Rascasse Audience Intelligence

Layer cake Audience in United States

A data profile of the people who buy, follow and care about Layer cake in United States — modelled from more than twelve digital signal sources. Layer cake has an estimated audience of 745,885 people in United States.

#100among Sweet in United States#9801among Topic in United States#1593in Food & Beverages

The average Layer cake fan in United States is 37.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Edible Arrangements, Baking powder, FedEx, with strongest over-indexing on Edible Arrangements (52.55× the country average).

Demographically, the Layer cake audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Layer cake fan in United States is more female, around 37.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Edible Arrangements.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Layer cake profile in United States.

Audience size
746K
in United States
Gender
77.3%♀
22.7% male
Age
37.3
average years
Country rank
#28741
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Layer cake fans

77.3% are female, 22.7% are male, average age 37.3.

Fig. 02

Gender split

77.3%
Female
22.7%
Male
Demographic split for Layer cake audience in United States
MetricValue
Female77.3%
Male22.7%
Average age37.3
Estimated audience size745,885
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Layer cake audience in United States
Age bracketShare%
16-1929%
20-2917%
30-3915%
40-4919%
50+20%
Fig. 04

Worldwide distribution

25.1%

of the worldwide Layer cake audience comes from United States.

Worldwide audience distribution share by country for Layer cake
CountryShare
United States25.1%
Taiwan12.6%
Japan9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Layer cake audience in United States is strongest.

Fig. 05

Top regions by affinity

Layer cake fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~30K1.92×
02Washington~20K1.44×
03Washington, District of Columbia~3K1.42×
04New York~60K1.39×
05Oregon~10K1.37×
06California~100K1.24×
07Massachusetts~20K1.21×
08Colorado~10K1.18×
09Vermont~1K1.14×
10Alaska~2K1.12×
11Connecticut~8K1.11×
12Maryland~10K1.10×
13Maine~3K1.08×
14Montana~2K1.08×
15New Hampshire~3K1.07×
16Illinois~30K1.06×
17Minnesota~10K1.05×
18Virginia~20K1.04×
19Rhode Island~2K1.02×
20New Jersey~20K0.99×
21Kansas~6K0.97×
22Pennsylvania~20K0.96×
23Utah~6K0.96×
24Missouri~10K0.95×
25Georgia~20K0.94×
26North Carolina~20K0.94×
27Wisconsin~10K0.94×
28Michigan~20K0.93×
29Idaho~3K0.93×
30Kentucky~9K0.92×
31Ohio~20K0.91×
32Nebraska~3K0.90×
33Iowa~5K0.89×
34Hawaii~3K0.89×
35Texas~60K0.88×
36Arizona~10K0.88×
37South Carolina~10K0.88×
38Nevada~6K0.88×
39Delaware~2K0.88×
40Louisiana~8K0.87×
41Oklahoma~7K0.87×
42North Dakota~1K0.87×
43New Mexico~3K0.85×
44South Dakota~1K0.85×
45Indiana~10K0.84×
46West Virginia~3K0.84×
47Florida~40K0.83×
48Arkansas~5K0.83×
49Alabama~8K0.80×
50Mississippi~5K0.77×
Fig. 06

Affinity by region

Affinity by region — Layer cake, United States
0.77×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Layer cake audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Layer cake audience
#·InterestCategoryAffinity×
01Edible ArrangementsFood & Beverages52.55×
02Baking powderFood & Beverages20.00×
03Rosie O'DonnellMovies & TV11.44×
04Potato chipFood & Beverages6.01×
05QVCMovies & TV5.95×
06City BankBusiness & Career5.35×
07FedExBusiness & Career5.16×
08Sustainable energyHome & Garden4.42×
09Microwave ovenHome & Garden4.18×
10Discount storesShopping3.92×
11Renewable energyBusiness & Career3.79×
12Pizza HutFood & Beverages3.12×
13SubwayFood & Beverages3.10×
14Mortgage loansBusiness & Career3.02×
15Shopping mallsShopping3.02×
16PinterestInternet & Social Media2.97×
17Organic foodFood & Beverages2.93×
18McDonald'sFood & Beverages2.77×
19StarbucksFood & Beverages2.37×
20AirbnbTravel & Leisure2.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Layer cake audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Layer cake audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.11×
Quality AwarenessPREMIUM2.04×
Family OrientationCONSERVATISM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Layer cake audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.81×
Early Adopter MentalityPOWER0.86×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Layer cake have in United States?

Layer cake has an estimated audience of 745,885 people in United States, concentrated in California and New York.

02

What is the gender split and age of Layer cake fans?

77.3% of Layer cake fans are female, 22.7% are male, with an average age of 37.3 years.

03

Which brands do Layer cake fans like most?

Layer cake fans show strongest brand affinity for Edible Arrangements (52.55×), Baking powder (20×), and FedEx (5.16×) over the country average.

04

Where do Layer cake fans live in United States?

Layer cake fans in United States are most concentrated in California (reach ~100K), New York (reach ~60K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Layer cake fans also like?

Beyond Layer cake itself, the audience over-indexes on Baking powder (20×), FedEx (5.16×), Pinterest (2.97×), and QVC (5.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Layer cake audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Layer cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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