Sponge cake Audience in United States

Sponge cake logo

Sponge cake has an estimated audience of 463,701 people in United States. 72.7% are female, 27.3% are male, average age 34.3. Top regions: California, Texas, New York. Top brand affinities: Nationality, Elsword, Panama, JTV (Indonesia), Unique Gifts.

The average Sponge cake fan in United States is 34.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Nationality, Elsword, Panama, with strongest over-indexing on Nationality (4.42× the country average). Demographically, the Sponge cake audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Sponge cake fans

Demographic split for Sponge cake audience in United States
MetricValue
Female72.7%
Male27.3%
Average age34.3
Estimated audience size463,701

Audience persona

The typical Sponge cake fan in United States is more female, around 34.3 years old, with strong Pet Ownership tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Sponge cake in United States
RegionReachAffinity
California64,4351.26×
Texas42,9021.08×
New York39,7261.53×
Florida30,2050.96×
Pennsylvania16,1731.04×
Illinois16,1121.04×
North Carolina15,3081.1×
Georgia14,3061×
New Jersey14,1841.2×
Ohio12,5750.88×
Virginia12,4981.11×
Washington12,3851.33×
Michigan11,5270.95×
Massachusetts10,8781.19×
Maryland9,5211.19×
Arizona8,9150.94×
Tennessee8,2140.88×
Minnesota7,8481.18×
Indiana7,7010.91×
Missouri7,2740.97×
Wisconsin6,9240.99×
South Carolina6,6750.96×
Colorado6,4980.89×
Oregon6,4091.21×
Alabama5,5510.86×
Connecticut5,3981.16×
Louisiana5,2020.87×
Oklahoma4,9900.97×
Kentucky4,9720.86×
Utah4,1621×
Nevada4,1000.91×
Kansas3,6180.99×
Arkansas3,5970.94×
Iowa3,5120.92×
Mississippi3,0150.79×
Hawaii2,6891.35×
New Mexico2,1040.9×
Idaho2,0810.89×
Nebraska2,0560.88×
Maine1,8741.13×
West Virginia1,7380.8×
New Hampshire1,7350.95×
Rhode Island1,4290.97×
Washington, District of Columbia1,3110.94×
Delaware1,1650.91×
Montana1,0890.85×
Alaska9850.99×
Vermont8301.02×
North Dakota8250.87×
South Dakota7970.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sponge cake audience
BrandAffinityCategory
Nationality4.42×Politics & Society
Elsword26.05×Games
Panama2.86×Travel & Leisure
JTV (Indonesia)3.92×
Unique Gifts1.7×Shopping
Layne Staley3.87×Music & Radio
Birthday Gifts1.94×Kids & Family
Mad About You7.31×Movies & TV
Mothercare1.75×Kids & Family
Assetto Corsa6.36×Games
Sears1.87×Shopping
Superintendent (education)4.07×Business & Career
Women's empowerment1.74×Politics & Society
Stamp collecting1.92×Home & Garden
Isabela (province)5.37×
Public speaking1.53×Politics & Society
Obscura Antiques & Oddities15.72×Home & Garden
International University of Business Agriculture and Technology3.79×Business & Career
Cacique3.93×Food & Beverages
Software widget5.04×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sponge cake audience
TraitClusterScore
Pet OwnershipJOY2.12
Community OrientationOPEN2.02
LGBTQ+ IdentityOPEN1.86
Price SensitivityPREMIUM1.76
TravellingTHRILL1.7
Design AffinityPREMIUM1.62

Worldwide distribution

Worldwide audience distribution share by country for Sponge cake
CountryShare
Japan11.8%
United States9.8%
United Kingdom8.7%

See Sponge cake audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Sponge cake have in United States?

Sponge cake has an estimated audience of 463,701 people in United States, concentrated in California and Texas.

What is the gender split and age of Sponge cake fans?

72.7% of Sponge cake fans are female, 27.3% are male, with an average age of 34.3 years.

Which brands do Sponge cake fans like most?

Sponge cake fans show strongest brand affinity for Nationality (4.42×), Elsword (26.05×), and Panama (2.86×) over the country average.

Where do Sponge cake fans live in United States?

Sponge cake fans in United States are most concentrated in California (reach 64,435), Texas (reach 42,902), and New York (reach 39,726). These three regions account for the largest share of the active audience.

What other brands do Sponge cake fans also like?

Beyond Sponge cake itself, the audience over-indexes on Elsword (26.05×), Panama (2.86×), JTV (Indonesia) (3.92×), and Unique Gifts (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sponge cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.