Horchata Audience in United States

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Horchata has an estimated audience of 1,915,123 people in United States. 73.2% are female, 26.8% are male, average age 34.6. Top regions: California, Texas, Florida. Top brand affinities: Home construction, Combat sport, Justice, Nationality, 3D printing.

The average Horchata fan in United States is 34.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home construction, Combat sport, Justice, with strongest over-indexing on Home construction (1.67× the country average). Demographically, the Horchata audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Price Sensitivity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Horchata fans

Demographic split for Horchata audience in United States
MetricValue
Female73.2%
Male26.8%
Average age34.6
Estimated audience size1,915,123

Audience persona

The typical Horchata fan in United States is more female, around 34.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Horchata in United States
RegionReachAffinity
California229,4701.09×
Texas206,4681.25×
Florida150,7461.16×
New York119,1961.11×
Illinois72,1941.13×
North Carolina66,3921.15×
Georgia64,6981.1×
Ohio58,7751×
Pennsylvania56,7190.88×
Virginia52,7021.13×
Michigan49,2720.98×
New Jersey48,1120.99×
Washington45,4461.18×
Tennessee43,7391.14×
Arizona42,0351.07×
Massachusetts41,9841.11×
Indiana40,2241.15×
Maryland35,5431.08×
Colorado31,7511.05×
Missouri30,7331×
Wisconsin27,1850.94×
Minnesota26,4550.96×
South Carolina25,8560.9×
Alabama25,5230.95×
Kentucky24,0281×
Oklahoma23,2261.09×
Oregon22,6071.03×
Louisiana21,7410.88×
Connecticut18,9930.99×
Nevada18,5601×
Arkansas16,7791.06×
Kansas16,1411.07×
Iowa15,7201×
Utah13,0690.76×
Mississippi12,8650.82×
New Mexico10,1571.06×
Nebraska9,6631.01×
Hawaii9,3691.14×
Idaho7,8460.82×
West Virginia6,4330.72×
Washington, District of Columbia6,3941.11×
New Hampshire6,3300.84×
Rhode Island6,1371.01×
Maine5,8220.85×
Montana4,7510.89×
Delaware4,5830.87×
South Dakota4,1780.94×
Alaska4,1271.01×
North Dakota3,6520.93×
Vermont2,4930.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Horchata audience
BrandAffinityCategory
Home construction1.67×Home & Garden
Combat sport1.68×Sports
Justice2.48×Politics & Society
Nationality1.81×Politics & Society
3D printing1.89×Technology & Electronics
Bank account1.84×Business & Career
Racing1.73×Cars & Mobility
Mothercare1.83×Kids & Family
Panama2×Travel & Leisure
Nurse education1.56×Kids & Family
Mortgage insurance1.7×Business & Career
JTV (Indonesia)1.88×
Arnold Palmer2.02×Sports
Certified diabetes educator3.99×Business & Career
Waterford2.6×Travel & Leisure
Assetto Corsa3.61×Games
Tuscany2.03×Travel & Leisure
Software widget4.31×Technology & Electronics
San Pellegrino2.01×Food & Beverages
Picnic1.93×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Horchata audience
TraitClusterScore
Price SensitivityPREMIUM1.58
Urban LifestyleOPEN1.57
Healthy LifestyleBALANCE1.47
IndulgenceJOY1.41
LGBTQ+ IdentityOPEN1.39
Early Adopter MentalityPOWER1.29

Worldwide distribution

Worldwide audience distribution share by country for Horchata
CountryShare
United States57.7%
Spain10.2%
Canada6.4%

See Horchata audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Horchata have in United States?

Horchata has an estimated audience of 1,915,123 people in United States, concentrated in California and Texas.

What is the gender split and age of Horchata fans?

73.2% of Horchata fans are female, 26.8% are male, with an average age of 34.6 years.

Which brands do Horchata fans like most?

Horchata fans show strongest brand affinity for Home construction (1.67×), Combat sport (1.68×), and Justice (2.48×) over the country average.

Where do Horchata fans live in United States?

Horchata fans in United States are most concentrated in California (reach 229,470), Texas (reach 206,468), and Florida (reach 150,746). These three regions account for the largest share of the active audience.

What other brands do Horchata fans also like?

Beyond Horchata itself, the audience over-indexes on Combat sport (1.68×), Justice (2.48×), Nationality (1.81×), and 3D printing (1.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Horchata. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.