Rascasse Audience Intelligence

Horchata Target Market in United States

A data profile of the people who buy, follow and care about Horchata in United States — modelled from more than twelve digital signal sources. Horchata has an estimated audience of 1,966,287 people in United States.

#1485among Brand in United States#882in Food & Beverages

The average Horchata fan in United States is 34.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Edible Arrangements, Pizza Hut, Subway, with strongest over-indexing on Edible Arrangements (82.68× the country average).

Demographically, the Horchata audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Horchata fan in United States is more female, around 34.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Edible Arrangements.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Horchata profile in United States.

Audience size
2M
in United States
Gender
73.2%♀
26.8% male
Age
34.6
average years
Country rank
#14438
Brand in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Horchata

73.2% are female, 26.8% are male, average age 34.6.

Fig. 02

Gender split

73.2%
Female
26.8%
Male
Demographic split for Horchata audience in United States
MetricValue
Female73.2%
Male26.8%
Average age34.6
Estimated audience size1,966,287
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Horchata audience in United States
Age bracketShare%
16-1927%
20-2925%
30-3921%
40-4919%
50+8%
Fig. 04

Worldwide distribution

57.8%

of the worldwide Horchata audience comes from United States.

Worldwide audience distribution share by country for Horchata
CountryShare
United States57.8%
Spain9.4%
Canada6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Horchata audience in United States is strongest.

Fig. 05

Top regions by affinity

Horchata customers by region in United States
#RegionReachAffinity×
01Arkansas~20K1.17×
02Hawaii~10K1.17×
03North Carolina~70K1.16×
04Texas~200K1.14×
05Indiana~40K1.14×
06Virginia~50K1.13×
07Tennessee~40K1.13×
08Kentucky~30K1.11×
09Oklahoma~20K1.10×
10Washington~40K1.09×
11Georgia~60K1.08×
12Massachusetts~40K1.08×
13Kansas~20K1.08×
14Florida~100K1.07×
15New York~100K1.07×
16Washington, District of Columbia~6K1.07×
17Maryland~30K1.05×
18Illinois~70K1.04×
19Alabama~30K1.04×
20Connecticut~20K1.03×
21Missouri~30K1.02×
22New Mexico~10K1.02×
23Alaska~4K1.02×
24Nebraska~10K1.01×
25Ohio~60K0.99×
26New Jersey~50K0.99×
27Rhode Island~6K0.99×
28South Dakota~4K0.99×
29Colorado~30K0.98×
30Pennsylvania~60K0.97×
31Arizona~40K0.97×
32South Carolina~30K0.97×
33Louisiana~20K0.97×
34North Dakota~4K0.97×
35Michigan~50K0.96×
36Minnesota~30K0.96×
37Iowa~20K0.96×
38California~200K0.95×
39Oregon~20K0.95×
40Nevada~20K0.94×
41Mississippi~10K0.94×
42Delaware~5K0.93×
43Wisconsin~30K0.92×
44Maine~6K0.90×
45Montana~5K0.90×
46New Hampshire~7K0.89×
47West Virginia~8K0.88×
48Vermont~3K0.81×
49Idaho~8K0.79×
50Utah~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Horchata, United States
0.73×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Horchata audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Horchata audience
#·InterestCategoryAffinity×
01Edible ArrangementsFood & Beverages82.68×
02Mineral waterFood & Beverages4.46×
03Non-alcoholic beverageFood & Beverages3.93×
04Renewable energyBusiness & Career3.43×
05Pizza HutFood & Beverages3.27×
06SubwayFood & Beverages2.95×
07Sustainable energyHome & Garden2.94×
08Domino's PizzaFood & Beverages2.86×
09Discount storesShopping2.83×
10FedExBusiness & Career2.74×
11McDonald'sFood & Beverages2.63×
12StarbucksFood & Beverages2.43×
13Shopping mallsShopping2.40×
14Mortgage loansBusiness & Career2.22×
15Organic foodFood & Beverages2.17×
16MilkFood & Beverages2.12×
17LunchFood & Beverages2.06×
18BarbecueFood & Beverages1.81×
19PinterestInternet & Social Media1.78×
20AirbnbTravel & Leisure1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Horchata audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Horchata audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.11×
Convenience OrientationPREMIUM1.87×
Urban LifestyleOPEN1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Horchata audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.53×
TraditionCONSERVATISM0.76×
Risk AppetiteTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Horchata's target market in United States?

Horchata's target market in United States covers an estimated 1,966,287 people, concentrated in California and Texas.

02

What is the gender split and age of Horchata customers?

73.2% of the Horchata audience are female, 26.8% are male, with an average age of 34.6 years.

03

Which brands do Horchata fans like most?

Horchata fans show strongest brand affinity for Edible Arrangements (82.68×), Pizza Hut (3.27×), and Subway (2.95×) over the country average.

04

Where do Horchata fans live in United States?

Horchata fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Horchata fans also like?

Beyond Horchata itself, the audience over-indexes on Pizza Hut (3.27×), Subway (2.95×), McDonald's (2.63×), and Domino's Pizza (2.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Horchata audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Horchata. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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