Red velvet cake Audience in United States

Red velvet cake logo

Red velvet cake has an estimated audience of 1,048,677 people in United States. 78.4% are female, 21.6% are male, average age 32.2. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Natural rubber, Combat sport, Goop, Product design.

The average Red velvet cake fan in United States is 32.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Natural rubber, Combat sport, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Red velvet cake audience skews more female with an average age of 32.2, and over-indexes on personality traits such as LGBTQ+ Identity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Red velvet cake fans

Demographic split for Red velvet cake audience in United States
MetricValue
Female78.4%
Male21.6%
Average age32.2
Estimated audience size1,048,677

Audience persona

The typical Red velvet cake fan in United States is more female, around 32.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Red velvet cake in United States
RegionReachAffinity
California135,4831.17×
Texas117,9661.31×
Florida81,1131.14×
New York65,0201.11×
Georgia51,5741.6×
North Carolina41,1091.3×
Illinois37,1791.06×
Pennsylvania32,3410.92×
Ohio31,3950.97×
Virginia28,4741.11×
New Jersey26,8711.01×
Michigan26,1780.95×
Tennessee23,2131.1×
Washington22,8231.08×
South Carolina22,7771.44×
Alabama22,7541.55×
Maryland21,8721.21×
Arizona21,0640.98×
Massachusetts19,6960.95×
Indiana18,0860.94×
Missouri15,9930.95×
Louisiana15,8891.17×
Colorado15,0350.91×
Kentucky13,7521.05×
Minnesota12,8850.86×
Wisconsin12,4990.79×
Oklahoma11,9431.03×
Oregon11,8760.99×
Mississippi10,9631.27×
Nevada10,5771.04×
Connecticut9,7820.93×
Arkansas9,1591.06×
Utah8,3010.88×
Kansas8,1320.98×
Iowa6,9990.81×
New Mexico4,9560.94×
Idaho4,4970.86×
West Virginia4,4830.92×
Nebraska4,2730.81×
Hawaii3,9380.87×
Washington, District of Columbia3,2501.03×
New Hampshire3,2340.78×
Maine2,9780.79×
Rhode Island2,8520.85×
Delaware2,5130.87×
Montana2,4760.85×
Alaska2,1610.96×
Vermont1,5470.84×
South Dakota1,5020.62×
North Dakota1,4710.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Red velvet cake audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Natural rubber5.09×Cars & Mobility
Combat sport3.04×Sports
Goop9.36×Internet & Social Media
Product design2.71×Business & Career
Governor of Michigan10.16×Politics & Society
Bank account3.25×Business & Career
Grace Slick10.6×Music & Radio
Cam Ward4.51×Sports
Wok7.33×Food & Beverages
Grinch4.43×Movies & TV
headspace9.99×Health
Historic site4.47×Arts & Culture
Google Home6.55×Technology & Electronics
Hibachi7×Food & Beverages
Cherish (group)9.12×Music & Radio
Vocal harmony3.71×Music & Radio
Tierra Cali6.07×Travel & Leisure
No Escape (1994 film)8.77×Movies & TV
Unique Gifts1.83×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Red velvet cake audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.57
Price SensitivityPREMIUM1.4
Pet OwnershipJOY1.36
Luxury OrientationPREMIUM1.36
CreativityOPEN1.3
DIY MentalityTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Red velvet cake
CountryShare
United States15.3%
Japan14.0%
Ukraine6.5%

See Red velvet cake audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Red velvet cake have in United States?

Red velvet cake has an estimated audience of 1,048,677 people in United States, concentrated in California and Texas.

What is the gender split and age of Red velvet cake fans?

78.4% of Red velvet cake fans are female, 21.6% are male, with an average age of 32.2 years.

Which brands do Red velvet cake fans like most?

Red velvet cake fans show strongest brand affinity for Keene, New Hampshire (675×), Natural rubber (5.09×), and Combat sport (3.04×) over the country average.

Where do Red velvet cake fans live in United States?

Red velvet cake fans in United States are most concentrated in California (reach 135,483), Texas (reach 117,966), and Florida (reach 81,113). These three regions account for the largest share of the active audience.

What other brands do Red velvet cake fans also like?

Beyond Red velvet cake itself, the audience over-indexes on Natural rubber (5.09×), Combat sport (3.04×), Goop (9.36×), and Product design (2.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Red velvet cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.