Rascasse Audience Intelligence

Tres leches cake Audience in United States

A data profile of the people who buy, follow and care about Tres leches cake in United States — modelled from more than twelve digital signal sources. Tres leches cake has an estimated audience of 256,809 people in United States.

#185among Sweet in United States#14116among Topic in United States#2653in Food & Beverages

The average Tres leches cake fan in United States is 35.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Edible Arrangements, Discount stores, Shopping malls, with strongest over-indexing on Edible Arrangements (83.31× the country average).

Demographically, the Tres leches cake audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tres leches cake fan in United States is more female, around 35.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Edible Arrangements.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tres leches cake profile in United States.

Audience size
257K
in United States
Gender
79.3%♀
20.7% male
Age
35.5
average years
Country rank
#52186
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tres leches cake fans

79.3% are female, 20.7% are male, average age 35.5.

Fig. 02

Gender split

79.3%
Female
20.7%
Male
Demographic split for Tres leches cake audience in United States
MetricValue
Female79.3%
Male20.7%
Average age35.5
Estimated audience size256,809
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Tres leches cake audience in United States
Age bracketShare%
16-1928%
20-2921%
30-3920%
40-4920%
50+11%
Fig. 04

Worldwide distribution

31.0%

of the worldwide Tres leches cake audience comes from United States.

Worldwide audience distribution share by country for Tres leches cake
CountryShare
United States31.0%
Colombia21.6%
Canada12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tres leches cake audience in United States is strongest.

Fig. 05

Top regions by affinity

Tres leches cake fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~4K1.56×
02New Mexico~2K1.42×
03Arkansas~3K1.33×
04Kansas~3K1.28×
05Minnesota~5K1.25×
06Washington~6K1.22×
07North Carolina~9K1.17×
08Kentucky~4K1.17×
09Texas~30K1.14×
10Michigan~8K1.13×
11Connecticut~3K1.12×
12Nebraska~1K1.12×
13Rhode Island<1K1.11×
14Alaska<1K1.11×
15Colorado~4K1.10×
16North Dakota<1K1.10×
17Pennsylvania~9K1.09×
18Oregon~3K1.08×
19South Dakota<1K1.08×
20Tennessee~5K1.07×
21Indiana~5K1.07×
22Hawaii~1K1.05×
23Delaware<1K1.05×
24Louisiana~3K1.01×
25Idaho~1K1.01×
26Iowa~2K1.00×
27Wyoming<1K0.99×
28Missouri~4K0.95×
29Nevada~2K0.94×
30California~30K0.93×
31Ohio~7K0.93×
32Virginia~6K0.93×
33Maryland~4K0.93×
34Wisconsin~4K0.93×
35Georgia~7K0.92×
36Massachusetts~5K0.92×
37Arizona~5K0.90×
38Illinois~8K0.89×
39New Jersey~6K0.89×
40Mississippi~2K0.89×
41Montana<1K0.88×
42South Carolina~3K0.87×
43Alabama~3K0.86×
44Maine<1K0.85×
45West Virginia<1K0.83×
46New Hampshire<1K0.83×
47New York~10K0.76×
48Utah~2K0.69×
49Florida~10K0.62×
50Washington, District of Columbia<1K0.60×
Fig. 06

Affinity by region

Affinity by region — Tres leches cake, United States
0.60×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tres leches cake audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tres leches cake audience
#·InterestCategoryAffinity×
01Edible ArrangementsFood & Beverages83.31×
02Häagen-DazsFood & Beverages13.12×
03Baking powderFood & Beverages9.85×
04Discount storesShopping3.73×
05PastryFood & Beverages3.35×
06FedExBusiness & Career3.21×
07Shopping mallsShopping3.09×
08CupcakeFood & Beverages3.09×
09SubwayFood & Beverages2.86×
10Mortgage loansBusiness & Career2.85×
11Pizza HutFood & Beverages2.77×
12Domino's PizzaFood & Beverages2.71×
13Organic foodFood & Beverages2.68×
14McDonald'sFood & Beverages2.56×
15PinterestInternet & Social Media2.24×
16Trader Joe'sShopping2.20×
17StarbucksFood & Beverages2.17×
18BarbecueFood & Beverages2.00×
19AirbnbTravel & Leisure1.88×
20FurnitureHome & Garden1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tres leches cake audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tres leches cake audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.58×
IndulgenceJOY1.99×
Quality AwarenessPREMIUM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tres leches cake audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.62×
Risk AppetiteTHRILL0.76×
Sports ActivityPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tres leches cake have in United States?

Tres leches cake has an estimated audience of 256,809 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tres leches cake fans?

79.3% of Tres leches cake fans are female, 20.7% are male, with an average age of 35.5 years.

03

Which brands do Tres leches cake fans like most?

Tres leches cake fans show strongest brand affinity for Edible Arrangements (83.31×), Discount stores (3.73×), and Shopping malls (3.09×) over the country average.

04

Where do Tres leches cake fans live in United States?

Tres leches cake fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and New York (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Tres leches cake fans also like?

Beyond Tres leches cake itself, the audience over-indexes on Discount stores (3.73×), Shopping malls (3.09×), Pizza Hut (2.77×), and Mortgage loans (2.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Tres leches cake audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tres leches cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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