Rascasse Audience Intelligence

Irish cream Audience in United States

A data profile of the people who buy, follow and care about Irish cream in United States — modelled from more than twelve digital signal sources. Irish cream has an estimated audience of 688,212 people in United States.

#64among Alcohol in United States#10117among Topic in United States#1664in Food & Beverages

The average Irish cream fan in United States is 44.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Irish cream profile in United States.

Audience size
688K
in United States
Gender
67.3%♀
32.7% male
Age
44.7
average years
Country rank
#30226
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Irish cream fans

67.3% are female, 32.7% are male, average age 44.7.

Fig. 02

Gender split

67.3%
Female
32.7%
Male
Demographic split for Irish cream audience in United States
MetricValue
Female67.3%
Male32.7%
Average age44.7
Estimated audience size688,212
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Irish cream audience in United States
Age bracketShare%
16-198%
20-2915%
30-3920%
40-4924%
50+32%
Fig. 04

Worldwide distribution

51.5%

of the worldwide Irish cream audience comes from United States.

Worldwide audience distribution share by country for Irish cream
CountryShare
United States51.5%
United Kingdom7.7%
Canada6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Irish cream audience in United States is strongest.

Fig. 05

Top regions by affinity

Irish cream fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~10K1.41×
02Alaska~2K1.36×
03Washington~20K1.25×
04Idaho~4K1.24×
05Utah~8K1.22×
06Kansas~7K1.20×
07Oklahoma~9K1.18×
08Arkansas~7K1.17×
09Missouri~10K1.15×
10Colorado~10K1.13×
11Montana~2K1.10×
12Tennessee~10K1.08×
13Wisconsin~10K1.06×
14North Dakota~1K1.05×
15Arizona~10K1.04×
16Nevada~7K1.03×
17Nebraska~4K1.03×
18Texas~60K1.02×
19Indiana~10K1.01×
20Minnesota~10K1.00×
21Kentucky~9K1.00×
22Alabama~9K0.97×
23South Dakota~2K0.97×
24Massachusetts~10K0.96×
25Iowa~5K0.96×
26Florida~40K0.95×
27Georgia~20K0.95×
28Michigan~20K0.95×
29Connecticut~7K0.95×
30North Carolina~20K0.94×
31Louisiana~8K0.94×
32Rhode Island~2K0.94×
33New Mexico~3K0.93×
34South Carolina~10K0.92×
35New Hampshire~2K0.92×
36Illinois~20K0.90×
37West Virginia~3K0.90×
38Maine~2K0.90×
39Vermont~1K0.90×
40Maryland~10K0.89×
41Mississippi~5K0.89×
42Delaware~2K0.89×
43Ohio~20K0.88×
44Virginia~10K0.88×
45Washington, District of Columbia~2K0.88×
46Pennsylvania~20K0.86×
47New York~30K0.85×
48Hawaii~3K0.85×
49California~60K0.84×
50New Jersey~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Irish cream, United States
0.80×1.00×1.41×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Irish cream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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