Rascasse Audience Intelligence

Red velvet cake Audience in United States

A data profile of the people who buy, follow and care about Red velvet cake in United States — modelled from more than twelve digital signal sources. Red velvet cake has an estimated audience of 1,048,677 people in United States.

#80among Sweet in United States#8511among Topic in United States#1283in Food & Beverages

The average Red velvet cake fan in United States is 32.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Edible Arrangements, Chocolate brownie, Pastry, with strongest over-indexing on Edible Arrangements (57.87× the country average).

Demographically, the Red velvet cake audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Red velvet cake fan in United States is more female, around 32.2 years old, with strong Community Orientation tendencies and a notable affinity for Edible Arrangements.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Red velvet cake profile in United States.

Audience size
1M
in United States
Gender
78.4%♀
21.6% male
Age
32.2
average years
Country rank
#22935
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Red velvet cake fans

78.4% are female, 21.6% are male, average age 32.2.

Fig. 02

Gender split

78.4%
Female
21.6%
Male
Demographic split for Red velvet cake audience in United States
MetricValue
Female78.4%
Male21.6%
Average age32.2
Estimated audience size1,048,677
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Red velvet cake audience in United States
Age bracketShare%
16-1941%
20-2920%
30-3915%
40-4914%
50+10%
Fig. 04

Worldwide distribution

15.3%

of the worldwide Red velvet cake audience comes from United States.

Worldwide audience distribution share by country for Red velvet cake
CountryShare
United States15.3%
Japan14.0%
Ukraine6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Red velvet cake audience in United States is strongest.

Fig. 05

Top regions by affinity

Red velvet cake fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~20K1.54×
02Georgia~50K1.53×
03South Carolina~20K1.40×
04Mississippi~10K1.31×
05Texas~100K1.26×
06North Carolina~40K1.24×
07Maryland~20K1.22×
08Louisiana~20K1.15×
09California~100K1.14×
10Virginia~30K1.10×
11Florida~80K1.09×
12New York~60K1.07×
13Arkansas~9K1.07×
14Tennessee~20K1.06×
15Washington~20K1.05×
16Nevada~10K1.05×
17Kentucky~10K1.04×
18Alaska~2K1.04×
19Illinois~40K1.03×
20Arizona~20K1.01×
21Oklahoma~10K1.01×
22New Jersey~30K1.00×
23Washington, District of Columbia~3K0.99×
24Michigan~30K0.97×
25Kansas~8K0.97×
26Massachusetts~20K0.96×
27Oregon~10K0.96×
28Connecticut~10K0.96×
29Ohio~30K0.95×
30West Virginia~5K0.95×
31Indiana~20K0.94×
32New Mexico~5K0.94×
33Missouri~20K0.93×
34Delaware~3K0.93×
35Pennsylvania~30K0.91×
36Rhode Island~3K0.91×
37Hawaii~4K0.90×
38Montana~3K0.89×
39Utah~8K0.88×
40Vermont~2K0.88×
41Minnesota~10K0.87×
42Nebraska~5K0.87×
43Idaho~5K0.87×
44Colorado~10K0.86×
45Iowa~7K0.83×
46New Hampshire~3K0.83×
47Maine~3K0.83×
48Wisconsin~10K0.81×
49North Dakota~2K0.79×
50South Dakota~2K0.78×
Fig. 06

Affinity by region

Affinity by region — Red velvet cake, United States
0.78×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Red velvet cake audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Red velvet cake audience
#·InterestCategoryAffinity×
01Edible ArrangementsFood & Beverages57.87×
02Pound cakeFood & Beverages22.21×
03Porter AirlinesTravel & Leisure20.00×
04Brownie (folklore)Food & Beverages19.71×
05Baileys Irish CreamFood & Beverages15.56×
06Rosie O'DonnellMovies & TV10.24×
07Ferrero RocherFood & Beverages9.87×
08Chocolate brownieFood & Beverages8.97×
09Michelle RodriguezMovies & TV7.77×
10Hello KittyKids & Family5.60×
11PastryFood & Beverages4.31×
12UniqloShopping4.17×
13CupcakeFood & Beverages3.40×
14ConfectioneryFood & Beverages2.67×
15BakeryFood & Beverages2.65×
16CandyFood & Beverages2.27×
17CocktailFood & Beverages2.12×
18BreakfastFood & Beverages1.99×
19Do it yourself (DIY)Home & Garden1.79×
20SupermanMovies & TV1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Red velvet cake audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Red velvet cake audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.51×
IndulgenceJOY1.48×
Price SensitivityPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Red velvet cake audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.79×
PatriotismCONSERVATISM0.80×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Red velvet cake have in United States?

Red velvet cake has an estimated audience of 1,048,677 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Red velvet cake fans?

78.4% of Red velvet cake fans are female, 21.6% are male, with an average age of 32.2 years.

03

Which brands do Red velvet cake fans like most?

Red velvet cake fans show strongest brand affinity for Edible Arrangements (57.87×), Chocolate brownie (8.97×), and Pastry (4.31×) over the country average.

04

Where do Red velvet cake fans live in United States?

Red velvet cake fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Red velvet cake fans also like?

Beyond Red velvet cake itself, the audience over-indexes on Chocolate brownie (8.97×), Pastry (4.31×), Rosie O'Donnell (10.24×), and Superman (1.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Red velvet cake audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Red velvet cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →