Layer cake Audience in United States
Layer cake has an estimated audience of 745,885 people in United States. 77.3% are female, 22.7% are male, average age 37.3. Top regions: California, New York, Texas. Top brand affinities: Product design, Goop, Wok, Governor of Michigan, Grinch.
The average Layer cake fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Product design, Goop, Wok, with strongest over-indexing on Product design (4.15× the country average). Demographically, the Layer cake audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Layer cake fans
| Metric | Value |
|---|---|
| Female | 77.3% |
| Male | 22.7% |
| Average age | 37.3 |
| Estimated audience size | 745,885 |
Audience persona
The typical Layer cake fan in United States is more female, around 37.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 104,560 | 1.27× |
| New York | 60,325 | 1.45× |
| Texas | 56,882 | 0.89× |
| Florida | 41,293 | 0.82× |
| Tennessee | 35,733 | 2.39× |
| Illinois | 27,792 | 1.12× |
| Washington | 23,599 | 1.58× |
| Pennsylvania | 23,574 | 0.94× |
| Georgia | 22,494 | 0.98× |
| North Carolina | 21,762 | 0.97× |
| Ohio | 20,985 | 0.91× |
| Massachusetts | 18,900 | 1.29× |
| Michigan | 18,345 | 0.94× |
| New Jersey | 18,184 | 0.96× |
| Virginia | 17,996 | 0.99× |
| Colorado | 14,457 | 1.23× |
| Maryland | 13,913 | 1.08× |
| Arizona | 13,439 | 0.88× |
| Oregon | 12,907 | 1.51× |
| Indiana | 11,354 | 0.83× |
| Missouri | 11,345 | 0.94× |
| Minnesota | 10,895 | 1.02× |
| Wisconsin | 10,500 | 0.94× |
| South Carolina | 9,485 | 0.85× |
| Kentucky | 8,476 | 0.91× |
| Connecticut | 8,330 | 1.11× |
| Louisiana | 8,199 | 0.85× |
| Alabama | 8,075 | 0.77× |
| Oklahoma | 6,808 | 0.82× |
| Nevada | 6,153 | 0.85× |
| Utah | 6,099 | 0.91× |
| Iowa | 5,354 | 0.87× |
| Kansas | 5,016 | 0.85× |
| Arkansas | 4,557 | 0.74× |
| Mississippi | 4,280 | 0.7× |
| Washington, District of Columbia | 3,649 | 1.63× |
| New Hampshire | 3,190 | 1.09× |
| Nebraska | 3,165 | 0.85× |
| Idaho | 3,143 | 0.84× |
| Maine | 2,830 | 1.06× |
| New Mexico | 2,773 | 0.74× |
| Hawaii | 2,659 | 0.83× |
| Rhode Island | 2,336 | 0.98× |
| Montana | 2,192 | 1.06× |
| West Virginia | 2,078 | 0.6× |
| Alaska | 1,867 | 1.17× |
| Delaware | 1,481 | 0.72× |
| Vermont | 1,444 | 1.1× |
| South Dakota | 1,205 | 0.7× |
| North Dakota | 999 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 4.15× | Business & Career |
| Goop | 11.28× | Internet & Social Media |
| Wok | 12.66× | Food & Beverages |
| Governor of Michigan | 12.27× | Politics & Society |
| Grinch | 6.55× | Movies & TV |
| headspace | 14.96× | Health |
| Grace Slick | 13.45× | Music & Radio |
| Historic site | 6.15× | Arts & Culture |
| Stamp collecting | 6.62× | Home & Garden |
| Google Home | 8.27× | Technology & Electronics |
| UK garage | 6.75× | Music & Radio |
| Cherish (group) | 11.73× | Music & Radio |
| Vocal harmony | 4.83× | Music & Radio |
| Hibachi | 8.09× | Food & Beverages |
| Fairy godmother | 6.98× | Literature |
| Guitarist (magazine) | 10.3× | Music & Radio |
| Whataburger | 1.56× | Food & Beverages |
| Jingoism | 1.89× | Politics & Society |
| Kikar HaShabbat | 14.1× | News |
| No Escape (1994 film) | 9.36× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.11 |
| Risk Appetite | THRILL | 1.97 |
| Quality Awareness | PREMIUM | 1.68 |
| Indulgence | JOY | 1.57 |
| DIY Mentality | THRILL | 1.49 |
| Price Sensitivity | PREMIUM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.1% |
| Taiwan | 12.6% |
| Japan | 9.0% |
See Layer cake audiences in other countries
More Sweet audiences in United States
Frequently asked questions
How many fans does Layer cake have in United States?
Layer cake has an estimated audience of 745,885 people in United States, concentrated in California and New York.
What is the gender split and age of Layer cake fans?
77.3% of Layer cake fans are female, 22.7% are male, with an average age of 37.3 years.
Which brands do Layer cake fans like most?
Layer cake fans show strongest brand affinity for Product design (4.15×), Goop (11.28×), and Wok (12.66×) over the country average.
Where do Layer cake fans live in United States?
Layer cake fans in United States are most concentrated in California (reach 104,560), New York (reach 60,325), and Texas (reach 56,882). These three regions account for the largest share of the active audience.
What other brands do Layer cake fans also like?
Beyond Layer cake itself, the audience over-indexes on Goop (11.28×), Wok (12.66×), Governor of Michigan (12.27×), and Grinch (6.55×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Layer cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.