Pecan pie Audience in United States

Pecan pie has an estimated audience of 909,485 people in United States. 76.7% are female, 23.3% are male, average age 42.6. Top regions: Texas, California, Florida. Top brand affinities: Finnair, Edible Arrangements, Capital One, Circle K, Google Maps.

The average Pecan pie fan in United States is 42.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Finnair, Edible Arrangements, Capital One, with strongest over-indexing on Finnair (675× the country average). Demographically, the Pecan pie audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Pecan pie fans

Demographic split for Pecan pie audience in United States
MetricValue
Female76.7%
Male23.3%
Average age42.6
Estimated audience size909,485

Audience persona

The typical Pecan pie fan in United States is more female, around 42.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Pecan pie in United States
RegionReachAffinity
Texas102,8061.31×
California84,0290.84×
Florida53,3620.87×
New York41,3300.81×
Georgia31,0991.11×
North Carolina29,2451.07×
Illinois25,3340.84×
Ohio24,5720.88×
Pennsylvania24,5110.8×
Tennessee22,7611.25×
Virginia20,8440.94×
Michigan20,4220.86×
Washington19,1021.05×
Alabama18,7111.47×
Missouri18,4211.26×
Arizona16,9410.91×
Indiana16,6381×
Massachusetts16,0390.9×
New Jersey15,8750.69×
Louisiana15,8121.35×
Oklahoma15,4071.53×
South Carolina14,5031.06×
Colorado14,4001×
Kentucky13,3861.17×
Mississippi12,9351.73×
Arkansas12,7891.71×
Minnesota12,6720.97×
Maryland12,4350.8×
Wisconsin12,1040.88×
Oregon10,8811.04×
Kansas8,1441.14×
Connecticut7,5720.83×
Iowa7,3120.98×
Nevada6,9960.8×
Utah6,9390.85×
Idaho4,4740.98×
New Mexico4,2900.94×
Nebraska4,1270.9×
West Virginia3,9200.93×
New Hampshire3,3070.92×
Maine3,1830.98×
Montana2,7681.1×
Hawaii2,6780.69×
Rhode Island2,2250.77×
Washington, District of Columbia2,0700.76×
Alaska2,0031.03×
South Dakota1,8120.86×
Delaware1,5850.63×
Vermont1,5620.98×
North Dakota1,5560.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pecan pie audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Edible Arrangements72.9×Food & Beverages
Capital One13.19×Business & Career
Circle K22.69×Shopping
Google Maps11.71×Internet & Social Media
AccuWeather12.73×Home & Garden
Beetlejuice9.49×Movies & TV
Indeed.com7.73×Business & Career
Enterprise Rent-A-Car11.17×Cars & Mobility
Aaron Rodgers10.6×Sports
Pretzel23.27×Food & Beverages
CarGurus9.65×Cars & Mobility
Bruce Willis11.2×Movies & TV
DeviantArt10.2×Internet & Social Media
Billy Bob Thornton12.31×Movies & TV
Diane Keaton8.62×Movies & TV
Kendra Scott13.81×Fashion & Accessoires
Khan Academy10.75×Business & Career
Catherine Zeta-Jones14.58×Movies & TV
Charlie Hunnam13.61×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pecan pie audience
TraitClusterScore
Urban LifestyleOPEN1.55
Price SensitivityPREMIUM1.54
IndulgenceJOY1.41
Healthy LifestyleBALANCE1.35
Family OrientationCONSERVATISM1.31
CreativityOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Pecan pie
CountryShare
United States71.1%
Canada3.1%
France2.5%

See Pecan pie audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Pecan pie have in United States?

Pecan pie has an estimated audience of 909,485 people in United States, concentrated in Texas and California.

What is the gender split and age of Pecan pie fans?

76.7% of Pecan pie fans are female, 23.3% are male, with an average age of 42.6 years.

Which brands do Pecan pie fans like most?

Pecan pie fans show strongest brand affinity for Finnair (675×), Edible Arrangements (72.9×), and Capital One (13.19×) over the country average.

Where do Pecan pie fans live in United States?

Pecan pie fans in United States are most concentrated in Texas (reach 102,806), California (reach 84,029), and Florida (reach 53,362). These three regions account for the largest share of the active audience.

What other brands do Pecan pie fans also like?

Beyond Pecan pie itself, the audience over-indexes on Edible Arrangements (72.9×), Capital One (13.19×), Circle K (22.69×), and Google Maps (11.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pecan pie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.