Irish cream Audience in United States
Irish cream has an estimated audience of 688,212 people in United States. 67.3% are female, 32.7% are male, average age 44.7. Top regions: California, Texas, Florida.
The average Irish cream fan in United States is 44.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Irish cream audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Irish cream fans
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 44.7 |
| Estimated audience size | 688,212 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 66,047 | 0.87× |
| Texas | 62,472 | 1.06× |
| Florida | 46,320 | 0.99× |
| New York | 34,481 | 0.9× |
| Georgia | 20,992 | 0.99× |
| Illinois | 20,904 | 0.91× |
| Pennsylvania | 20,463 | 0.88× |
| North Carolina | 20,292 | 0.98× |
| Ohio | 18,763 | 0.89× |
| Washington | 18,211 | 1.32× |
| Michigan | 17,938 | 1× |
| Virginia | 15,109 | 0.9× |
| Tennessee | 14,924 | 1.08× |
| New Jersey | 14,417 | 0.82× |
| Arizona | 14,148 | 1.01× |
| Massachusetts | 13,969 | 1.03× |
| Missouri | 13,571 | 1.22× |
| Indiana | 12,764 | 1.02× |
| Colorado | 12,154 | 1.12× |
| Oregon | 11,121 | 1.41× |
| Wisconsin | 11,008 | 1.06× |
| Maryland | 10,628 | 0.9× |
| Minnesota | 10,092 | 1.02× |
| South Carolina | 9,688 | 0.94× |
| Oklahoma | 9,227 | 1.21× |
| Alabama | 9,104 | 0.95× |
| Kentucky | 8,480 | 0.98× |
| Louisiana | 8,090 | 0.91× |
| Utah | 7,679 | 1.25× |
| Arkansas | 6,939 | 1.22× |
| Kansas | 6,626 | 1.22× |
| Connecticut | 6,518 | 0.94× |
| Nevada | 6,454 | 0.97× |
| Iowa | 5,083 | 0.9× |
| Mississippi | 4,769 | 0.84× |
| Idaho | 4,349 | 1.26× |
| Nebraska | 3,547 | 1.03× |
| New Mexico | 3,121 | 0.9× |
| West Virginia | 2,753 | 0.86× |
| New Hampshire | 2,567 | 0.95× |
| Hawaii | 2,280 | 0.77× |
| Montana | 2,164 | 1.13× |
| Alaska | 2,145 | 1.46× |
| Maine | 2,112 | 0.86× |
| Rhode Island | 1,979 | 0.9× |
| Washington, District of Columbia | 1,777 | 0.86× |
| North Dakota | 1,434 | 1.01× |
| Delaware | 1,411 | 0.74× |
| South Dakota | 1,348 | 0.85× |
| Wyoming | 977 | 0.96× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.49 |
| Price Sensitivity | PREMIUM | 1.35 |
| Extroversion | THRILL | 1.33 |
| Community Orientation | OPEN | 1.28 |
| Convenience Orientation | PREMIUM | 1.23 |
| Healthy Lifestyle | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.0% |
| United Kingdom | 8.0% |
| Canada | 6.5% |
See Irish cream audiences in other countries
More Alcohol audiences in United States
- Beer (74,619,427)
- Whisky (27,567,431)
- Tequila (23,426,140)
- Vodka (19,600,474)
- Microbrewery (17,831,954)
How to read this data
Audience size is the estimated number of people in United States who actively search for Irish cream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.