Rascasse Audience Intelligence

Pecan pie Audience in United States

Name: Pecan pie — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Pecan pie in United States — modelled from more than twelve digital signal sources. Pecan pie has an estimated audience of 909,485 people in United States.

#90among Sweet in United States #9015among Topic in United States #1402in Food & Beverages

The average Pecan pie fan in United States is 42.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Edible Arrangements, QVC, FedEx, with strongest over-indexing on Edible Arrangements (72.96× the country average).

Demographically, the Pecan pie audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pecan pie fan in United States is more female, around 42.6 years old, with strong Family Orientation tendencies and a notable affinity for Edible Arrangements.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pecan pie profile in United States.

Audience size

909K

in United States

Gender

76.7%♀

23.3% male

Age

42.6

average years

Country rank

#25218

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Pecan pie fans

76.7% are female, 23.3% are male, average age 42.6.

Fig. 02

Gender split

76.7%

Female

23.3%

Male

Demographic split for Pecan pie audience in United States
Metric	Value
Female	76.7%
Male	23.3%
Average age	42.6
Estimated audience size	909,485

Fig. 03

Age distribution

Age distribution of the Pecan pie audience in United States
Age bracket	Share	%
16-19		16%
20-29		14%
30-39		16%
40-49		22%
50+		31%

Fig. 04

Worldwide distribution

69.9%

of the worldwide Pecan pie audience comes from United States.

Worldwide audience distribution share by country for Pecan pie
Country	Share
United States	69.9%
France	3.5%
Canada	3.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pecan pie audience in United States is strongest.

Fig. 05

Top regions by affinity

Pecan pie fans by region: top regions in United States
#	Region	Reach	×
01	Mississippi	~10K	1.71×
02	Arkansas	~10K	1.71×
03	Oklahoma	~20K	1.49×
04	Alabama	~20K	1.46×
05	Louisiana	~20K	1.38×
06	Texas	~100K	1.32×
07	Missouri	~20K	1.22×
08	Tennessee	~20K	1.21×
09	Kentucky	~10K	1.15×
10	Montana	~3K	1.15×
11	Kansas	~8K	1.13×
12	Alaska	~2K	1.11×
13	Georgia	~30K	1.08×
14	South Carolina	~10K	1.05×
15	North Carolina	~30K	1.04×
16	Iowa	~8K	1.04×
17	Oregon	~10K	1.02×
18	Washington	~20K	1.01×
19	Vermont	~2K	1.01×
20	Idaho	~5K	1.00×
21	Maine	~3K	1.00×
22	South Dakota	~2K	1.00×
23	Indiana	~20K	0.97×
24	Minnesota	~10K	0.96×
25	New Mexico	~4K	0.96×
26	West Virginia	~4K	0.96×
27	Colorado	~10K	0.95×
28	New Hampshire	~3K	0.94×
29	North Dakota	~2K	0.94×
30	Nebraska	~4K	0.93×
31	Virginia	~20K	0.92×
32	Arizona	~20K	0.90×
33	Massachusetts	~20K	0.88×
34	Wisconsin	~10K	0.87×
35	Utah	~7K	0.85×
36	Florida	~50K	0.84×
37	Ohio	~20K	0.83×
38	Michigan	~20K	0.82×
39	Connecticut	~7K	0.82×
40	California	~80K	0.80×
41	Illinois	~20K	0.80×
42	Nevada	~7K	0.80×
43	Maryland	~10K	0.78×
44	Rhode Island	~2K	0.78×
45	New York	~40K	0.77×
46	Pennsylvania	~20K	0.77×
47	Washington, District of Columbia	~2K	0.77×
48	Hawaii	~3K	0.74×
49	Delaware	~2K	0.74×
50	New Jersey	~20K	0.70×

Affinity by region — Pecan pie, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pecan pie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pecan pie audience
#	Interest	Category	×
01	Edible Arrangements	Food & Beverages	72.96×
02	Baking powder	Food & Beverages	14.05×
03	QVC	Movies & TV	9.30×
04	FedEx	Business & Career	6.52×
05	Potato chip	Food & Beverages	6.10×
06	Weather forecasting	Home & Garden	5.40×
07	Discount stores	Shopping	5.03×
08	Sustainable energy	Home & Garden	4.55×
09	Microwave oven	Home & Garden	4.34×
10	Mortgage loans	Business & Career	3.88×
11	Vehicle insurance	Cars & Mobility	3.74×
12	Pinterest	Internet & Social Media	3.70×
13	McDonald's	Food & Beverages	3.70×
14	Pizza Hut	Food & Beverages	3.61×
15	Subway	Food & Beverages	3.54×
16	Shopping malls	Shopping	3.51×
17	Organic food	Food & Beverages	3.41×
18	Starbucks	Food & Beverages	2.61×
19	Barbecue	Food & Beverages	2.56×
20	Furniture	Home & Garden	2.35×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pecan pie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Pecan pie audience · What stands out
Trait	Cluster	Score
Family Orientation	CONSERVATISM	2.49×
Convenience Orientation	PREMIUM	2.32×
Price Sensitivity	PREMIUM	2.00×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Pecan pie audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.77×
Pet Ownership	JOY	0.79×
Early Adopter Mentality	POWER	0.81×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Pecan pie have in United States?

Pecan pie has an estimated audience of 909,485 people in United States, concentrated in Texas and California.

What is the gender split and age of Pecan pie fans?

76.7% of Pecan pie fans are female, 23.3% are male, with an average age of 42.6 years.

Which brands do Pecan pie fans like most?

Pecan pie fans show strongest brand affinity for Edible Arrangements (72.96×), QVC (9.3×), and FedEx (6.52×) over the country average.

Where do Pecan pie fans live in United States?

Pecan pie fans in United States are most concentrated in Texas (reach ~100K), California (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

What other brands do Pecan pie fans also like?

Beyond Pecan pie itself, the audience over-indexes on QVC (9.3×), FedEx (6.52×), Pinterest (3.7×), and Discount stores (5.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

Chocolate (52,484,023)
Cake (51,967,550)
Cookie (40,864,481)
Ice cream (32,022,567)
Flour (29,983,565)

See Pecan pie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pecan pie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →