Layer cake Audience in United States

Layer cake has an estimated audience of 745,885 people in United States. 77.3% are female, 22.7% are male, average age 37.3. Top regions: California, New York, Texas. Top brand affinities: Edible Arrangements, Capital One, Google Maps, Circle K, Beetlejuice.

The average Layer cake fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Edible Arrangements, Capital One, Google Maps, with strongest over-indexing on Edible Arrangements (59.89× the country average). Demographically, the Layer cake audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Layer cake fans

Demographic split for Layer cake audience in United States
MetricValue
Female77.3%
Male22.7%
Average age37.3
Estimated audience size745,885

Audience persona

The typical Layer cake fan in United States is more female, around 37.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Edible Arrangements.

Top regions in United States

Top regions ranked by reach for Layer cake in United States
RegionReachAffinity
California104,5601.27×
New York60,3251.45×
Texas56,8820.89×
Florida41,2930.82×
Tennessee35,7332.39×
Illinois27,7921.12×
Washington23,5991.58×
Pennsylvania23,5740.94×
Georgia22,4940.98×
North Carolina21,7620.97×
Ohio20,9850.91×
Massachusetts18,9001.29×
Michigan18,3450.94×
New Jersey18,1840.96×
Virginia17,9960.99×
Colorado14,4571.23×
Maryland13,9131.08×
Arizona13,4390.88×
Oregon12,9071.51×
Indiana11,3540.83×
Missouri11,3450.94×
Minnesota10,8951.02×
Wisconsin10,5000.94×
South Carolina9,4850.85×
Kentucky8,4760.91×
Connecticut8,3301.11×
Louisiana8,1990.85×
Alabama8,0750.77×
Oklahoma6,8080.82×
Nevada6,1530.85×
Utah6,0990.91×
Iowa5,3540.87×
Kansas5,0160.85×
Arkansas4,5570.74×
Mississippi4,2800.7×
Washington, District of Columbia3,6491.63×
New Hampshire3,1901.09×
Nebraska3,1650.85×
Idaho3,1430.84×
Maine2,8301.06×
New Mexico2,7730.74×
Hawaii2,6590.83×
Rhode Island2,3360.98×
Montana2,1921.06×
West Virginia2,0780.6×
Alaska1,8671.17×
Delaware1,4810.72×
Vermont1,4441.1×
South Dakota1,2050.7×
North Dakota9990.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Layer cake audience
BrandAffinityCategory
Edible Arrangements59.89×Food & Beverages
Capital One12.13×Business & Career
Google Maps10.69×Internet & Social Media
Circle K17.06×Shopping
Beetlejuice10.9×Movies & TV
Rambo (film series)48.45×Movies & TV
Diane Keaton12.07×Movies & TV
Indeed.com7.48×Business & Career
Pretzel23.27×Food & Beverages
AccuWeather10.53×Home & Garden
Enterprise Rent-A-Car9.79×Cars & Mobility
Bruce Willis11.57×Movies & TV
Kendra Scott16.43×Fashion & Accessoires
DeviantArt11.03×Internet & Social Media
Billy Bob Thornton13.2×Movies & TV
Aaron Rodgers9.06×Sports
CarGurus8.12×Cars & Mobility
Catherine Zeta-Jones15.61×Movies & TV
Horoscope12.71×Health
Bagel21.57×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Layer cake audience
TraitClusterScore
Luxury OrientationPREMIUM2.11
Risk AppetiteTHRILL1.97
Quality AwarenessPREMIUM1.68
IndulgenceJOY1.57
DIY MentalityTHRILL1.49
Price SensitivityPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Layer cake
CountryShare
United States25.1%
Taiwan12.6%
Japan9.0%

See Layer cake audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Layer cake have in United States?

Layer cake has an estimated audience of 745,885 people in United States, concentrated in California and New York.

What is the gender split and age of Layer cake fans?

77.3% of Layer cake fans are female, 22.7% are male, with an average age of 37.3 years.

Which brands do Layer cake fans like most?

Layer cake fans show strongest brand affinity for Edible Arrangements (59.89×), Capital One (12.13×), and Google Maps (10.69×) over the country average.

Where do Layer cake fans live in United States?

Layer cake fans in United States are most concentrated in California (reach 104,560), New York (reach 60,325), and Texas (reach 56,882). These three regions account for the largest share of the active audience.

What other brands do Layer cake fans also like?

Beyond Layer cake itself, the audience over-indexes on Capital One (12.13×), Google Maps (10.69×), Circle K (17.06×), and Beetlejuice (10.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Layer cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.