Rascasse Audience Intelligence

Sponge cake Audience in United States

A data profile of the people who buy, follow and care about Sponge cake in United States — modelled from more than twelve digital signal sources. Sponge cake has an estimated audience of 463,701 people in United States.

#142among Sweet in United States#11719among Topic in United States#2045in Food & Beverages

The average Sponge cake fan in United States is 34.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Edible Arrangements, Brownie (folklore), Specialty coffee, with strongest over-indexing on Edible Arrangements (55.25× the country average).

Demographically, the Sponge cake audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sponge cake fan in United States is more female, around 34.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Edible Arrangements.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sponge cake profile in United States.

Audience size
464K
in United States
Gender
72.7%♀
27.3% male
Age
34.3
average years
Country rank
#38289
Topic in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sponge cake fans

72.7% are female, 27.3% are male, average age 34.3.

Fig. 02

Gender split

72.7%
Female
27.3%
Male
Demographic split for Sponge cake audience in United States
MetricValue
Female72.7%
Male27.3%
Average age34.3
Estimated audience size463,701
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Sponge cake audience in United States
Age bracketShare%
16-1933%
20-2922%
30-3917%
40-4916%
50+12%
Fig. 04

Worldwide distribution

9.8%

of the worldwide Sponge cake audience comes from United States.

Worldwide audience distribution share by country for Sponge cake
CountryShare
Japan11.8%
United States9.8%
United Kingdom8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sponge cake audience in United States is strongest.

Fig. 05

Top regions by affinity

Sponge cake fans by region: top regions in United States
#RegionReachAffinity×
01New York~40K1.47×
02Washington~10K1.28×
03California~60K1.27×
04Hawaii~2K1.19×
05Massachusetts~10K1.14×
06New Jersey~10K1.13×
07Oregon~6K1.13×
08Alaska~1K1.12×
09Minnesota~7K1.10×
10Virginia~10K1.09×
11Maryland~9K1.09×
12Texas~40K1.08×
13Connecticut~5K1.07×
14Vermont<1K1.05×
15Georgia~10K1.04×
16North Carolina~10K1.03×
17Maine~2K1.03×
18Oklahoma~5K1.02×
19Arkansas~4K1.02×
20Rhode Island~1K1.00×
21Pennsylvania~20K0.99×
22Nevada~4K0.99×
23Delaware~1K0.98×
24Louisiana~6K0.97×
25Montana~1K0.97×
26Missouri~7K0.96×
27Wisconsin~7K0.96×
28West Virginia~2K0.96×
29South Dakota~1K0.96×
30South Carolina~7K0.95×
31Kansas~3K0.95×
32New Mexico~2K0.95×
33Idaho~2K0.95×
34Arizona~9K0.94×
35Indiana~8K0.93×
36Alabama~6K0.93×
37Utah~4K0.93×
38Iowa~4K0.93×
39New Hampshire~2K0.93×
40North Dakota<1K0.93×
41Florida~30K0.92×
42Illinois~10K0.92×
43Michigan~10K0.92×
44Kentucky~5K0.92×
45Nebraska~2K0.92×
46Mississippi~3K0.91×
47Tennessee~8K0.90×
48Ohio~10K0.89×
49Washington, District of Columbia~1K0.89×
50Colorado~6K0.86×
Fig. 06

Affinity by region

Affinity by region — Sponge cake, United States
0.86×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sponge cake audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sponge cake audience
#·InterestCategoryAffinity×
01Edible ArrangementsFood & Beverages55.25×
02Brownie (folklore)Food & Beverages53.46×
03Baking powderFood & Beverages20.12×
04Specialty coffeeFood & Beverages13.94×
05International educationBusiness & Career12.94×
06Iced coffeeFood & Beverages9.57×
07CheesecakeFood & Beverages6.43×
08Milwaukee BrewersSports6.01×
09HypermarketShopping5.77×
10Discount storesShopping5.20×
11Non-alcoholic beverageFood & Beverages5.16×
12Weather forecastingHome & Garden4.99×
13PastryFood & Beverages4.55×
14Shopping mallsShopping3.36×
15Pizza HutFood & Beverages3.21×
16Mortgage loansBusiness & Career2.97×
17SubwayFood & Beverages2.74×
18Trader Joe'sShopping2.55×
19McDonald'sFood & Beverages2.50×
20PinterestInternet & Social Media2.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sponge cake audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sponge cake audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.50×
Community OrientationOPEN2.19×
Quality AwarenessPREMIUM2.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sponge cake audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.57×
Social Media UsageJOY0.83×
Sports ActivityPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sponge cake have in United States?

Sponge cake has an estimated audience of 463,701 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sponge cake fans?

72.7% of Sponge cake fans are female, 27.3% are male, with an average age of 34.3 years.

03

Which brands do Sponge cake fans like most?

Sponge cake fans show strongest brand affinity for Edible Arrangements (55.25×), Brownie (folklore) (53.46×), and Specialty coffee (13.94×) over the country average.

04

Where do Sponge cake fans live in United States?

Sponge cake fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Sponge cake fans also like?

Beyond Sponge cake itself, the audience over-indexes on Brownie (folklore) (53.46×), Specialty coffee (13.94×), Baking powder (20.12×), and Discount stores (5.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Sponge cake audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sponge cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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