Pumpkin Spice Latte Audience in United States

Pumpkin Spice Latte logo

Pumpkin Spice Latte has an estimated audience of 2,346,080 people in United States. 78.6% are female, 21.4% are male, average age 36.2. Top regions: California, Texas, Florida. Top brand affinities: Regional styles of Mexican music, Mathcore, Google Home, The Historian, Mothercare.

The average Pumpkin Spice Latte fan in United States is 36.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regional styles of Mexican music, Mathcore, Google Home, with strongest over-indexing on Regional styles of Mexican music (73.17× the country average). Demographically, the Pumpkin Spice Latte audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Pumpkin Spice Latte fans

Demographic split for Pumpkin Spice Latte audience in United States
MetricValue
Female78.6%
Male21.4%
Average age36.2
Estimated audience size2,346,080

Audience persona

The typical Pumpkin Spice Latte fan in United States is more female, around 36.2 years old, with strong Sustainability tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Pumpkin Spice Latte in United States
RegionReachAffinity
California380,1341.47×
Texas275,8601.37×
Florida155,6840.98×
New York152,7801.17×
Illinois93,5741.2×
Pennsylvania78,2720.99×
Georgia77,3621.07×
North Carolina77,1401.09×
Ohio76,1461.05×
Virginia70,1431.23×
Washington68,3841.45×
New Jersey62,0231.04×
Arizona60,9241.27×
Michigan57,3320.93×
Tennessee47,1861×
Indiana44,8501.05×
Colorado43,5761.18×
Massachusetts42,3300.92×
Maryland41,3801.03×
Missouri36,1960.96×
Wisconsin34,6650.98×
Minnesota33,4821×
South Carolina33,4540.95×
Oregon29,3841.09×
Alabama27,8570.85×
Kentucky27,4740.93×
Nevada25,4661.12×
Oklahoma24,5660.94×
Louisiana23,2120.77×
Connecticut22,1710.94×
Utah21,1381.01×
Kansas19,9071.08×
Arkansas18,6260.96×
Iowa17,0960.88×
New Mexico13,3071.13×
Mississippi12,2900.64×
Idaho12,0031.02×
Hawaii11,1741.11×
Nebraska11,0220.94×
West Virginia10,0800.92×
Washington, District of Columbia7,3011.04×
New Hampshire6,8300.74×
Montana5,7690.89×
Rhode Island5,5400.74×
Maine5,5370.66×
Alaska5,3601.07×
South Dakota4,9540.91×
Delaware4,7250.73×
North Dakota4,3800.91×
Vermont3,2690.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pumpkin Spice Latte audience
BrandAffinityCategory
Regional styles of Mexican music73.17×Music & Radio
Mathcore17.86×Music & Radio
Google Home11.87×Technology & Electronics
The Historian16.83×Literature
Mothercare2.55×Kids & Family
Natural rubber1.61×Cars & Mobility
Eurail16.92×Cars & Mobility
Unique Gifts1.79×Shopping
Jingoism1.63×Politics & Society
Birthday Gifts2.1×Kids & Family
edureka22.96×Business & Career
Parral, Chihuahua9.05×Travel & Leisure
Nurse education1.59×Kids & Family
Cachorro2.45×Pets & Animals
Evan Tanner16.95×Sports
Glasgow, Kentucky11.66×Travel & Leisure
Trish McEvoy12.84×Beauty & Wellness
Mie goreng15.89×Food & Beverages
charvel guitars13.02×Music & Radio
El Hijo del Santo12.93×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pumpkin Spice Latte audience
TraitClusterScore
SustainabilityBALANCE10.39
Luxury OrientationPREMIUM2.2
LGBTQ+ IdentityOPEN1.96
Risk AppetiteTHRILL1.95
IndulgenceJOY1.64
Family OrientationCONSERVATISM1.54

Worldwide distribution

Worldwide audience distribution share by country for Pumpkin Spice Latte
CountryShare
United States78.8%
Poland4.7%
Canada2.2%

See Pumpkin Spice Latte audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Pumpkin Spice Latte have in United States?

Pumpkin Spice Latte has an estimated audience of 2,346,080 people in United States, concentrated in California and Texas.

What is the gender split and age of Pumpkin Spice Latte fans?

78.6% of Pumpkin Spice Latte fans are female, 21.4% are male, with an average age of 36.2 years.

Which brands do Pumpkin Spice Latte fans like most?

Pumpkin Spice Latte fans show strongest brand affinity for Regional styles of Mexican music (73.17×), Mathcore (17.86×), and Google Home (11.87×) over the country average.

Where do Pumpkin Spice Latte fans live in United States?

Pumpkin Spice Latte fans in United States are most concentrated in California (reach 380,134), Texas (reach 275,860), and Florida (reach 155,684). These three regions account for the largest share of the active audience.

What other brands do Pumpkin Spice Latte fans also like?

Beyond Pumpkin Spice Latte itself, the audience over-indexes on Mathcore (17.86×), Google Home (11.87×), The Historian (16.83×), and Mothercare (2.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pumpkin Spice Latte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.