Kentucky8,9830.66×
Arkansas8,6990.97×
Kansas6,9730.81×
Iowa6,8580.76×
Hawaii6,5191.39×
Utah6,3900.66×
Washington, District of Columbia4,2981.31×
Nebraska4,1410.76×
Idaho3,8840.71×
New Mexico3,3760.62×
Maine3,0610.79×
New Hampshire2,8480.66×
West Virginia2,6040.51×
Rhode Island2,4150.7×
Montana2,2490.74×
Alaska1,8410.79×
Delaware1,7350.58×
South Dakota1,5120.6×
North Dakota1,4960.67×
Vermont1,4810.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Daiquiri audience
BrandAffinityCategory
Edible Arrangements72.77×Food & Beverages
Google Maps6.19×Internet & Social Media
Kia Sportage25.71×Cars & Mobility
Indeed.com5×Business & Career
Autism Awareness10.88×Health
Capital One4.66×Business & Career
Diabetes mellitus awareness7.2×Health
Specialty coffee11.69×Food & Beverages
Houston Astros8.52×Sports
Singer-songwriter3.42×Music & Radio
Protein Shake19.76×Food & Beverages
Circle K5.87×Shopping
Microblogging7.39×Technology & Electronics
Enterprise Rent-A-Car4.84×Cars & Mobility
Google News4.27×News
Livemusic3.59×Music & Radio
Honda HR-V17.14×Cars & Mobility
Jollibee6.96×Food & Beverages
Income tax7.66×Business & Career
Iced coffee7.36×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Daiquiri audience
TraitClusterScore
Luxury OrientationPREMIUM1.52
IndulgenceJOY1.33
Convenience OrientationPREMIUM1.21
Urban LifestyleOPEN1.2
ExtroversionTHRILL1.2
Price SensitivityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Daiquiri
CountryShare
United States53.7%
Poland8.4%
United Kingdom3.7%

See Daiquiri audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Daiquiri have in United States?

Daiquiri has an estimated audience of 1,088,169 people in United States, concentrated in Texas and California.

What is the gender split and age of Daiquiri fans?

70.5% of Daiquiri fans are female, 29.5% are male, with an average age of 36.6 years.

Which brands do Daiquiri fans like most?

Daiquiri fans show strongest brand affinity for Edible Arrangements (72.77×), Google Maps (6.19×), and Kia Sportage (25.71×) over the country average.

Where do Daiquiri fans live in United States?

Daiquiri fans in United States are most concentrated in Texas (reach 208,045), California (reach 105,057), and Louisiana (reach 96,642). These three regions account for the largest share of the active audience.

What other brands do Daiquiri fans also like?

Beyond Daiquiri itself, the audience over-indexes on Google Maps (6.19×), Kia Sportage (25.71×), Indeed.com (5×), and Autism Awareness (10.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Daiquiri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.