Rascasse Audience Intelligence

Cream liqueur Audience in United States

A data profile of the people who buy, follow and care about Cream liqueur in United States — modelled from more than twelve digital signal sources. Cream liqueur has an estimated audience of 458,727 people in United States.

#74among Alcohol in United States#11759among Topic in United States#2055in Food & Beverages

The average Cream liqueur fan in United States is 43.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Baileys Irish Cream, Kahlúa, Hershey's Chocolate World, with strongest over-indexing on Baileys Irish Cream (56.9× the country average).

Demographically, the Cream liqueur audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cream liqueur fan in United States is more female, around 43.6 years old, with strong Indulgence tendencies and a notable affinity for Baileys Irish Cream.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cream liqueur profile in United States.

Audience size
459K
in United States
Gender
62.3%♀
37.7% male
Age
43.6
average years
Country rank
#38520
Topic in United States
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cream liqueur fans

62.3% are female, 37.7% are male, average age 43.6.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for Cream liqueur audience in United States
MetricValue
Female62.3%
Male37.7%
Average age43.6
Estimated audience size458,727
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Cream liqueur audience in United States
Age bracketShare%
16-199%
20-2916%
30-3921%
40-4926%
50+27%
Fig. 04

Worldwide distribution

41.2%

of the worldwide Cream liqueur audience comes from United States.

Worldwide audience distribution share by country for Cream liqueur
CountryShare
United States41.2%
Canada13.3%
United Kingdom12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cream liqueur audience in United States is strongest.

Fig. 05

Top regions by affinity

Cream liqueur fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~9K1.37×
02North Dakota~1K1.22×
03Montana~2K1.19×
04Minnesota~8K1.17×
05Tennessee~10K1.16×
06Michigan~10K1.15×
07South Carolina~8K1.15×
08Kansas~4K1.14×
09Iowa~4K1.13×
10West Virginia~2K1.12×
11Kentucky~6K1.11×
12Oklahoma~6K1.10×
13Mississippi~4K1.10×
14South Dakota~1K1.10×
15Arkansas~4K1.09×
16Nebraska~3K1.09×
17Vermont<1K1.09×
18Georgia~20K1.08×
19Louisiana~6K1.08×
20Missouri~8K1.03×
21Florida~30K1.02×
22Pennsylvania~20K1.02×
23North Carolina~10K1.02×
24Alabama~6K1.01×
25New Hampshire~2K1.01×
26Alaska<1K1.01×
27Indiana~8K1.00×
28Connecticut~5K1.00×
29Delaware~1K1.00×
30New York~30K0.98×
31Rhode Island~1K0.97×
32Maryland~8K0.96×
33Maine~2K0.96×
34Texas~40K0.95×
35Massachusetts~8K0.93×
36Colorado~6K0.89×
37New Mexico~2K0.89×
38Hawaii~2K0.89×
39Washington, District of Columbia~1K0.89×
40New Jersey~10K0.88×
41Idaho~2K0.87×
42Illinois~10K0.86×
43Ohio~10K0.86×
44Virginia~9K0.85×
45Nevada~4K0.84×
46Utah~3K0.79×
47Arizona~7K0.77×
48Oregon~4K0.76×
49Washington~7K0.73×
50California~30K0.58×
Fig. 06

Affinity by region

Affinity by region — Cream liqueur, United States
0.58×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cream liqueur audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cream liqueur audience
#·InterestCategoryAffinity×
01Baileys Irish CreamFood & Beverages56.90×
02AbsintheFood & Beverages38.29×
03KahlúaFood & Beverages35.16×
04Hershey's Chocolate WorldFood & Beverages26.06×
05Godiva ChocolatierFood & Beverages20.85×
06Nanny McPheeMovies & TV18.98×
07SorbetFood & Beverages14.69×
08Crown RoyalFood & Beverages14.12×
09Neve CampbellMovies & TV10.25×
10GinFood & Beverages6.90×
11Non-alcoholic beverageFood & Beverages4.79×
12CocktailFood & Beverages3.52×
13Dunkin' DonutsFood & Beverages3.36×
14BakeryFood & Beverages2.86×
15PinterestInternet & Social Media2.47×
16WineFood & Beverages2.34×
17BarbecueFood & Beverages2.07×
18RecipesFood & Beverages1.93×
19Alcoholic beveragesFood & Beverages1.84×
20CookingFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cream liqueur audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cream liqueur audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.54×
Family OrientationCONSERVATISM1.81×
Convenience OrientationPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cream liqueur audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.72×
Risk AppetiteTHRILL0.82×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cream liqueur have in United States?

Cream liqueur has an estimated audience of 458,727 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Cream liqueur fans?

62.3% of Cream liqueur fans are female, 37.7% are male, with an average age of 43.6 years.

03

Which brands do Cream liqueur fans like most?

Cream liqueur fans show strongest brand affinity for Baileys Irish Cream (56.9×), Kahlúa (35.16×), and Hershey's Chocolate World (26.06×) over the country average.

04

Where do Cream liqueur fans live in United States?

Cream liqueur fans in United States are most concentrated in Texas (reach ~40K), Florida (reach ~30K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Cream liqueur fans also like?

Beyond Cream liqueur itself, the audience over-indexes on Kahlúa (35.16×), Hershey's Chocolate World (26.06×), Absinthe (38.29×), and Cocktail (3.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Cream liqueur audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cream liqueur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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